1. Newspaper analysis 3
Tameside Advertiser
Characters
The main image on the front page of the newspaper shows a father and son holding a turkey with
proud expressions on their faces; they are knelt down together and look happy this shows that the
image relates to a positive story. The second image connected to a story is a close up of a serial killer
called Harold Shipman, the image shows him looking very serious and this reflects his character in
the newspaper which is a villain. As most readers would have heard of this serial killer having an
image of him on the front cover would attract readers as negative news stories are more interesting
to readers.

2. Setting
The image of the man and son is set in what looks like their back garden, as it’s quite small with
attached houses in the back they are likely to be from a working class family. Also as the boy is
wearing his school uniform in the image this shows he attends a local school in Tameside which
readers may recognise as it’s their local newspaper.
Iconography
The image of the turkey on the main image is iconic of Christmas which creates a festive theme to
the newspaper. The image of the serial killer Harold Shipman is also iconic as he is a well-known
criminal to the British public, as crime stories are conventional for newspapers this story ensures
that readers will buy the newspaper to find out more information.
Narrative events
The main headline on the front cover reads ‘Police have done nothing wrong’ and this outlines the
second stage of Todorov’s five narrative stages as it creates questions as to what the police have
done wrong. It also creates a narrative enigma for the reader as they do not know what the
statement is about which encourages them to read the article to find out the details. This is an
example of Barthes hermeneutic code as there are elements in the story left unexplained to the
audience. Levi Strauss’ theory of opposition is also outline on the front cover as there is an image of
the serial killer Harold Shipman next to the positive image of the father and son, this shows good
and evil and creates a binary opposition on the newspaper.
Technical codes
The Guttenberg principle has been used on the newspaper as the masthead has been conventionally
placed in the primary optical area, allowing readers to easily notice the name of the newspaper and
therefore purchase it. The main headline is also in the primary optical area, which means readers
eyes will be drawn to reading this first. This will encourage people to read the newspaper as they will
be intrigued to find out what has happened.

3. Characters
The main image on the second page is a black and white old photograph of a soldier who has passed
away, he is dressed in an army uniform and appears to be a serious character emphasising his
dedication to the army, his character in this story is a hero as he fought in the army for his country.
Setting
At the top of the newspaper is a black and white image of a man in a military uniform who looks like
he is taking part in a parade judging by the soldiers behind him in the image, many patriotic readers
will recognise this image and be attracted to the newspaper. The second image shows a landmark
theatre building in Hyde which is up for auction, people local to the area are likely to be familiar with
this building. This will encourage readers as they may be concerned or interested by this and want to
read the article.

4. Iconography
The army is an important aspect of British culture and this is why the image of the soldier is iconic
and would attract readers’ attention. The image of the theatre building in Hyde is a landmark
building which local readers would recognise, this is iconic of Hyde because it was first built in 1902
and has been used ever since.