How to Create Products for Growth by Dan Olsen

Dan Olsen
Dan OlsenProduct Management Consultant, Trainer & Author at The Lean Product Playbook
How to
Create
Products
for Growth
DAN OLSEN
JUNE 22, 2016
My	Background	
Educa/on	
n  Engineering	background	
n  Stanford	MBA	
n  UX	design	and	coding	
	
Experience	
n  Led	Quicken	Product	Management	at	Intuit	
n  CEO	&	Cofounder,	TechCrunch	award	winner	YourVersion	
n  PM	consultant:	Box,	Facebook,	MicrosoM,	Medallia	
n  Founder:	Lean	Product	&	Lean	UX	Meetup	Silicon	Valley	
	
TwiNer:	@danolsen	
My	slides:	hNp://slideshare.net/dan_o	
	
Copyright	©	2016	@danolsen
The	3	Phases	of	Your	Product	
Copyright	©	2016	@danolsen	
BEFORE	
Product-Market	Fit	
AFTER	
Product-Market	Fit	
BEFORE	your	
product	is	live	
Phase	1	
AFTER	your	
product	is	live	
Phase	2	
#	of	Customers	
Time	
0	
lots	
	
	
Phase	3
Quan/ta/ve	vs.	Qualita/ve	Learning	
Qualita/ve	Quan/ta/ve	
Oprah	Spock
The	3	Phases	of	Your	Product	
BEFORE	
Product-Market	Fit	
AFTER	
Product-Market	Fit	
	
	
	
	
Growth	
	
	
	
Mainly	
Quan/ta/ve	
BEFORE	your	
product	is	live	
Phase	1	
	
Test	hypotheses,	
gain	confidence	
before	building	
	
Mainly	
Qualita/ve	
AFTER	your	
product	is	live	
Phase	2	
	
Improve	product-
market	fit	
	
	
Qualita/ve	&	
Quan/ta/ve	
	
Goal: 		
Methods:
		
	
	
Phase	3	
What	phase	are	you	in?
The	3	Phases	of	Your	Product	
BEFORE	
Product-Market	Fit	
AFTER	
Product-Market	Fit	
	
	
	
	
Growth	
	
	
	
Mainly	
Quan/ta/ve	
BEFORE	your	
product	is	live	
Phase	1	
	
Test	hypotheses,	
gain	confidence	
before	building	
	
Mainly	
Qualita/ve	
AFTER	your	
product	is	live	
Phase	2	
	
Improve	product-
market	fit	
	
	
Qualita/ve	&	
Quan/ta/ve	
	
Goal: 		
Methods:
		
	
	
Phase	3	
What	phase	are	you	in?
That’s	Why	I	Wrote	
n  Book	giveaway	on	TwiNer	
n  Tweet:	include	@danolsen	
n  Hashtags	
#leanstartup	
#prodmgmt	
#growth	
n  hNp:///ny.cc/LPP	
Copyright	©	2016	@danolsen
What	is	
Product-Market	
Fit?
The	Product-Market	Fit	Pyramid
The	Product-Market	Fit	Pyramid
The	Product-Market	Fit	Pyramid
The	Product-Market	Fit	Pyramid
The	Lean	Product	Process
The	Lean	Product	Process
The	Lean	Product	Process
The	Lean	Product	Process
The	Lean	Product	Process
The	Lean	Product	Process
The	Lean	Product	Process
The	Lean	Product	Process
Copyright	©	2016	@danolsen
The	Lean	Product	Process	
1. Determine	your	target	customer	
2. Iden/fy	underserved	customer	needs	
3. Define	your	value	proposi/on	
4. Specify	your	MVP	feature	set	
5. Create	your	MVP	prototype	
6. Test	your	MVP	with	customers	
Copyright	©	2016	@danolsen
Transporta/on	within	100	miles	of	my	home	
Soccer	Mom	
	
	
Speed	Demon	
Carry	kids	&	gear	
Safety	
Fuel	economy	
Go	fast	
Looks	cool	
Makes	me	look	cool	
	
	
	
	
	
Target	Customer	Has	Dis/nct	Needs	
High-level	need	
	
Target	Customer	
	
	
	
