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Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank
XSELLCO PRESENTS:
TURNING TRAFFIC INTO $$$
CPC STRATEGY PRESENTS:
THE ULTIMATE AMAZON CYBER
MONDAY ADVERTISING DRILL
SKUBA...
Today’s Logistics
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available ...
Spying on Your Competition
Today’s Speaker
Chad Rubin
CEO & Co-Founder
THE OPERATING SYSTEM OF COMMERCE
The First 3P +1P Hybrid Solution
About Skubana
T H E O P E R A T I N G S Y S T E M O F C O M M E R C E
STAY TUNED!
MASSIVE BONUS
GIVEAWAY
In the old days…
One man's trash is
another man's
Treasure
THERE ARE
NO SECRETS
On the internet ...
To find opportunities that scale,
the answers are at your fingertips
Modern Day E-commerce Espionage
HOW DO YOU WIN
IF YOU ARE DOING
WHAT EVERYONE
ELSE IS DOING... ?
If EVERYONE validates using BSR,
then EVERYONE will ALWAYS
sell the SAME PRODUCTS
We Are Drowning In A Sea Of All The Same...
What You’ll Learn
● 5 tools to help you become BETTER than your competitors
● 3 back-door shopify approaches that will pis...
Terapeak
Spy on
Competitors
Further
product
research
Keyword
analysis
Category
HOT trends
Find Top Selling Ebay Listings For Your KW
Is The Berry Worth The Squeeze?
Seller ID scratched out for privacy
--Click to see Listings
Find Top Selling Listings
Top Performing Ebay Listing
What to focus on...
Top Performing Ebay Listing
What to focus on...
Top Sellers - Best Of The Best
Top Sellers - Best Of The Best
% of the market controlled by
top 10 sellers
This seller accounts for
$12,054 ÷ $18,629 or 64%
of total dDj-sb2 salesThis ...
Identify Competitors' Other Top Selling Similar Items
Sort the list based on units or revenue
Ebay UK & Amazon UK Tied
Ebay UK & Amazon UK Tied
Get Ideas For Unchartered Territories
US English = British
Know Your Market – get more ideas – get into emerging markets
Cookie
= Biscuit
Sink = Basin Vacuum
= ...
Play Secret Shopper
● First thing I look at is shipping label
● How did they ship it?
● Then, the address I like to Google...
Elite Club Adds Exclusivity
Find Out Every Technology They Are Using
● Shopping cart
● CMS
● Email service
● Advertising tools
● Analytics & Tracking
...
Builtwith Chrome Extension - Free
Builtwith Chrome Extension - Free
Here is the google command → site:myshopify.com inurl: {keyword}
Find Your Competitors On Shopify
Shopify Stores Keep Sequential Order Numbering
(e.g.#14925, 14926, 14927, etc)
Find Your Competitors Order Volume & Revenue
Find Your Competitors Order Volume & Revenue
1. Buy the cheapest product on the first of the month
(use alias) → Order #14...
Find Out Every App They’re Using
● Email Service
● Advertising Tools
● Analytics & Tracking
● Upsell & Cross Sell
● Many m...
Find Top Selling SKUs & Revenue
● Discover diamond SKUs
● Many brands keep their
diamonds products off
Amazon.com
● Get th...
THE STRATEGY SPEED BACKLINKS CONTENT
FIND TOP
SELLING SKUS &
REVENUE!
⃓
⃓
⃓
39
Best Seller Technique
Many sellers like to
keep their DIAMOND
products Off
Amazon.com
Add this to end of the Shopify Store...
Best Seller Technique
Laugh all
the way to
the bank
Do it Better
Take Your Rivals Strength
Steal Your Competitors Most Shared Content & Key Influencers
Google Alerts on Steroids
good for research &
monitoring trol...
In the search bar in Google type:
“YourCompetitorName”
● www.yourcompetitorwebsite.com
● m.competitorwebsite.com
● www.you...
Grab All Of Your Competitors Backlinks
Uncover high quality backlink treasures
Befriend Your Competitor’s Friends
● Every time your competitor gets a mention, contact that person
● Build a relationship...
More Spying Resources To Check Out
● buzzsumo: find most shared content on a keyword with influencers. What
content is wor...
The Power Of Content Driven Commerce
Fill Your Feed With Competitors Facebook Ads
Study
Iterate
Test
Repeat
Competitive Intelligence From Job Postings
Competitive Intelligence From Job Postings
See All Their Other Job Postings & Freelancers
Spying On Your Competitors Factories
(without getting arrested or dumpster diving)
● Panjiva: (I use this...and pay for it...
Search “ZVAC”… No Results Found
Search Trademark Database
United States Patent and Trademark Office
link
Search Trademark Database
United States Patent and Trademark Office
“S.A. Corp”… No Relevant Results Found
Search The Address - Always Works
You Are Exposed
vesselmanifestconfidentiality@cbp.dhs.gov
Subject: Request for confidential treatment of vessel
manifest data to: privacy....
Let nothing slip through the cracks
Don’t list your company name on the BOL
Request your BOL have the consignee as "to ord...
