This file includes the process of research done in Karjat for the packaged food industry. The Process includes DEFINING THE PROBLEM OBJECTIVE OF THE STUDY HYPOTHESIS OF THE STUDY DATA SOURCES TECHNIQUE OF DATA COLLECTION SOCIAL CULTURE CONTEXT GEOGRAPHICAL LIMIT BASIS OF SELECTION

1. Marketing Research-
Packaged Food
Industry

2. Stage 1: Formulating the
Marketing Research
Problem
Stage 2: Method of
Inquiry
Stage 3:
Research
Method
Stage 4:
Research
Design
Stage 5: Data
Collection
Techniques
Stage 6:
Sample
Design
Stage 7: Data
Collection
Stage 8:
Analysis and
Interpretation
Stage 9: The Marketing Research Report
Stages of Marketing Research

3. Sample Size
Cultural and other type of Bias
Socio-economic Factors
Time and Budget Constraint
Limitation of the Study

4. STEPS IN RESEARCH DESIGN
• DEFI NI NG THE PRO BLEM
• O B J EC TI VE O F THE STU DY
• HYP O THESI S O F THE STU DY
• DA TA SO U RC ES
• TEC HN I Q U E O F DA TA C O LLEC TI O N
• SO CI AL CU LTU RE CO NTEXT
• G EO G RA P HI C AL LI MI T
• B A SI S O F SELEC TI O N

5. DEFINING THE PROBLEM
OBJECTIVE OF THE STUDY
RESEARCH ABOUT CONSUMER
PREFERENCE TOWARDS
PACKAGED FOOD PRODUCTS
•To understand the Market of
Packaged Foods.
•To understand the Awareness of the
Customer towards different Brands.
•To estimate the future Growth of the Market.
•To understand what type of Packaged Food the Customers Buy.
•To understand the Price Perception.
•To understand the Prospect.
•To understand the Variety of the Packaged Foods.
•To understand the Consumption Patterns in different areas.

6. HYPOTHESIS OF THE STUDY
People in Karjat buy Packaged
Food products based on the
Quantity they are available in.
Preference of Brands is
dependent on the Income level.
The Quantity brought is
dependent on the Monthly
Income.
There is relationship between
the Monthly Income of
Consumers and the type of
Shops they visit.

7. DATA SOURCES
TECHNIQUE OF DATA COLLECTION
SOCIAL CULTURE CONTEXT
DATA IS COLLECTED THROUGH PRIMARY SOURCE
QUESTIONNAIRE METHOD
Generally most people are
Workers and they prefer
Discounts over Quality

8. GEOGRAPHICAL LIMIT
BASIS OF SELECTION
Karjat Area
Age Group: 20-50 Years

9. TYPE OF UNIVERSE
Population of
KARJAT
TARGET

10. SOURCE LIST
• PRIMARY DATA COLLECTION
• METHOD USED : QUESTIONNAIRE
We used
questionnaire as
an instrument
consisting
Of series of
questions
For the purpose of
gathering
information from
respondents.
There were 27
Open Ended and
Close Ended
Questions.

11. SIZE OF SAMPLE
• 100
PARAMETERSOF INTEREST
• CONSUMER PREFERENCE OVER HYGINE
• CONSUMER BUYING BEHAVIOUR

12. BUDGETARY CONSTRAINT
• LIMITED BUDGET
1000 Rupees

13. SAMPLING PROCEDURE
Descriptive Analysis:
Cross Tabulation
Paired Sample t-test
Chi-Square Test

15. What They usually Buy?

17. How Often VS Quantity

18. Brand Preference VS Income Level

19. Quantity Vs Monthly Income

20. Monthly Income VS Type of Shop

21. MONTHLY Income * SHOPS U PREFER? Crosstabulation
Count
SHOPS U PREFER? Total
LOCAL DEPARTMENTAL
STORES
SUPERMARKET ALL
MONTHLY Income
<1000 3 3 1 3 10
1001-2000 0 0 1 0 1
2001-3000 1 1 2 0 4
3001-5000 0 0 2 0 2
5001-7000 5 5 0 0 10
7001-10000 2 6 3 0 11
10000+ 29 13 13 7 62
Total 40 28 22 10 100
Monthly Income Vs Shop Preference (Cross Tabulation)

22. Socio Economic
Segmentation

23. Lets Eat!!!
Thanking You,
RONAKMODI HEENAJAIN
MANPREET CHABRA BHAVESHBHANSALI
SURPREETSINGH SOUMYA MUKHERJEE
VAIBHAVJASANI