Detailed	needs	
	
Ideal	Product	
Soccer	Mom	 Speed	Demon
The	Lean	Product	Process	
1. Determine	your	target	customer	
2. Iden/fy	underserved	customer	needs	
3. Define	your	value	proposi/on	
4. Specify	your	MVP	feature	set	
5. Create	your	MVP	prototype	
6. Test	your	MVP	with	customers	
Copyright	©	2016	@danolsen
n  Russians:	pencil	
n  NASA:	space	pen	
($1	M	R&D	cost)	
	
	
	
	
Example	
n  Ability	to	write	in	space	
(zero	gravity)	
Problem	Space	vs.	Solu/on	Space	
Problem	Space	
n  A	customer	problem,	need	
or	benefit	that	the	product	
should	address	
n  A	product	requirement	
Solu/on	Space	
n  A	specific	implementa/on	
to	address	the	need	or	
product	requirement	
Copyright	©	2016	@danolsen
Problem	vs.	Solu/on	Space:	Product	Level	
Problem	Space	
(user	benefits)	
Solu/on	Space	
(product)	
TurboTax
TaxCut
Pen and
paper
Prepare
my taxes
File my
taxes
Check my
taxes
Maximize
deductions
Reduce
audit risk
Copyright	©	2016	@danolsen
Priori/zing	Needs:	Importance	vs.	Sa/sfac/on	Importance	of	User	Need	
User	Sa/sfac/on	with	Current	Alterna/ves	
Compe//ve
Market	Opportunity	
Low	 High	
Low	
High	
Not	Worth	Going	AMer	
Copyright	©	2016	@danolsen
Crea/ng	Customer	Value	
Copyright	©	2016	@danolsen	
Importance	of	User	Need	
User	Sa/sfac/on	with	the	Product	
Low	 High	
Low	
High	
Area	=	
Customer	
Value	
Created	
Area	=	
Opportunity	
to	Create	
Customer	
Value
Crea/ng	Customer	Value	
Copyright	©	2016	@danolsen	
Importance	of	User	Need	
User	Sa/sfac/on	with	the	Product	
Low	 High	
Low	
High	
Area	=	
Customer	
Value	
Created	
Area	=	
Opportunity	
to	Create	
Customer	
Value
Users	Rated	13	Key	Features	in	a	Survey	
Recommended	reading:	
“What	Customers	Want”	by	Anthony	Ulwick	
Great	
Copyright	©	2016	@danolsen	
Bad
Kano	Model:	User	Needs	&	Sa/sfac/on	
User	Sa/sfac/on	
User	Dissa/sfac/on	
Performance	
(more	is	beNer)	
Delighter	(wow)	
Need	
not	met	
Need	
fully	met	
Must	Have	
Needs	&	features	
migrate	over	/me	
Copyright	©	2016	@danolsen
The	Lean	Product	Process	
1. Determine	your	target	customer	
2. Iden/fy	underserved	customer	needs	
3. Define	your	value	proposi/on	
4. Specify	your	MVP	feature	set	
5. Create	your	MVP	prototype	
6. Test	your	MVP	with	customers	
Copyright	©	2016	@danolsen
What	is	Your	Value	Proposi/on?	
n  Which	user	benefits	are	you	providing?	
n  How	are	you	beNer	than	compe/tors?	
	
