Emailing 2020: Roland Pokornyik

Every e-commerce company sends some sort of emails to their customers, but only a fraction of those messages are pleasing to the eye. My presentation will feature a series of great transactional and promotional emails from leading industry players, in order to help you figure out the key characteristics of winning e-commerce email designs.

Marketing

E-commerce Email Design Trends &
Best Practices

Roland
Pokornyik
CEO, Co-founder @
Chamaileon.io
EDMdesigner.com
#husband #dad_of_2 #ceo
#startup #email #saas
#bassguitar

Interactive
images
#mouse_click
#mouse_hover
#design change

Interactive
forms
#order
Source: Litmus.com

Not every
email client
supports
animated GIFs
#Outlook_2007
#Outlook_2010
#Outlook_2013
Source: Litmus.com

Countdown
timers
#fomo
Lynda - Selligent case study
+33% CTR, +10% Conversions

Customer
generated
content
#real
#instagram

Emojis work in almost all email
clients! Source: Litmus.com

Bright
backgrounds
#be_brave_with_colors

But they won’t
work always
#gmail_hates_google_fonts
#lack_of_support
✓ Aol Mail
✓ Native Android mail
app (not Gmail app)
✓ Apple Mail
✓ iOS Mail
✓ Outlook 2000
✓ Outlook.com app

Fallback to
email safe
fonts
#must_have
#fallback_options
✓ Arial
✓ Garamond
✓ Georgia
✓ Helvetica Neue
✓ Lucida
✓ Palatino
✓ Tahoma
✓ Times New Roman
✓ Trebuchet
✓ Verdana

Match design
with copy
#harmony
#hand-in-hand

Human
centered
copywriting
#copy_matters
#no_seo
#no_marketing_bs

✓ Interactive emails
✓ Animated GIFs
✓ Personalized images
✓ Countdown timers
✓ Less is more
✓ Consumer generated content
✓ Strong imagery
✓ Contrasting colors
✓ Emojis in subject line
✓ Human centered copywriting
Email
Design
Trends
Summary

Promo -
Animated GIF
#contrasting_colors
#one_CTA
#less_is_more

Promo -
Countdown
timer
#one_CTA
#contrasting_colors
#FOMO

Promo -
Video in email
#animated_GIF
#static_image
#64%_more_likely_to_buy

Promo -
Interactive
email
#super_cool
#custom_code
#high_costs

Promo -
Discount
#contrasting_colors
#typography
#death_to_stock

Giveaway
email
#big_bold_letters
#contrasting_colors
#one_CTA

Black friday
email
#on_brand
#no_black
#list_of_products

Cyber monday
email
#typography
#huge_text
#lively_colors

Father’s day
email
#background_image
#on_brand
#e-gift_card_idea

Mother’s day
email
#on_brand
#product_image
#double_CTA

New year’s
deal
#typography
#contrasting_colors
#custom_image

Emails every e-commerce
email funnel should include

Sign up /
Welcome email
#short
#don’t_be_pushy

Sign up /
Welcome email
#short
#don’t_be_pushy
50-86% average open rate
74.4% expect a
welcome email
+320% revenue

Product
discovery email
#personalized_offer
#lively_colors
#typography

Featured
product email
#less_targeted
#menly_color_theme
#custom_image
#multiple_CTA

Abandoned
cart email
#FOMO
#contrasting_colors
Benchmarks
#41%_open_rate
#9.5%_click_rate

Out of stock
email
#timely
#directs_attention
#redirect_to_online_store

Order
confirmation
email
#less_is_more
#survey_CTA

Shipping
confirmation
email
#animated_GIF
#contrasting_colors
#custom_image

Ask for a
review
#incentive
#too_many_links

Customer
survey
#typography
#background_image
#ghost_button

Thank you
email
#FOMO
#discount
#lively_colors

✓ Welcome email
✓ Product promotion email
✓ Abandoned cart email
✓ Out of stock email
✓ Order confirmation email
✓ Shipping confirmation email
✓ Ask for a review
✓ Customer survey
✓ Thank you email
Most
Common
E-commerce
Emails

Speed up your email design
process with Chamaileon.io
bit.ly/chamaileon
roland@chamaileon.io, +36-70-608-4433
Thanks for listening!

