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COMPLEX	
  MAGAZINE	
  ANALYSIS,	
  FRONT	
  COVER	
  
                           MASTHEAD	
                                                                                                                                                   CENTRAL	
  IMAGE	
  
Complex	
  has	
  a	
  consistent	
  font	
  and	
  style	
  to	
                                                                                         The	
  central	
  image	
  features	
  two	
  relaNvely	
  
its	
  masthead,	
  it	
  is	
  recognizable	
  easily	
  to	
  its	
                                                                                     known	
  rap	
  arNsts,	
  Complex	
  oQen	
  feature	
  
readers	
  and	
  clearly	
  visible	
  on	
  the	
  likes	
  of	
  a	
                                                                                   figureheads	
  or	
  other	
  well	
  known	
  celebriNes	
  on	
  
magazine	
  rack.	
  The	
  masthead	
  is	
  very	
                                                                                                      the	
  covers	
  of	
  their	
  magazines	
  that	
  the	
  readers	
  
commercial,	
  it	
  rarely	
  changes	
  and	
  is	
  not	
                                                                                              will	
  most	
  likely	
  be	
  interested	
  in,	
  generally	
  they	
  
only	
  simplisNc	
  but	
  also	
  very	
  commercial.	
  In	
                                                                                           also	
  work	
  within	
  the	
  commercial	
  hip-­‐hop	
  genre.	
  
this	
  case,	
  and	
  among	
  many	
  others,	
  the	
                                                                                                 The	
  two	
  arNsts	
  are	
  seen	
  as	
  being	
  packaged	
  
masthead	
  is	
  located	
  at	
  the	
  top	
  of	
  the	
  page	
                                                                                      ‘acNon	
  figures’	
  this	
  is	
  quite	
  qwerky	
  and	
  unusual	
  
and	
  is	
  the	
  central	
  focus	
  besides	
  the	
                                                                                                  and	
  is	
  likely	
  to	
  aWract	
  the	
  readers	
  aWenNon	
  
imagery,	
  it	
  is	
  located	
  in	
  the	
  center	
  and	
  lies	
                                                                                   enough	
  to	
  view	
  some	
  of	
  the	
  other	
  plugs	
  and	
  
in	
  the	
  foreground,	
  yet	
  again	
  giving	
  it	
  a	
  high	
                                                                                   cover	
  lines	
  to	
  take	
  effect.	
  	
  
eye	
  catching	
  status	
  to	
  its	
  readers	
  and	
  
potenNal	
  readers	
  alike.	
  	
                                                                                                                          The	
  background	
  cartoonish	
  style	
  is	
  done	
  in	
  the	
  
                                                                                                                                                             style	
  of	
  Japanese	
  arNst	
  and	
  street	
  wear	
  brand	
  
                                COLOURS	
                                                                                                                    KAWS.	
  Within	
  the	
  hip-­‐hop	
  world	
  KAWS	
  is	
  
The	
  colours	
  for	
  Complex	
  are	
  all	
  usually	
  very	
                                                                                          considered	
  fashionable	
  and	
  its	
  artwork	
  is	
  
bright,	
  eye	
  catching	
  and	
  aWracNve,	
  in	
  this	
  case	
                                                                                       considered	
  just	
  as	
  current.	
  Not	
  only	
  does	
  this	
  
in	
  parNcular.	
  Due	
  to	
  the	
  issue	
  obviously	
                                                                                                 make	
  Complex	
  appear	
  very	
  up	
  to	
  date	
  with	
  
featuring	
  artwork	
  from	
  KAWS	
  the	
  colours	
                                                                                                     recent	
  affairs,	
  it	
  also	
  adds	
  a	
  amount	
  of	
  
could	
  be	
  expected	
  to	
  obviously	
  be	
  brighter	
                                                                                               adverNsing	
  for	
  KAWS	
  when	
  high	
  status	
  
than	
  usual,	
  as	
  is	
  the	
  style	
  of	
  KAWS.	
  This	
                                                                                          celebriNes	
  such	
  as	
  Pusha	
  T	
  on	
  this	
  cover	
  are	
  
makes	
  the	
  magazine	
  stand	
  out	
  and	
  provides	
                                                                                                seen	
  endorsed	
  by	
  it.	
  	
