Internet marketing and direct email

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Internet marketing and direct email

  1. 1. INTERNET MARKETING Melissa Stockstill, CMP Blog: MindKube.wordpress.com Website: www.MindKube.com
  2. 2. Business & Technology Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other. -Bill Gates
  3. 3. Website Basics Research Planning Wireframe
  4. 4. Speaking Geek <ul><li>Efficiency-Reliability-Usability </li></ul><ul><li>Content manager </li></ul><ul><li>Contact form </li></ul>
  5. 5. Graphic Design <ul><li>Logo </li></ul><ul><li>Navigation </li></ul><ul><li>Design style </li></ul>
  6. 6. Graphic Design <ul><li>Logo </li></ul><ul><li>Content </li></ul><ul><li>Design Style </li></ul>
  7. 7. Graphic Design <ul><li>Logo </li></ul><ul><li>Navigation </li></ul><ul><li>Design style </li></ul>
  8. 8. Website Content Relevance Graphics Video Copywriting
  9. 9. Who uses email? ____% of the demographic between the ages of __ to __, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years. — Habeas, 2008 study of consumer attitudes towards email and online interaction with businesses
  10. 10. Makin’ a list, & checkin’ it twice
  11. 11. Subject Line You have _____ seconds or less to capture the attention and gain the interest of your readers.
  12. 12. Direct Email Research Objectives Planning
  13. 13. Benefits of Direct Email Email providers Statistics Landing pages
  14. 14. Thank you! Melissa Stockstill, CMP Website: MindKube.com Blog: MindKube.wordpress.com

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