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Halfmoon YogaHalfmoon Yoga
B•B•Q
Campaigns That Drive Action:
Newsletters & Announcements
Featuring email and social engag...
2013 Constant Contact All Star Award Winner
Kim Butler, The URL Dr.
KimButler@TheURLdr.com
facebook.com/theurldr
@theurldr...
Grow with Constant Contact
Get results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Ev...
Agenda
What are campaigns, newsletters?
Email
Email + Social: you have to use both!
Next Steps
Campaigns & Newsletters | Email | Email + Social | Next Steps
marketing
Campaigns & Newsletters
At its core, marketing is about
eliciting a physical and measureable
response
pull response
Campaigns & Newsletters
What is a
campaign?
push content
Campaigns & Newsletters
What is a
newsletter?
Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-
the-know Card or announcement
WO...
Campaigns & Newsletters | Email | Email + Social | What’s Next?
What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting
and r...
Email
How much is enough?
Focus.
Less is more.
?
51%
November 2013
Email
A picture is worth...
14
Email
A picture is worth...
Pictures get 47% more click-through activity than
content without images, but…
…don’t over-...
Email
Use images carefully!
Email
Got pics?
Some channels
thrive on visuals
Email
Repurpose & Reuse
Who is it “from?”
What’s the “subject?”
When do you send
your communication?
Email
Now, later or never
Three little words ...
Email
Who is it from?
Winning the battle of priorities
CAN-SPAM Act
go to www.business.ftc.gov and search “CAN-SPAM”
How w...
Email
Look great
Brand consistency
Email
Subject line
Winning the battle of priorities
SECONDS WORDS TODAY
Email
Winning the battle of
priorities
Tomorrow: Need 3 Hammers –
Can You Help?
Joe’s Pet Store
Newsletter
ALERT: Help you...
Monthly is most common
Ask yourself: “When are my
readers likely to take the
action I want?”
Email
When to send
Email
Find your best day
Send your e-mail, watch for
best response
Select 3 days in the week
to test
Divide your list into...
Email
Find your best time
Select 3 times on the day
with the best results
Use same 3 groups of
people
Send email at 3 diff...
Email
When to send or post
Do not be romanced by a high open rate –
measure actions!
67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include co...
Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text
labels)
Email
P...
Campaigns & Newsletters | Email | Email + Social | Next Steps
Email + Social
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & N...
Email + Social
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & N...
Email + Social
It influences decisions
74%
Rely on
social
networks to
guide
purchase
decisions
source: Fedelta
55%
Share
p...
Email + Social
Email & Social
You have to use both
Drive traffic back
to your list, email, etc...
Amplify your email
Email + Social
Email + Social
Email + Social
Email + Social
Email + Social
Email + Social
Campaigns & Newsletters | Email | Email + Social | Next Steps
Next Steps
Tools to expand your reach
Simple Share tool
Next Steps
Tools to expand your reach
Social media buttons
At register
With the check at end of
the meal
On registration forms
Next Steps
Tools to expand your reach
Offline
Web sign-up tool
(app for website,
Facebook, etc)
Next Steps
Tools to expand your list
Online
44
Next Steps
Tools to expand your list
Text to Join™
from Constant Contact
TXT
Scan to Join™
from Constant Contact
Content calendar for all channels
S M T W T F S
1 2 Tips for Spring
• Newsletter
• Facebook
• Twitter
• LinkedIn
3 4 5
6 7...
Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
Next Steps
Want help?
www.TheURLdr.com
The URL Dr. is your partner
in online marke...
Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
email survey promos events
www.TheURLdr.com
Halfmoon YogaHalfmoon Yoga
B•B•Q
Halfmoon YogaHalfmoon Yoga
B•B•Q
Halfmoon YogaHalfmoon Yoga
B•B•Q
Win the chance for your small business
to be on the radio
To Enter:
Like The URL Dr.’s Fa...
Halfmoon YogaHalfmoon Yoga
B•B•Q
Get started today…
www.TheURLdr.com
Constant Contact Toolkit
Want to learn more?
Prescrip...
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How to Use Email Newsletters & Announcements to Drive Action

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View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/

Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.

Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.

This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time

Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.

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How to Use Email Newsletters & Announcements to Drive Action

