1) The document discusses a study on consumer behavior at Big Bazaar, India's largest hypermarket chain. 2) It analyzes factors influencing customers' shopping habits such as how they learn about Big Bazaar, visit frequency, purchase purposes, preferred product categories, and who they shop with. 3) Key findings show most customers visit twice a week for personal uses, prefer clothing, and are influenced by friends. The study aims to help Big Bazaar understand customers and improve strategies.

1. Project Title
“A STUDY ON CONSUMER BEHAVIOR WITH
REFERENCE TO BIG BAZAR”
Presented By,
Pallavi Bhongade
Academic Guide,
Dr. Rajeshree Admane
G H Raisoni Institute of Information Technology.

2. Introduction to Topic
• The term consumer behavior refers to thebehavior that consumers display in
searchingfor purchasing using evaluation and disposingin searching for
purchasing using evaluating and disposingof products and ser vices that they
exact act will satisfy o how individuals make decisions to send their
available resources (time, money and effort) on consumption related items.
• A consumer decision to purchase a particularproduct of service is the result
of complexinterplay of a number of variables.
• Consumer often purchase new products that are associated with a favorable
viewed brand name.
• Consumer behavior reflects the totality of consumer’s decision with respect to
the purchase, consumption and disposition of goods, services, time and ideas
over time. Recognizeconsumer behavior, you create products and services
that provide the consumers with more value.

3. Company Profile
 Big Bazaar was introduced by the Future Group in September 2001 Big Bazaar popularly known as the“Indian Wal-
Mart “is the largest hypermarket chainin India with turnover of18342.82 crores in the financial year 2014-2015. .
 Big Bazaar was started by Mr. Kishore Biyani, the first four stores were opened in Kolkata, Indore, Bengaluru and
Hyderabad within a period of 22 days.
 “Naye India Ka Bazaar” was the tagline used by the company in their starting days.
 Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of
merchandise including fashion and apparels, food products, general merchandise, kitchen products, and
entertainment sections.
 Big Bazaar is one of the oldest and largest hypermarket chains of India, housing about 300+ stores in over 120
cities and towns across the country

4. Objective of the study
1. The main objective is to determine the current consumer behavior levels of the customers with
regards to Big Bazaar.
2. To study and analyse consumer shopping behavior towardsBig Bazaar.
3. To assess the behavior level of different type of customersshopping at Big Bazaar.
4. To identify what type of strategies are suitable for thecompany to reach the targeted customers.
5. To find out the factors which influence the consumption of theproducts in Big Bazaar.

5. Limitations of the Study:
1. Time has been a major constraint throughout the study as it has been only for duration of 2 months.
2. As this survey was restricted to Hyderabad this cannot be stated as in-depth research on this subject.
3. Enough care is taken in formulating the questionnaire,still some errors may creep in.
4. The consumer behavior varies according to different products.
5. Quality verses price was not taken into the consideration.
6. The project is based on the interview methodology by a stored questionnaire and the personal skills of the person undertaking
the project affect the results.

6. • The present study is mainly based on primary data but both primary and secondary sources of data
are used for the purpose of the study. Primary data are those which are collected for the first time
and are original in character. Among the various methods for primary data collection ,
questionnaire , personal interviews , scheduling and observation methods have been applied.
• Secondary data means data are already available or collected and analysed. To understand the
customer behaviour and to gather the realated information related to the research various
associations as well as other published statistics, information is gathered with due precaution to
make it suitable and adequate.
• In this present study, the data was collected by using simple random techniques. The simple
random sampling refers to any sampling method where every unit of population have a equal
chances to be selected.
Research Methodology:

7. Sample Size:
By using judgment random sampling technique 100 respondents areselected for the purpose of the study.
Primary Data:
Primary sources of data are the data which needs the personal efforts of collect it and which are not readily
available. Primary source of data is the other type of source through which thedata was collected. Primary
data is collected during the survey with the help of questionnaires
Secondary Data:
Secondary sources are the other important sources through which the data was collected. These are the readily
available sources of thedata where one had need not put much effort to collected, because itis already been
collected and part in an elderly manner by some researcher, experts and special. The sources from which
secondary data was collected are:
• Brochures, Newspapers and Magazines
• Internet

