This document discusses data storytelling and visualization. It provides tips for telling stories with data, including thinking about stories rather than just charts, choosing visualizations, using headlines and integrated text, and making visualizations interactive. The document also discusses establishing objectives and audience, deciding on relevant data, and formats for storytelling like videos, maps, and platforms that are in increasing demand for data-driven insights. The overall message is on the importance of data storytelling and not just presenting data visualizations.
5. 86% OF COMPANIES STRUGGLE
TOTURN BIG DATA INTOVALUABLE
INSIGHT
It doesn’t matter what tool you use
It is how you use it that counts
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36. DATA DRIVEN STORYTELLING
Find Stories Strategizing
When you are in search
of stories or linkages
can’t choose your data
When you need to solve
business problems
can choose data
Data
Start Start
Dialogue
Action
Results
Results
Action
Dialogue
Data
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37. STEPS TO GIVE DATA A HAPPY ENDING
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38. IDENTIFYYOUR AUDIENCE
Where and when can I communicate with them?
Is there just one group or different audiences?
How do they like to consume information?
Who am I reporting to?
1
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39. ESTABLISH AN OBJECTIVE AND STORY
What business decisions do my audience need to make?
Am I recommending a decision or providing the facts?
What problems are they trying to solve?
What have they been told before?
How important is the decision?
What do they already know?
2
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40. DECIDE WHAT DATA WILL HELPYOU
TELL THAT STORY
What data does the company have available to investigate the story?
What analysis techniques can I use to surface the insights?
Do I need to do anything to use these datasets?
Can I gather new data?
3
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41. DECIDE HOW TO TELLYOUR STORY
What is the best way to bring my story to life for my audience?
How often do I need to update the data?
What software do I have available?
What visualizations should I use?
4
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42. IMPROVE NEXT TIME
Is there anything new to add in the future?
Did my audience understand everything?
Did I give them sufficient information?
Was the decision successful?
5
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43. SAME INPUT DATA
THREE DIFFERENT GENRES
Think about genre as you look at these video clips
Think about the emotion you feel as you watch each one
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46. 1581%
Increase in DataViz platform skills demand
From 2011To 2015
66%
Increase in insights generating demand
to make informed business decisions
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47. DRIVING THE DATA
REVOLUTION
The Data Revolution Has Begun
It's Transforming TheWay Companies Go Business
Don't Get Left behind!!!
By Joud Khattab 47
