Diana Silveira presented on privacy and reputation management on social media. She discussed the default privacy settings of major social media sites like Facebook, Twitter, Google+, and Pinterest and emphasized that anything shared could become publicly visible. She provided tips on reviewing and customizing privacy settings as well as monitoring one's online reputation through tools like Google Alerts. Silveira stressed the importance of being thoughtful about what information is shared online since once shared, it can be difficult to remove.

1. Presenter: Diana Silveira, Novare Library Services

2. Today’s Goals
• Learn what privacy means to a
variety of social media sites
• Learn how to change these
settings
• Learn to monitor your library’s &
your own online reputation.

3. Source: http://www.merriam-webster.com/dictionary/privacy

4. Golden Rules
Don’t publish what you
don’t want others to know.
There is no true “Privacy”
on the web.

5. When you share
information with
others, they can
also choose to
make it public.

7. Always Public
Name
This helps your friends and family find you. If you are uncomfortable sharing
your real name, you can always deactivateor delete your account.
Profile Pictures
This helps your friends and family recognize you. If you are uncomfortable
making your profile picture public, you can always delete it by hovering over
your photo and clicking "Change Picture."
Network
This helps you see whom you will be sharing information with before you
choose "Friends and Networks" as a custom audience. If you are
uncomfortable making your network public, you can leave the network.
Username and User ID
These allow you to give out a custom link to your profile or Page, receive email
at your Facebook email address, and help make Facebook Platform
possible. Learn more.

8. What we optionally share
Status
Photos
Comments
Our “Likes”
Our Friends

10. Status and Picture Settings
“As a general rule, you should assume that if you do not see
a sharing icon, the information will be publicly available.”
Default is “Public”
Your lists

11. Who is accessing your info?
Tip: You can remove certain permissions without removing entire app

12. What does your profile look like to
others?

13. Timeline
Take some time to review your timeline
Delete the embarrassing, awkward and other moments you want to forget.

14. Oops! Who was caught
Cookies - tracking when not logged into Facebook
Profiles for nonmembers
Deleting from view - but not really deleting

15. Twitter
“Our Services are primarily designed to help
you share information with the world. Most of
the information you provide to us is
information you are asking us to make public.”
Your public information is broadly and
instantly disseminated
https://twitter.com/privacy

16. What does this include?
Messages you Tweet
Metadata provided with Tweets,
Lists you create,
People you follow
Tweets you mark as favorites or Retweet and many other bits of information.
Tweets are searchable by many search engines
Delivered via SMS and our APIs to a wide range of users and services.
Think this is obvious – check out http://bit.ly/ROc7Od or http://bit.ly/ROcbgP

19. Google+
Default is public

20. Google Privacy Policy
In order to use Google+, you need to have a public Google Profile
visible to the world, which at a minimum includes the name you chose
for the profile. That name will be used across Google services
and in some cases it may replace another name you’ve used
when sharing content under your Google Account. We may
display your Google Profile identity to people who have your email
address or other identifying information.
Posts and other content shared by or with you - such as photos of you
- may be visible on your profile to those with whom that content has
been shared. You can use the profile editor to see how your profile
appears to particular individuals.
http://www.google.com/intl/en/+/policy/

22. Not without its own controversies
Google+ and Google Search.
Online Identity Verification
Anti-trust issues

23. Pinterest

24. “A good reputation is more valuable than
money.”
- Publilius Syrus
“A reputation for a thousand years may
depend upon the conduct of a single
moment.”
- Ernest Bramah

25. Online Reputation
Get online
Take ownership of social media sites
Think before you post
Secure your accounts
Keep things private
Google Alerts (www.google.com/alerts)
Image from http://chzb.gr/ROdiwV

26. Fixing your reputation
Deal with issue as soon as possible
Ask others to remove unwanted photos/information
Post often about yourself
“Overwhelm” the negative
Cartoon: http://dilbert.com/strips/comic/2009-02-01/

27. “Big Data” and Privacy
• Creating “Customer Profiles”
• Make decisions on
credit, loans, based upon where
you shop

28. Contact Me
Diana Silveira
diana@novarelibrary.com
Delicious.com/dee987/privacy
slideshare.net/dee987
https://www.facebook.com/NovareLibraryServices
Novare Library Services 877-816-9638