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Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018

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This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.

Published in: Marketing
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Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018

  1. 1. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2018 facebook.com/RolandFrasierPage Tools
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  4. 4. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Competitive Intelligence #tcs2018 facebook.com/RolandFrasierPage
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  10. 10. Competitive Intelligence Tools #tcs2018 facebook.com/RolandFrasierPage SimilarWeb.com Detailed desktop/mobile traffic, demographic, popular pages info Adbeat Ad histories, days on market, networks, creative, landers iSpionage Customer journey from ad network/creatives to lander SEMRush.com: SEO keyword research, ads, backlinks aHrefs.com: Backlinks,keyword/competitive analysis, rank tracking Ghostery.com: Chrome extension displays all on-page ad-tech WhoseMailingWhat: Direct mail + email campaign performance tracking (db ends as of 9/2017) Crayon.co Complete competitive intel on product launches, site changes + price tracking TubularLabs.com Video intelligence, performance tracking, and leaderboards Alexa.com: Web ranking and competitive intelligence DataMinr.com: Discover high impact news before the media does WhatRunsWhere.com Competitor ad intelligence tool Follow.net Low-end all-in-one ad intelligence tool GREEN = ESSENTIAL BLACK = OPTIONAL
  11. 11. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Content Marketing #tcs2018 facebook.com/RolandFrasierPage
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  17. 17. Content Marketing Tools #tcs2018 facebook.com/RolandFrasierPage MarketMuse.com AI guided content generation+optimization for ranking BuzzSumo.com Find most shared content across most networks AnswerThePublic.com Keywords into questions for content ideas Snip.ly: Share other people’s content with your links Spj.org: Find professional journalists to create articles HelpAReporter.com: Reporters looking for you to provide content CrowdfireApp.com: Bot coaches you and automates content marketing JustReachOut.com: Reach out to journalists directly GetMeMedia.com: Get marketing inspiration via search or alerts Designrr: Enter blog post/site URL and create a PDF lead magnet GREEN = ESSENTIAL BLACK = OPTIONAL
  18. 18. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Copy #tcs2018 facebook.com/RolandFrasierPage
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  27. 27. Ecommerce Tools #tcs2018 Carthook Shopify upsell/cross-sell plug-in Rewards Shopify loyalty/rewards program plug-in Social Media Stream: Shopify plug-in to add social streams Consistent Cart: Shopify plug-in for persistent cart Zipify.com: Shopify apps, landing page builder Yotpo.com: UGC reviews, Google qualified Curalate.com: Shoppable images solution Klaviyo.com: Triggered emails, connect to Messenger + more Stamped.io: UGC reviews, not Google qualified Smartzer.com Shoppable video solution GREEN = ESSENTIAL BLACK = OPTIONAL
  28. 28. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2018 facebook.com/RolandFrasierPage Amazon
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  32. 32. Amazon Seller Tools #tcs2018 facebook.com/RolandFrasierPage JungleScout.com Amazon specific competitive intelligence Helium10.com Tool Suite,CI,Tracking,KW Intel, listing optimization FeedbackGenius.com Amazon review getting software ManageByStats: Amazon business management dashboard MerchantWords.com: Amazon keyword research AmzRefund.com: FBA inventoryreimbursement when Amazon owes you StitchLabs.com: Amazon seller inventorymanagement Content26.com: Amazon content creation agency K-lytics.com: Invaluable category performance info for Kindle SnagShout.com: Get your products in front of 200,000 shoppers KeywordInspector.com Amazon seller suite GREEN = ESSENTIAL BLACK = OPTIONAL
  33. 33. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Funnel,Cart + CRM Tools #tcs2018 facebook.com/RolandFrasierPage
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  37. 37. Funnel Cart / CRM Tools #tcs2018 facebook.com/RolandFrasierPage LimelightCRM.com Complete CRM suite ClickFunnels.com Build testing funnels quickly Instapage.com: Landing page builder Unbounce.com Fast and easy landing page builder 10MinuteFunnels.com: Complete drag-and-drop funnel building solution LeadPages.com: Landing page builder OptimizePress.com: Wordpress funnel builder ThriveThemes.com: Wordpress theme funnel builder Konnektive.com: Hot CRM in the CPA world with super fast processing 1AutomationWiz.com: 1ShoppingCart CRM Infusionsoft.com CRM Cart for small businesses GREEN = ESSENTIAL BLACK = OPTIONAL
  38. 38. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Ad Stuff #tcs2018 facebook.com/RolandFrasierPage
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  41. 41. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Keyword Research #tcs2018 facebook.com/RolandFrasierPage