8. Data Analysis & Data Interpretation
S
R.
N
O
PROMOTION NO. OF
CUSTOMER
S
PERCENTAGE %
1 Advertisement 80 80
2 Colleagues
reference
12 12
3 Friends/
Family
Reference
04 04
4 Any other Specify 04 04
Total 100 100
Q1. How do you come to know about Big Bazaar?
FREIENDS/RELATAIVNY OYHERNO OF
CUSTOMERS
ES REFERENCE
COULLEGUES
REFERENCE 12%
4%
SPECIFY
4%
ADVERTISEMENT
80%
ADVERTISEMENT COULLEGUES
REFERENCE
FREIENDS/RELATIVES REFERENCE
ANY OYHER SPECIFY
INTERPRETATION:
From the above study 80% of respondents from Advertisement, 12% of respondents from Colleagues and
4% of respondents from Friends / Relatives Remaining 4% of respondents from others

9. S
R.
N
O
PROMOTION NO. OF
CUSTOMERS
PERCENTAGE %
1. Once in a week 30 30
2. Twice in a week 43 43
3. Once in every 15 15 15
days
4. Once in a month 12 12
Total 100 100
Q2. How frequently do you visit Big Bazaar?
INTERPRETATION:
From the above study,
30% of respondents from once in a week, 43% of respondents from twice in a
week and 15% of respondents from every 15 days Remaining 12% of
respondents from every month.

10. Q3. What is main purpose of purchase?
SR
.
NO
PARTICU
LARS
NO.
OFCUST
OMERS
pe
rc
en
ta
ge
%
1. Personal
uses/
consumptio
n
71 71
2. To Gift 19 19
3. Any
othe
rpl. specifies
10 10
4. - - -
Total 100 100
INTERPRETATION :
The above pin chart
we conclude that the major number of respondent’s of 71% personal uses,
19% to gift,
And remaining 10% any others.

11. S
R
.
N
O
Aspects No. of
customers
Percentage %
1.
Food items 25 25
2. Clothes 33 33
3.
Electronics 14 14
4. Furniture 18 18
5. Any other pl.
specifies
10 10
Total 100 100
Q4. Which category of product would you buy most from Big Bazaar?
INTERPRETATION:
From the above pie chart,
we conclude that the major number of respondents of 25% food,
33% clothes, 14% electronics, 18% furniture and,
10% others.

12. Q5. You prefer to go in Big Bazaar with?
Sr . No. Particulars No. of costumers Percentage
1. Family members 28 28
2. Spouse 13 13
3. Friends 55 55
4. Others 04 04
Total1 100 100
INTERPRETATION:
From the above pie chart,
we conclude that the major number of respondents of
28% Family members,
13% Spouse,
55%
Friends and, 4%
Others.

13. Findings
1. As per the findings, all are having the awareness of Big Bazaar. We can say that Big Bazaar have good place in the
minds of the customers.
2. As per the findings 60% of male customers are come to Big Bazaar for shopping.
3. It has been found that the Majority of the Respondents come to know about the Big Bazaar through Friends/Relatives
References and Advertisements only. So, we can say that the word of mouth and advertisements are plays a very important
role when customers shopping at Big Bazaar.
4. As per findings, Majority of the Respondents are visits Big Bazaar twice in a week. By this, we can say that most of the
customers are coming to Big Bazaar regularly.
5. As per findings, Majority of the Respondents are purchasing for the Purpose of Personal use/consumption only.
6. As per findings, Majority of the respondents are interested to shopping at clothes.
7. Most of customers are prefer to come to Big Bazaar with friends, and customers are motivated by them at purchase.

14. Conclusion
• It is a challenge for the organizations to ensure that clients
are provided with the best quality services. This promotes the
psychological, physical and emotional satisfaction of the
clients. All customers’ aim at getting value for their money
when they purchase a productor on service rendered.
Research established the relationship between consumer
emotion and consumer satisfaction in organization show that
high levels of satisfaction increase brand loyalty.
• Research established the relationship between consumer
emotion and consumer satisfaction in organization show that
high levels of satisfaction increase brand loyalty. Consumers
are faced with an array of product selection and competition
is fierce among companies. This is why your understanding
of consumer behavior is vital to the success of your business.

15. • The investigation into how customer survey shouldtake
account of emotional satisfaction of customers in order to have a
better understandingof how to monitor and improve upon the
psychological and emotional aspects providing aquality service
in any organization.
• Understanding oflife satisfaction including the emotional aspects
and their relationship to consumption should enable a business
to target consumer in a more meaningful way.
• Companiesthathave created successful emotional connection
with their customers benefit in cash flow, make profit and
improve market share.

16. Thank You