Keeping It Hidden In Action Is A Competitive Advantage
Few, if any, companies do this
● Customers create your existence – it’s pull not push!
it's much easier to sell something when people already want it or ...
T H E O P E R A T I N G S Y S T E M O F C O M M E R C E
BONUS!
SHOPIFY COMPETITOR CHECKLIST!
Do you know EXACTLY what your Shopify
competitors are up to?
This checklist will help you:
➔...
FREE PDF DOWNLOAD!
Email: Hello@skubana.com
Subject line: CPC
Questions for Today’s Speaker?
Chad Rubin
CEO & Co-Founder
Spying on the Competition
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Spying on the Competition

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Cyber Week is the peak of the holiday season. Do you want your products to be easily found by customers? Are you looking to generate a grand sales percentage this Q4?
There are copious amounts of last-minute tactics your brand can leverage to drive exponential traffic to your product listings and ensure it’s converting at a profitable rate. Let’s discuss how to best optimize your listings, search visibility and advertising strategy.

Published in: Retail
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Spying on the Competition

  1. 1. Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank
  2. 2. XSELLCO PRESENTS: TURNING TRAFFIC INTO $$$ CPC STRATEGY PRESENTS: THE ULTIMATE AMAZON CYBER MONDAY ADVERTISING DRILL SKUBANA PRESENTS: SPYING ON YOUR AMAZON COMPETITION Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank 9 - 9:45 am PT 10 - 10:45 am PT 9 - 9:45 am PT Friday, November 16th Monday, November 19th
  3. 3. Today’s Logistics ● Session Recording & Slides Will Be Sent Out ● Submit Questions to Our Panelists ● Resources Available as Handouts ● Join in the Poll Question! Analicia Santaella Webinar Coordinator
  4. 4. Spying on Your Competition
  5. 5. Today’s Speaker Chad Rubin CEO & Co-Founder
  6. 6. THE OPERATING SYSTEM OF COMMERCE The First 3P +1P Hybrid Solution About Skubana
  7. 7. T H E O P E R A T I N G S Y S T E M O F C O M M E R C E STAY TUNED! MASSIVE BONUS GIVEAWAY
  8. 8. In the old days… One man's trash is another man's Treasure
  9. 9. THERE ARE NO SECRETS On the internet ...
  10. 10. To find opportunities that scale, the answers are at your fingertips Modern Day E-commerce Espionage
  11. 11. HOW DO YOU WIN IF YOU ARE DOING WHAT EVERYONE ELSE IS DOING... ?
  12. 12. If EVERYONE validates using BSR, then EVERYONE will ALWAYS sell the SAME PRODUCTS We Are Drowning In A Sea Of All The Same Tools
  13. 13. What You’ll Learn ● 5 tools to help you become BETTER than your competitors ● 3 back-door shopify approaches that will piss off your competitors ● 2 techniques to Track competitor strategies & find their hottest products ● 3 secret ‘hacks' to find your competitor suppliers (will blow your mind) ● And much more!
  14. 14. Terapeak Spy on Competitors Further product research Keyword analysis Category HOT trends
  15. 15. Find Top Selling Ebay Listings For Your KW
  16. 16. Is The Berry Worth The Squeeze?
  17. 17. Seller ID scratched out for privacy --Click to see Listings Find Top Selling Listings
  18. 18. Top Performing Ebay Listing What to focus on...
  19. 19. Top Performing Ebay Listing What to focus on...
  20. 20. Top Sellers - Best Of The Best
  21. 21. Top Sellers - Best Of The Best
  22. 22. % of the market controlled by top 10 sellers This seller accounts for $12,054 ÷ $18,629 or 64% of total dDj-sb2 salesThis seller accounts for 37 ÷ 98 or 37% of total dDj-sb2 units sold Top Sellers - Best Of The Best
  23. 23. Identify Competitors' Other Top Selling Similar Items Sort the list based on units or revenue
  24. 24. Ebay UK & Amazon UK Tied
  25. 25. Ebay UK & Amazon UK Tied
  26. 26. Get Ideas For Unchartered Territories
  27. 27. US English = British Know Your Market – get more ideas – get into emerging markets Cookie = Biscuit Sink = Basin Vacuum = Hoover Trashcan = Dustbin Diaper = Nappies Panty Hose = Tights
  28. 28. Play Secret Shopper ● First thing I look at is shipping label ● How did they ship it? ● Then, the address I like to Google this - 3rd Party Logistics (3PL) vs. Self-Fulfillment ● Address will come in handy later as well
  29. 29. Elite Club Adds Exclusivity
  30. 30. Find Out Every Technology They Are Using ● Shopping cart ● CMS ● Email service ● Advertising tools ● Analytics & Tracking ● Shipping carriers ● Payment processors ● Apps & plugins
  31. 31. Builtwith Chrome Extension - Free
  32. 32. Builtwith Chrome Extension - Free
  33. 33. Here is the google command → site:myshopify.com inurl: {keyword} Find Your Competitors On Shopify
  34. 34. Shopify Stores Keep Sequential Order Numbering (e.g.#14925, 14926, 14927, etc) Find Your Competitors Order Volume & Revenue
  35. 35. Find Your Competitors Order Volume & Revenue 1. Buy the cheapest product on the first of the month (use alias) → Order #14925 2. Buy the same cheap product under alias 30-days later → Order #16425 3. Subtract 16425 - 14925 = 1500 ORDER VOLUME 4. Then, estimate AOV* 1500 = REVENUE
  36. 36. Find Out Every App They’re Using ● Email Service ● Advertising Tools ● Analytics & Tracking ● Upsell & Cross Sell ● Many more... APP AUDIT
  37. 37. Find Top Selling SKUs & Revenue ● Discover diamond SKUs ● Many brands keep their diamonds products off Amazon.com ● Get those bestselling SKUs now!