Must	Have	Benefit	1	
Performance	Benefit	1	
Performance	Benefit	2	
Performance	Benefit	3	
Delighter	Benefit	1	
Delighter	Benefit	2	
Copyright	©	2016	@danolsen
What	is	Your	Value	Proposi/on?	
n  Which	user	benefits	are	you	providing?	
n  How	are	you	beNer	than	compe/tors?	
	 Compe.tor	A	 Compe.tor	B	 You	
Must	Have	Benefit	1	
Performance	Benefit	1	
Performance	Benefit	2	
Performance	Benefit	3	
Delighter	Benefit	1	
Delighter	Benefit	2	
Copyright	©	2016	@danolsen
What	is	Your	Value	Proposi/on?	
n  Which	user	benefits	are	you	providing?	
n  How	are	you	beNer	than	compe/tors?	
	 Compe.tor	A	 Compe.tor	B	 You	
Must	Have	Benefit	1	 Y	 Y	
Performance	Benefit	1	 High	 Low	
Performance	Benefit	2	 Low	 High	
Performance	Benefit	3	 Med	 Med	
Delighter	Benefit	1	 Y	 -	
Delighter	Benefit	2	 -	 -	
Copyright	©	2016	@danolsen
What	is	Your	Value	Proposi/on?	
n  Which	user	benefits	are	you	providing?	
n  How	are	you	beNer	than	compe/tors?	
	 Compe.tor	A	 Compe.tor	B	 You	
Must	Have	Benefit	1	 Y	 Y	 Y	
Performance	Benefit	1	 High	 Low	 Med	
Performance	Benefit	2	 Low	 High	 Low	
Performance	Benefit	3	 Med	 Med	 High	
Delighter	Benefit	1	 Y	 -	 -	
Delighter	Benefit	2	 -	 -	 Y	
Copyright	©	2016	@danolsen
The	Lean	Product	Process	
1. Determine	your	target	customer	
2. Iden/fy	underserved	customer	needs	
3. Define	your	value	proposi/on	
4. Specify	your	MVP	feature	set	
5. Create	your	MVP	prototype	
6. Test	your	MVP	with	customers	
Copyright	©	2016	@danolsen
What	is	an	MVP?	
Courtesy	of	Jussi	Pasanen	
See	Aaron	Walter’s	book	Designing	for	Emo-on	 Copyright	©	2016	@danolsen
What	is	an	MVP?	
Courtesy	of	Jussi	Pasanen	
See	Aaron	Walter’s	book	Designing	for	Emo-on	 Copyright	©	2016	@danolsen
What	is	an	MVP?	
Courtesy	of	Jussi	Pasanen	
See	Aaron	Walter’s	book	Designing	for	Emo-on	 Copyright	©	2016	@danolsen
What	is	an	MVP?	
Courtesy	of	Jussi	Pasanen	
See	Aaron	Walter’s	book	Designing	for	Emo-on	 Copyright	©	2016	@danolsen
The	Lean	Product	Process	
1. Determine	your	target	customer	
2. Iden/fy	underserved	customer	needs	
3. Define	your	value	proposi/on	
4. Specify	your	MVP	feature	set	
5. Create	your	MVP	prototype	
6. Test	your	MVP	with	customers	
Copyright	©	2016	@danolsen
The	UX	Design	Iceberg	
Copyright	©	2016	@danolsen	
What	most	
people	see	
and	react	to	
What	good	
product	teams	
think	about
Itera/ve	Design	&	Test	Workflow	
Copyright	©	2016	@danolsen	
Hand	
sketches	
Interac/vity	
Fidelity	
Clickable	
Wireframes*	
Clickable	
Mockups**	
Live	
Product	
Test	 Test	
Test	
*	Balsamiq:	balsamiq.com	
**	InVision:	invisionapp.com
How to Create Products for Growth by Dan Olsen
The	Lean	Product	Process	
1. Determine	your	target	customer	
2. Iden/fy	underserved	customer	needs	
3. Define	your	value	proposi/on	
4. Specify	your	MVP	feature	set	
5. Create	your	MVP	prototype	
6. Test	your	MVP	with	customers	
Copyright	©	2016	@danolsen
The	Lean	Product	Process:	
Marke/ngReport.com	Case	Study	
Copyright	©	2016	@danolsen
Marke/ngReport.com	Case	Study	
n  My	client	(CEO)	had	a	new	product	idea	
n  Team:	me,	CEO,	VP	marke/ng,	UI	designer	
n  Goals	
n  See	if	business	opportunity	exists	
n  Do	so	quickly	and	inexpensively	(no	coding)	
n  “Marke/ng	report” would	let	consumers	
control	the	direct	mail	that	they	receive	
n  Analogous	to	credit	report	
Copyright	©	2016	@danolsen
Mapping	Out	Customer	Benefits	
Reduce
Junk Mail
Find out what
“they” know
about you
Money
Saving
Offers
Compare
Yourself
to Others
Social
Networking
Marketing
Report
Marketing
Score
Marketing
Profile
Save
Trees
“Marke/ng	Shield”	
Concept	
“Marke/ng	Saver”	
Concept	
Copyright	©	2016	@danolsen
How to Create Products for Growth by Dan Olsen
Copyright	©	2016	@danolsen
Learning	from	First	Wave	of	User	Tests	
Reduce
Junk Mail
Find out what
“they” know
about you
Money
Saving
Offers
Compare
Yourself
to Others
Social
Networking
Marketing
Report
Marketing
Score
Marketing
Profile
Save
Trees
Legend
Strong appeal
Some appeal
Low appeal
“Shield” Concept “Saver” Concept
Copyright	©	2016	@danolsen
Copyright	©	2016	@danolsen
Summary	of		Case	Study	
n  4	weeks	to	validated	product	concept	
n  1	round	of	itera/on	
n  Zero	coding	
n  Reasonable	cost	
n  Customers	willing	to	pay	$10/month	
n  Trimmed	away	non-valuable	pieces	
n  You	can	achieve	similar	results	
Copyright	©	2016	@danolsen
How to Create Products for Growth by Dan Olsen
If	you	could	only	track	1	metric	to	
measure	your	Product-Market	Fit,	
which	metric	would	it	be?	
Copyright	©	2016	Olsen	Solu/ons
Reten/on	Rate	
n  Reten/on	rate	tracks	what	%	of	your	
customers	are	s/ll	ac/ve	over	/me	
~80%
never use
app again
Curve flattens
or goes to zero
Cohort	Analysis	
Copyright	©	2016	Olsen	Solu/ons
Improving	Reten/on	Rate	Over	Time=	
Increasing	Product-Market	Fit
Improving	Reten/on	Rate	Over	Time=	
Increasing	Product-Market	Fit
Improving	Reten/on	Rate	Over	Time=	
Increasing	Product-Market	Fit
How to Create Products for Growth by Dan Olsen
The	3	Phases	of	Your	Product	
Copyright	©	2016	@danolsen	
BEFORE	
Product-Market	Fit	
AFTER	
Product-Market	Fit	
BEFORE	your	
product	is	live	
Phase	1	
AFTER	your	
product	is	live	
Phase	2	
#	of	Customers	
Time	
0	
lots	
	
