The Dark Side of Social Media: Privacy Concerns

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Slides on online privacy from my social media class

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The Dark Side of Social Media: Privacy Concerns

  1. 1. ONLINEPRIVACY
  2. 2. ONLINEPRIVACY
  3. 3. GOOGLEPORTRAITof Marc L***
  4. 4. Digital FootPrint
  5. 5. Digital FootPrint
  6. 6. Asians in the Library - UCLA Students Racist Rant - March 201 1
  7. 7. Her Google legacy: 10 million references to her racist rant
  8. 8. Her Google legacy: 10 million references to her racist rant
  9. 9. DOES SHEDESERVEA SECONDCHANCE?
  10. 10. Co rinne “Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order todisown youthful hijinks stored on their friends’ social media sites” - Google CEO Eric Schmidt
  11. 11. Co rinne Caro li ne “Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order todisown youthful hijinks stored on their friends’ social media sites” - Google CEO Eric Schmidt
  12. 12. LE DROITA L’OUBLI “the right to be forgotten”October 13, 2010: Signatureof the “Charte sur le droit àloubli dans les sitescollaboratifs et les moteursde recherche”
  13. 13. The Charter focuses on 6 areas:1. Raise awareness & educate Internet users2. Protect personal data from automatic indexation by search engines3. Make it easier to manage the data published by the Internet user him/herself4. Specific measures for minors - verify their age5. Allow users to demand modification or suppression of their data (i.e. office that handles complaints)6. Data transfer - need to give permission
  14. 14. Peoples’ rights need to be built on four pillars:1. Right to be forgotten2. Transparency. Individuals must be informed about which data is collected and for what purposes.3. Privacy by default. Privacy settings often require considerable operational effort in order to be put in place. This needs to be changed.4. Protection regardless of data location. Homogeneous privacy standards for European citizens should apply independently of the area of the world in which their data is being processed. For example, a US-based social network company that has millions of active users in Europe needs to comply with EU rules.
  15. 15. DO PRIVACYSETTINGSGIVE USCONTROL?
  16. 16. MIT, Project Gaydar: Just by looking ata persons online friends, researchers can predict whether a person is gay
  17. 17. Facebook Privacy: A Bewildering Tangle of Options
  18. 18. YOURPICTURESAREYOURS,RIGHT?
  19. 19. YOURPICTURESAREYOURS,RIGHT?
  20. 20. “The deal allows the agency to sell images postedon Twitpic for publication, and to pursue legal actionagainst those who use such images commerciallywithout its permission, according to the agency.”
  21. 21. WHO HASACTUALLYREADFACEBOOK’STOS? http://www.facebook.com/terms.php
  22. 22. You own all of the content and information you post onFacebook, and you can control how it is shared throughyour privacy and application settings. In addition:1. For content that is covered by intellectual propertyrights, like photos and videos ("IP content"), youspecifically give us the following permission, subject toyour privacy and application settings: you grant us anon-exclusive, transferable, sub-licensable, royalty-free,worldwide license to use any IP content that you post onor in connection with Facebook ("IP License"). This IPLicense ends when you delete your IP content or youraccount unless your content has been shared withothers, and they have not deleted it.
  23. 23. You own all of the content and information you post onFacebook, and you can control how it is shared throughyour privacy and application settings. In addition:1. For content that is covered by intellectual propertyrights, like photos and videos ("IP content"), youspecifically give us the following permission, subject toyour privacy and application settings: you grant us anon-exclusive, transferable, sub-licensable, royalty-free,worldwide license to use any IP content that you post onor in connection with Facebook ("IP License"). This IPLicense ends when you delete your IP content or youraccount unless your content has been shared withothers, and they have not deleted it.
  24. 24. WHATABOUTGEODATA?
  25. 25. Apples iPhone keeps track of where you go – and savesevery detail of it to a secret file on the device which is then copied to your computer when the two are synched.
  26. 26. Our gadgets can keep track of where you are
  27. 27. FACEBOOKBEACON:COOKIESANYONE?
  28. 28. FACEBOOKBEACON:COOKIESANYONE?
  29. 29. Facebook Beacon• Small piece of script that allows the partner site to put a cookie on your  browser• Cookie then transfers the information to Facebook• Facebook then checks to see that the same browser is logged into Facebook, & shows the info
  30. 30. The Result:News of your coffeetable acquisition sentto all your friends!
  31. 31. Post information about users activity on partner sites (movie rentals, purchases from online retailers) onto their friends News Feeds.
  32. 32. Minor Problems:The spoiled suprise factor
  33. 33. Minor Problems:The spoiled suprise factor
  34. 34. Minor Problems:The spoiled suprise factor
  35. 35. “ I purchased a diamond engagement ring set from overstock in preparation for a New Years surprise for my girlfriend. Please note that this was something meant to be very special, and also very private at this point (for obvious reasons). Within hours, I received a shocking call from one of my best friends of surprise and "congratulations" for getting engaged.(!!!) Imagine my horror when I learned that overstock had published the details of my purchase (including a link to the item and its price) on my public facebook newsfeed, as well as notifications to all of my friends. ALL OF MY FRIENDS, including my girlfriend, and all of her friends, etc...
  36. 36. “ I purchased a diamond engagement ring set from overstock in preparation for a New Years surprise for my girlfriend. Please note that this was something meant to be very special, and also very private at this point (for obvious reasons). Within hours, I received a shocking call from one of my best friends of surprise and "congratulations" for getting engaged.(!!!) Imagine my horror when I learned that overstock had published the details of my purchase (including a link to the item and its price) on my public facebook newsfeed, as well as notifications to all of my friends. ALL OF MY FRIENDS, including my girlfriend, and all of her friends, etc...
  37. 37. Lobbying against Beacon
  38. 38. Lobbying against Beacon11/20/07 - 1 member11/20/07 - 5,000 members11/22/07 - 10,000 members11/23/07 - 15,000 members11/25/07 - 20,000 members11/26/07 - 25,000 members11/27/07 - 35,000 members11/28/07 - 45,000 members11/29/07 - 50,000 members*Late 11/29/07 - Victory on theprivate data sharing issue.Facebook changed from opt-out to opt-in.
  39. 39. Lobbying against Beacon11/20/07 - 1 member 11/30/07 - 55,000 members11/20/07 - 5,000 members 12/01/07 - 60,000 members11/22/07 - 10,000 members 12/03/07 - 65,000 members11/23/07 - 15,000 members 12/05/07 - 70,000 members11/25/07 - 20,000 members11/26/07 - 25,000 members *12/5/07 - Another victory11/27/07 - 35,000 members -- addition of permanent11/28/07 - 45,000 members opt-out.11/29/07 - 50,000 members 12/10/07 - 75,000 members*Late 11/29/07 - Victory on the 12/31/07 - 80,000 membersprivate data sharing issue.Facebook changed from opt-out to opt-in.
  40. 40. THE APOLOGY • “Weve made a lot of mistakes building this feature, but weve made even more with how weve handled them” • “We simply did a bad job with this release, and apologize for it”• “But we missed the right balance”• “It took us too long after people started contacting us to change the product”• “Im not proud of the way weve handled this situation and I know we can do better”
  41. 41. CREDITS Corinne Weisgerber, Ph.D.Assistant Professor of Communication St. Edward’s University Twitter: @corinnew

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