  38. 38. THE STRATEGY SPEED BACKLINKS CONTENT FIND TOP SELLING SKUS & REVENUE! ⃓ ⃓ ⃓ 39
  39. 39. Best Seller Technique Many sellers like to keep their DIAMOND products Off Amazon.com Add this to end of the Shopify Store URL: /collections/all?sort_by=best-selling Get those Best Selling Products NOW: For example - https://www.govacuum.com/collections/all?so rt_by=best-selling
  40. 40. Best Seller Technique Laugh all the way to the bank
  41. 41. Do it Better Take Your Rivals Strength
  42. 42. Steal Your Competitors Most Shared Content & Key Influencers Google Alerts on Steroids good for research & monitoring troll competitors link building efforts using Mention
  43. 43. In the search bar in Google type: “YourCompetitorName” ● www.yourcompetitorwebsite.com ● m.competitorwebsite.com ● www.yourcompetitorwebsite.co.uk ● help.competitorwebsite.com Troll Every Channel Your Competitor Is On
  44. 44. Grab All Of Your Competitors Backlinks Uncover high quality backlink treasures
  45. 45. Befriend Your Competitor’s Friends ● Every time your competitor gets a mention, contact that person ● Build a relationship become their friend ● All of the people writing about my competitors will become my friends ● Monitor your own company mentions, thank them & always ask for a linkback Your competitors have already the hard work for you, use this to your advantage.
  46. 46. More Spying Resources To Check Out ● buzzsumo: find most shared content on a keyword with influencers. What content is working… ● SEMRush: to track keyword positions, view Adwords Ad Copies & phrases bidding on for ppc ● Adbeat: what/where your competitors are ‘display’ advertising, trending amount spending & what their creatives look like? and much more: iSpionage / Spyfu / SimilarWeb /Alexa / moz / google keyword planner
  47. 47. The Power Of Content Driven Commerce
  48. 48. Fill Your Feed With Competitors Facebook Ads Study Iterate Test Repeat
  49. 49. Competitive Intelligence From Job Postings
  50. 50. Competitive Intelligence From Job Postings
  51. 51. See All Their Other Job Postings & Freelancers
  52. 52. Spying On Your Competitors Factories (without getting arrested or dumpster diving) ● Panjiva: (I use this...and pay for it $5K+) Also, terminals NYC Public Library (FREE) ● Import Genius: $5K+ annually, depending on features ● PortExaminer: Free for a few searches but horrible interface ● You can get access to all of this information through a Freedom of Information Request to the Department of Homeland Security Flat $250-$300
  53. 53. Search “ZVAC”… No Results Found
  54. 54. Search Trademark Database United States Patent and Trademark Office link
  55. 55. Search Trademark Database United States Patent and Trademark Office
  56. 56. “S.A. Corp”… No Relevant Results Found
  57. 57. Search The Address - Always Works
  58. 58. You Are Exposed
  59. 59. vesselmanifestconfidentiality@cbp.dhs.gov Subject: Request for confidential treatment of vessel manifest data to: privacy.cbp@dhs.gov We would like to request that our company name and address will not be disclosed on vessel manifests for our import transactions. Please contact us if you have any questions in this matter. Regards, Name Title Contact info EIN Major Tip - Hide Your Data & Remain Anonymous
  60. 60. Let nothing slip through the cracks Don’t list your company name on the BOL Request your BOL have the consignee as "to order of" (forwarding company) Never be the importer on record Backup Trick Since This Lasts Only 2 Years
  61. 61. Keeping It Hidden In Action Is A Competitive Advantage Few, if any, companies do this
  62. 62. ● Customers create your existence – it’s pull not push! it's much easier to sell something when people already want it or buy it ● Test your hypothesis & get answers to the unknown ● Rule out risk – in other words, minimize blood (sweat equity) and treasure ($) spent Why Is Spying So Critical? The most dangerous word in business? Guessing!
  63. 63. T H E O P E R A T I N G S Y S T E M O F C O M M E R C E BONUS!
  64. 64. SHOPIFY COMPETITOR CHECKLIST! Do you know EXACTLY what your Shopify competitors are up to? This checklist will help you: ➔ Know what your competitors are doing at all times ➔ Give you the opportunity to take the appropriate countermeasures
  65. 65. FREE PDF DOWNLOAD! Email: Hello@skubana.com Subject line: CPC
  66. 66. Questions for Today’s Speaker? Chad Rubin CEO & Co-Founder

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