iContact email marketing and Email on Acid email render testing team up to discuss common email design questions, how to optimize your email templates, and optimize for the inbox.
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
Email marketing: Under the skin of open ratesRed C
Red C, Manchester based marketing agency, take an insightful look at email marketing opening rates in this easy to digest whitepaper entitled 'Under the skin of open rates'. Strategy Director, Steve White, looks at how the subject header, the 'From' name, the preview panel and the day and time of send can all influence the number of email recipients who open an email and suggests ways in which to maximise this through easy to implement tactics and testing.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. For more details visit at https://bit.ly/2WuMIAM
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
Email marketing: Under the skin of open ratesRed C
Red C, Manchester based marketing agency, take an insightful look at email marketing opening rates in this easy to digest whitepaper entitled 'Under the skin of open rates'. Strategy Director, Steve White, looks at how the subject header, the 'From' name, the preview panel and the day and time of send can all influence the number of email recipients who open an email and suggests ways in which to maximise this through easy to implement tactics and testing.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. For more details visit at https://bit.ly/2WuMIAM
Why Email Marketing Will Be Big in 2014?
In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate.
With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!
Every day real estate agents send numerous emails to clients, coworkers, friends and family. Every email sent presents an opportunity to engage people and interest them in your business. Though it costs nothing to create and the time investment is negligible, email signatures are one of the most under used marketing tools in real estate.
In this guide you will find the Seven Key Components of a Strong Email Signature, the Four Biggest Mistakes Real Estate Agents made and tips for engaging your audience.
Want to learn how to enhance your personal and professional brand with awesome email signatures? Join us in our first lunch & learn! We’ll show you how to use your email signature to drive traffic to your website, social media profiles, and blog posts.
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
This was an A/B test I conducted for the e-commerce course, whereby I analyzed the performance of the email subject line. The purpose was to collect 200 emails and split it into two groups of 100 recipients. The goal was to compare CTR to the blog post I was encouraging recipients to read in the email by using strong CTAs.
Cold emailing essentially means sending emails to prospective clients or customers whom you are yet to know and
build relationships with. Thus, developing a solid cold email strategy requires learning the best practices, explains
email marketing service company eTarget Media. Let’s review some ways to develop a sound and effective cold email
campaign.
Maximize Campaign Results with Account Based Intelligence (ABI)Matt Benati
Account Based Intelligence is critical for Account Based Marketing success. Leverage your untapped source of data, campaign reply emails, to drive growth. I detail many use cases to deliver practical help.
Can Email Remain Relevant | Glenis Carroll, Fairfax Digital | iStrategy Sydne...iStrategy
Find out the benefits and relevance of Email Marketing. Presented by Glenis Carroll, GM Marketing-Media at Fairfax Digital during iStrategy Sydney 2010.
Making the Grade: Getting Insights from the NEW iContact Report CardiContact
The iContact Report Card is a comprehensive, objective measurement of your email sending history, over a customizable, designated time period. Available to Premier customers, it takes just seconds to see your email grades.
Why Email Marketing Will Be Big in 2014?
In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate.
With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!
Every day real estate agents send numerous emails to clients, coworkers, friends and family. Every email sent presents an opportunity to engage people and interest them in your business. Though it costs nothing to create and the time investment is negligible, email signatures are one of the most under used marketing tools in real estate.
In this guide you will find the Seven Key Components of a Strong Email Signature, the Four Biggest Mistakes Real Estate Agents made and tips for engaging your audience.
Want to learn how to enhance your personal and professional brand with awesome email signatures? Join us in our first lunch & learn! We’ll show you how to use your email signature to drive traffic to your website, social media profiles, and blog posts.
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
This was an A/B test I conducted for the e-commerce course, whereby I analyzed the performance of the email subject line. The purpose was to collect 200 emails and split it into two groups of 100 recipients. The goal was to compare CTR to the blog post I was encouraging recipients to read in the email by using strong CTAs.