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  46. 46. Keyword Research Tools #tcs2018 facebook.com/RolandFrasierPage SEMRush.com Comprehensive keyword research + rank checker Google Keyword Tool: Keyword research Keyword.io: Google auto-complete Keyword research VideoCents.com YouTube keyword research LSIGraph.com: LSI keyword research TwinWord.com: LSI keyword research graphical UI WordTracker.com: Long-tail keyword research SEOCockpit.com: Keyword research Keys4Up.com Keyword research Semantic-Link.com: Find related words GREEN = ESSENTIAL BLACK = OPTIONAL
  47. 47. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Traffic #tcs2018 facebook.com/RolandFrasierPage
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  54. 54. Traffic-Getting Tools #tcs2018 facebook.com/RolandFrasierPage ManyChat.com: Facebook Messenger chatbots OneSignal.com Cross-platform push notification tool Gleam.com: Giveaways and traffic growth tool FriendBuy.com: Refer-a-friend engine PushCrew.com: Web-push notifications LeadQuizzes.com Traffic-getting quiz generator HelloBar.com: Turns Organic Traffic Into Leads YoRocket.com: Article post title optimizer ContestDomination.com Votigo.com WooBox.com ViralSweep.com QuickSprout.com OpinionStage.com Sumo.com GREEN = ESSENTIAL BLACK = OPTIONAL
  55. 55. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. SEO Tools #tcs2018 facebook.com/RolandFrasierPage
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  59. 59. SEO Tools #tcs2018 facebook.com/RolandFrasierPage SEOPressor.com Wordpress post SEO content coach plugin Pingdom.com Measure page load time Ahrefs.com Research backlinks Mobile Friendly Test Google test for mobile pages Rmoove.com Remove bad backlinks Slerpee.com Display Google SERP view of your website YTCockpit.com YouTube SEO ScreamingFrog.com SEO spider tool WP Super Cache Site caching plug-in for Wordpress SEOMonitor.com Rank checker, etc. SEObility.com: SEO based site optimization Tend.io Attribution tracking to find where traffic came from GREEN = ESSENTIAL BLACK = OPTIONAL
  60. 60. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Social #tcs2018 facebook.com/RolandFrasierPage
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  64. 64. Social Tools #tcs2018 facebook.com/RolandFrasierPage AdEspresso.com Generate 1,000s of Facebook ads quickly Catvertiser.com Automate creation, management + reporting of Facebook Ads DriftRock.com Dynamic social ads FB Pixel Helper Facebook pixel trouble shooting plugin Follower Wonk Twitter follower tool MeetEdgar.com Repurpose and repost social content Sprinklr.com Reach, engage and listen to customers across social networks AdSeeDate.com Social Ad Competitive Intelligence + Creative Inspiration MakeMeReach.com Facebook/IG,Twitter ad + campaign automation Sprinklr.com Tweriod.com Qwaya.com AudienceDrill.com Adicted.io Stitcherads.com GREEN = ESSENTIAL BLACK = OPTIONAL
  65. 65. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. The List #tcs2018 facebook.com/RolandFrasierPage
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  70. 70. List,CRM,Email Tools #tcs2018 facebook.com/RolandFrasierPage BriteVerify.com Email verification FullContact.com Click on email and auto-search + add ALL contact info ReturnPath Email verification/certification for deliverability SurveyMonkey.com Survey tool PlusThis.com Infusionsoft Essential Add-ons Maropost.com Enterprise Email WickedReports.com Detailed CRM Reporting SherpaMetrics Analytics Reports 250ok.com Email health monitoring service Twilio.com Voice, SMS and Video marketing InfusionSoft.com Small business email GREEN = ESSENTIAL BLACK = OPTIONAL
  71. 71. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Video #tcs2018 facebook.com/RolandFrasierPage
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  79. 79. Video Tools #tcs2018 facebook.com/RolandFrasierPage VeeRoll.com Automatically creates video ads + finds ad placements Viewbix.com Embed apps + links in video CTAs on all platforms GoAnimate.com Animated + cartoon video creator Slide.ly Creates slideshow videos Wistia.com Video hosting + tools ClipChamp.com Video compression Handbrake.com Video transcoder ArticleVideoRobot.com Automatically convert text articles to videos VideoScribe.co Creates whiteboard/doodle videos Animoto.com Powtoon.com TubeMogul.com Vidyard.com Veed.me VideoPath.com Pexels.com Get.Wideo.co GREEN = ESSENTIAL BLACK = OPTIONAL
  80. 80. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Live-Streaming #tcs2018 facebook.com/RolandFrasierPage
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  83. 83. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Images #tcs2018 facebook.com/RolandFrasierPage
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  87. 87. Image Tools #tcs2018 facebook.com/RolandFrasierPage PhotoShop.com Image editing for professionals Flixel.com Visual storytelling tools + create cinemographs quickly RelayThat.com Design templates + image resizer Easel.ly Visual templates for rapid visual creation Canva.com Create text + image posts quickly Piktochart.com Infographic creator Placeit.net Place your image on phone, computer + TV screens Infogr.am Infographic creator Pictaculous.com Color palette generator from uploaded images Compressor.io Compress images for faster page load speed Pablo.buffer.com Image templates + resizer GifMaker.me Create animated gifs from still images or video GREEN = ESSENTIAL BLACK = OPTIONAL
