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#ccs2017 Facebook.com/RolandFrasierPage
Native Commerce & Digital Marketer
The Bezos Blitz
Strategies to 10x your sales by
the end of this year
3 Big Takeaways…
1. Amazon’s 3 Pillars + How You Can Use
Them To Grow Your Business
2. Rapid Growth Tools, Strategies + Tactics To
Launch Or Increase Your Amazon Sales
3. Rapid Growth Tools, Strategies + Tactics To
Increase Your Off-Amazon Sales
#ccs2017 Facebook.com/RolandFrasierPage
Source: InternetRetailer.com
280,000XAmazon’s
Revenue Growth
1997 - 2017
#ccs2017 Facebook.com/RolandFrasierPageSource: InternetRetailer.com
#ccs2017 Facebook.com/RolandFrasierPage
Source:
InternetRetailer.com
3 Pillars…
1. Marketplace
2. Prime
3. AWS
4. Alexa/AI?
#ccs2017 Facebook.com/RolandFrasierPage
JEFF BEZOS ON THE FUTURE “I very frequently get the
question: ‘What’s going to change in the next 10 years?’ And
that is a very interesting question; it’s a very common one. I
almost never get the question: ‘What’s not going to change
in the next 10 years?’ And I submit to you that that second
question is actually the more important of the two —
because you can build a business strategy around the things
that are stable in time.”
#ccs2017 Facebook.com/RolandFrasierPage
JEFF BEZOS ON THE FUTURE “[I]n our retail business, we
know that customers want low prices, and I know that’s
going to be true 10 years from now. They want fast delivery;
they want vast selection. It’s impossible to imagine a future
10 years from now where a customer comes up and says,
‘Jeff I love Amazon; I just wish the prices were a little
higher,’ [or] ‘I love Amazon; I just wish you’d deliver a little
more slowly.’ Impossible.”
#ccs2017 Facebook.com/RolandFrasierPage
Source:
InternetRetailer.com
1.  Prices
2.  Costs
3.  Selection
4.  Customer XP
5.  Traffic
6.  3P Sellers
How Can You…
Source:
InternetRetailer.com
 Retail %
 3PS Services
 AWS
Trends…
AWS Generates 8.6X The Profit Margin
On 84.7% LESS Revenue
Source:
InternetRetailer.com
Retail Profit 2.96%
AWS Profit 25.4%
Source:
InternetRetailer.com
Big Question…
Should You Be Doing
More Than Just Retail?
Sell Your Products
On Amazon!
Huge Competitors Are STILL Not On Amazon
$30 Million Sporting Goods Company
$230 Million Health Products Company
$15 Million Supplement Company
$17 Million CPG Company
#ccs2017 Facebook.com/RolandFrasierPage
More People
Start Their
Search For
Products On
Amazon
Than Search
Engines
Source: Raymond James Research#ccs2017 Facebook.com/RolandFrasierPage
Source: Alexa.com#ccs2017 Facebook.com/RolandFrasierPage
#1 Globally For Shopping
Source: Alexa.com#ccs2017 Facebook.com/RolandFrasierPage
Amazon.com
Receives The 5th
Highest Number Of
Visitors In The US
(11th Worldwide)
#ccs2017
Amazon Sponsored
Product Ads +
Amazon Marketing
Services
#ccs2017 Facebook.com/RolandFrasierPage
Sponsored Product Ads + AMS Ads…
Increase traffic to product listings
Increases sales
Increases sales velocity
Ties traffic + conversions to targeted keywords
Improves Best Seller Rank (BSR)
Increases organic visibility
Increases organic sales
#ccs2017 Facebook.com/RolandFrasierPageSource: advertising.amazon.com
70% of Amazon shoppers only purchase from the first page.
SPAs Let Your New Or Low Ranking Listings Compete With
Already Successful + Highly Reviewed Products
#ccs2017 Facebook.com/RolandFrasierPageSource: Advertising.amazon.com
3 Types Of Ads For 3 Places In The Buyer Journey
#ccs2017 Facebook.com/RolandFrasierPage
Amazon Headline Search Ads
Amazon Sponsored
Product Ads
Amazon Product Display Ads
Need Vendor Account Everyone Need Vendor Account
Manual: Keyword Driven Automatic: Content Driven
Manual: Keyword Driven
Interest Based: You or Comp.
Target Based: Your or Comp.