Cold emailing essentially means sending emails to prospective clients or customers whom you are yet to know and
build relationships with. Thus, developing a solid cold email strategy requires learning the best practices, explains
email marketing service company eTarget Media. Let’s review some ways to develop a sound and effective cold email
campaign.
Maximize Campaign Results with Account Based Intelligence (ABI)Matt Benati
Account Based Intelligence is critical for Account Based Marketing success. Leverage your untapped source of data, campaign reply emails, to drive growth. I detail many use cases to deliver practical help.
Can Email Remain Relevant | Glenis Carroll, Fairfax Digital | iStrategy Sydne...iStrategy
Find out the benefits and relevance of Email Marketing. Presented by Glenis Carroll, GM Marketing-Media at Fairfax Digital during iStrategy Sydney 2010.
Making the Grade: Getting Insights from the NEW iContact Report CardiContact
The iContact Report Card is a comprehensive, objective measurement of your email sending history, over a customizable, designated time period. Available to Premier customers, it takes just seconds to see your email grades.
Heat Up Your Holiday Marketing with iContactiContact
Join iContact and marketing author and strategist, John W. Hayes, to learn how to plan for holiday marketing campaigns, and why starting in the summer is essential. This is the slide deck from the webinar, which can be found here: https://icontact-videos.wistia.com/medias/pqwlgjxfas
Earth Rangers & iContact for Salesforce Webinar (4.7.16)iContact
In an increasingly interconnected digital world, can you afford to work with systems that don’t work together? Integrating your Customer Relations Management system with email marketing offers infinite options to engage contacts in a personalized, targeted conversation.
This slide deck shows:
• How Earth Rangers uses iContact to track the success of their campaigns through Salesforce
• How Earth Rangers uses email messages as a way to engage their members & audiences with their programs
• How iContact for Salesforce allows users to create, send, and track emails all in one platform
• Why targeting customers based on engagement is necessary for success
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
From landing pages to post-click marketing. Advanced strategies to help you increase your conversion rates from Scott Brinker (ion interactive) and Sally Lowerly (iContact).
La culpa no es del oso. Un ejemplo de cómo una misma acción puede vender todo...Jacinto Llorca
En esta presentación vemos cómo una potente PLV como acción comercial retail puede tener muy diferentes efectos según la actitud comercial de los gerentes y responsables de un punto de venta. En la venta todo está conectado.
Free documents from the UK UFO National Archives. You have to pay for these now, but we have them! You can get all of them at no cost here: http://alien-ufo-research.com/documents/uk
Webinar includes:
a) Why innovation in email content demands attention
b) 5 of the most innovative ways to electrify your email content
c) Content innovation drives email response up by 135% - a netCORE case study
Email Marketing in 2020: 20 Predictions from 20 ExpertsLitmus
“How will email marketing change by the end of the decade?” That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Their answers predict dramatic changes in personalization, automation, interactivity, compliance, and much more.
In this presentation, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with. Enjoy this peek at the future of email marketing!
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
In this webinar, Surveypal's CMO and MelloVR's founder & CEO Sointu Karjalainen discusses how you can use inbound marketing to beat your competition. Where to focus to crush your competition with zero advertising budget, from increasing your visibility on the web to converting visitors into leads at a higher rate. In this 30-40 minute session, you'll learn:
- How to turn your website into a magned of interest (TOFU)
- Learn from the masters of conversions like Google, Amazon and Netflix (MOFU)
- Learn how closed loop analytics is the key to finding out where you should focus your marketing
Mark Schmulen of Constant Contact explains how SMBs can use social media monitoring to increase sales and reduce marketing costs. Presentation taken from Monitoring Social Media Boston, 5th Oct 2010.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:– The three keys that make or break your subject line (and how short your window really is.
While some people would like to have you believe that e-mail marketing will soon
become extinct in 2018 and beyond nothing could be further from the truth.
