E-Commerce Email Design Trends @ Best Practices (2019)

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A detailed presentation on e-commerce email design trends and best practices that was showcased by Roland Pokornyik at Emailing 2020 in October 2018.

Business

E-commerce Email Design Trends &
Best Practices (2019)

Roland
Pokornyik
CEO, Co-founder @
Chamaileon.io
EDMdesigner.com
#husband #dad_of_2 #ceo
#startup #email #saas
#bassguitar

Interactive
images
#mouse_click
#mouse_hover
#design change

Interactive
forms
#order
Source: Litmus.com

Not every
email client
supports
animated GIFs
#Outlook_2007
#Outlook_2010
#Outlook_2013
Source: Litmus.com

Countdown
timers
#fomo
Lynda - Selligent case study
+33% CTR, +10% Conversions

Customer
generated
content
#real
#instagram

Emojis work in almost all email
clients! Source: Litmus.com

Bright
backgrounds
#be_brave_with_colors

But they won’t
work always
#gmail_hates_google_fonts
#lack_of_support
✓ Aol Mail
✓ Native Android mail
app (not Gmail app)
✓ Apple Mail
✓ iOS Mail
✓ Outlook 2000
✓ Outlook.com app

Fallback to
email safe
fonts
#must_have
#fallback_options
✓ Arial
✓ Garamond
✓ Georgia
✓
✓ Lucida
✓ Palatino
✓ Tahoma
✓ Times New Roman
✓ Trebuchet
✓ Verdana

Match design
with copy
#harmony
#hand-in-hand

Human
centered
copywriting
#copy_matters
#no_seo
#no_marketing_bs

✓ Interactive emails
✓ Animated GIFs
✓ Personalized images
✓ Countdown timers
✓ Less is more
✓ Consumer generated content
✓ Strong imagery
✓ Contrasting colors
✓ Emojis in subject line
✓ Human centered copywriting
Email
Design
Trends
Summary

Promo -
Animated GIF
#contrasting_colors
#one_CTA
#less_is_more

Promo -
Countdown
timer
#one_CTA
#contrasting_colors
#FOMO

Promo -
Video in email
#animated_GIF
#static_image
#64%_more_likely_to_buy

Promo -
Interactive
email
#super_cool
#custom_code
#high_costs

Promo -
Discount
#contrasting_colors
#typography
#death_to_stock

Giveaway
email
#big_bold_letters
#contrasting_colors
#one_CTA

Black friday
email
#on_brand
#no_black
#list_of_products

Cyber monday
email
#typography
#huge_text
#lively_colors

Father’s day
email
#background_image
#on_brand
#e-gift_card_idea

Mother’s day
email
#on_brand
#product_image
#double_CTA

New year’s
deal
#typography
#contrasting_colors
#custom_image

Emails every e-commerce
email funnel should include

Sign up /
Welcome email
#short
#don’t_be_pushy

Sign up /
Welcome email
#short
#don’t_be_pushy
50-86% average open rate
74.4% expect a
welcome email
+320% revenue

Product
discovery email
#personalized_oﬀer
#lively_colors
#typography

Featured
product email
#less_targeted
#menly_color_theme
#custom_image
#multiple_CTA

Abandoned
cart email
#FOMO
#contrasting_colors
Benchmarks
#41%_open_rate
#9.5%_click_rate

Out of stock
email
#timely
#directs_attention
#redirect_to_online_store

Order
conﬁrmation
email
#less_is_more
#survey_CTA

Shipping
conﬁrmation
email
#animated_GIF
#contrasting_colors
#custom_image

Ask for a
review
#incentive
#too_many_links

Customer
survey
#typography
#background_image
#ghost_button

Thank you
email
#FOMO
#discount
#lively_colors

✓ Welcome email
✓ Product promotion email
✓ Abandoned cart email
✓ Out of stock email
✓ Order conﬁrmation email
✓ Shipping conﬁrmation email
✓ Ask for a review
✓ Customer survey
✓ Thank you email
Most
Common
E-commerce
Emails

We help you with 100+ free templates @ chamaileon.io

Speed up your email design
process with Chamaileon.io
bit.ly/chamaileon
roland@chamaileon.io, +36-70-608-4433
Thanks for listening!