Top of Funnel Middle of Funnel Bottom of Funnel
Desktop: Top Of SERP Above
Search Results
Desktop: Top, Right, Bottom
Product Detail Page
Product Detail Page, Right or
Bottom SERP, Customer Or
Read All Reviews, Top Listing
Page, Amazon Sent Emails
Mobile: Same, But Not In App Mobile: Bottom of SERP
Product Detail Page
Exact/Phrase Match Exact/Phrase/Broad Match Interest or Target Based
$1/Day or $100 Campaign Min $1/Day Minimum $.02 or $1/Day or $100/Cmpn
Pay Per Click Pay Per Click Pay Per Click
Amazon Display Ad To Amazon Landing Page
#ccs2017 Facebook.com/RolandFrasierPageSource: advertising.amazon.com
#ccs2017 Facebook.com/RolandFrasierPage
Headline Search Ad
Sponsored Product Ad
Display Ad
The All-On-Amazon
Paid Media Funnel
#ccs2017 Facebook.com/RolandFrasierPage
SPA Keyword
Types
SPA Targeting
Google KW
Planner
Keyword.io
Merchant
Words
Amazon
Suggested
Search
Helium 10
MASTER AMAZON SPA/AMS KEYWORD LIST
1,000 – 3,000 Keywords Per Product
Use for Your AMS Ads:
1. Create multiple, small, themed keyword groups
2. Create one headline search ad + SPA for each
3. Use targeted keywords in headline, bullets, description
and back-end keywords
Add As Neg
KWs To Auto
SPA Camp.
Exact Match
KWs To Man
SPA Camp
Update With
Search Term
Report Data
Remove High ACoS
Low CTR KWs
#ccs2017 Facebook.com/RolandFrasierPage
Add To Negative
Keywords List
#ccs2017 Facebook.com/RolandFrasierPage
Auto SPAs allow you to quantify exposure, optimize your
listing by checking CTR and sale rate by keyword, and find
new keywords.
If you see Amazon customers searching for a product
keyword and it’s getting a lots of impressions, include it in
your title, features, description + back-end keywords.
#ccs2017 Facebook.com/RolandFrasierPageSource: Helium10.com
#ccs2017 Facebook.com/RolandFrasierPageSource: Helium10.com #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPageSource: Helium10.com #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPageSource: Helium10.com #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPageSource: Helium10.com #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPageSource: Helium10.com #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPageSource: Helium10.com #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPageSource: Helium10.com #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPage
1. Optimize For Conversion + Click-Through NOT ACoS
2. Low CTR or Conversion: Change Price, Listing
Description, Check Reviews, Try New Images
3. SPAs Improve Sales + Organic Listings Over Time
4. Run Auto-SPAs To Determine KWs To Move To Manual
5. Run Manual SPAs With Auto-Identified Keywords
6. Move Auto-ID KWs To Manual + Add To Neg Auto KWs
7. Continue Until There Are No Auto Keywords Left
Contextually Optimize
Your Amazon Listings,Buy
Amazon + 3rd Party PPC for
Commercial Intent
Keywords
Copy Competitor
Listings Text From
Amazon To Steal
Their Best KWs For
Your Amazon and
Ecom Store Listings
#ccs2017 Facebook.com/RolandFrasierPage Source: Michael Devlin
#ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPage Source: Michael Devlin
#ccs2017 Facebook.com/RolandFrasierPage Source: Michael Devlin
Vendor Powered Coupons
Sell Your
Products On
The Popular
Daily Deals
Section Of
Amazon
#ccs2017 Facebook.com/RolandFrasierPage
Click Coupons
To See How
Vendors Can
Promote The
Daily Deals
#ccs2017 Facebook.com/RolandFrasierPage
This Is Where
You Can Find
Vendor Powered
Coupons
#ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPage
How To Promote With Vendor Powered Coupons…
1. Promote VPCs like any other Amazon product listing. Coupon pages have their own
independent sales rank. New seller or crowded product listings, you may get more product
exposure promoting a coupon for it vs. promoting the listing.
2. Create a bigger discount or coupon than your competition. Like winning the Buy Box. Offer
a slightly better coupon than your competition to maximize your chance of getting showcased
on the Coupons page. Bigger discounts are best.
3. Promote VPCs on third-party deals sites. Search Google for “Submit a deal” and find about
1 million sites to list your deals on. Submit coupons to these sites for free traffic to your
Amazon VPC. Bigger discounts work best.