	
Phase	3
The	Lean	Product	Process	
1.  Determine	your	target	customer	
2.  Iden/fy	underserved	customer	needs	
3.  Define	your	value	proposi/on	
4.  Specify	your	MVP	feature	set	
5.  Create	your	MVP	prototype	
6.  Test	your	MVP	with	customers	
Iterate:	
§  Hypothesize-Design-Test-Learn	loop	
§  Improve	product-market	fit	
Copyright	©	2016	@danolsen
Questions?
@danolsen	
dan-olsen.com	
slideshare.net/dan_o	
meetup.com/lean-product	
	
Book:	hNp:///ny.cc/LPP
1 of 65

Recommended

How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo... by
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...Dan Olsen
4.9K views75 slides
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da... by
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...Dan Olsen
5.2K views50 slides
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min... by
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...Dan Olsen
12.7K views61 slides
Harnessing the Power of Product Analytics by Dan Olsen by
Harnessing the Power of Product Analytics by Dan OlsenHarnessing the Power of Product Analytics by Dan Olsen
Harnessing the Power of Product Analytics by Dan OlsenDan Olsen
2K views34 slides
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp by
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product CampHow to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product CampDan Olsen
22.9K views46 slides
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf... by
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...Dan Olsen
83.8K views66 slides

More Related Content

What's hot

How Product Management plus Design Leads to Product Success by Dan Olsen by
How Product Management plus Design Leads to Product Success by Dan OlsenHow Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan OlsenDan Olsen
3K views49 slides
A Playbook for Achieving Product-Market Fit by
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitLean Startup Co.
1.9K views64 slides
How to Optimize Your Product and Business Using Analytics by Dan Olsen by
How to Optimize Your Product and Business Using Analytics by Dan OlsenHow to Optimize Your Product and Business Using Analytics by Dan Olsen
How to Optimize Your Product and Business Using Analytics by Dan OlsenDan Olsen
2K views79 slides
How to Build Great Products by Dan Olsen by
How to Build Great Products by Dan OlsenHow to Build Great Products by Dan Olsen
How to Build Great Products by Dan OlsenDan Olsen
3.4K views56 slides
How to Define Your Product Roadmap by Dan Olsen by
How to Define Your Product Roadmap by Dan OlsenHow to Define Your Product Roadmap by Dan Olsen
How to Define Your Product Roadmap by Dan OlsenDan Olsen
5K views31 slides
Step by Step Guide to Revenue Growth by
Step by Step Guide to Revenue GrowthStep by Step Guide to Revenue Growth
Step by Step Guide to Revenue Growthsaastr
4K views59 slides

