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Internet Marketing Party December 2018

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This is my presentation on buying and selling businesses given at the Internet Marketing Party in December 2018.

Published in: Business
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  • Great presentation Roland! You really blew my mind when I heard this.
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Internet Marketing Party December 2018

  1. 1. © 2018 Roland Frasier Business Growth In 5 Toasts IMP December 2018
  2. 2. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 An Extra 30 Years
  3. 3. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 TOAST: To an extra 30 years of income! TAKE A DRINK
  4. 4. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 Grow Faster
  5. 5. © 2018 Roland Frasier CORE BUSINESS MEDIA IP SERVICE VENDORS PRODUCT VENDORS TEAM + RESOURCES SUPPLY + DISTRIBUTION IMP December 2018
  6. 6. © 2018 Roland Frasier IDEA INCUBATOR MEDIA IP SERVICE VENDORS PRODUCT VENDORS TEAM SUPPLY + DISTRIBUTION IMP December 2018
  7. 7. RolandFrasier.com WAR ROOM 10/18 CORE BUSINESS MEDIA __________ __________ __________ __________ __________ IP ______________ ______________ ______________ ______________ ______________ RESOURCES _________________ _________________ SUPPLY + DIST. _________________ _________________ SERVICES __________ __________ __________ __________ __________ PRODUCT __________ __________ __________ __________ __________ M = ___ M = ___ M = ___ M = ___ M = ___ M = ___ M = ___
  8. 8. RolandFrasier.com WAR ROOM 10/18 CORE BUSINESS MEDIA __________ __________ __________ __________ __________ IP ______________ ______________ ______________ ______________ ______________ RESOURCES _________________ _________________ SUPPLY + DIST. _________________ _________________ SERVICES __________ __________ __________ __________ __________ PRODUCT __________ __________ __________ __________ __________ M = ___ M = ___ M = ___ M = ___ M = ___ M = ___ Affiliates, Customers, SOPs, Ops/Dev Team Manufacturer, Supplier Distributor, Retail Site Website Blog Facebook Group Instagram Page YouTube Acct. Financial Business Publishing Advertising Brokerage Patent Customer List Trademark Software Copyright Related Upsell/Downsell Cross-Sell Substitute Complementary M = ___
  9. 9. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 TOAST: To doubling your business in 2019! TAKE A DRINK
  10. 10. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 Nothing Down
  11. 11. © 2018 Roland Frasier How To Buy Businesses For Nothing Down IMP December 2018 Owner Carry Earn-Out Swaps ABL Split Equity SLiP Base-Line Pipe Wrench
  12. 12. Buy A $25M Company For $0 $25M Ask For Established Major Media Brand $10M For 75% Instead Of $25M For All $2M Down + $8M Financed From Cash Flow $2M Sell 15% To Non-Competing Partner Own 60% For $0 Out Of Pocket © 2018 Roland Frasier IMP December 2018
  13. 13. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 TOAST: To buying your next business for $0 down! TAKE A DRINK
  14. 14. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 Dancing Bears
  15. 15. Income © 2018 Roland Frasier Opportunity To Exit SANDBOX LI-LO Low Income Low Exit Opportunity DANCING BEAR HI-LO High Income Low Exit Opportunity GRAIL HI-HO High Income High Exit Opportunity RUNWAY LI-HO Low Income High Exit Opportunity WAR ROOM OCT 2018
  16. 16. “Quadrants Create Decision Points To Reposition Profit Centers For Value” © 2018 Roland Frasier IMP December 2018
  17. 17. Income © 2018 Roland Frasier Opportunity To Exit SANDBOX LI-LO Low Income Low Exit Opportunity DANCING BEAR HI-LO High Income Low Exit Opportunity GRAIL HI-HO High Income High Exit Opportunity ASCEND RUNWAY LI-HO Low Income High Exit Opportunity EXIT ASCEND ASCEND STOP ASCEND STOP IMP December 2018 STOP
  18. 18. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 Toast: To More Grails + Fewer Dancing Bears! TAKE A DRINK
  19. 19. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 Exit Bigger
  20. 20. Revenue Multiples By Industry 2018 Source: Stern.NYU.edu Industry Determines Valuation What Business Are You In? What Valuation?
  21. 21. Revenue Multiples By Industry 2018 Source: Stern.NYU.edu Choose High Multiple Industries! Avoid Low Multiple Industries!
  22. 22. © 2018 Roland Frasier Reposition Towards The Highest Exit Multiple IMP December 2018
  23. 23. RolandFrasier.com WAR ROOM 10/18 CORE BUSINESS MEDIA __________ __________ __________ __________ __________ IP ______________ ______________ ______________ ______________ ______________ RESOURCES _________________ _________________ SUPPLY + DIST. _________________ _________________ SERVICES __________ __________ __________ __________ __________ PRODUCT __________ __________ __________ __________ __________ M = 2-5x M = 1-2x M = 31x M = .9x M = 1-3x M = 2-8x M = 1-3x Affiliates, Customers, SOPs, Ops/Dev Team Manufacturer, Supplier Distributor, Retail Site Website Blog Facebook Group Instagram Page YouTube Acct. Financial Business Publishing Advertising Brokerage Patent Customer List Trademark Software Copyright Related Upsell/Downsell Cross-Sell Substitute Complementary
  24. 24. © 2018 Roland Frasier Increased Valuation From Repositioning The Business IMP December 2018 2014 Publishing Multiple = .91 2018 REIT + Software Multiple = 7.73
  25. 25. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 Assume Exit @ 7X Multiple 684%
  26. 26. © 2018 Roland Frasier IMP December 2018© 2018 Roland Frasier IMP December 2018 TOAST: To bigger exits! TAKE A DRINK
  27. 27. © 2018 Roland Frasier THANK YOU Slides Available @ SlideShare.net/RolandFrasier IMP December 2018

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