Want to send highly targeted email messages that go beyond [FIRST_NAME] tags? It’s critical that you do, as 25% of your mailing list will unsubscribe due to irrelevant content. Skip Fidura, Global Client Services Director at dotmailer, uncovers findings from dotmailer’s benchmark report, Hitting the Mark, that will allow you to measure your marketing against top retailers from the US and UK. You’ll learn: --How to use personalization and relevancy to achieve highly targeted marketing communications --How to achieve personalization well beyond [FIRST_NAME] --Inspiration from brands that are doing personalization right --How to balance the line between relevance and intrusiveness

5 Ways to Improve Your Email Campaigns (and Get Better Results)

Insurance Technologies Corporation (ITC)

How to Design Perfect Email Temnplate Practice

Email Chopper

UX copywriting guidelines for email and SMS

Jacqueline Conrad

Email Signatures Presentation

ericavautier

Every day real estate agents send numerous emails to clients, coworkers, friends and family. Every email sent presents an opportunity to engage people and interest them in your business. Though it costs nothing to create and the time investment is negligible, email signatures are one of the most under used marketing tools in real estate. In this guide you will find the Seven Key Components of a Strong Email Signature, the Four Biggest Mistakes Real Estate Agents made and tips for engaging your audience.

"It's ok, we have good open and click rates." How many times have you heard that from a client or colleague? A campaign's success is often based on a handful of metrics, but these rarely give a well-rounded portrait of true customer engagement. Are open rates declining on mobile? Have desktop and webmail opens increased? How long do subscribers actually spend reading each message? In this actionable webinar, we dive into the other (often more) important metrics your team should be using to develop your clients' emails.

Email Service Quirks and How to Get Around Them

Edu web 2016 Presentation

Valuehits - Digital Marketing Agency

Emojis in Sales and Marketing_ 7 Amazing Advantages.pdf

Creating Email Campaigns that Work: A Focus on Design Elements

MnSearch, The Minnesota Search Engine Marketing Association

Email maeketing

Rawshan Ali

Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...

Scribe Software Corp.

8 Trends that Will Define the Future of Email Marketing

Litmus

Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more. In this presentation, we discuss 8 major themes from “Email Marketing in 2020”: (1) Channel Stability, (2) A Single View of the Customer, (3) Hyper-personalization, (4) Machine Learning & Automation, (5) Inbox Landscape & Functionality, (6) Interactivity, (7) Minimalism, and (8) Compliance & Privacy. Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!

Justine Jordan, Litmus - Design Principles to Supercharge Your Email Performance

Marketing United

Email is one of the most powerful weapons in a marketer’s arsenal… but it takes a truly solid design strategy to get it just right. The difference between two emails – one that generates big results and one that never sees the light of day – can be little more than a single design element. In this session with email extraordinarie Justine Jordan, learn dozens of tips and tricks you can use to improve your subscriber experience, open rates, clicks and conversions.

MnSearch Summit - Keynote - Lee Odden - Where Does Search Fit In The Digital ...

Customers don’t research in silos so why should marketers operate that way? Buyers have grown to expect more engaging and diverse experiences across devices and platforms, requiring companies to become “the best answer” wherever their customers are looking. In his keynote presentation, Lee Odden will share his perspective from working with multiple Fortune 500 and Inc 500 brands as well as meeting with business owners and marketers from all over the world on where search fits in the digital marketing mix. He’ll also share insights from a survey of top digital marketers on where search marketing is headed and how practitioners can position themselves for future growth.

Where Does Search Fit in the Digital Marketing Mix? MnSearch Keynote 2014

The Top 10 Facebook Messenger Marketing Hacks of All Time

Search Engine Journal

Buzzsumo july-2018-chatbots-webinar

BuzzSumo

Interaction Design Communication

Michael Dain

10 essentials to great mobile

Gregory Raiz

UXPA 2014 Talk on the 10 Essential Details for building a great mobile application. The talk was given as part of the UXPA and included video but this could not be uploaded. Comments and feedback welcome. Animations for this presentation are available here: http://secure.raizlabs.com/downloads/UXPA2014TALK/1/index.html I provide training and strategy for companies interested in building great products. Contact me at www.raizlabs.com

Internet marketing and direct emailguest3c786

Be the Best Answer - Crescendo Webinar by Lee Odden

iContact & Email on Acid - Email Design Essentials

iContact

8 Trends That Will Define the Future of Email Marketing

Chad S. White

We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more. In this webinar, Litmus VP of Marketing Justine Jordan and I will discuss 8 major themes from “Email Marketing in 2020.” Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!

Jen Capstraw – Humanization is the New Personalization

Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.

Martin Müller – How to create a viral newsletter

Insurance Technologies Corporation (ITC)

Virál je jako Yetti. Všichni o něm mluví, ale málokdo ho viděl naživo. Připravit virální newsletter bez sociálních sítí a reklamního budgetu je úkol téměř nadlidský. V Alze se nám to ale dlouhodobě daří a rádi vám dáme nahlédnout pod pokličku, jak se vlastně peče. Probereme ingredience, povíme si něco o receptu, upozorníme na omyly a přímo na místě připravíme ochutnávku těch nejpovedenějších.