What's hot(20)

How Product Management plus Design Leads to Product Success by Dan Olsen by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan OlsenHow Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan Olsen
Dan Olsen3K views
A Playbook for Achieving Product-Market Fit by Lean Startup Co.
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
Lean Startup Co.1.9K views
How to Optimize Your Product and Business Using Analytics by Dan Olsen by Dan Olsen
How to Optimize Your Product and Business Using Analytics by Dan OlsenHow to Optimize Your Product and Business Using Analytics by Dan Olsen
How to Optimize Your Product and Business Using Analytics by Dan Olsen
Dan Olsen2K views
How to Build Great Products by Dan Olsen by Dan Olsen
How to Build Great Products by Dan OlsenHow to Build Great Products by Dan Olsen
How to Build Great Products by Dan Olsen
Dan Olsen3.4K views
How to Define Your Product Roadmap by Dan Olsen by Dan Olsen
How to Define Your Product Roadmap by Dan OlsenHow to Define Your Product Roadmap by Dan Olsen
How to Define Your Product Roadmap by Dan Olsen
Dan Olsen5K views
Step by Step Guide to Revenue Growth by saastr
Step by Step Guide to Revenue GrowthStep by Step Guide to Revenue Growth
Step by Step Guide to Revenue Growth
saastr4K views
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ... by Dan Olsen
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
Dan Olsen2.9K views
The Lean Product Playbook with Dan Olsen by Product School
The Lean Product Playbook with Dan OlsenThe Lean Product Playbook with Dan Olsen
The Lean Product Playbook with Dan Olsen
Product School6.1K views
“A Playbook for Achieving Product-Market Fit” by Dan Olsen by Productized
“A Playbook for Achieving Product-Market Fit” by Dan Olsen“A Playbook for Achieving Product-Market Fit” by Dan Olsen
“A Playbook for Achieving Product-Market Fit” by Dan Olsen
Productized12.9K views
What the heck is Product-led Growth? by OpenView
What the heck is Product-led Growth?What the heck is Product-led Growth?
What the heck is Product-led Growth?
OpenView16.4K views
Emotional Product Management by LinkedIn Sr PM by Product School
Emotional Product Management by LinkedIn Sr PMEmotional Product Management by LinkedIn Sr PM
Emotional Product Management by LinkedIn Sr PM
Product School230 views
Product Discovery At Google by John Gibbon
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
John Gibbon2.6K views
How to find product market fit by Justin Wilcox
How to find product market fitHow to find product market fit
How to find product market fit
Justin Wilcox11.5K views
The Hunt for Product/Market Fit by Sachin Rekhi
The Hunt for Product/Market FitThe Hunt for Product/Market Fit
The Hunt for Product/Market Fit
Sachin Rekhi126.9K views
Product Management 101 for Startups by Dan Olsen
Product Management 101 for StartupsProduct Management 101 for Startups
Product Management 101 for Startups
Dan Olsen61.8K views
Lean Product Management at Silicon Valley Product Camp by Dan Olsen by Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan OlsenLean Product Management at Silicon Valley Product Camp by Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Dan Olsen11.5K views
Dan Olsen- Productized Masterclass by Productized
Dan Olsen- Productized Masterclass Dan Olsen- Productized Masterclass
Dan Olsen- Productized Masterclass
Productized176 views
How to be a Lean Product Ninja by Dan Olsen by Dan Olsen
How to be a Lean Product Ninja by Dan OlsenHow to be a Lean Product Ninja by Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
Dan Olsen25.8K views

