6. What is Define
“
“
Recap What Why How
(d.school bootcamp bootleg)
The define mode is when you unpack and synthesize your
empathy findings into compelling needs and insights……come
up with an actionable problem statement: your point of view
7. Where are we ?
Diverge Converge Diverge Converge Converge
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Recap What Why How
8. Where are we ?
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Find the right problem Find the right solution
Don’t know Do know
Qualitative / Inspiration Quantitative data / Validation
Recap What Why How
9. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Don’t know Do know
Qualitative / Inspiration Quantitative data / Validation
Define the Problem
Ready to Implement
Design the right thing Design the thing right
Recap What Why How
Where are we ?
10. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Don’t know Do know
Qualitative / Inspiration Quantitative data / Validation
Design the right thing Design the thing right
Recap What Why How
Where are we ?
Focusing
Critical
Logical
11. DEFINE I
Unpack & Synthesize
Interpret & Dip Deeper
Define I & Define II
DEFINE II
Recap What Why How
13. What is Define
“
“
Recap What Why How
(d.school bootcamp bootleg)
The define mode is when you unpack and synthesize your
empathy findings into compelling needs and insights……come
up with an actionable problem statement: your point of view
14. What is Define
“
“
Recap What Why How
(d.school bootcamp bootleg)
昨天傍晚做的
The define mode is when you unpack and synthesize your
empathy findings into compelling needs and insights……come
up with an actionable problem statement: your point of view
15. What is Define
“
“
Recap What Why How
(d.school bootcamp bootleg)
需求與洞洞⾒見見
The define mode is when you unpack and synthesize your
empathy findings into compelling needs and insights……come
up with an actionable problem statement: your point of view
16. What is Define
(d.school bootcamp bootleg)
“
Recap What Why How
which 能指引我們
設計出⼈人們想要的產品
“
The define mode is when you unpack and synthesize your
empathy findings into compelling needs and insights……come
up with an actionable problem statement: your point of view
17. Recap What Why How
What is Interpret & Dip Deeper ?
xx
x
Empathy
Findings
Compelling
Need & Insights
actionable problem
statement (POV)
+
18. Recap What Why How
What is Interpret & Dip Deeper ?
xx
x
訪談研究資料 需求與洞洞⾒見見 可指引⾏行行動的問題陳述
+
19. Recap What Why How
Example
有些⼤大學⽣生約會時
⼩小錢輪輪流付,⼤大錢
各付各的
需要在付費時彼此感
到雙⽅方願意公平付
出,但不⽄斤⽄斤計較
約會時禮尚往來來地請客可以
加深關係,⽽而佔便便宜/算清
楚的感覺則會降低關係
xx
x +
20. Users’
Data
Needs & Insights
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Recap What Why How
What is Interpret & Dip Deeper ?
Problem Statement
unpack & synthesize
Interpret & Dip Deeper
21. Recap What Why How
Problem vs. Solution
Three Basic Ideas
Why–How Laddering
Needs & Insights
22. Recap What Why How
Problem vs. Solution
Three Basic Ideas
Why–How Laddering
Needs & Insights
33. Recap What Why How
Problem vs. Solution Focused
Three Basic Ideas
Why–How Laddering
Needs & Insights
34. Insight 洞洞⾒見見
(d.school bootcamp bootleg)
“
“
It is this synthesis of your empathy work that gives you the
advantage that no one else has: discoveries that you can
leverage to tackle the design challenge; that is, INSIGHT.
Recap What Why How
48. explicitly expresses
the problem
identify unknown
association & generate
inspiring insights
develop a deep
understanding of users
with your Team
The Goal of Define
Recap What HowWhy
53. Find Needs & Insights
How to Interpret & Dip Deeper
Construct Point–Of–View
Saturate and Group
Recap What Why How
54. Find Needs & Insights
How to Interpret & Dip Deeper
Construct Point–Of–View
Saturate and Group
Recap What Why How
55. Point-Of-View
“
“
(d.school bootcamp bootleg)
A point-of-view (POV) is your reframing of a design challenge
into an actionable problem statement that will launch you
into generative ideation
Recap What Why How