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E-Commerce Email Design Trends @ Best Practices (2019)

1. E-commerce Email Design Trends & Best Practices (2019)

2. Roland Pokornyik CEO, Co-founder @ Chamaileon.io EDMdesigner.com #husband #dad_of_2 #ceo #startup #email #saas #bassguitar

3. Email design trends

4. Interactive navigation #hamburger_menu

5. Interactive sliders #more_content

6. Interactive images #mouse_click #mouse_hover #design change

7. Interactive quizzes #engagement

8. Interactive forms #order Source: Litmus.com

9. What’s wrong with interactive emails?

10. Outlooks + Custom coding

11. Replace interactivity with creativity

12. Animated GIFs #movement

13. Not every email client supports animated GIFs #Outlook_2007 #Outlook_2010 #Outlook_2013 Source: Litmus.com

14. Don’t overuse animated GIFs!

15. Personalized images #name

16. Countdown timers #fomo Lynda - Selligent case study +33% CTR, +10% Conversions

17. Shorter emails #less_is_more

18. (Visual) storytelling #quality_images

19. Customer generated content #real #instagram

20. Emojis in subject lines #;-)

21. Emojis work in almost all email clients! Source: Litmus.com

22. Don’t overuse emojis!

23. Concise color usage #color_palette

24. Contrasting colors #attention_to_CTA

25. Bright backgrounds #be_brave_with_colors

26. Use fancy typography #google_fonts

27. But they won’t work always #gmail_hates_google_fonts #lack_of_support ✓ Aol Mail ✓ Native Android mail app (not Gmail app) ✓ Apple Mail ✓ iOS Mail ✓ Outlook 2000 ✓ Outlook.com app

28. Fallback to email safe fonts #must_have #fallback_options ✓ Arial ✓ Garamond ✓ Georgia ✓ ✓ Lucida ✓ Palatino ✓ Tahoma ✓ Times New Roman ✓ Trebuchet ✓ Verdana

29. Match design with copy #harmony #hand-in-hand

30. Human centered copywriting #copy_matters #no_seo #no_marketing_bs

31. ✓ Interactive emails ✓ Animated GIFs ✓ Personalized images ✓ Countdown timers ✓ Less is more ✓ Consumer generated content ✓ Strong imagery ✓ Contrasting colors ✓ Emojis in subject line ✓ Human centered copywriting Email Design Trends Summary

32. Inspiring one-oﬀ promotional emails

33. Promo - Animated GIF #contrasting_colors #one_CTA #less_is_more

34. Promo - Countdown timer #one_CTA #contrasting_colors #FOMO

35. Promo - Video in email #animated_GIF #static_image #64%_more_likely_to_buy

36. Promo - Interactive email #super_cool #custom_code #high_costs

37. Promo - Discount #contrasting_colors #typography #death_to_stock

38. Promo - Coupon #one_CTA #less_is_more

39. Giveaway email #big_bold_letters #contrasting_colors #one_CTA

40. Black friday email #on_brand #no_black #list_of_products

41. Cyber monday email #typography #huge_text #lively_colors

42. Father’s day email #background_image #on_brand #e-gift_card_idea

43. Mother’s day email #on_brand #product_image #double_CTA

44. New year’s deal #typography #contrasting_colors #custom_image

45. Emails every e-commerce email funnel should include

46. Sign up / Welcome email #short #don’t_be_pushy

47. Sign up / Welcome email #short #don’t_be_pushy 50-86% average open rate 74.4% expect a welcome email +320% revenue

48. Product discovery email #personalized_oﬀer #lively_colors #typography

49. Featured product email #less_targeted #menly_color_theme #custom_image #multiple_CTA

50. Abandoned cart email #FOMO #contrasting_colors Benchmarks #41%_open_rate #9.5%_click_rate

51. Out of stock email #timely #directs_attention #redirect_to_online_store

52. Order conﬁrmation email #less_is_more #survey_CTA

53. Shipping conﬁrmation email #animated_GIF #contrasting_colors #custom_image

54. Ask for a review #incentive #too_many_links

55. Customer survey #typography #background_image #ghost_button

56. Thank you email #FOMO #discount #lively_colors

57. ✓ Welcome email ✓ Product promotion email ✓ Abandoned cart email ✓ Out of stock email ✓ Order conﬁrmation email ✓ Shipping conﬁrmation email ✓ Ask for a review ✓ Customer survey ✓ Thank you email Most Common E-commerce Emails

58. We help you with 100+ free templates @ chamaileon.io

59. + Reusable blocks - save for future

60. Speed up your email design process with Chamaileon.io bit.ly/chamaileon roland@chamaileon.io, +36-70-608-4433 Thanks for listening!

E-Commerce Email Design Trends @ Best Practices (2019)

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