15 Strategies to Make Your Organization More Presented by: @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook
www.likeablevideo.com
Warnings about Social Media <ul><li>Social media is not free. </li></ul><ul><li>Social media will not bring you instant re...
Like is the New Link
It ’s Not About You…
Likeable Social Media:  How to Delight Your Customers,  Create an Irresistible Brand,  and Be Generally Amazing on  (& oth...
1. listen first and never stop listening
 
2. think – and act – like your customer
 
 
3. compel your customers to be your first fans
 
 
4. respond quickly to all bad comments
 
 
 
5. respond to good comments too
 
online influencers… the new celebrities?
6. be authentic
 
7. should you ask a lot of questions?
1. Pose a question or challenge directly to fans  2. Ask fans to  “like” it 3. Announce winners of a Facebook-hosted conte...
•  In 100% of cases, engagement rates for posts that asked fans to  “‘Like’ this” were up to 5.5 times (on average 2.7x) h...
8. provide value (yes, for free!)
 
9. share stories (they ’re your social currency)
 
10. inspire your customers to share stories
 
11. integrate facebook into the entire customer experience
 
12. use facebook ads for greater impact
 
 
 
 
13. admit when you screw up then leverage your mistakes
 
14. consistently deliver excitement, surprise, & delight
 
 
15. don ’t sell! just make it easy & compelling for customers to buy
 
Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable! if 15 rules is too much to remember…
Thank You/ Grand Prize/  I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questi...
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D kerpen presentation_oct2011

  1. 1. 15 Strategies to Make Your Organization More Presented by: @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook
  2. 2. www.likeablevideo.com
  3. 3. Warnings about Social Media <ul><li>Social media is not free. </li></ul><ul><li>Social media will not bring you instant results. </li></ul><ul><li>Social media cannot make up for a bad product or service. </li></ul>
  4. 4. Like is the New Link
  5. 5. It ’s Not About You…
  6. 6. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 15 ways…
  7. 7. 1. listen first and never stop listening
  8. 9. 2. think – and act – like your customer
  9. 12. 3. compel your customers to be your first fans
  10. 15. 4. respond quickly to all bad comments
  11. 19. 5. respond to good comments too
  12. 21. online influencers… the new celebrities?
  13. 22. 6. be authentic
  14. 24. 7. should you ask a lot of questions?
  15. 25. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
  16. 26. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
  17. 27. 8. provide value (yes, for free!)
  18. 29. 9. share stories (they ’re your social currency)
  19. 31. 10. inspire your customers to share stories
  20. 33. 11. integrate facebook into the entire customer experience
  21. 35. 12. use facebook ads for greater impact
  22. 40. 13. admit when you screw up then leverage your mistakes
  23. 42. 14. consistently deliver excitement, surprise, & delight
  24. 45. 15. don ’t sell! just make it easy & compelling for customers to buy
  25. 47. Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable! if 15 rules is too much to remember…
  26. 48. Thank You/ Grand Prize/ I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com

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