  
equal	
  focus	
  for	
  the	
  celebriNes	
  that	
  feature	
  on	
  
the	
  front,	
  and	
  can	
  be	
  used	
  to	
  highlight	
  them	
  
                                                                                                                       COVER	
  LINES	
  
even	
  further	
  if	
  used	
  appropriately,	
  this	
  is	
  
                                                                              Complex	
  easily	
  establish	
  their	
  target	
  market	
  and	
  the	
  type	
  of	
  
something	
  Complex	
  seem	
  to	
  do	
  well	
  
                                                                              readers	
  they	
  aim	
  at,	
  it	
  is	
  easier	
  then	
  for	
  the	
  cover	
  lines	
  to	
  be	
  
                                                                            aimed	
  more	
  at	
  this	
  audience.	
  They	
  tend	
  to	
  use	
  bold	
  flashy	
  texts	
  
                                                                             and	
  colours	
  for	
  the	
  cover	
  lines,	
  but	
  not	
  to	
  the	
  extent	
  that	
  any	
  
                                                                            focus	
  is	
  taken	
  away	
  from	
  the	
  masthead.	
  The	
  cover	
  lines	
  feature	
  
                                                                            usually	
  names	
  of	
  rappers	
  or	
  brands	
  to	
  endorse	
  that	
  readers	
  will	
  
                                                                                                                   be	
  interested	
  in	
  
COLOUR	
  
                                                                COMPLEX	
  MAGAZINE	
  ANALYSIS,	
                                                                   As	
  far	
  as	
  colours	
  go,	
  
                                                                TABLE	
  OF	
  CONTENTS	
                                                                            Complex	
  seem	
  to	
  have	
  
                                                                                                                                                                     been	
  scarce	
  in	
  their	
  table	
  
                TAGLINES	
                                                                                                                                           of	
  contents.	
  This	
  is	
  
The	
  subheadings	
  Complex	
                                                                                                                                      deliberate,	
  oQen	
  Complex	
  
have	
  used	
  are	
  simply	
  to	
                                                                                                                                use	
  massively	
  bright	
  and	
  
aWract	
  the	
  readers	
  aWenNon	
                                                                                                                                aWracNve	
  front	
  covers,	
  for	
  
to	
  the	
  more	
  appealing	
                                                                                                                                     example	
  in	
  this	
  KAWS	
  
arNcles	
  of	
  the	
  magazine,	
  the	
                                                                                                                           ediNon,	
  the	
  front	
  cover	
  is	
  
text	
  underneath	
  is	
  used	
  to	
                                                                                                                             very	
  ‘outrageous’	
  in	
  its	
  
go	
  into	
  further	
  detail	
  about	
                                                                                                                           use	
  of	
  colour,	
  Complex	
  
these	
  arNcles	
  and	
  hopefully	
                                                                                                                               haven't	
  carried	
  on	
  this	
  
convince	
  the	
  reader	
  to	
  buy.	
                                                                                                                            colour	
  theme	
  through	
  to	
  
Complex	
  use	
  this	
  contents	
                                                                                                                                 the	
  table	
  of	
  contents,	
  to	
  
table	
  to	
  not	
  only	
  appeal	
  to	
                                                                                                                         make	
  the	
  cover	
  stand	
  out	
  
the	
  market	
  they	
  want	
  to	
                                                                                                                                and	
  to	
  keep	
  the	
  contents	
  
address	
  but	
  also	
  for	
                                                                                                                                      simplisNc	
  and	
  easy	
  to	
  
convenience,	
  the	
  taglines	
                                                                                                                                    read,	
  its	
  lack	
  of	
  colours	
  
and	
  lay	
  out	
  together	
  help	
                                                                                                                              and	
  black	
  and	
  white	
  
provide	
  a	
  simplisNc	
  way	
  to	
                                                                                                                             theme	
  to	
  the	
  contents	
  
maneuver	
  round	
  Complex	
                                                                                                                                       make	
  the	
  text	
  a	
  more	
  
magazine.	
  	
