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Storytelling 101


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Storytelling 101

  1. 1. Storytelling 101
  2. 2. Storytelling Communicate your vision and make your audience care about the people for whom you are designing. Project Goal: A concise user-driven narrative that communicates the team’s insights, shows the value of the solution, and inspires the audience.
  3. 3. Process Essentials: Distill to a simple shared understanding of the central vision to communicate. Edit the team’s story down to what is critical and resonant to the audience. Craft a short visual presentation that engages your audience.
  4. 4. Learning Objectives Practice a user-centered form of storytelling. Get comfortable with showing and inspiring rather than reporting. Iterate on the ways in which storytelling can have the greatest impact on your audience.
  5. 5. 3 keys for success Show, don’t tell Bring the user to life Create a story arc with character, conflict, and transformation
  6. 6. Show, don’t tell.
  7. 7. Bring the User to life
  8. 8. Story arc: character, conflict, & transformation
  9. 9. Story arc: character, conflict, & transformation v=loxJ3FtCJJA
  10. 10. STEP-BY-STEP 1. Storyboard 2. Improvise 3. Gut Check 4. Practice
  11. 11. Storyboard On a board, as a team, build a story arc that introduces the character, sets up conflict, and then shows transformation. Use sketches and words to make the storyboard. Get your team to contribute to this group artifact.
  12. 12. Storyboard Ask the team: What is the core character and need of our user, and what are the details we want to use to show that? How does our work transform (part of) our character’s life? What is the core idea that our solution is supposed to communicate?
  13. 13. Improvise Once you have a basic idea of the arc you are trying to create, the best way to develop your presentation is to improvise your way to it. Move quickly from creating your storyboard to playing it through. Actually speak the narration and act the parts.
  14. 14. Gut Check Consider if you have these four elements that we look for in early-stage design project pitches It presents a User that the audience actually cares about, brought to life It expresses something you learned that is actually new and insightful It expresses the central features of a solution worth pursuing (that responds to the needs of a user, and leverages what you have learned) It gives a vision for where you are headed (inspire the audience about what will be next)
  15. 15. Practice Do multiple live-action full run-throughs. Cycle through this process many times, as though it were any other iterative design project.
  16. 16. Do it. Set up a whiteboard with free space to storyboard. Storyboard the story of your user, one prototype and one user test.