4. Give VPCs to friends + family. Discount your product down to your total cost. Give this VPC
to friends/family and have them buy through Amazon to boosts sales, sales velocity and
“verified” reviews as they review.
Nail A9 Long-Tail
Search
1,500 Long-Tail Keywords @ 12 Searches Per Month
= 18,000 Buyer Searches / Month
If 20% Buy That’s 3,600 Sales Per Month
#ccs2017 Facebook.com/RolandFrasierPage
Remember On Amazon All Searches Are Buyer Searches
Optimize Your Listing To Capture These Sales
Run Paid + SEO Traffic Campaigns To Own These Keywords
Google KW
Planner
Keyword.io
Merchant
Words
Amazon
Suggested
Search
Helium 10
MASTER AMAZON A9 KEYWORD LIST
1,000 – 3,000 Keywords Per Product
Use for Your AMS Ads:
1. Create themed keyword groups
2. Create one headline search ad for each
3. Use targeted keywords in headline
Add As Neg
KWs To Auto
SPA Camp.
Exact Match
KWs To Man
SPA Camp
Update With
Search Term
Report Data
#CCS2017 Facebook.com/RolandFrasierPageSource: junglescout.com/blog
#CCS2017 Facebook.com/RolandFrasierPageSource: junglescout.com/blog
Download The STR + Paste Into Excel
Create A Pivot Table With These Fields
#CCS2017 Facebook.com/RolandFrasierPageSource: junglescout.com/blog
Use This Data To Determine Best + Most Profitable KWs
And Build A9 Search Campaigns Around Them
https://www.junglescout.com/blog/amazon-pay-per-
click-optimization/
#ccs2017 Facebook.com/RolandFrasierPage
Use the Search Term Report to Optimize Paid + A9 Campaigns and
your Amazon Listings
Download your STR at least every 60 days, or you lose the data.
Find what people are searching for when your ads are served
Ignore terms with < 4 clicks +/or CTRs < .5 to avoid outliers
Choose KWs with high sales rates per click-through + low ACoS
Adjust + add to your targeted KWs list based on the data
Add to manual campaign to control bids + daily budget to get more
clicks.
Run your best performing KWs through a KW tool to get new KW ideas.
#CCS2017 Facebook.com/RolandFrasierPageSource: Helium10.com
Make A List Of High Search Volume & High Search, Low
Competition Keywords For Amazon Ranking Campaigns
#ccs2017 Facebook.com/RolandFrasierPage
1. Title
2. Back End Keywords
3. Bullet Points
4. Product Description
Optimize Your Amazon Listing With Your Targeted
Keywords Prioritized As Follows:
Strategy #1:
Create A Better
Offer: Moon &
Stars
Source: Justin Ligeri #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPage
Strategy #2: Win The Buy Box…
Make sure you’re eligible – Your product must have the same ASIN as
the listing for which you want the buy box.
Lower your price – Find your competitors’ prices, and offer to sell and
ship it for one cent less. You should rank higher in the Buy Box.
Use Fulfilled By Amazon – You get a special orange Fulfillment By
Amazon icon on your seller listing when you use FBA. You’ll also be
able to compete on Amazon Prime listings.
https://startupbros.com/amazon-ranking-hacks/
Strategy #3 – ASIN Piggybacking
Identify a successful non-unique product and find its ASIN. It will be
listed in the Product Details section of the product listing.
https://startupbros.com/amazon-ranking-hacks/
Strategy #3 – ASIN Piggybacking
Research the manufacturer to see if you can resell the
product
Determine wholesale cost + shipping + $0.01
Is the total < current Buy Box-winning price?
If YES, contact the manufacturer and start selling.
If NO, try to cut a deal with the manufacturer.
https://startupbros.com/amazon-ranking-hacks/
Win the Buy Box by making sure your offer is eligible, accurate, and priced a penny lower than
the competition.
Get easy sales by piggybacking on the ASINs of successful products.
Do NOT drive traffic to your product pages using custom URL queries to “trick” Amazon into
ranking your products for high-volume search terms.
Create Vendor Powered Coupons if you’re competing in a tough niche because they’ll have
their own independent Sales Rank.
