ConnectOnTime is a networking and collaboration app with over 100 competitors. The marketing plan aims to gain 15,000 premium users paying $1700/month within 4 months. The strategy focuses on delivering value to customers through business networking and sales functionality. It will provide free and premium versions, with premium removing ads and adding alternate features. Tactics include product features for planning travel and events, ads for the free version, and discounted pricing and cash back incentives. Implementation will develop the app, launch with advertising, gather feedback, and collaborate with companies.

1. MARKETING PLAN FOR
ConnectOnTime

2. 1. Executive Summary

3. 2. Situation Analysis
>100 competitors customers
Version
Paid
Free

4. 3. Goal4 months
15000
$1700/month
Ads
Premium

5. 4. Strategy

6. Customer and Customer value
business, networking and
sales

7. Collaborator and Collaborator Value
Advertising agenciesBusiness and Sales
Alternate functionality

8. Company and Company Value
Research & Development
Culture
Product growth
Technology
Employee benefits

9. Competitors

10. 5. Tactics

11. Product & Services
Free Premium
Navigating the user Set preference place for the user
Recommending best means of travel and
reminder
Suggest alternative means at last minute to
reach destination on time
Recommending the best place suitable for the group
Suggest preferred place of the peer in case of
networking and business meet
Advertisement No Advertisements

12. Price & Incentives
$9.1 for premium version promo code
Discounts
Cash backDifferent Pricing model

13. Communication & Distribution
Conference Talk

14. 6. Implementation

15. Infrastructure & Processes
Corporate area
Developers
Sales
Delivery
Investors

16. Schedule
June July 2017
TASKS
MONTH 1 Start Development
MONTH 2 Advertising and Release
MONTH 3 Feedback and Boost
Advertisement
MONTH 4 Intensives to hold market
MONTH 5 Collaborate with corporates

17. DISCLAIMER
Created by Abilash
Rajasekaran, during the
marketing internship by Prof.
Sameer Mathur, IIM Lucknow