There are many people that would like to have you believe the new way of
communicating with friends and customers will soon be strictly social and skip the
e-mail marketing process altogether.
While I will not deny that social marketing sites such as Twitter, Facebook, and
LinkedIn are a great way to stay in contact with your crowd we still need to heavily
focus on quality e-mail marketing.
Email Marketing for Nonprofits: Supporting Your C.A.U.S.E. | iContactiContact
Hank Hoffmeier, iContact's Strategic Insights Manager teaches nonprofits how to Create Awareness Using Strategic Email (C.A.U.S.E.). As a nonprofit organization, your focus needs to be on fulfilling your mission. An email campaign is the marketing workhorse that will help you increase community awareness, donations, event registrations, and volunteer participation.
You will learn:
1. Why email marketing is the best and most affordable marketing channel for nonprofits
2. Which design template layouts and content will help your cause
3. How to effectively target your subscriber audience and improve your results
Don’t Get Spooked by Email Non-Openers: Scare Up New Home BuyersiContact
Having email layouts with gorgeous imagery of gated communities and property listings only help your marketing efforts if your emails reach the inbox — that’s why email collection and list hygiene best practices are absolutely vital for achieving deliverability success in real estate marketing. More so in retirement real estate, when a subscriber’s lifecycle stage moves very rapidly from a “lead” to a “disengaged contact” once their one-time, end-of-life purchase is made.
Join ideal-LIVING Magazine Web Director, David Heck, and his iContact Strategic Advisor, Steven Rausch, as they boost your “spirits” by sharing some of the same recommended actions they took to lift the magazine’s open rates by more than 12x with more than 20,000 community engagements per month.
On this free webinar, you’ll learn how to let unengaged leads R.I.P., as you:
• Scare up new email subscribers using signup forms and events
• Create emails and landing pages that scream for attention
• Break out of your comfort zone by trying list segmentation
• Wake the dead with winning subject lines, CTAs, and preheader teasers
… And many more tips, tricks and treats!
From newsletters, promotions and coupons, to content emails sent from a variety of competitors, customers, and brands, aren’t we all just trying to discover new and faster ways to connect with our subscribers? Just like all creative professionals, even email designers can fall into a rut of wireframed boxes, tired templates, and endless photo searches for the dreaded “shaking hands” header image. We’ve found that being exposed to inspirational samples and ideas, whether representative of your particular industry or not, can bring a much-needed, fresh perspective to your email design process.
Join two of iContact’s senior digital designers, Alec Ferrell and Rhiannon Merchant, as they take a tour through 15 years of email design—the good, the bad, and the unresponsive—in celebration of iContact’s 15th anniversary. You’ll also hear our designers’ takeaways from Litmus Live 2018 in Boston.
On this free webinar, you’ll see:
• Our team’s favorite emails sent by our own customers
• The innovative emails in our inboxes that caught our eye
• Before & After design examples to inspire your own email makeover
• Common HTML mistakes and designer pet peeves to avoid
• Drag-and-drop, as well as custom designs, you can make with our editor
… And many more tips and tricks!
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
10 Ways to Grow Your Email List: He Said, She SaidiContact
You’ve heard of the battle of the sexes, right? Well, that’s nothing comparing to the dueling perspectives of a sales director and an email marketing professional who knows the rules. Join us for our next FREE webinar, as two of iContact’s own will act out this common situation. Through lively points and counterpoints, Andrew Pearson, VP of Sales & Marketing, and Lauren Harold, Manager of Strategic Email Services, will get to the bottom of how YOU can grow your list—fast—using a mix of B2B and social media tactics.
So next time the sales team asks about buying a list, not only will you be able to explain why that idea won’t work for your business, but you’ll already know some that will, including:
• Bringing a tablet to the live event you’re sponsoring for digital sign-ups
• Promoting an exclusive piece of content behind a gated form
• Running gimmicks on social media, e.g. contests, sweepstakes, giveaway
• Placing PPC ads on the networking site right for your audience/products/services
• Sending a dedicated paid email through an industry media partner
… And many more!