Intelligent, dynamic pricing solution
This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.Partner With
Influencers #ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPageSource: Drew Canole FitLife.tv
#ccs2017 Facebook.com/RolandFrasierPageSource: Nick Coats, nick@hypemedia.io
HypeMedia.io + Fitness Influencer Drew Manning
Host of A&E TV Show Fit2Fat2Fit
Facebook: 650K Likes 12.4% Engaged
NYT Best-Seller FIT2FAT2FIT Book
Instagram: 75,200 Followers
YouTube: 22,980 Subscribers
Twitter: 30,997 Followers
Podcast: 104 Episodes
#ccs2017 Facebook.com/RolandFrasierPageSource: Nick Coats, nick@hypemedia.io
Create Fit2Fat2Fit Product Funnel: Offer + 4 OTOs
Week 1 Launch Numbers:
Ad Spend: $120K
Revenue: $229K
CPA: $35.49
Page Visits: 765K
AOV: $65.71
#ccs2017 Facebook.com/RolandFrasierPageSource: Nick Coats, nick@hypemedia.io
Persistent
Sales Post
Launch
#ccs2017 Facebook.com/RolandFrasierPageSource: Nick Coats, nick@hypemedia.io
Persistent
Sales Post
Launch
#ccs2017 Facebook.com/RolandFrasierPageSource: Nick Coats, nick@hypemedia.io
1st influencer: 6 figures first 30 days
2nd influencer: 6 figures first 30 days again
Rev share model. Only make money if Influencers do.
Build funnels/ebooks + run all traffic in-house
4 influencers all @ 7 to 8 figure/year run rates
Traffic: Facebook = 90% + Google Search = 10%
2017 Revenue $8 million
2018 Revenue Est. $22 million
Using AI For
DynamicAudience
Optimization
#ccs2017 Facebook.com/RolandFrasierPage
6X Return On Ad Spend
Source: toneden.io
Source: toneden.io #ccs2017 Facebook.com/RolandFrasierPage
17X Return On Ad Spend
#ccs2017
10X Ecommerce Traffic
With Optimized Facebook
Ads
online shoe seller
• Advanced Bid Adjustments(Google AdWords) based on remarketing,
time of day, day of week, and geography.
• Uncovered and repaired pixel integrationissue causing double-
counting of revenue
• Used Dynamic Remarketing and Product Listing Ads, spreading budget
across 20-30 very similar ad sets, to keep CPA low while allowing rapid
scaling.
• Starting from zero, scaled ad spend and created over $1.0MM in
revenue during the experimental phase alone, and $2.3MM in a year.
High-end Furniture Catalog
• Seeking to engage the video-interestedcustomer,Battle Bridge
developed an on-trend video ad in 1:1 aspect ratio “square” format
• Using a single Facebook video ad, ad spend was scaled rapidly as the
video’s aestheticresulted in immediateprofit and an extraordinary
run life of ten months.
10X In 4 Months
Video Camera Ecom Site
Use Facebook
Dynamic Product Ads
#ccs2017 Facebook.com/RolandFrasierPage
Upload your product catalog to Facebook Business Manager. Include products +
display information for each product you want to promote (name, price, image).
Add a custom audience pixel to your site. Insert javascript snippets to modify it to
report on customers’ buying behavior through pixel events.
Create a dynamic template. For Facebook to auto-populate with the products and
info.
Set up Display Product Ads in Power Editor. Title your ads, specify keywords to pull
in images and product names from the product catalog. Specify if you want to
advertise all products from your catalog or just certain categories.
#ccs2017 Facebook.com/RolandFrasierPage
Native Commerce
Dynamic Product
Ads Test Results
#ccs2017
10X Ecommerce Traffic
With Optimized Google
Shopping Ads
Test #1: Does Optimizing Product Descriptions Increase Traffic?
Test: Optimize the product description, then make it completely irrelevant
Result: Changing the product
description has little impact on
traffic
Source: Rocketshipagency.com
#ccs2017 Facebook.com/RolandFrasierPage
Test #2: Does Optimizing Product Categories Increase Traffic?
Test: Optimize the product category, then make it completely irrelevant
Result: Changing the product
category has no impact on traffic
Source: Rocketshipagency.com
#ccs2017 Facebook.com/RolandFrasierPage
Test: Optimize the product title by analyzing the search queries generating traffic for 1
product, then include the top search query resulting in product sales in the product title
Result: Optimizing product
titles based on product spe-
cific search queries created a
10X increase in specific
product traffic + 17% more
traffic to other products.
Source: Rocketshipagency.com
Personalized Landing
Pages For Returning
Customers To Increase
Conversions
#ccs2017 Facebook.com/RolandFrasierPage
GetBunting.com Personalization:
Recommendations tailored to
visitor preferences.