  88. 88. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Retargeting #tcs2018 facebook.com/RolandFrasierPage
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  92. 92. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Influencers #tcs2018 facebook.com/RolandFrasierPage
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  100. 100. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2018 facebook.com/RolandFrasierPage Analytics
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  105. 105. Analytics Tools #tcs2018 facebook.com/RolandFrasierPage Analytics.Google.com Google Analytics ClickMeter.com All your tracking, ad + links information in one place Grytics.com Facebook group analytics and engagement Likealyzer.com Facebook page analytics WickedReports.com Marketing analytics reporting TagAssistant Chrome Plug-in helps troubleshoot Google Tag Manager + GA issues RapidMiner.com Data mining + machine learning predictive analytics Databox.com KPI dashboard with multiple app integrations ChartBeat.com Content intelligence + analytics Qualaroo.com Customer surveys + analytics FullStory.com FullyAccountable.com UsabilityHub.com NewRelic.com Looker.com Tableau.com InsightSquarted.com Board.com UserTesting.com Sticky.ai GREEN = ESSENTIAL BLACK = OPTIONAL
  106. 106. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Conversion Optimization#tcs2018 facebook.com/RolandFrasierPage
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  115. 115. Conversion Optimization #tcs2018 facebook.com/RolandFrasierPage TruConversion.com Comprehensive analytics + conversion tracking GetZiptastic.com Form auto-fill using forward and reverse geo-coding Useproof.com Auto-generate social proof to increase conversions DeadlineFunnel.com Creates and enforces deadlines for actions in your marketing funnels Sendtric.com Create email countdown timers SalesMessage.com Create automated sales conversations with customers + prospects Dilogr.com Interactive automated courses, videos, and simulated conversations UseFomo.Com Auto-generate social proof to increase conversions HelloTars.com Create bot conversations to increase conversions OfCourseBooks.com Gets course students taking and sharing notes, improves stick DialogFlow.com Customized personalized simulated conversations GREEN = ESSENTIAL BLACK = OPTIONAL
  116. 116. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Social #tcs2018 facebook.com/RolandFrasierPage
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  119. 119. #tcs2018 facebook.com/RolandFrasierPage $20 Per Month Cost Followers Stay The Same Daily Pins Stay The Same Reach Almost Doubled 40% More Engagement Daily Saves Double People Savings Doubles Clicks Almost Double Weekly Visitors Double
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  129. 129. Social #tcs2018 facebook.com/RolandFrasierPage ManyChat.com Bots for Facebook ChatKit.com AI Bots for Facebook MeetEdgar.com Auto-repost social posts ChatFuel.com Bots for Facebook LinkTr.ee Instagram bio link manager Mixcord PicPlayPost App for easily creating slideshow videos BoardBooster.com Pinterest marketing tool Tailwind.com Pinterest marketing and analytics platform SocialOoomph.com Social scheduling, management and marketing BotGig.Com Quickly find developers for programming chatbots FriendsPlusMe.com Social content publishing and scheduling tool AdobeSpark.com Social media content creation tool GREEN = ESSENTIAL BLACK = OPTIONAL
  130. 130. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Personalization #tcs2018 facebook.com/RolandFrasierPage
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  133. 133. Personalization #tcs2018 facebook.com/RolandFrasierPage Evergage.com Real-time personalization platform BloomReach.com Build customized 1:1 customer experiences ConversantMedia.com Personalized 1:1 digital experiences Monetate.com Optimized + Customized personalized customer experiences Qubit.com Machine learning event-based data analysis, segmenting + personalization BrightInfo.com Data mining + machine learning for personalization Exponea.com Experience cloud for customer personalization GREEN = ESSENTIAL BLACK = OPTIONAL
  134. 134. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Business Operations + Team Tools #tcs2018 facebook.com/RolandFrasierPage
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  138. 138. Business Operations + Team Tools #tcs2018 facebook.com/RolandFrasierPage Reflektive.com Employee performance management software OfficeVibe.com Management employee sentiment and corporate culture SweetProcess.com Automate the creation of standard operating procedures (SOPs) CoSchedule.com The one marketing Calendar to rule them all (content, social, blog, etc.) Blossom.co Project tracking for distributed companies with remote workers Zapier.com Integrate everything. Connect apps, automate workflows InvisionApp.com Design prototyping, collaboration and workflow platform GetFlow.com Project and task management for teams GetHarvest.com Schedule teams across multiple projects GuruApp With Slack Create a knowledge base for your employees Domo.com Trello.com WeWorkRemotely.com Indeed.com BugHeard.com GREEN = ESSENTIAL BLACK = OPTIONAL
  139. 139. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2018 facebook.com/RolandFrasierPage Thank You Slideshare.com/RolandFrasier

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