Awesome Email Designs Anyone Would Love (And How To Create Them For Your Busi...iContact
You probably have the hang of drag-and-dropping elements into your emails by now. Perhaps you've even tested different template layouts, read a few how-to design blog posts, or hired a professional HTML designer (like the artists on iContact’s Design Services team). But now, you want your message to stand out from the rest of the email designs in a person’s inbox — and you’re not sure where to begin.
Join the email design experts, John Thies, CEO of Email on Acid, and Jerry Pemberton, Manager of Design Services at iContact, as they go through:
- The initial business questions you should be asking yourself, or discussing with your designer, before launching any campaign
- A few basic building blocks used by designers when creating click-worthy and/or engaging messages
- How to assure your messages look impeccable in the inbox by accounting for all the ways contacts view their email
- Some real-life customer story examples, plus a few of John’s and Jerry’s favorite email designs
Learn what takes email designs from "basic" to "AWESOME," and how you can make these designs work for you to achieve more opens.
Email Marketing: A Prescription for SuccessiContact
Email marketing remains the single most effective strategy for communicating and selling. Getting into the inbox and having your email opened have a dramatic impact on marketing campaigns. Employing automation, solid best practices and bottom-line focused email marketing techniques are the surest prescriptions for success.
Learn how to ensure your emails are delivered to the inbox rather than spam
Find out why automation is your hidden superpower and how to use it effectively
How to keep your audience engaged with your email marketing campaigns for optimal results
Spring Cleaning: The 5 Things You Should Be Doing to Your Email ListiContact
Whether you love it or dread it, spring cleaning is a good habit to have. The habit of cleaning your email list is equally important. The bad data that may seem like mere cobwebs and dust bunnies could actually be negatively impacting your deliverability and put you at risk for being blacklisted.
So how do you go about cleaning your email list without feeling too overwhelmed?
In this webinar Josh Mendelsohn, VP of Marketing at Privy, and Ashley Bloomquist, Senior Deliverability Strategist at iContact, will take you through the five things you should be doing to your email list to keep it clean, increase your results, and ensure your emails reach your contacts’ inboxes.
10 Hacks to Help You NOT SUCK at Social ContentiContact
Almost everyone is on social media these days, so businesses are learning how to use social media as another marketing channel. That doesn't mean all businesses are good at it. If you've ever been annoyed or offended by a company's social media campaign, you know they might have lost your business.
So how does your social media compare?
Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising.
In this webinar brought to you by iContact, Larry takes us through his Top 10 Hacks to help you not suck at social content. Learn what to avoid, and how to kick your content from average to amazing.
Be a Dragon: Fire Up Your Email with AutomationiContact
For many companies, marketing objectives can be a lot bigger than available marketing resources. Marketers dream big, but they often lack the ability to act big. This can be especially true for small businesses and startups looking to keep up with the big players in their industries.
Enter Marketing Automation – one of the best tools for leveling the playing field for businesses of all sizes. The right email automation strategies can help almost any business to overcome budget and staff restraints, allowing them to better connect with consumers, despite functioning on a smaller scale.
And there’s no one better to teach you how to use automation to think and act big than iContact’s Hank Hoffmeier; he has helped hundreds of organizations to “Be a Dragon” in their own industries. Hank will outline how to implement automation into your marketing campaigns and discuss the impact that automation can have on the bottom line.
You will learn how to:
- Easily use automation to strengthen relationships with customers and prospects
- Set up a series of automated tasks—called a workflow—based on your stated criteria
- Continually tweak campaigns to capture your audience
- Leverage automation as a powerful revenue-generating foundation
10 PPC Marketing Hacks for Email MarketersiContact
Webinar Recording: https://icontact-videos.wistia.com/medias/mwfi87z186
Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising.
