Social media (test drive) training 23 10-2010 by Oliver and Salmaan

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We gave a "test drive" training on the basics of the most popular social media in The Netherlands: Twitter, LinkedIn and Facebook.
We plan to give more of these interactive social media sessions to businesses, individuals and others interested in getting to know these (and other!) media. Also, we might give more in-depth workshops for each medium...

We stand for participative, interactive result oriented training sessions with an open and kind atmosphere. On the slides you will find enough ways of contacting us if you're interested :)

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Social media (test drive) training 23 10-2010 by Oliver and Salmaan

  1. 1. Social Media Oliver de Leeuw 23102010 Salmaan Sana & We organized a test drive of our new training in t h e b a s i c s o f Twitter, LinkedIn and Facebook
  2. 2. Oliver de Leeuw Salmaan Sana& This is we
  3. 3. Get to know each other • Find someone you don’t know & ask names • Google their name and find out... (5 mins) • Google • socialmention.com • wieowie.nl • 123people.nl • Plenary (what did you learn?) • Get to know each other IRL (5 mins) See, you already are online with a lot of info about y o u ! D i d y o u realize that?
  4. 4. This is not all. No, really... Still we don’t know h a l f o f t h e s e media
  5. 5. Wat we niet behandelen • Content sharing tools (blogs, Blogger, WordPress, Flickr, Posterous, YouTube, SlideShare, rss, AtomFeed) • Location Based Services (Foursquare, Gowalla, feest.je, BrightKite, Loopt, Google Latitude, FB Places) • Social Bookmarking (Digg, Delicious, iGoogle, StumbleUpon) • Collaboration tools (Skype, messengers, Doodle, Basecamp, Apollo, CloudApp, Scribd, WeTransfer) • Crowd news (nujij.nl, Google News) • Social music (Rdio, Spotify, last.fm, Ping, SoundCloud, Grooveshark, LaLa, MP3tunes, MySpace) We speak both Dutch and English. And admit it, most social media happen to be English anyway
  6. 6. 3 media voor vandaag We both don’t drink beer. It’s a s y m b o l i c q u e s t i o n n a i r e result
  7. 7. D u t c h i e s a r e located way on the right. Go Dutchies! It’s okay to just watch too, that’s what most people still do
  8. 8. 5 Steps •Confusion and Concerns (Awareness) •Create •Customize (make it your own) •Communicate (Update and make dynamic) •Control (How to deal with it all?) We ’ r e p r e t t y proud of our C- cycle!
  9. 9. www.ud.com Choose a Name!
  10. 10. Confusion
  11. 11. Confusion *proportion of its home and work Internet audience visiting Twitter.com.
  12. 12. 1.800.000 200.000 10 % 90 % Twitter accounts NL Confusion
  13. 13. Create Evan Williams (Credit: James Martin/CNET) Waarom gebruik je het? "It's not like we're spending our days looking in the couch cushions for the elusive revenue model, but obviously we've done a lot of thinking about it," Williams said, declining to comment on the potential of search deals with Google or Microsoft. "I can't tell you exactly what the model is, but it's pretty obvious to you that there may be some advertising that makes sense...there's a lot of commercial activity on Twitter today, there's a lot of brand marketers who use Twitter today, and it works. We think of Twitter (as) not a social network, it's an information network... a substantial part of that is commercial and theoretically monetizable information." Read more: http://news.cnet.com/ 8301-13577_3-10379743-36.html#ixzz11zfmcE4p “If we interpret the act of following as subscribing to tweets,” the researchers write in their paper, “then Twitter serves more as an information- spreading medium than an online social networking service.” Haewoon Kwak Changhyun Lee Sue Moon Hosung Park Read more: http://www.ere..net/2010/05/13/ twitter-media-or-unsocial-network
  14. 14. Create Waarom gebruik je het? Nieuws Persoonlijke inkijk Acties & aanbiedingen Informatie her/ver/delen Contact leggen met iedereen Erbij horen :) Beroemdheden
  15. 15. Create Waarom gebruik je het?
  16. 16. Follower Customize Have you noticed the nice C-cycle bar on the left side?
  17. 17. my first tweet...
  18. 18. Wist je dat? •tweet •tweep •follower •timeline •profile page > statistics •URL.short •# (hekje) •@mention •DM Communicate
  19. 19. my first Retweet...
  20. 20. Retweets & replies Communicate This is like, oh m y g o d , y o u know! We are all s t a r s n o r m a l people on Twitter
  21. 21. Discussion Control “How does/can this help my personal branding/company?” Brainstorm in 3’s how to help each other •1 active Tweep in each group •5 mins per person •1 minute to present outcomes
  22. 22. Confusion
  23. 23. Sinds 2003 Gebruik: 75 miljoen > 2 miljoen NL Bezoek NL: 01-2009 1,5M 09-2010 2,2M Confusion
  24. 24. Veel mogelijkhden Profile Contacts 1º-2º-3º Companies Groups Jobs Answers ß Signal iPhone/Blackberry/Palm apps Who’s viewed my profile? Confusion That is a lot, even after almost a d e c a d e o f developments. Kinda confusing, huh?
  25. 25. my first connection...
  26. 26. 5 Privacy settings Customize Member Feed Visibility My member feed is visible to… My Connections Public Profile Connections Browse Your connections are allowed to view your connections list. Profile Views Control what (if anything) is shown to LinkedIn users whose profile you have viewed. Profile and Status Updates Control whether your connections are notified when you update your status or make significant changes to your profile and whether those changes appear on your company’s profile. At the very least, these are the most essential settings you need to take a look at
  27. 27. Custom URL Customize
  28. 28. Status updates Who’s viewed my profile? SlideShare Like/comment Recommendations Communicate 5 Meest gebruikt having great fun in the middle of our Social Media “Test Drive” training with @salmaansana!
  29. 29. Status updates Who’s viewed my profile? SlideShare Like/comment Recommendations Communicate 5 Meest gebruikt
  30. 30. Communicate Status updates Who’s viewed my profile? SlideShare Like/comment Recommendations
  31. 31. Communicate Status updates Who’s viewed my profile? SlideShare Like/comment Recommendations
  32. 32. Discussion Control “How does/can this help my personal branding/company?” Brainstorm in 3’s how to help each other •1 active LinkedIn user in each group •5 mins per person •1 minute to present outcomes
  33. 33. Confusion
  34. 34. Create Waarom gebruik je het?
  35. 35. Create Waarom gebruik je het? Nieuws Persoonlijke inkijk Acties & aanbiedingen Informatie her/ver/delen Contact leggen met iedereen Erbij horen :) Beroemdheden oude vrienden opzoeken
  36. 36. my first friend...
  37. 37. Dus ohja... Control
  38. 38. Discussion Control “How does/can this help my personal branding/company?” Brainstorm in 3’s how to help each other •1 active Facebooker in each group •5 mins per person •1 minute to present outcomes
  39. 39. Control Control We discussed two sides of control: choose your privacy settings actively for all thing you do online. Choose wisely and take control on the sending-side. We also took some Getting Things Done habits to be in control of all the info, updates and other communication you receive
  40. 40. Oliver de Leeuw Salmaan Sana& Connect with us

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