Supplementary material developed to onboard teaching team members who have a strong grounding in the design thinking process, and for learners who are curious how the course content relates to the design thinking process
14. Story Challenge Project Challenge
The Brief Point of View Mad Lib
Who’s your audience? [User] needs to We met… [user]
What are their needs?
[User’s needs] because/ but/
surprisingly
We were surprised to notice…
[tension, contradictions, surprises]
- [Insight] We wonder if this means… [insight]
What are you trying to achieve?
(action)
-
We aim to help… /
It would be game changing...
[project team’s direction]
Define
16. 1. Anchored on The Brief, brainstorm many Big
Ideas
2. Adopt a Go For Quantity mindset
Ideate
1. Map Big Ideas to the venn diagram
2. Select the Big Idea that is in the intersection of
the venn diagram
DIVERGENCE
(Generate many Big Ideas)
CONVERGENCE
(Select one Big Idea)
Compelling
Capture a
problem
you’re trying
to solve
Clear and
concise
Big Idea
The Brief
What you
want to
achieve
(action)
What
they care
about
(needs)
Big Idea
17. Ideate
Criteria Big Idea Log Line
Capture a problem you’re trying to solve
There’s probably something that you’re trying to change
Yes No
Compelling
People should be inspired to take action after hearing it
Yes No
Clear and concise
People need to be able to digest your idea quickly
Yes Yes
