Spying on the Competition

Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank

XSELLCO PRESENTS:
TURNING TRAFFIC INTO $$$
CPC STRATEGY PRESENTS:
THE ULTIMATE AMAZON CYBER
MONDAY ADVERTISING DRILL
SKUBANA PRESENTS:
SPYING ON YOUR AMAZON
COMPETITION
Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank
9 - 9:45 am PT 10 - 10:45 am PT 9 - 9:45 am PT
Friday, November 16th Monday, November 19th

Today’s Logistics
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
● Join in the Poll Question!
Analicia Santaella
Webinar Coordinator

Today’s Speaker
Chad Rubin
CEO & Co-Founder

THE OPERATING SYSTEM OF COMMERCE
The First 3P +1P Hybrid Solution
About Skubana

T H E O P E R A T I N G S Y S T E M O F C O M M E R C E
STAY TUNED!
MASSIVE BONUS
GIVEAWAY

In the old days…
One man's trash is
another man's
Treasure

THERE ARE
NO SECRETS
On the internet ...

To find opportunities that scale,
the answers are at your fingertips
Modern Day E-commerce Espionage

HOW DO YOU WIN
IF YOU ARE DOING
WHAT EVERYONE
ELSE IS DOING... ?

If EVERYONE validates using BSR,
then EVERYONE will ALWAYS
sell the SAME PRODUCTS
We Are Drowning In A Sea Of All The Same Tools

What You’ll Learn
● 5 tools to help you become BETTER than your competitors
● 3 back-door shopify approaches that will piss off your competitors
● 2 techniques to Track competitor strategies & find their hottest products
● 3 secret ‘hacks' to find your competitor suppliers (will blow your mind)
● And much more!

Terapeak
Spy on
Competitors
Further
product
research
Keyword
analysis
Category
HOT trends

Find Top Selling Ebay Listings For Your KW

Is The Berry Worth The Squeeze?

Seller ID scratched out for privacy
--Click to see Listings
Find Top Selling Listings

Top Performing Ebay Listing
What to focus on...

Top Sellers - Best Of The Best

% of the market controlled by
top 10 sellers
This seller accounts for
$12,054 ÷ $18,629 or 64%
of total dDj-sb2 salesThis seller accounts for
37 ÷ 98 or 37% of total
dDj-sb2 units sold
Top Sellers - Best Of The Best

Identify Competitors' Other Top Selling Similar Items
Sort the list based on units or revenue

Get Ideas For Unchartered Territories

US English = British
Know Your Market – get more ideas – get into emerging markets
Cookie
= Biscuit
Sink = Basin Vacuum
= Hoover
Trashcan
= Dustbin
Diaper
= Nappies Panty
Hose = Tights

Play Secret Shopper
● First thing I look at is shipping label
● How did they ship it?
● Then, the address I like to Google this - 3rd
Party Logistics (3PL) vs. Self-Fulfillment
● Address will come in handy later as well

Find Out Every Technology They Are Using
● Shopping cart
● CMS
● Email service
● Advertising tools
● Analytics & Tracking
● Shipping carriers
● Payment processors
● Apps & plugins

Builtwith Chrome Extension - Free

Here is the google command → site:myshopify.com inurl: {keyword}
Find Your Competitors On Shopify

Shopify Stores Keep Sequential Order Numbering
(e.g.#14925, 14926, 14927, etc)
Find Your Competitors Order Volume & Revenue

Find Your Competitors Order Volume & Revenue
1. Buy the cheapest product on the first of the month
(use alias) → Order #14925
2. Buy the same cheap product under alias
30-days later → Order #16425
3. Subtract 16425 - 14925 = 1500 ORDER VOLUME
4. Then, estimate AOV* 1500 = REVENUE

Find Out Every App They’re Using
● Email Service
● Advertising Tools
● Analytics & Tracking
● Upsell & Cross Sell
● Many more...
APP AUDIT

Find Top Selling SKUs & Revenue
● Discover diamond SKUs
● Many brands keep their
diamonds products off
Amazon.com
● Get those bestselling
SKUs now!

