SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
4.
Quan/ta/ve vs. Qualita/ve Learning
Qualita/ve Quan/ta/ve
Oprah Spock
5.
The 3 Phases of Your Product
BEFORE
Product-Market Fit
AFTER
Product-Market Fit
Growth
Mainly
Quan/ta/ve
BEFORE your
product is live
Phase 1
Test hypotheses,
gain confidence
before building
Mainly
Qualita/ve
AFTER your
product is live
Phase 2
Improve product-
market fit
Qualita/ve &
Quan/ta/ve
Goal:
Methods:
Phase 3
What phase are you in?
6.
The 3 Phases of Your Product
BEFORE
Product-Market Fit
AFTER
Product-Market Fit
Growth
Mainly
Quan/ta/ve
BEFORE your
product is live
Phase 1
Test hypotheses,
gain confidence
before building
Mainly
Qualita/ve
AFTER your
product is live
Phase 2
Improve product-
market fit
Qualita/ve &
Quan/ta/ve
Goal:
Methods:
Phase 3
What phase are you in?
23.
Transporta/on within 100 miles of my home
Soccer Mom
Speed Demon
Carry kids & gear
Safety
Fuel economy
Go fast
Looks cool
Makes me look cool
Target Customer Has Dis/nct Needs
High-level need
Target Customer
Detailed needs
Ideal Product
Soccer Mom Speed Demon