Getting your emails to land in the primary inbox and compelling readers to open them is just the tip of the iceberg. The real challenge is keeping readers hooked with an engaging email design and interactive content. Be it dark mode compatibility, accessibility, or even the use of GIFs, every design element has the potential to make or break your campaign. While interacting with experts as a part of our State of Emails 2022 report, we quizzed them about the email designs they plan to continue using in 2022 and what elements they have said goodbye to in the last year. - By Mailmodo, a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions.

1. Email DESIGN AND
DEVELOPMENT
State
ofEmail
Insights
from

2. How do our surveyors create
an email template?
Coding the Email Drag and Drop Editor
Create Email Template
mailmodo

3. For B2B surveyors, which design has worked
best in 2021?
Design for B2B
B2B
Hybrid Layout (66.7%) Single Column Layout (33.3%)
mailmodo

4. For B2C surveyors, which design
has worked best in 2021?
Design for B2C
B2C
Hybrid Layout (16.7%)
Inverted Pyramid (16.7%)
Single Column Layout (50%)
Zig-Zag Layout (16.7%)
mailmodo

5. Do our surveyors use GIFs in their emails?
GIFs in Email
GIFs
Yes (66.7%) No (33.3%)
GIFs in Email
GIFs
mailmodo

6. Do they design their email for
dark mode as well?
Yes (66.7%) No (33.3%)
Dark Mode
mailmodo

7. Do the surveyors consider accessibility while
designing their emails?
Yes (80%) No (20%)
Accessibility
mailmodo

8. How do they test their email designs for
responsiveness?
Send email to different devices and
check mannually (33.33%)
Use email tester like Litmus, Email
On Acid, etc. (40%)
Not yet (6.7%)
Use ESP's native
previewers (20%)
mailmodo

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Understanding
email marketing
trends for
better
campaigns
in 2022
Get the full report now!
State
of Email
mailmodo