                                                                                                                                                      important	
  feature	
  and	
  
                                                                                                                                                                     also	
  makes	
  it	
  stand	
  out	
  to	
  
                                                                                   IMAGES	
                                                                          a	
  greater	
  extent	
  for	
  the	
  
           The	
  images	
  of	
  the	
  contents	
  table	
  Complex	
  and	
  most	
  other	
  magazines	
  use	
  are	
  to	
  allow	
                            reader.	
  
           readers	
  to	
  have	
  a	
  beWer	
  insight	
  into	
  the	
  more	
  interesNng	
  aspects	
  of	
  the	
  magazine.	
  Complex	
  
           have	
  done	
  this	
  here,	
  the	
  first	
  image	
  on	
  the	
  leQ	
  is	
  a	
  recognizable	
  KAWS	
  model	
  that	
  readers	
  
           are	
  probably	
  interested	
  in,	
  obviously	
  Complex	
  have	
  used	
  text	
  specific	
  to	
  the	
  image	
  next	
  to	
  it,	
  
           not	
  only	
  because	
  it	
  is	
  pracNcal	
  but	
  it	
  also	
  enNces	
  the	
  reader	
  further.	
  The	
  other	
  image	
  in	
  this	
  
           contents	
  table	
  is	
  that	
  of	
  another	
  music	
  arNst,	
  because	
  Complex	
  focus	
  heavily	
  on	
  current	
  
           musical	
  affairs	
  and	
  upcoming	
  arNsts,	
  it	
  makes	
  sense	
  to	
  have	
  a	
  predominant	
  photo	
  of	
  the	
  
           arNst	
  they	
  choose	
  in	
  the	
  contents,	
  as	
  it	
  is	
  most	
  likely	
  the	
  ‘point	
  of	
  call’	
  that	
  decides	
  whether	
  
           the	
  reader	
  should	
  buy	
  the	
  magazine	
  or	
  not,	
  unless	
  they	
  are	
  a	
  subscriber.	
  	
  	
  
COMPLEX	
  MAGAZINE	
  ANALYSIS,	
  DOUBLE	
  PAGE	
  SPREAD	
  
IMAGE	
  
The	
  very	
  background	
  of	
  this	
  Complex	
  double	
  page	
  spread	
  is	
  a	
  Kid	
  Cudi	
  image,	
  rather	
  than	
  just	
  a	
  smaller	
  image	
  it	
  makes	
  
the	
  2	
  page	
  spread	
  about	
  Kid	
  Cudi	
  seem	
  more	
  important	
  and	
  relevant.	
  This	
  is	
  not	
  an	
  unusual	
  thing	
  for	
  Complex	
  to	
  do,	
  
oQen	
  if	
  a	
  parNcular	
  ediNon	
  focuses	
  on	
  a	
  arNst	
  or	
  brand,	
  it	
  is	
  likely	
  that	
  a	
  certain	
  amount	
  of	
  pages	
  will	
  be	
  dedicated	
  to	
  
them	
  and	
  receive	
  this	
  sort	
  of	
  extensive	
  detail	
  in	
  both	
  image	
  and	
  text.	
  I	
  think	
  this	
  is	
  a	
  clever	
  ploy,	
  if	
  a	
  percentage	
  of	
  
readers	
  are	
  likely	
  to	
  buy	
  a	
  certain	
  ediNon	
  of	
  Complex	
  due	
  to	
  it	
  featuring	
  one	
  of	
  their	
  favorite	
  arNsts,	
  it	
  is	
  only	
  just	
  to	
  
cater	
  for	
  their	
  taste.	
  	
