Retargeting is the art of messaging candidates regularly after they leave your career site.

1. What Is Retargeting? On average, 98% of the visitors who browse your site will leave without providing you a “conversion”… basically, no “sale” or specific action that enables you to reach them. Retargeting tracks your visitors’ browsing behavior, then places YOUR ad on OTHER sites they visit. Why Is Retargeting Important? Acquiring an application from a potential employee who has already explored and become informed about your company is more cost effective than an acquisition who has not expressed any interest. Retargeting can produce extraordinary lift to ad campaign results, generate higher conversion rates and lower acquisition costs. Most importantly, retargeting allows you to maintain a relationship with candidates who may otherwise be lost. With retargeting you can: * Lower acquisition costs – targeting talent who have visited your site * Deliver your unique message in places the prospect would not expect to find you * Associate your brand with your candidates’ other interests by reaching them via lifestyle behaviors * Maintain relationships with potential employees * Reach talent when they are not be thinking of you Retargeting Your Website Random Website www.recruitmentmarketplace.com Candidate views a job posting on your website and then leaves your site. Candidate travels to another random site where we serve a message from you linking them back to your site.

2. How Retargeting Works www.recruitmentmarketplace.com Non-Endemic Advertising is Far More Effective Than a Job Posting Retargeting begins with tracking prospects on your site or a site that is frequented by your target audience and can work for any size brand. When a potential employee comes to your website a simple piece of code (cookie) is placed in their browser which identifies them and records which site pages they have viewed. Within minutes of your prospect going to any other website a fresh advertisement can be served, instantly displaying your company’s brand message and subtly redirecting them back to you. The prospect can be followed as far and long as you desire – you decide. Retargeting should be considered a supplement to traditional online initiatives, not as a replacement for customary candidate drivers. yoursite.com An ad tag called a pixel identifies the candidate as a person who has viewed a job posting on your site. The pixel then tells the MaX ad server to find an ad and deliver it to this candidate. 2 Random Site The message, one in a series of messages, you choose is then delivered to the candidate on the random site and the message directs them back to you. 3 As the candidate leaves your site a cookie is dropped in their browser 1

3. The Facts www.recruitmentmarketplace.com How is Recruitment Marketplace’s MaX Different? Retargeting is not as effective in a closed network environment as it is in the world of open exchange. MaX, the world’s largest advertising exchange, gives you the opportunity to reach your prospect on over 300,000 publisher sites worldwide and 300 billion monthly impressions. The size and scope of MaX provides a diverse marketplace to reach your potential employees with unique messaging. MaX Ad Xchange * Better targeting and bigger reach than ad networks, plus lower CPM * Open ad exchange marketplace * Over 300 billion impressions/ month of inventory * Hyper-targeted ad inventory across 300,00 diverse web sites * Full reporting/ Metrics About Recruitment Marketplace Recruitment Marketplace, a leading labor analytics provider, is skilled in multi-media campaign planning including MaX Ad Xchange, Mobile , SMS, Email, Online and Print Marketing. As producer and host of The Creative Excellence Awards Recruitment Marketplace annually showcases the most forward thinking recruitment ad campaigns in the world. Our seminars educate HR professionals in proven research methods designed to provide actionable and strategic marketing campaigns that yield quality candidates and drive measurable results.