Recently viewed items placed on
each page.
Product recommendations made
at various points on site.
Recommendations installed on
product pages.
Most popular products of the
week shown on homepage. 31%  In Revenue | 92%  Time-On-Site
Source: GetBunting.com
#ccs2017 Facebook.com/RolandFrasierPage
Evergage.com Personalization:
Personalized homepage displays creative
and copy based on the shoe category
shoppers spent most time engaging with
in the current session and over time.
Personalized shopping companion (using
Evergage SmartHistory) to provide
shoppers easy access to products they
were most with.
Individualized recommendations across
help shoppers discover shoes they are
most likely to purchase.
7X  In Conversions | 26%  CTR
Source: Evergage.com
#ccs2017 Facebook.com/RolandFrasierPage
Spit
Tests
#ccs2017 Facebook.com/RolandFrasierPage
What works in
e-commerce:
analysis of 6,700
online experiments
Source: Qubit Digital Ltd June 22, 2017
#ccs2017 Facebook.com/RolandFrasierPage
Video Ads Are Delivering Dramatically Lower CPCs + Higher Conversions Even With Lower CTRs
Video Ads Are Delivering Dramatically Lower CPCs + Higher Conversions Even With Lower CTRs
#ccs2017 Facebook.com/RolandFrasierPage
Offer Multiples
Differences Between Single Product Offer & Multi
Product Offer: Single Product 5,000 Buyers…
Clicks CR Buyers Price Revenue
Tripwire 10,000 50% 5,000 $4.95 $24,750
$24,750 / 10,000 = $2.48 EPC 5,000 Total $24,750
$24,750 /5,000 = $4.95 ICV Breakeven = $4.95
#ccs2017 Facebook.com/RolandFrasierPage
Differences Between Single Product Offer & Multi
Product Offer: Multi-Product 5,000 Buyers…
Clicks CR Buyers Price Revenue
Tripwire 10,000 50% 5,000 $4.95-
49.95
$60,638
$60,638 / 10,000 = $6.06 EPC 5,000 Total $60,638
$60,638 /5,000 = $12.13 ICV Breakeven = $12.13
#ccs2017 Facebook.com/RolandFrasierPage
What’s The Difference? Multiple Purchases…
# Bought % Buyers # Buyers Price Revenue Revenue
1 40% 2,000 4.95 $9,900
2 30% 1,500 9.90 $14,850
3 15% 750 14.85 $11,138
5 10% 500 24.75 $12,375
10 5% 250 49.50 $12,375
*Compare To Only $24,750 In Single Product Offer Total $60,638*
#ccs2017 Facebook.com/RolandFrasierPage
Single Product Offer Vs. Multi-Product Offer
Single Product Offer Multi-Product Offer
EPC $2.48 EPC $6.06
ICV $4.95 ICV $12.13
10 Day
Revenue
$247,500 10 Day
Revenue
$606,380
#ccs2017 Facebook.com/RolandFrasierPage
Create Continuity
Billing (MRR)
Differences Between No-Continuity Offeres &
Continuity Offers: No-Continuity 5,000 Buyers…
Clicks CR Buyers Price Revenue
Product 10,000 5,000 $20 $100,000
$100,000 / 10,000 = $10 EPC 5,000 Total $100,000
$100,000 /5,000 = $20 ICV Breakeven = $20.00
#ccs2017 Facebook.com/RolandFrasierPage
Differences Between No-Continuity Offers &
Continuity Offers: Continuity 5,000 Buyers…
Clicks CR Buyers Price Revenue
Continuity 10,000 5,000 $20 $100,000
$100,000 / 10,000 = $10 EPC 5,000 Total $100,000
$100,000 /5,000 = $20 ICV Breakeven = $20.00
#ccs2017 Facebook.com/RolandFrasierPage
Continuity
Offer Is Worth
6.7X More
Month % Churn Mems Price Revenue
1 10% 5,000 $20 $100,000
2 10% 4,500 $20 $90,000
3 10% 4,050 $20 $81,000
4 10% 3,640 $20 $72,800
5 10% 3,280 $20 $65,600
6 10% 2,950 $20 $59,000
7 10% 2,660 $20 $53,200
8 10% 2,390 $20 $47,800
9 10% 2,150 $20 $43,000
10 10% 1,940 $20 $38,800
11 10% 1,750 $20 $35,000
12 10% 1,580 $20 $31,600
Compare To No-Continuity Offer @$100,000 Total $717,800#ccs2017 Facebook.com/RolandFrasierPage
So, What’s The Difference? Multiple TW Orders…
No Continuity Funnel Continuity Funnel
EPC $10.00 EPC $10.00
ICV $20.00 ICV $20.00
LTV $10.00 LTV $71.78+
LTV Is About 7.2X Greater With Continuity In Year 1
And Even Higher In Year 2
#ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPage
eCommerce spending:
New Customer $24.50
Repeat Customer $52.50
Cost to acquire new customer is 6x to 7x
more than cost to retain existing customers.