  
                         TITLE	
                                                                                                                                                                       COLOUR	
  
The	
  Ntle	
  of	
  this	
  double	
  page	
                                                                                                                                        The	
  background	
  image	
  is	
  full	
  
Kid	
  Cudi	
  arNcle	
  is	
  ‘WZRD’,	
  this	
                                                                                                                                     of	
  neutral-­‐ish	
  colours,	
  many	
  
happens	
  to	
  be	
  the	
  name	
  of	
  a	
                                                                                                                                      beiges	
  and	
  light	
  browns	
  and	
  
recent	
  Kid	
  Cudi	
  album,	
  by	
                                                                                                                                              blues	
  dominate	
  the	
  
Complex	
  placing	
  what	
  was	
                                                                                                                                                  background,	
  this	
  is	
  so	
  no	
  
probably	
  the	
  debut	
  album	
                                                                                                                                                  focus	
  can	
  be	
  drawn	
  from	
  the	
  
Ntle	
  ‘WZRD’	
  at	
  the	
  head	
  of	
                                                                                                                                          text,	
  yet	
  there	
  is	
  enough	
  of	
  a	
  
the	
  arNcle,	
  readers	
                                                                                                                                                          colourful	
  pallet	
  to	
  stop	
  the	
  
immediately	
  know	
  that	
  the	
                                                                                                                                                 double	
  page	
  spread	
  looking	
  
central	
  theme	
  of	
  the	
  double	
                                                                                                                                            dull	
  and	
  lifeless.	
  The	
  colour	
  of	
  
page	
  spread	
  is	
  more	
  than	
                                                                                                                                               the	
  actual	
  text	
  is	
  on	
  a	
  
likely	
  the	
  album	
  Kid	
  Cudi	
  has	
                                                                                                                                       translucent	
  blue	
  backing,	
  this	
  
released,	
  rather	
  than	
  just	
                                                                                                                                                contrasts	
  directly	
  with	
  the	
  
general	
  occurrences	
  that	
  the	
                                                                                                                                              dark	
  reds	
  that	
  make	
  up	
  the	
  
arNst	
  has	
  been	
  through	
                                                                                                                                                    main	
  heading	
  and	
  the	
  
recently.	
  From	
  this,	
  readers,	
                                                                                                                                             borders,	
  I	
  think	
  this	
  works	
  
parNcularly	
  if	
  they	
  are	
  more	
                                                             TEXT	
                                                                        well	
  due	
  to	
  the	
  fact	
  that	
  there	
  
interested	
  in	
  other	
  topics	
  in	
            The	
  actual	
  font	
  of	
  the	
  main	
  text	
  body	
  is	
  not	
  extravagant	
  or	
                                is	
  enough	
  there	
  to	
  keep	
  the	
  
the	
  magazine,	
  can	
  skip	
  on,	
  or	
         parNcularly	
  impressive,	
  however	
  there	
  is	
  an	
  abundance	
  of	
  it,	
  I	
                                   eye	
  entertained	
  through	
  two	
  
can	
  in	
  fact	
  decide	
  to	
  read	
  in	
      like	
  this	
  feature,	
  more	
  oQen	
  than	
  not	
  big	
  corporate	
  magazines	
                                    pages	
  packed	
  with	
  textual	
  
detail	
  about	
  a	
  topic	
  that	
                such	
  as	
  Complex	
  forget	
  about	
  good	
  quality	
  and	
  considerable	
                                          content.	
  	
  
interests	
  them.	
  I	
  think	
  that	
             amounts	
  of	
  content	
  such	
  as	
  text.	
  However	
  in	
  this	
  case,	
  though	
  
this	
  is	
  a	
  fairly	
  obvious	
  yet	
          a	
  large	
  image	
  dominates	
  the	
  spread,	
  it	
  is	
  clear	
  to	
  see	
  a	
  good	
  
useful	
  method	
  Complex	
  have	
                  amount	
  of	
  aWenNon	
  has	
  been	
  paid	
  by	
  Complex	
  to	
  the	
  arNcle	
  
employed.	
  	
                                        and	
  what	
  it	
  features,	
  ulNmately	
  pleasing	
  the	
  reader.	
  	