In this webinar brought to you by iContact, Larry takes a deep dive into data he has gathered from analyzing thousands of integrated marketing plans in terms of how paid search, social media, your blog, and email marketing all work together to bring in business. He shares his humorous findings on how to find your “Unicorns” and dramatically increase ROI by putting into action what you glean from paid search and social to the betterment of your email marketing.
Find out:
- The importance of Click-through Rate (CTR) and Quality Score
- The difference between a “Donkey” and a “Unicorn”
- Create “Unicorn” ad copy that blows away the competition
- How to remarket effectively using your email lists and visitors to your website
Hank Hoffmeier (Strategic Insights Manager, iContact) discusses everything you need to know about webinar promotion.
Agenda:
What is a successful webinar?
How to increase awareness and attendance
Choosing when and what time
Sample promotion timetable
Ways to promote and remind
After the webinar: follow up
Holiday Marketing By The Numbers: Metrics That MatteriContact
Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
Are you prepared for Canada's Anti-Spam Legislation? Use this helpful resource from Deliverability Analyst, Justin Frechette, to make sure your business is ready before the July 1, 2017 deadline!
Interested in growing your Business with email marketing? Hank Hoffmeier, Strategic Insights Manager, shares how any business or franchise can rev up their deliverability strategy, marketing automation, sign up forms, landing pages and more.
Marketing Automation for the Modern RealtoriContact
What is Marketing an how does it work? What about Marketing Automation? Hank Hoffmeier, Strategic Insights Manager, explores these questions and their relevance to the Modern Realtor.
What is a Drip Campaign? What kind of impact will it have? Kris Ostrowka, Manager of Onboarding and Engagement for iContact, answers these questions and more, pulling from his 5 years of experience in automation, engagement and deliverability.
Ever wonder how a company gets to the top of Google search results? Know that successful search engine optimization (SEO) means more customers, but don’t know where to start?
You’re in luck. Simone Watson, iContact’s resident SEO expert and Loren Baker, Founder of Search Engine Journal/Co-Founder of Foundation Digital have teamed up to help you get started with your SEO aspirations.
You can view the recording here: https://icontact-videos.wistia.com/medias/98kel4ad6s
Simone and Loren cover:
• How to set up your online analytics
• How to use mobile to your advantage
• How to write winning on-page meta descriptions
• Why building quality links matters, and how to get started
• Several useful tools to help automate and track progress
iContact Marketing in 2016: Getting Ahead of the CurveiContact
Let iContact content strategist, John W. Hayes, amp up your marketing in 2016. In this presentation, you will learn the email marketing and automation strategies you will need to get ahead in a mobile world.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Another super easy way to give the illusion of video in email is to use the ever-popular animated GIF.
support and how-to
Do they work? Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign.
Unfortunately, animated gifs don't work in Outlook. All you'll see of an animated gif in an Outlook client is the first frame of the gif. While that's a significant limitation (especially for B2B marketers, who usually have a larger percentage of Outlook users than B2C marketers), there is a work-around. Just create a first frame that also works as a static image.
Do they work? Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign.
Unfortunately, animated gifs don't work in Outlook. All you'll see of an animated gif in an Outlook client is the first frame of the gif. While that's a significant limitation (especially for B2B marketers, who usually have a larger percentage of Outlook users than B2C marketers), there is a work-around. Just create a first frame that also works as a static image.
Prospects are opening less than 24% of promotional emails.
You have 8.25 seconds to capture your audience’s attention.
80% of people don’t actually read your email, they skim it.
There is no right answer to this question as it varies based on the goal of your campaign. With studies showing that prospects are opening less than 24% of promotional emails, and the amount of time you have to capture an audience’s attention is 8.25 seconds , it’s important to get to the point, and fast. That’s why with every campaign you make, you need to define one goal around it. Whether the goal be a click, a share or a monetary transaction, your end goal must be supported whether you feature 15 products or 1.
