Australia Post launched a Video Stamp that allows customers to attach a 15-second video message to parcels for free with Express shipping. The stamp is a unique QR code that recipients can scan to view the video. As of January 2014, over 7 million video stamps had been sent to 49 countries to encourage gift sending for Christmas. A separate Google campaign brought 22 Google+ fans from around the world to Old Trafford stadium for a Manchester United game, featuring fans from South Africa, Ethiopia, Mexico, Malaysia, the US, and Namibia.

2. DIGITAL MARKETING CAMPAIGNS ON BLOGGER.COM
Australia Post’s new Video Stamp allows customers to attach a 15-second video message to a parcel, and is included free with all Express Post and Express Courier
International products during the lead up to Christmas. The physical manifestation of the stamp is a unique QR code, which parcel recipients can then use to view
the recording.
LETS GIVE OUR CUSTOMER
ANOTHER REASON TO
SEND GIFTS VIA AUSTRALIA
POST.
INNOVATION
7 million video
stamps have been
sent to over 49
countries as of
28/1/2014.
Australia Post encourage
gift-sending this
Christmas.
AUSTRALIA POST NEW VIDEO STAMP

3. GOOGLE & MAN UNITED - THE FRONT ROW STORY
FOR THE FIRST TIME EVER
GOOGLE+ BROUGHT 22 FANS
FROM AROUND THE WORLD TO
SHOW THEIR SUPPORT FOR
MANCHESTER UNITED AT OLD
TRAFFORD
Featuring Lee and Thendo from South Africa, Nina from Ethiopia, Jorge from Mexico,
Louis from Malaysia, Maria from USA and Hefani from Namibia.