  

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COMPLEX TEXT ANALYSIS POWERPOINT

  • 1. COMPLEX  MAGAZINE  ANALYSIS,  FRONT  COVER   MASTHEAD   CENTRAL  IMAGE   Complex  has  a  consistent  font  and  style  to   The  central  image  features  two  relaNvely   its  masthead,  it  is  recognizable  easily  to  its   known  rap  arNsts,  Complex  oQen  feature   readers  and  clearly  visible  on  the  likes  of  a   figureheads  or  other  well  known  celebriNes  on   magazine  rack.  The  masthead  is  very   the  covers  of  their  magazines  that  the  readers   commercial,  it  rarely  changes  and  is  not   will  most  likely  be  interested  in,  generally  they   only  simplisNc  but  also  very  commercial.  In   also  work  within  the  commercial  hip-­‐hop  genre.   this  case,  and  among  many  others,  the   The  two  arNsts  are  seen  as  being  packaged   masthead  is  located  at  the  top  of  the  page   ‘acNon  figures’  this  is  quite  qwerky  and  unusual   and  is  the  central  focus  besides  the   and  is  likely  to  aWract  the  readers  aWenNon   imagery,  it  is  located  in  the  center  and  lies   enough  to  view  some  of  the  other  plugs  and   in  the  foreground,  yet  again  giving  it  a  high   cover  lines  to  take  effect.     eye  catching  status  to  its  readers  and   potenNal  readers  alike.     The  background  cartoonish  style  is  done  in  the   style  of  Japanese  arNst  and  street  wear  brand   COLOURS   KAWS.  Within  the  hip-­‐hop  world  KAWS  is   The  colours  for  Complex  are  all  usually  very   considered  fashionable  and  its  artwork  is   bright,  eye  catching  and  aWracNve,  in  this  case   considered  just  as  current.  Not  only  does  this   in  parNcular.  Due  to  the  issue  obviously   make  Complex  appear  very  up  to  date  with   featuring  artwork  from  KAWS  the  colours   recent  affairs,  it  also  adds  a  amount  of   could  be  expected  to  obviously  be  brighter   adverNsing  for  KAWS  when  high  status   than  usual,  as  is  the  style  of  KAWS.  This   celebriNes  such  as  Pusha  T  on  this  cover  are   makes  the  magazine  stand  out  and  provides   seen  endorsed  by  it.     equal  focus  for  the  celebriNes  that  feature  on   the  front,  and  can  be  used  to  highlight  them   COVER  LINES   even  further  if  used  appropriately,  this  is   Complex  easily  establish  their  target  market  and  the  type  of   something  Complex  seem  to  do  well   readers  they  aim  at,  it  is  easier  then  for  the  cover  lines  to  be   aimed  more  at  this  audience.  They  tend  to  use  bold  flashy  texts   and  colours  for  the  cover  lines,  but  not  to  the  extent  that  any   focus  is  taken  away  from  the  masthead.  The  cover  lines  feature   usually  names  of  rappers  or  brands  to  endorse  that  readers  will   be  interested  in  
  • 2. COLOUR   COMPLEX  MAGAZINE  ANALYSIS,   As  far  as  colours  go,   TABLE  OF  CONTENTS   Complex  seem  to  have   been  scarce  in  their  table   TAGLINES   of  contents.  This  is   The  subheadings  Complex   deliberate,  oQen  Complex   have  used  are  simply  to   use  massively  bright  and   aWract  the  readers  aWenNon   aWracNve  front  covers,  for   to  the  more  appealing   example  in  this  KAWS   arNcles  of  the  magazine,  the   ediNon,  the  front  cover  is   text  underneath  is  used  to   very  ‘outrageous’  in  its   go  into  further  detail  about   use  of  colour,  Complex   these  arNcles  and  hopefully   haven't  carried  on  this   convince  the  reader  to  buy.   colour  theme  through  to   Complex  use  this  contents   the  table  of  contents,  to   table  to  not  only  appeal  to   make  the  cover  stand  out   the  market  they  want  to   and  to  keep  the  contents   address  but  also  for   simplisNc  and  easy  to   convenience,  the  taglines   read,  its  lack  of  colours   and  lay  out  together  help   and  black  and  white   provide  a  simplisNc  way  to   theme  to  the  contents   maneuver  round  Complex   make  the  text  a  more   magazine.     