Industry also impacts how many products you showcase. For example, if you’re in retail it’s common that more than a single t-shirt or dress would be highlighted in the email. When you open an email from your favorite clothing shop, you want to browse the new items they have, instead of just staring at a single pattern or design.
Other questions to ask yourself when you’re deciding on the # of products to features is, “Is this a brand new product you’re launching?” “Are there monetary goals tied to the campaign?” If so, you wouldn’t want to distract from your new product by throwing in other shiny objects to distract the reader from you #1 purpose. If you overwhelm your audience with clashing products and CTA’s that interfere with one another, they won’t be able to consume the information in the short window of time you have.
Finally, it all depends on email layout. If your email layout embraces negative whitespace and uses lines to create order, it will be much easier to feature multiple products. However, if the format of your email isn’t clean and orderly, anymore than 1 product will look like too much because of poor design.
Color elicits emotional responses from individuals. If you know what emotion you are trying to evoke for a conversion, understanding the psychology behind particular colors can be an incredibly useful tool.
THREE DEEP made a fantastic clockwork conversion color model laying out how to use all the colors in your email or landing page in unison for maximum effectiveness. From the chart above, you can decide what your CTA color should be based off of the main color in your template or vice versa. From the graph above, you can see that if you have a blue background, an orange CTA is recommend to maximum conversions.
Choosing the right color can have a great impact on the success of your campaign, but it’s important to remember that color is very dependent on personal experiences. So test, test and test again to uncover the color that will speak the strongest to your audience.
85% of email clients block images by default. That means that unless your readers opt to download your images, they might be missing your primary call-to-action. In order to ensure your message gets across loud and clear, code your buttons to be bulletproof through HTML. Above is an example of a campaign we sent out when image blocking is on. As you can see, the buttons are still visible!
For the code you need to create bullet-proof buttons that are visible in the most popular clients and devices, visit http://bit.do/bulletproofbutton
single column design. Using a single column will help your email to fit the screens of smaller mobile devices well, and it also allows you to draw the reader through your content in a linear fashion.
Having a clear and concise message should be a staple of any email, but it’s even more important when designing for mobile. Screen real estate is very valuable on mobile (this is going to be a common theme), so keep the design very clean and simple and focus on the essentials.
Make sure your text can be read easily. Use a minimum of size 14pt font for body text and 22pt for headlines. We also recommend using a strong contrast of colors, like dark text on a light background. Many people turn down the brightness level on the mobile device to help conserve battery—and they are often reading on the go outside in the sunlight—so a strong contrast of colors will be easier to read.
Every email marketer has their own pre-send checklist of sorts, but far too often marketers miss the mission-critical step of thoroughly testing their email across multiple devices and clients before setting a campaign to send.
Many think ad-hoc testing their email by sending a test to their iPhone or Gmail inbox will do the job, but this isn’t always the case. Why? Because every email client’s rendering engine is NOT created equal.
Almost every email client displays HTML differently because each client has its own unique way of interpreting your HTML. That is why your HTML code can get all jacked up in different email clients even though that very same code looks like pixel perfection in another inbox. For example, your text could be left justified in Outlook but look beautiful in your Gmail client.
If you don’t test to diagnose coding and deliverability issues before you send, your marketing ROI could take a major hit.
Above is an example that even bigwigs like Google can forget to thoroughly QA their email before they send. And on the right, here’s another email display mistake with this section’s vertical alignment off.
Testing platforms like Email on Acid allows you to test across the most popular clients and devices in minutes. When you run your email through our platform you can start a test by sending directly from your ESP, building your email within our Email Editor and seeing your test results all in one place, copying/pasting a URL or uploading a zip file.
Within seconds of running the test, previews of your email will appear, allowing you to trouble shoot any issues you see on the fly. Plus we offer a code analysis of the different clients to give you solutions to common code issues and recommendations for solving them. You can even mark up issues you see within the actual test results and share the results with your co-workers to put your workflow of troubleshooting and fixing client quirks on overdrive.