Source: McKinsey + Bain & Company
Product Category Page
Product Detail Page
Cart
Use
Upsell
Funnels
Differences Between Single Product Funnels & Multi
Upsell Funnels: Single Product With 5,000 Buyers…
Clicks CR Buyers Price Revenue
Tripwire 10,000 50% 5,000 $4.95 $24,750
Upsell 1
Upsell 2
Upsell 3
$24,750 / 10,000 = $2.48 EPC Total $24,750
$24,750 /5,000 = $4.95 ICV Breakeven = $4.95
#ccs2017 Facebook.com/RolandFrasierPage
Clicks CR Buyers Price Revenue
Tripwire 10,000 50% 5,000 $4.95 $24,750
Upsell 1 10% 500 $49 $24,500
Upsell 2 20% 100 $49 $ 4,900
Upsell 3 10% 50 $200 $10,000
$64,150 / 10,000 = $6.42 EPC 5,000 Total $64,150
$64,150 /5,000 = $12.83 ICV Breakeven = $12.83
Differences Between Single Product Funnels & Multi
Upsell Funnels: Single Product With 5,000 Buyers…
#ccs2017 Facebook.com/RolandFrasierPage
So,What’s The Difference? It’s Multiple TW Orders…
Single Product Funnel Multi-Product Funnel
EPC $2.48 EPC $6.42
ICV $4.95 ICV $12.83
Revenue $24,750 Revenue $64,150
#ccs2017 Facebook.com/RolandFrasierPage
Source: Lori Taylor Trudog.com
Add Upsells + Downsells: TruDog.com Case Study
287% increase in revenue
250% increase in
subscription onboards
460% increase in returning
customers verses limelight.
#ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPage
Add Upsells + Downsells To Your Ecommerce Funnel
CartHook
Zipify Pages
BoldCommerce
ClickFunnels
LeadPages
Combine Multiples
+ Continuity +
Upsells
Multiples + Continuity Upsell Funnel 5,000 Buyers…
Clicks CR Buyers Price Revenue
Initial Sale 10,000 5,000 $20 $100,000
Continuity 1 Year LTV 10% Churn $617,800
Upsell 1 20% 1,000 $49 $ 49,000
Upsell 2 10% 500 $200 $100,000
5,000 Total $866,000
LTV = 173.20
#ccs2017 Facebook.com/RolandFrasierPage
No Multiples, Continuity Or Upsells 5,000 Buyers…
Clicks CR Buyers Price Revenue
Initial Sale 10,000 5,000 $20 $100,000
5,000 Total $100,000
LTV = $20
#ccs2017 Facebook.com/RolandFrasierPage
Single Product Funnel Vs. Multi-Product,
Continuity + Upsells Funnel
Single Product Funnel Difference Multi-Product Funnel
ICV $20 + 2.49X ICV $49.80
LTV $20 + 8.66X LTV $173.20
Revenue $100,000 +8.66X Revenue $866,000
#ccs2017 Facebook.com/RolandFrasierPage
Add Social Proof
Statements Throughout
Your Visitor + Customer
Experience
Use FOMO or
a similar tool
to give visitors
social proof to
boost sales.
