1.
Roland Frasier
Managing Partner
DigitalMarketer
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
How To Dramatically
Increase Conversions
Quickly & Without Testing!

2.
Target your ideal Audience…
Scientifically craft the best Offers…
Fill profit gaps in your existing Funnel, and…
Implement your Return Path…

3.
THE GOAL IS TO OPTIMIZE

4.
Who is the ideal buyer for your
product/service?
Where do they hang out?
Who is already selling to them?
How can you best target them?
Step #1: Optimize Your Audience

5.
Use your best customers to identify ideal buyers…

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Don’t Have A List To Analyze? No Problem…
>
Or

7.
Find out who your best customers are…

8.
Find out who your best customers are…

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Find out where they hang out…

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Find out where they hang out…

11.
Find out where they hang out…

12.
Who is already selling to them…
Source: Neustar

13.
Who is already selling to them…
Source: Neustar

14.
Source: Neustar
Who is already selling to them…

15.
How can you best target them…
Source: Neustar

16.
Website Custom
Audience
46% Bump in
Conversions!
How can you best target them…

17.
How can you best target them…

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How can you best target them…

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How can you best target them…

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How can you best target them…

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ADWORDS
How can you best target them…

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Tools to help you learn more…

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OPTIMIZE YOUR

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FINDING THE PERFECT OFFER

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What’s Trending: Spike

26.
What’s Trending: BuzzSumo

27.
What’s Trending: BuzzSumo

28.
ClickBank.com

29.
ClickBank.com

30.
ClickBank: CBEngine.com

31.
ClickBank: CBEngine.com

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What’s Trending: Terapeak

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Ebay Trends: Terapeak

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Ebay Trends: Terapeak

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Ebay Trends: Terapeak

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Ebay Trends: Terapeak

37.
Amazon Trends: Terapeak

38.
Amazon Trends: Merchant Words

39.
Amazon Trends: Merchant Words

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Amazon Trends: FreshKey

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Amazon Trends: FreshKey

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Amazon Best Sellers By Category

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Amazon Best Sellers By Category

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Amazon Best Sellers By Category

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Amazon Best Sellers By Category

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Amazon Best Sellers By Category

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Amazon Best Sellers By Category

48.
Amazon Best Sellers By Category

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Amazon Best Sellers By Category

50.
Amazon Best Sellers By Category

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Amazon Best Sellers By Category

52.
Amazon Best Sellers By Category

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Amazon Best Sellers By Category

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Amazon Best Sellers By Category

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Amazon NOTES

56.
Responsemag infomercial best sellers by category

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Jordan-Whitney Top 10 Infomercials

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Jordan-Whitney Top 10 Spots

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Jordan-Whitney Top 10 Infomercials

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Launch drtv top 50 infomercials

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drtv NOTES

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Adwords keyword planner

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Adwords keyword planner - trends

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Adwords keyword planner – sort by search volume

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Adwords keyword planner – offer ideas

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Adwords keyword planner – offer ideas

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Adwords keyword planner – offer ideas

68.
Compete.com – offer ideas

69.
Compete.com – 3 mo. Average referrals

70.
Compete.com – individual site analysis

71.
Google suggest + organic + paid

72.
Google serps ads for offer creation

73.
Google serps ad 1 offer

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Google serps ad 2 offer

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Google serps ad 3 offer

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Google serps ad 3 offer exit pop

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Google serps ad 4 offer

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SimilarSites.com

79.
SimilarWeb.com

80.
SimilarWeb.com

81.
SimilarWeb.com

82.
SimilarWeb.com

83.
SimilarWeb.com

84.
SimilarWeb.com

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GHOSTERY CHROME EXTENSION

86.
GHOSTERY CHROME EXTENSION

87.
Follow.net

88.
AdBeat.com

89.
AdBeat.com – 22 Countries

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AdBeat – research top performing offers

91.
AdBeat – research top performing landing pages

92.
AdBeat – top performing offers

93.
AdBeat – top performing offers

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AdBeat – top performing offers

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AdBeat – top publishers for top ads

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WhatRunsWhere– top publishersfor top ads

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WhatRunsWhere– top publishersfor top ads

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WhatRunsWhere – spy on advertiser traffic sources

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WhatRunsWhere – Strongest ad copy

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WhatRunsWhere – suggest placements

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AdClarity.com – Campaigns

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AdClarity.com – Suggest Placements

103.
AdClarity.com – Campaigns

104.
BoxOfAds

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Ispoionage.com

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Ispionage.com – top ppc competitors

107.
Ispionage.com – top ads in google

108.
Ispionage.com – top seo competitors

109.
Ispionage.com – related keywords

110.
BoxOfAds – pay per view 1

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BoxOfAds – pay per view 2

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BoxOfAds – pay per view
best performing lander closeup

113.
BoxOfAds – pay per view
Best performing lander offer

114.
BoxOfAds – display

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BoxOfAds – luminosity display creatives

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BoxOfAds – luminosity landing pages

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BoxOfAds – luminosity best lander headline

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BoxOfAds – luminosity best lander offer

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OTHER TOOLS NOTES

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FUNNEL ARCHITECTURE NOTES

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Alibaba – physical product search

122.
Google – shankhpushpi story research

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Alibaba – memory card game

124.
Alibaba – memory electronic game

125.
Alibaba – brain exercise puzzle

126.
Compete – outgoing traffic for PM 1

127.
Compete – incoming traffic for PM 1

128.
Compete – outgoing traffic for pm 2

129.
WHO’s MAILING WHAT

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WHO’s MAILING WHAT

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WHO’s MAILING WHAT

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FUNNEL ARCHITECTURE NOTES

133.
Funnel architecture notes

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Funnel Build: ClickFunnels

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Funnel Build: Lead Pages

136.
Lead magnet mock-up page

137.
Tripwire mock-up page

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Core offer mock-up page

139.
Profit Maximizer mock-up page