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Sun Microsystems What can we mean for you?   ,[object Object],[object Object]
Sun Microsystems : type-casting ?? A Few Years Ago... Architecture Operating System
[object Object],[object Object],Internet Users 2000 2007 2010 2005 1.5 Billion  1995 0 The Fundamentals ....
Still... same ... Our Business Model New Consumers New Services...  Drives Infrastructure Demand... On the Network...
Billions 10 9 8 7 6 5 4 3 2 1 0 4.5+B  Java Rapidly Growing on Devices 2003 2005 2006 2008 2004 2007
Blogosphere Social Networks Smart Mobs Wikis Co-Creation Tags The Long Tail “Webolution”
Giving away services No license fee Tiny transactions Sharing intellectual property Trusting consumers Breaking Every Rule in the B-School Book
For Startups For Enterprises What’s the Opportunity ,[object Object],[object Object],[object Object],[object Object]
Every Enterprise is a Composite External Services Customers Partners Employees Uncontrolled Clients Controlled Clients End Users
Extreme Software Productivity
Open Source: Choice for Most Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is SAMP/LAMP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the Solaris AMP Offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Most Advanced OS on the Planet Step One: Get Solaris
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leading Web Open Source Apps Already Optimized For You memcached Step Two: Get Software
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Speed Deployment with Tools Tools for Each Phase of Development CoolStack Step Three : Get Tools Application Selection Deployment Tuning & Debugging Development
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wrap Around Services and Support Full affordable life-cycle support Step Five: Get Support
What Iron to pick ?
Vertical Scale to Meet Core Demand Vertical Scale Core Enterprise Demand Moore’s Law SMPs 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005
The Blueshift Opportunity Core Enterprise Demand Moore’s Law Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005 Virtualization and Consolidation
HPC, Web, SaaS Core Enterprise Demand Moore’s Law Redshift – Demand for Massive Scale Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005
The Redshift Opportunity HPC, Web, SaaS Core Enterprise Demand Moore’s Law Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005 Horizontal Scale
Requires Innovation at Every Level ,[object Object],[object Object],[object Object]
Guiding Force Innovative Infrastructure Breakthrough Economics Why Sun The Network is STILL the Computer!
“ Kick butt and have fun.” Scott McNealy ,[object Object],[object Object],[object Object],[object Object],[object Object],Breaking the Rules for 25 Years Sun’s Founders, 1982
NFS Total  Commitment to Open Standards UNIX SVR4 1995 2000 2005 2010 TIME
Best of Both Worlds Binary Compatible Core Platform with Expanding Ecosystem DTrace Containers FMA ZFS
Sun in the Systems Market: 2008 Platform Choice, OS Choice, Infrastructure Choice Network Services Identity Management Java ™  Enterprise System Communications Composite Application Platform Application Platform B2B Web Infrastructure ESB Availability Virtualization Solaris ™  Containers LDOMs / DSD VMware / Sun xVM Architecture Operating System
Expanding the Opportunity Sun sells, distributes and supports Windows Microsoft and Sun deliver joint virtualization solutions on Solaris TM  and Windows Sun Fire Galaxy Servers (4) Sun Fire X4500 (“Thumper”) Sun Fire X4600 Sun Blade Servers (3) Netra TM Servers (3) Intel invests in Solaris TM  as #1 UNIX and signs OEM agreement Sun Fire X4150/X4450 Sun Blade 6000 Red Hat is certified and supported on  Sun Fire x64 servers Red Hat is the 1 st  major open- source software  vendor to license  the Java TM  SE TCK Red Hat shares developers’ contributions with Sun as part of Open JDK TM  community SUSE Linux Enterprise Desktop Tested and Certified on Sun x64 Workstations
The Model of Driving Volume to Value Open Source  Development Choice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Free Access Increases Volume Revenue Making SW  Business Deployment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gaining Web 2.0 Customers Advanced Media Betfair CA Mobile, Ltd. Digitar eBay Inc eHarmony.com en-japan, inc. Fortius One Fotolog, Inc. Gracenote Internet Brands, Inc. Joyent, Inc. Lokalisten.de Major League Baseball Mansion.com Ning Peerflix PlanetOut.Inc. Postful, Inc. Siteworx, Inc. StockCharts.com Strato AG Workscape
And Our Developer Communities ZFS/Solaris
Plugg Conference 2008

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Innovation for Participation - Paul De Decker, Sun Microsystems