Similar to How to Create Products for Growth by Dan Olsen

How to Create Products for High Growth by Dan Olsen by
How to Create Products for High Growth by Dan OlsenHow to Create Products for High Growth by Dan Olsen
How to Create Products for High Growth by Dan OlsenTraction Conf
4.4K views58 slides
How to Use Analytics to Optimize Your Product by Dan Olsen by
How to Use Analytics to Optimize Your Product by Dan OlsenHow to Use Analytics to Optimize Your Product by Dan Olsen
How to Use Analytics to Optimize Your Product by Dan OlsenTraction Conf
599 views77 slides
Developing a Product Vision by Amazon Sr Product Manager by
Developing a Product Vision by Amazon Sr Product ManagerDeveloping a Product Vision by Amazon Sr Product Manager
Developing a Product Vision by Amazon Sr Product ManagerProduct School
140 views19 slides
A/B Testing for New Product Launches by Booking.com Sr PM by
A/B Testing for New Product Launches by Booking.com Sr PMA/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PMProduct School
221 views25 slides
BrandEntrepreneurs Business Boot Camp NYC Part 4 IOT AI by
BrandEntrepreneurs Business Boot Camp NYC Part 4 IOT AIBrandEntrepreneurs Business Boot Camp NYC Part 4 IOT AI
BrandEntrepreneurs Business Boot Camp NYC Part 4 IOT AIChristine Souffrant Ntim
849 views112 slides
Developing a Product Vision by Amazon Sr Product Manager by
Developing a Product Vision by Amazon Sr Product ManagerDeveloping a Product Vision by Amazon Sr Product Manager
Developing a Product Vision by Amazon Sr Product ManagerProduct School
435 views20 slides

Similar to How to Create Products for Growth by Dan Olsen(20)

How to Create Products for High Growth by Dan Olsen by Traction Conf
How to Create Products for High Growth by Dan OlsenHow to Create Products for High Growth by Dan Olsen
How to Create Products for High Growth by Dan Olsen
Traction Conf4.4K views
How to Use Analytics to Optimize Your Product by Dan Olsen by Traction Conf
How to Use Analytics to Optimize Your Product by Dan OlsenHow to Use Analytics to Optimize Your Product by Dan Olsen
How to Use Analytics to Optimize Your Product by Dan Olsen
Traction Conf599 views
Developing a Product Vision by Amazon Sr Product Manager by Product School
Developing a Product Vision by Amazon Sr Product ManagerDeveloping a Product Vision by Amazon Sr Product Manager
Developing a Product Vision by Amazon Sr Product Manager
Product School140 views
A/B Testing for New Product Launches by Booking.com Sr PM by Product School
A/B Testing for New Product Launches by Booking.com Sr PMA/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PM
Product School221 views
Developing a Product Vision by Amazon Sr Product Manager by Product School
Developing a Product Vision by Amazon Sr Product ManagerDeveloping a Product Vision by Amazon Sr Product Manager
Developing a Product Vision by Amazon Sr Product Manager
Product School435 views
How to Use User Science to Your Product's Benefit by XO Group PM by Product School
How to Use User Science to Your Product's Benefit by XO Group PMHow to Use User Science to Your Product's Benefit by XO Group PM
How to Use User Science to Your Product's Benefit by XO Group PM
Product School574 views
A/B Testing for New Product Launches by Booking.com Sr PM by Product School
A/B Testing for New Product Launches by Booking.com Sr PMA/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PM
Product School357 views
How To Make Better Product Decisions by Startup Product
How To Make Better Product DecisionsHow To Make Better Product Decisions
How To Make Better Product Decisions
Startup Product1.3K views
Stakeholder Management for Product Managers - ProductTank Paris by Jean-Yves SIMON
Stakeholder Management for Product Managers - ProductTank ParisStakeholder Management for Product Managers - ProductTank Paris
Stakeholder Management for Product Managers - ProductTank Paris
Jean-Yves SIMON16.6K views
A Practical Approach to Agile Methodology by Weedmaps Sr PM by Product School
A Practical Approach to Agile Methodology by Weedmaps Sr PMA Practical Approach to Agile Methodology by Weedmaps Sr PM
A Practical Approach to Agile Methodology by Weedmaps Sr PM
Product School240 views
Lean startup overview @ipl offline by Quang Nguyen
Lean startup overview @ipl offlineLean startup overview @ipl offline
Lean startup overview @ipl offline
Quang Nguyen1.3K views
Using Customer Research to Build Your Product by Arpit Rai
Using Customer Research to Build Your ProductUsing Customer Research to Build Your Product
Using Customer Research to Build Your Product
Arpit Rai3.3K views
The Product Perspective on Problem Solving by former Visa PM by Product School
The Product Perspective on Problem Solving by former Visa PMThe Product Perspective on Problem Solving by former Visa PM
The Product Perspective on Problem Solving by former Visa PM
Product School330 views
Customer Development Methodology by Venture Hacks
Customer Development MethodologyCustomer Development Methodology
Customer Development Methodology
Venture Hacks 328.3K views
Customer Development Methodology by Vinit Nair
Customer Development MethodologyCustomer Development Methodology
Customer Development Methodology
Vinit Nair402 views
Leading Innovation as a PM by Pandora Sr PM by Product School
 Leading Innovation as a PM by Pandora Sr PM Leading Innovation as a PM by Pandora Sr PM
Leading Innovation as a PM by Pandora Sr PM
Product School161 views