THE STRATEGY SPEED BACKLINKS CONTENT
FIND TOP
SELLING SKUS &
REVENUE!
⃓
⃓
⃓
39

Best Seller Technique
Many sellers like to
keep their DIAMOND
products Off
Amazon.com
Add this to end of the Shopify Store URL:
/collections/all?sort_by=best-selling
Get those Best Selling Products NOW:
For example -
https://www.govacuum.com/collections/all?so
rt_by=best-selling

Best Seller Technique
Laugh all
the way to
the bank

Do it Better
Take Your Rivals Strength

Steal Your Competitors Most Shared Content & Key Influencers
Google Alerts on Steroids
good for research &
monitoring troll
competitors link building
efforts using
Mention

In the search bar in Google type:
“YourCompetitorName”
● www.yourcompetitorwebsite.com
● m.competitorwebsite.com
● www.yourcompetitorwebsite.co.uk
● help.competitorwebsite.com
Troll Every Channel Your Competitor Is On

Grab All Of Your Competitors Backlinks
Uncover high quality backlink treasures

Befriend Your Competitor’s Friends
● Every time your competitor gets a mention, contact that person
● Build a relationship become their friend
● All of the people writing about my competitors will become my friends
● Monitor your own company mentions, thank them & always ask for a
linkback
Your competitors have already the hard work for you,
use this to your advantage.

More Spying Resources To Check Out
● buzzsumo: find most shared content on a keyword with influencers. What
content is working…
● SEMRush: to track keyword positions, view Adwords Ad Copies & phrases
bidding on for ppc
● Adbeat: what/where your competitors are ‘display’ advertising, trending
amount spending & what their creatives look like?
and much more: iSpionage / Spyfu / SimilarWeb /Alexa / moz / google keyword planner

The Power Of Content Driven Commerce

Fill Your Feed With Competitors Facebook Ads
Study
Iterate
Test
Repeat

Competitive Intelligence From Job Postings

See All Their Other Job Postings & Freelancers

Spying On Your Competitors Factories
(without getting arrested or dumpster diving)
● Panjiva: (I use this...and pay for it $5K+)
Also, terminals NYC Public Library (FREE)
● Import Genius: $5K+ annually, depending on features
● PortExaminer: Free for a few searches but horrible interface
● You can get access to all of this information through a
Freedom of Information Request to the
Department of Homeland Security
Flat $250-$300

Search “ZVAC”… No Results Found

Search Trademark Database
United States Patent and Trademark Office
link

Search Trademark Database
United States Patent and Trademark Office

“S.A. Corp”… No Relevant Results Found

Search The Address - Always Works

vesselmanifestconfidentiality@cbp.dhs.gov
Subject: Request for confidential treatment of vessel
manifest data to: privacy.cbp@dhs.gov
We would like to request that our company name and address will not be
disclosed on vessel manifests for our import transactions. Please contact us if
you have any questions in this matter.
Regards,
Name Title
Contact info
EIN
Major Tip - Hide Your Data & Remain Anonymous

Let nothing slip through the cracks
Don’t list your company name on the BOL
Request your BOL have the consignee as "to order
of" (forwarding company)
Never be the importer on record
Backup Trick Since This Lasts Only 2 Years

Keeping It Hidden In Action Is A Competitive Advantage
Few, if any, companies do this

● Customers create your existence – it’s pull not push!
it's much easier to sell something when people already want it or buy it
● Test your hypothesis & get answers to the unknown
● Rule out risk – in other words, minimize blood (sweat equity) and treasure
($) spent
Why Is Spying So Critical?
The most dangerous word in business?
Guessing!

T H E O P E R A T I N G S Y S T E M O F C O M M E R C E
BONUS!

SHOPIFY COMPETITOR CHECKLIST!
Do you know EXACTLY what your Shopify
competitors are up to?
This checklist will help you:
➔ Know what your competitors are doing at all times
➔ Give you the opportunity to take the appropriate
countermeasures

FREE PDF DOWNLOAD!
Email: Hello@skubana.com
Subject line: CPC

Questions for Today’s Speaker?
Chad Rubin
CEO & Co-Founder

Spying on the Competition

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