Optimizing Landing Pages presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV. - Choots Humphries, Co-President, LinkConnector Corporation - Mark Widawer, Author, Landing Page Cash Machine Learn how merchants can raise conversion rates and can work together with affiliates to increase sales, and how affiliates can update their sites to meet Google’s new rules & lower their PPC costs. Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

1. Optimizing Landing Pages Raising Affiliates’ and Merchants’ conversion rates, working together, increasing sales, and dealing with Google's new AdWords Guidelines Mark Widawer Author & Consultant LandingPageCashMachine.com Choots Humphries Co-President LinkConnector.com

3. Landing Page Optimization

4. Continuing the Conversation

7. Targeted Landing Pages Landing Page Optimization

19. Build a List Landing Page Optimization

24. Engage the Customer with Good Copy

28. Working Together - Merchants

31. Simple Example Merchant’s site has a free 30-day trial for service. After trial, users can sign on for $20 per month. Merchant goal is to increase sales. Campaign 1: Pay Affiliates $1 per lead (free sign up) Campaign 2: Pay Affiliates $20 per sale (conversion from free trial) Affiliate A: 100 leads per month with a 2.5% conversion Affiliate B: 50 leads per month with a 10% conversion Campaign 1: Rewards Affiliate A ($100) more than Affiliate B ($50) Campaign 2: Rewards Affiliate B ($100) more than Affiliate A ($50) Working Together - Merchants 

32. Expanded Example Merchant’s site has a free 30-day trial. After trial, users can sign on for $20 per month. A user that stays for at least 3 months, tends to become a long-term customer. Merchant goal is to increase long-term sales. Campaign 1: Pay Affiliates $20 per sale (conversion from free trial) Campaign 2: Pay Affiliates $10 per sale (conversion for first 3 months) Affiliate A: 5 sales per month with 20% attrition rate Affiliate B: 5 sales per month with 50% attrition rate Campaign 1: Rewards Affiliates equally ($100) Campaign 2: Rewards Affiliate A ($120) more than Affiliate B ($90) Working Together - Merchants 

33. Working Together - Affiliates

38. Google’s Landing Page Quality Score

41. Google’s LP Quality Score Objective Adding Value? Google’s LP Quality Initiative

42. Google’s LP Quality Score Objective Same List More Clicks Required Google’s LP Quality Initiative

43. Google’s LP Quality Score Objective Same List Google’s LP Quality Initiative