More from Dan Olsen

Product Lessons from the Early Days at Friendster by Dan Olsen by
Product Lessons from the Early Days at Friendster by Dan OlsenProduct Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan OlsenDan Olsen
26.3K views38 slides
The 7 Metrics of Highly Effective Marketers by Dan Olsen by
The 7 Metrics of Highly Effective Marketers by Dan OlsenThe 7 Metrics of Highly Effective Marketers by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan OlsenDan Olsen
6.9K views37 slides
Recruiting a Great Team for your Startup by Dan Olsen by
Recruiting a Great Team for your Startup by Dan OlsenRecruiting a Great Team for your Startup by Dan Olsen
Recruiting a Great Team for your Startup by Dan OlsenDan Olsen
2.6K views37 slides
Ten Nuggets of Advice for Tech Startups by
Ten Nuggets of Advice for Tech StartupsTen Nuggets of Advice for Tech Startups
Ten Nuggets of Advice for Tech StartupsDan Olsen
3.7K views21 slides
How to Make Sure Your Product Rocks by
How to Make Sure Your Product RocksHow to Make Sure Your Product Rocks
How to Make Sure Your Product RocksDan Olsen
18.1K views82 slides
Best Practices in Product Management for V1 Web Products by
Best Practices in Product Management for V1 Web ProductsBest Practices in Product Management for V1 Web Products
Best Practices in Product Management for V1 Web ProductsDan Olsen
8K views65 slides

More from Dan Olsen(14)

Product Lessons from the Early Days at Friendster by Dan Olsen by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan OlsenProduct Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan Olsen
Dan Olsen26.3K views
The 7 Metrics of Highly Effective Marketers by Dan Olsen by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan OlsenThe 7 Metrics of Highly Effective Marketers by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan Olsen
Dan Olsen6.9K views
Recruiting a Great Team for your Startup by Dan Olsen by Dan Olsen
Recruiting a Great Team for your Startup by Dan OlsenRecruiting a Great Team for your Startup by Dan Olsen
Recruiting a Great Team for your Startup by Dan Olsen
Dan Olsen2.6K views
Ten Nuggets of Advice for Tech Startups by Dan Olsen
Ten Nuggets of Advice for Tech StartupsTen Nuggets of Advice for Tech Startups
Ten Nuggets of Advice for Tech Startups
Dan Olsen3.7K views
How to Make Sure Your Product Rocks by Dan Olsen
How to Make Sure Your Product RocksHow to Make Sure Your Product Rocks
How to Make Sure Your Product Rocks
Dan Olsen18.1K views
Best Practices in Product Management for V1 Web Products by Dan Olsen
Best Practices in Product Management for V1 Web ProductsBest Practices in Product Management for V1 Web Products
Best Practices in Product Management for V1 Web Products
Dan Olsen8K views
Social Media Marketing on the Real-time Web by Dan Olsen
Social Media Marketing on the Real-time WebSocial Media Marketing on the Real-time Web
Social Media Marketing on the Real-time Web
Dan Olsen4.6K views
Lean Product Management for Web 2.0 Products by Dan Olsen
Lean Product Management for Web 2.0 ProductsLean Product Management for Web 2.0 Products
Lean Product Management for Web 2.0 Products
Dan Olsen46.7K views
Product Management & Design At Startups by Dan Olsen
Product Management & Design At StartupsProduct Management & Design At Startups
Product Management & Design At Startups
Dan Olsen5K views
Product Management for Startups by Dan Olsen by Dan Olsen
Product Management for Startups by Dan OlsenProduct Management for Startups by Dan Olsen
Product Management for Startups by Dan Olsen
Dan Olsen20.3K views
Product Management For Version 1 Products: Creating Something from Nothing by Dan Olsen
Product Management For Version 1 Products: Creating Something from NothingProduct Management For Version 1 Products: Creating Something from Nothing
Product Management For Version 1 Products: Creating Something from Nothing
Dan Olsen15.8K views
World-Class Web Metrics by Dan Olsen by Dan Olsen
World-Class Web Metrics by Dan OlsenWorld-Class Web Metrics by Dan Olsen
World-Class Web Metrics by Dan Olsen
Dan Olsen12.6K views
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009) by Dan Olsen
How to be a Web 2.0 Metrics Jedi  (Web 2.0 Expo, April 2009)How to be a Web 2.0 Metrics Jedi  (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
Dan Olsen23.3K views
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ... by Dan Olsen
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Dan Olsen78.3K views