Similar to Emailing 2020: Roland Pokornyik

Email Design Hacks for Dummies

Mailmodo Technologies

Go Beyond Opens & Clicks: Using Data to Optimize Your Client's Campaigns

Litmus

Email Service Quirks and How to Get Around Them

Edu web 2016 Presentation

Valuehits - Digital Marketing Agency

Emojis in Sales and Marketing_ 7 Amazing Advantages.pdf

Creating Email Campaigns that Work: A Focus on Design Elements

MnSearch, The Minnesota Search Engine Marketing Association

Email maeketing

Rawshan Ali

Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...

Scribe Software Corp.

8 Trends that Will Define the Future of Email Marketing

Litmus

Justine Jordan, Litmus - Design Principles to Supercharge Your Email Performance

Marketing United

MnSearch Summit - Keynote - Lee Odden - Where Does Search Fit In The Digital ...

Where Does Search Fit in the Digital Marketing Mix? MnSearch Keynote 2014

The Top 10 Facebook Messenger Marketing Hacks of All Time

Search Engine Journal

Buzzsumo july-2018-chatbots-webinar

BuzzSumo

Interaction Design Communication

Michael Dain

10 essentials to great mobile

Gregory Raiz

Internet marketing and direct emailguest3c786

Be the Best Answer - Crescendo Webinar by Lee Odden

iContact & Email on Acid - Email Design Essentials

iContact

8 Trends That Will Define the Future of Email Marketing

Chad S. White

Similar to Emailing 2020: Roland Pokornyik (20)

Email Design Hacks for Dummies

Go Beyond Opens & Clicks: Using Data to Optimize Your Client's Campaigns

Email Service Quirks and How to Get Around Them

Edu web 2016 Presentation

Emojis in Sales and Marketing_ 7 Amazing Advantages.pdf

Creating Email Campaigns that Work: A Focus on Design Elements

Email maeketing

Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...

8 Trends that Will Define the Future of Email Marketing

Justine Jordan, Litmus - Design Principles to Supercharge Your Email Performance

MnSearch Summit - Keynote - Lee Odden - Where Does Search Fit In The Digital ...

Where Does Search Fit in the Digital Marketing Mix? MnSearch Keynote 2014

The Top 10 Facebook Messenger Marketing Hacks of All Time

Buzzsumo july-2018-chatbots-webinar

Interaction Design Communication

10 essentials to great mobile

Internet marketing and direct email

Be the Best Answer - Crescendo Webinar by Lee Odden

iContact & Email on Acid - Email Design Essentials

8 Trends That Will Define the Future of Email Marketing

More from Emailing 2020

Jen Capstraw – Humanization is the New Personalization

Martin Müller – How to create a viral newsletter

Anthony Mitchell – Why Deliverability Matters

Andrew Bonar – Unleash your emailexpert! Using Innovation, Automation & Perso...

Marek Říha – How to understand and manage customer loyalty

Gabor Koncz – AI in email marketing: email conversion optimization in eCommerce

Most people still think that AI is just science fiction and have no idea how to use the latest results of AI research and development. The fact is that AI is outperforming humans in more and more activities. In this zero bullshit presentation I will show you the exact steps how to implement AI in your organization and how to outperform your competitors by using latest AI solutions in your marketing.

Kate Barrett – Putting the customer at the heart of everything that you do in...

Emailing 2020: Alexander Zeh

Emailing 2020: Martin Halama

Emailing 2020: Tim Watson

A picture is worth 1000 words; that's useless if it's the wrong 1000 words. Learn how to pick attention grabbing images. - Take inspiration from creative image examples - Get the latest research on email images, what people actually see. - Understand the rules of images and deliverability - Learn about the three different styles of image: pick the right style - How to use image animation (and how not)

Emailing 2020: Remi Parmentier

Emailing 2020: Jason Rodriguez

The world's population is changing and email needs to change with it. As an aging population requires more accessible emails, a younger generation demands marketing campaigns that take into account their preferences, feelings, complex cultural identities, and varying abilities. More than ever, email marketing campaigns need to be one thing: inclusive. But what does an inclusive email marketing program look like? Join Jason Rodriguez, Community and Product Evangelist at Litmus, as he breaks down inclusive email marketing. Learn how to plan, write, design, and build email campaigns for everyone, regardless of age, race, gender, politics, or abilities.

Emailing 2020: Derick Wiesner

Emailing 2020: Jenna Tiffany

Adam Špina - Jak na 100% open rate?