Scalable design can be defined as any design that works well across both desktop and mobile without using code to adjust table or image sizes, or display or hide content between the two platforms.
typically the easiest to implement. Since scalable emails don’t adjust the widths of tables or images between devices, and don’t use CSS media queries
Mobile technology is an integral part of our daily lives and there’s no doubt about it, your subscribers are opening emails on their phones and tablets. If your emails aren’t responsive, you’re missing out on a huge chunk of the market. 71.2% of readers will immediately delete emails that don’t display correctly. That’s why designing email also means designing for mobile first.
The first way to design for mobile first is keep your layout simple. To do this, make sure you utilize a single column design. Using a single column will help your email to fit the screens of smaller mobile devices well, and it also allows you to draw the reader through your content in a linear fashion.
Another good trick to keep in your tool belt is hiding content on mobile. This can be especially useful for content that links to a page that's not mobile friendly. If it's not the main objective of the email, you may want to just hide it from mobile users. This can really improve your click-through rate on your main CTA, by just giving mobile users less options.
Above is the code to do so!
Another good trick to keep in your tool belt is hiding content on mobile. This can be especially useful for content that links to a page that's not mobile friendly. If it's not the main objective of the email, you may want to just hide it from mobile users. This can really improve your click-through rate on your main CTA, by just giving mobile users less options.
Above is the code to do so!
A best practice floating around the emailsphere is that marketers should have a 60/40 text to image ratio in their email file for optimal deliverability. To find out if this was fact or fiction we made 16 different content-only files that ranged from 168 - 111,190 characters. It wasn’t technically possible to test an email with 0 characters because it would have no content, so our smallest was a bare bones email at 168 characters.
We then cloned each file three times and added images so each email had either no images, one image, two images or three images. Previous research showed us that image size does not affect deliverability, so we did not vary the image dimensions in the tests.
By leveraging our SPAM reporting, which tests against 23 of the most popular SPAM filters, we found that if your email has 500 characters or more, content to image ratio does NOT affect deliverability! This finding was contrary to what we'd heard from many marketing resources, so we were surprised to say the least. All of the emails we tested with 500 characters or more got the green light from all the SPAM filters, regardless the number of images added.
It’s critical to note that HTML emails of 500 characters or less are very rare. SPAM filters probably have no problem flagging emails under 500 characters as SPAM because emails structured around this character count usually are SPAM!
A SPAM email often consists of 1-3 sentences with a single link within it. It took me about 5 seconds to search in my junk folder to find a SPAM email structured this way. Check it out above.
So, don’t send emails under 500 characters and your text-to-image ratio won’t affect deliverability.
Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! That’s why you shouldn’t look at it as either social or email in your marketing strategy, use both and integrate these channels together. A great way to do that is by adding social share buttons within your email template. This allows you to take your email marketing beyond the inbox with a quick and easy way to share your emails on Facebook, Twitter, and LinkedIn.
You can place Social Sharing buttons anywhere on your email. The most common place to place them is towards the top of, or, the bottom of your message. If the goal of the email isn’t to have the reader share your email, you may want to stick it down towards the bottom as to not distract from your main CTA.
Here are some other tips when integrating social share buttons in your template:
Provide text alternatives to social share buttons - Always design your email template so that there is a text link alternative for joining or sharing content via social networks. It may seem unnecessary, but you will absolutely see improved social sharing if you do not rely on images in order to convey the message to your users or subscribers.
Use a CTA — otherwise your subscribers simply might not realize what you expect them to do.
Incentivize - If you want your subscribers to share your newsletter, give them a good reason to do so.
Size - To be effective the button needs to be noticeable. Too small is not worth including at all – no one will look for it.
Test social buttons and link placements as there isn’t a right or wrong place to put them.