  • 1.
  • 2. Sun Microsystems : type-casting ?? A Few Years Ago... Architecture Operating System
  • 3.
  • 4. Still... same ... Our Business Model New Consumers New Services... Drives Infrastructure Demand... On the Network...
  • 5. Billions 10 9 8 7 6 5 4 3 2 1 0 4.5+B Java Rapidly Growing on Devices 2003 2005 2006 2008 2004 2007
  • 6. Blogosphere Social Networks Smart Mobs Wikis Co-Creation Tags The Long Tail “Webolution”
  • 7. Giving away services No license fee Tiny transactions Sharing intellectual property Trusting consumers Breaking Every Rule in the B-School Book
  • 8.
  • 9. Every Enterprise is a Composite External Services Customers Partners Employees Uncontrolled Clients Controlled Clients End Users
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. What Iron to pick ?
  • 19. Vertical Scale to Meet Core Demand Vertical Scale Core Enterprise Demand Moore’s Law SMPs 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005
  • 20. The Blueshift Opportunity Core Enterprise Demand Moore’s Law Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005 Virtualization and Consolidation
  • 21. HPC, Web, SaaS Core Enterprise Demand Moore’s Law Redshift – Demand for Massive Scale Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005
  • 22. The Redshift Opportunity HPC, Web, SaaS Core Enterprise Demand Moore’s Law Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005 Horizontal Scale
  • 23.
  • 24. Guiding Force Innovative Infrastructure Breakthrough Economics Why Sun The Network is STILL the Computer!
  • 25.
  • 26. NFS Total Commitment to Open Standards UNIX SVR4 1995 2000 2005 2010 TIME
  • 27. Best of Both Worlds Binary Compatible Core Platform with Expanding Ecosystem DTrace Containers FMA ZFS
  • 28. Sun in the Systems Market: 2008 Platform Choice, OS Choice, Infrastructure Choice Network Services Identity Management Java ™ Enterprise System Communications Composite Application Platform Application Platform B2B Web Infrastructure ESB Availability Virtualization Solaris ™ Containers LDOMs / DSD VMware / Sun xVM Architecture Operating System
  • 29. Expanding the Opportunity Sun sells, distributes and supports Windows Microsoft and Sun deliver joint virtualization solutions on Solaris TM and Windows Sun Fire Galaxy Servers (4) Sun Fire X4500 (“Thumper”) Sun Fire X4600 Sun Blade Servers (3) Netra TM Servers (3) Intel invests in Solaris TM as #1 UNIX and signs OEM agreement Sun Fire X4150/X4450 Sun Blade 6000 Red Hat is certified and supported on Sun Fire x64 servers Red Hat is the 1 st major open- source software vendor to license the Java TM SE TCK Red Hat shares developers’ contributions with Sun as part of Open JDK TM community SUSE Linux Enterprise Desktop Tested and Certified on Sun x64 Workstations
  • 30.
  • 31. Gaining Web 2.0 Customers Advanced Media Betfair CA Mobile, Ltd. Digitar eBay Inc eHarmony.com en-japan, inc. Fortius One Fotolog, Inc. Gracenote Internet Brands, Inc. Joyent, Inc. Lokalisten.de Major League Baseball Mansion.com Ning Peerflix PlanetOut.Inc. Postful, Inc. Siteworx, Inc. StockCharts.com Strato AG Workscape
  • 32. And Our Developer Communities ZFS/Solaris

Editor's Notes

  1. NOTE TO PRESENTERS: THE AUDIENCE FOR THIS ELEVATOR PITCH IS STARTUP AND ENTERPRISE CUSTOMERS . SEPARATE MODULES ARE AVAILABLE TARGETING STARTUPS AND ENTERPRISE PROSPECTS SEPARATELY. THE SPEAKER NOTES BELOW ARE INTENDED AS A GUIDELINE; SPEAKERS SHOULD CUSTOMIZE BOTH THE EXAMPLES AND SPECIFIC POINTS TO MEET THE NEEDS OF THEIR AUDIENCE. THIS PRESENTATION IS SCRIPTED TO BE DELIVERED IN 10 MINUTES. Success comes not to those who simply transgress the rules, but to those who stand the rules on their head. That's not an ancient Chinese proverb or a Scott McNealyism. It's simply an observation. But anyone who's been paying attention to the evolution of the Web recognizes the truth in the statement. The next-generation Web is all about standing rules on their head and changing the way we work, live, and play. Whether you're talking about the rules of software development or the rules of business, the old models no longer apply. A new breed of developers is creating a new generation of Web services and new business models that break all the rules. And Sun is here to help. Today I want to take just a few minutes to talk about how companies are redefining the Web—and themselves—and why Sun is uniquely qualified to provide assistance.