important  feature  and   also  makes  it  stand  out  to   IMAGES   a  greater  extent  for  the   The  images  of  the  contents  table  Complex  and  most  other  magazines  use  are  to  allow   reader.   readers  to  have  a  beWer  insight  into  the  more  interesNng  aspects  of  the  magazine.  Complex   have  done  this  here,  the  first  image  on  the  leQ  is  a  recognizable  KAWS  model  that  readers   are  probably  interested  in,  obviously  Complex  have  used  text  specific  to  the  image  next  to  it,   not  only  because  it  is  pracNcal  but  it  also  enNces  the  reader  further.  The  other  image  in  this   contents  table  is  that  of  another  music  arNst,  because  Complex  focus  heavily  on  current   musical  affairs  and  upcoming  arNsts,  it  makes  sense  to  have  a  predominant  photo  of  the   arNst  they  choose  in  the  contents,  as  it  is  most  likely  the  ‘point  of  call’  that  decides  whether   the  reader  should  buy  the  magazine  or  not,  unless  they  are  a  subscriber.      
  • 3. COMPLEX  MAGAZINE  ANALYSIS,  DOUBLE  PAGE  SPREAD   IMAGE   The  very  background  of  this  Complex  double  page  spread  is  a  Kid  Cudi  image,  rather  than  just  a  smaller  image  it  makes   the  2  page  spread  about  Kid  Cudi  seem  more  important  and  relevant.  This  is  not  an  unusual  thing  for  Complex  to  do,   oQen  if  a  parNcular  ediNon  focuses  on  a  arNst  or  brand,  it  is  likely  that  a  certain  amount  of  pages  will  be  dedicated  to   them  and  receive  this  sort  of  extensive  detail  in  both  image  and  text.  I  think  this  is  a  clever  ploy,  if  a  percentage  of   readers  are  likely  to  buy  a  certain  ediNon  of  Complex  due  to  it  featuring  one  of  their  favorite  arNsts,  it  is  only  just  to   cater  for  their  taste.     TITLE   COLOUR   The  Ntle  of  this  double  page   The  background  image  is  full   Kid  Cudi  arNcle  is  ‘WZRD’,  this   of  neutral-­‐ish  colours,  many   happens  to  be  the  name  of  a   beiges  and  light  browns  and   recent  Kid  Cudi  album,  by   blues  dominate  the   Complex  placing  what  was   background,  this  is  so  no   probably  the  debut  album   focus  can  be  drawn  from  the   Ntle  ‘WZRD’  at  the  head  of   text,  yet  there  is  enough  of  a   the  arNcle,  readers   colourful  pallet  to  stop  the   immediately  know  that  the   double  page  spread  looking   central  theme  of  the  double   dull  and  lifeless.  The  colour  of   page  spread  is  more  than   the  actual  text  is  on  a   likely  the  album  Kid  Cudi  has   translucent  blue  backing,  this   released,  rather  than  just   contrasts  directly  with  the   general  occurrences  that  the   dark  reds  that  make  up  the   arNst  has  been  through   main  heading  and  the   recently.  From  this,  readers,   borders,  I  think  this  works   parNcularly  if  they  are  more   TEXT   well  due  to  the  fact  that  there   interested  in  other  topics  in   The  actual  font  of  the  main  text  body  is  not  extravagant  or   is  enough  there  to  keep  the   the  magazine,  can  skip  on,  or   parNcularly  impressive,  however  there  is  an  abundance  of  it,  I   eye  entertained  through  two   can  in  fact  decide  to  read  in   like  this  feature,  more  oQen  than  not  big  corporate  magazines   pages  packed  with  textual   detail  about  a  topic  that   such  as  Complex  forget  about  good  quality  and  considerable   content.     interests  them.  I  think  that   amounts  of  content  such  as  text.  However  in  this  case,  though   this  is  a  fairly  obvious  yet   a  large  image  dominates  the  spread,  it  is  clear  to  see  a  good   useful  method  Complex  have   amount  of  aWenNon  has  been  paid  by  Complex  to  the  arNcle   employed.     and  what  it  features,  ulNmately  pleasing  the  reader.