  1. 1. Halfmoon YogaHalfmoon Yoga B•B•Q Campaigns That Drive Action: Newsletters & Announcements Featuring email and social engagement. © 2014 Prescriptions For Online Success Series
  2. 2. 2013 Constant Contact All Star Award Winner Kim Butler, The URL Dr. KimButler@TheURLdr.com facebook.com/theurldr @theurldr #theurldrwebinar
  3. 3. Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Events & Registrations Offers & Promotions Newsletters & Announcements Feedback & Surveys
  4. 4. Agenda What are campaigns, newsletters? Email Email + Social: you have to use both! Next Steps
  5. 5. Campaigns & Newsletters | Email | Email + Social | Next Steps
  6. 6. marketing Campaigns & Newsletters At its core, marketing is about eliciting a physical and measureable response
  7. 7. pull response Campaigns & Newsletters What is a campaign? push content
  8. 8. Campaigns & Newsletters What is a newsletter?
  9. 9. Campaigns & Newsletters Different types of newsletters Newsletters Keep your audience in- the-know Card or announcement WOW! Custom code email 101001 Business letter Press release
  10. 10. Campaigns & Newsletters | Email | Email + Social | What’s Next?
  11. 11. What you know that they don’t What you have access to that they don’t “Original” isn’t required… just be interesting and relevant Email What do I write about?
  12. 12. Email How much is enough? Focus. Less is more. ? 51% November 2013
  13. 13. Email A picture is worth...
  14. 14. 14 Email A picture is worth... Pictures get 47% more click-through activity than content without images, but… …don’t over-rely on images! Be sure to use text labels in case images aren’t displayed by the recipient’s mail program. Don’t use images of your content. Remember: your content is viewed on mobile devices… A picture is worth...
  15. 15. Email Use images carefully!
  16. 16. Email Got pics? Some channels thrive on visuals
  17. 17. Email Repurpose & Reuse
  18. 18. Who is it “from?” What’s the “subject?” When do you send your communication? Email Now, later or never Three little words that rule your world
  19. 19. Email Who is it from? Winning the battle of priorities CAN-SPAM Act go to www.business.ftc.gov and search “CAN-SPAM” How will you be most recognizable?
  20. 20. Email Look great Brand consistency
  21. 21. Email Subject line Winning the battle of priorities SECONDS WORDS TODAY
  22. 22. Email Winning the battle of priorities Tomorrow: Need 3 Hammers – Can You Help? Joe’s Pet Store Newsletter ALERT: Help your dog beat the heat! Children’s Classes Still time! Openings available for children’s classes. March Newsletter
  23. 23. Monthly is most common Ask yourself: “When are my readers likely to take the action I want?” Email When to send
  24. 24. Email Find your best day Send your e-mail, watch for best response Select 3 days in the week to test Divide your list into 3 groups of people 1 2 3
  25. 25. Email Find your best time Select 3 times on the day with the best results Use same 3 groups of people Send email at 3 different times of day, note time with best results 1 2 3
  26. 26. Email When to send or post Do not be romanced by a high open rate – measure actions!
  27. 27. 67% don’t see images by default Text links get more clicks than buttons Place your logo left or center in email Include company name in text Email Practical advice
  28. 28. Key action must be above scroll line Do not give too many choices Make all images clickable (and with text labels) Email Practical advice (and on your mobile device)Test it on yourself!
  29. 29. Campaigns & Newsletters | Email | Email + Social | Next Steps
  30. 30. Email + Social Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study % of small businesses using social media marketing 10% 2008
  31. 31. Email + Social Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study % of small businesses using social media marketing 87% 2013
  32. 32. Email + Social It influences decisions 74% Rely on social networks to guide purchase decisions source: Fedelta 55% Share purchases on social networks source: Fedelta 68% Learn more about a charity if they see a friend posting about it source: MDG Advertising
  33. 33. Email + Social Email & Social You have to use both Drive traffic back to your list, email, etc... Amplify your email
  34. 34. Email + Social Email + Social
  35. 35. Email + Social Email + Social
  36. 36. Email + Social Email + Social
  37. 37. Campaigns & Newsletters | Email | Email + Social | Next Steps
  38. 38. Next Steps Tools to expand your reach Simple Share tool
  39. 39. Next Steps Tools to expand your reach Social media buttons
  40. 40. At register With the check at end of the meal On registration forms Next Steps Tools to expand your reach Offline
  41. 41. Web sign-up tool (app for website, Facebook, etc) Next Steps Tools to expand your list Online
  42. 42. 44 Next Steps Tools to expand your list Text to Join™ from Constant Contact TXT Scan to Join™ from Constant Contact
  43. 43. Content calendar for all channels S M T W T F S 1 2 Tips for Spring • Newsletter • Facebook • Twitter • LinkedIn 3 4 5 6 7 Motivation Monday • Facebook • Pinterest 8 9 10 11 New Product • Newsletter • Facebook • Twitter 12 13 14 Motivation Monday • Facebook • Pinterest 15 16 Staff Pics • Facebook • Instagram • Newsletter 17 18 19 20 21 Motivation Monday • Facebook • Pinterest 22 23 24 Event Photos • Facebook • Twitter 25 26 27 28 Motivation Monday • Facebook • Pinterest 29 Sale • Newsletter • Facebook • Twitter 30 Newsletter • Email • Facebook • Twitter regular newsletter blog post theme days multimedia news/promotions
  44. 44. Halfmoon YogaHalfmoon Yoga B•B•Q © 2014 Next Steps Want help? www.TheURLdr.com The URL Dr. is your partner in online marketing & web design
  45. 45. Halfmoon YogaHalfmoon Yoga B•B•Q © 2014 email survey promos events www.TheURLdr.com
  46. 46. Halfmoon YogaHalfmoon Yoga B•B•Q
  47. 47. Halfmoon YogaHalfmoon Yoga B•B•Q
  48. 48. Halfmoon YogaHalfmoon Yoga B•B•Q Win the chance for your small business to be on the radio To Enter: Like The URL Dr.’s Facebook page
  49. 49. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today… www.TheURLdr.com Constant Contact Toolkit Want to learn more? PrescriptionsForOnlineSuccess.com Select Webinars and Radio Online webinars & Radio show Want help? 301-363-2710 KimButler@TheURLDr.com The URL Dr. is your partner… © 2014

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