Recently uploaded

Navigating EUDR Compliance within the Coffee Industry by
Navigating EUDR Compliance within the Coffee IndustryNavigating EUDR Compliance within the Coffee Industry
Navigating EUDR Compliance within the Coffee IndustryPeter Horsten
43 views33 slides
Bloomerang Thank Yous Dec 2023.pdf by
Bloomerang Thank Yous Dec 2023.pdfBloomerang Thank Yous Dec 2023.pdf
Bloomerang Thank Yous Dec 2023.pdfBloomerang
106 views66 slides
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx by
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxAmazing Opportunities: PCD Pharma Franchise in Kerala.pptx
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxSaphnixMedicure1
20 views11 slides
sample.potx by
sample.potxsample.potx
sample.potxMaryna Yurchenko
16 views3 slides
terms_2.pdf by
terms_2.pdfterms_2.pdf
terms_2.pdfJAWADIQBAL40
52 views8 slides
Tanishq by
Tanishq Tanishq
Tanishq supiriyakithuva
14 views7 slides

Recently uploaded(20)

Navigating EUDR Compliance within the Coffee Industry by Peter Horsten
Navigating EUDR Compliance within the Coffee IndustryNavigating EUDR Compliance within the Coffee Industry
Navigating EUDR Compliance within the Coffee Industry
Peter Horsten43 views
Bloomerang Thank Yous Dec 2023.pdf by Bloomerang
Bloomerang Thank Yous Dec 2023.pdfBloomerang Thank Yous Dec 2023.pdf
Bloomerang Thank Yous Dec 2023.pdf
Bloomerang106 views
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx by SaphnixMedicure1
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxAmazing Opportunities: PCD Pharma Franchise in Kerala.pptx
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx
SaphnixMedicure120 views
Coomes Consulting Business Profile by Chris Coomes
Coomes Consulting Business ProfileCoomes Consulting Business Profile
Coomes Consulting Business Profile
Chris Coomes50 views
The Truth About Customer Journey Mapping by Aggregage
The Truth About Customer Journey MappingThe Truth About Customer Journey Mapping
The Truth About Customer Journey Mapping
Aggregage82 views
Presentation on proposed acquisition of leading European asset manager Aermon... by KeppelCorporation
Presentation on proposed acquisition of leading European asset manager Aermon...Presentation on proposed acquisition of leading European asset manager Aermon...
Presentation on proposed acquisition of leading European asset manager Aermon...
KeppelCorporation210 views
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck by HajeJanKamps
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deckPitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck
HajeJanKamps502 views
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf by Bloomerang
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdfBloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang134 views
SUGAR cosmetics ppt by shafrinn5
SUGAR cosmetics pptSUGAR cosmetics ppt
SUGAR cosmetics ppt
shafrinn574 views
December 2023 - Meat on the Bones by NZSG
December 2023 - Meat on the BonesDecember 2023 - Meat on the Bones
December 2023 - Meat on the Bones
NZSG23 views
See the new MTN tariffs effected November 28, 2023 by Kweku Zurek
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023
Kweku Zurek29.5K views
Integrating Talent Management Practices by Seta Wicaksana
Integrating Talent Management PracticesIntegrating Talent Management Practices
Integrating Talent Management Practices
Seta Wicaksana29 views

How to Create Products for Growth by Dan Olsen