#ccs2017 Facebook.com/RolandFrasierPage Source: usefomo.com+ Oliver Waller
Oliver Waller generated a 164X ROI With
FOMO For JJ Virgin’s Ecommerce Site
https://blog.usefomo.com#ccs2017 Facebook.com/RolandFrasierPage
FOMO
Within just 30 days, Pura Vida
realized the following:
Direct revenue of $32,260.52
983 sales directly attributed to
FOMO
13.97% conversion rate (203%
higher than site average)
Average order size
of $32.81 (~11% higher than store
average)
Add A Customer Loyalty
Program
#ccs2017 Facebook.com/RolandFrasierPage
Average Benefits:
20%  Sales
18%  LCV
14%  Repeat
Purchase
5X  In Average
Spend
Source: Smile.io
#ccs2017 Facebook.com/RolandFrasierPage Source: Amazon.com
Amazon Prime Paid Loyalty Program:
Members spend 2X Non-Prime Members $1,300 vs. $700
Shop 25X Per Year vs. 14X Per Year
#ccs2017 Facebook.com/RolandFrasierPage
3 Month Test:
#ccs2017 Facebook.com/RolandFrasierPage Source: Smile.io | themacateam.com
$300,000 Reward
Member Revenue
$130,000 Repeat
Purchase Revenue
3,883 New Reward
Members
31% Repeat Purchase
Rate
1 Year Results:
#ccs2017 Facebook.com/RolandFrasierPage Source: Smile.io | themacateam.com
$1M Reward Member
Revenue
51% Redemption Rate
3,835 New Reward
Members
19% Repeat Purchase
Rate
Add A Guarantee
Money Back Guarantee
#ccs2017 Facebook.com/RolandFrasierPage
60 Day Satisfaction
Guarantee
Reverse Risk
Against Business
Interests
3X Sales In 1 Year To
$9.1M Revenue
Source: conversion-rate-experts.com
This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Strong Referral
Program
#ccs2017 Facebook.com/RolandFrasierPage
#ccs2017 Facebook.com/RolandFrasierPage Source: friendbuy.com+ getambassador.com
$3 Average Referral CPA
$40 Average Display &
PPC CPA
$10 Average Retargeting
CPA
#ccs2017 Facebook.com/RolandFrasierPage Source: neilsen + getambassador.com
Compound Growth Effect Of Referrals Over Time
Referral Candy
Friend Buy
Forewards
Smile.io
Ambassador
#ccs2017 Facebook.com/RolandFrasierPage
10XTools
#ccs2017 Facebook.com/RolandFrasierPage
Smartly for Social Media MAROPOST + KLAVIYO for Email
MeetEdgar for Content Marketing Lumen5 for Automated Video Content Creation
Shopify Plus Or Big Commerce MERCHANT WORDS + HELIUM10 For Ecom Keywords
Ezra’s OneStopShop Theme YOTPO Or STAMPED for customer reviews and UGC
CARTHOOK Or BOLD for Upsells FOMO and AMBASSADOR for Social Proof
CONVERSIO for customizing receipts Zappos Insights to train the CS Team
HELLOBAR for special offers Smile.io for Customer Loyalty/Rewards Program
Recharge for recurring billing OLARK for Live Chat
10X Tools From $10MM+ Ecommerce Businesses
Source: Drew Canole, Lori Taylor, Travis Houston + The Native Commerce Team
Ship Faster To
Compete With Prime
https://comfortableclub.com/blogs/entrepreneur/117188933-how-ive-sold-500k-in-8-months-as-a-one-man-show
How To Match Amazon Prime Ship Times Without Amazon
• Inventory, Planning, and Sales: Stitch Labs
• Ecommerce: Shopify
• Custom development: Codementor and Freelancer
• E-mail flows: Klaviyo - Much much better than any
other platform I’ve tried
• E-mail Pop-ups: Privy
• Sales Taxes: Taxjar - Counts taxes from every sales
channel and creates a beautiful liability report
• Accounting: Quickbooks Online
• Kickstarter Order Organization: Backerkit
• Kickstarter Shipments: Backerkit & Shipstation
• Packaging: Pakible
• Freight: Flexport
https://comfortableclub.com/blogs/entrepreneur/117188933-how-ive-sold-500k-in-8-months-as-a-one-man-show
How ComfortableClub.com Matches Amazon Prime Ship Times
1. Order received on sales channel
2. Order pushed to Stitch Labs
3. Invoice pushed to Quickbooks for immediate realization of income
4. Order pushed to respective warehouse with mapped shipping
5. 30 minute grace period for order changes
6. Items picked, packed, and shipped
7. Shipping notice sent back to Stitch Labs with packing list
8. Stitch Labs triggers shipment notification e-mail according to packing list
9. Stitch Labs sends COGS info to Quickbooks to immediately realize
This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#ccs2017 facebook.com/RolandFrasierPage
Thank You
Slideshare.com/RolandFrasier
#ccs2017 Facebook.com/RolandFrasierPage

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