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About Ven-Pro
Ven-Pro (www.ven-pro.com ) is a business consultancy services
company catering to the sales enablement needs of technologic
centric enterprises – startups, mid-tier, tier-2, tier 3 and new age
product & services companies
Founder Profile
Bala Iyer is an IT industry veteran with over 29 years experience in
pre sales, sales, inside sales and business development in companies
like Patni(now Igate), Baan (now Infor), L&T Infotech, NIIT
Technologies and CMC Ltd. He has led many pre sales campaigns and
won marquee customers in ERP(SAP, Baan& Oracle) , a track record
of accomplishment in end to end implementations, program
management and key account management in APAC, USA & EMEA
geographies
We cater to this
Business Need
•Technology Centric Enterprises Needs
 An End To End Solutioning Approach Combining
Technical Expertise With Business Solving Know How
 Articulation Of The Technical Solution-Solving Business
Challenges - Easy To Implement Framework
Sales Pre Sales Inside Sales Delivery
BusinessChallengesVen-ProServicesOfferings
 Articulating the
Value Proposition
 Target Customer
Profiling
 Bid & Proposal
Management
 Key Account
Management
 Corporate
Presentation Pitch
 Sales Kit :
Maintaining a
current one
 Consultative &
Solution Selling
Approach
 Product/Service
Positioning :
Function-Process
Mapping
 Knowledge
Management
Framework
 Proof of
Concept/Product
DEMO approach
 Sales Portal/Intranet
Approach
 Content
Management
 Messaging & Mailing
Templates
 Website Content
Build Up
 E Mail Marketing &
Automation
 Campaign
Management
 Customer Referrals
and Testimonials
Library
 Image Library
Maintenance
 Customer Facing
Skills
 Value Chain
Mapping : Domain
 Company Service
Offering: Awareness
& Mapping to client
needs
 Sales-Pre-Sales-
Delivery : Sweet
Spots for cross
selling
opportunities
 Value Proposition
Workshops
 Customer Profiling
Templates
 Bid & Proposal
Management
Workshop
 Key Account
Management :
Templates
 Corporate
Presentation Pitch :
Preparation
 Sales Kit : Preparation
 Consultative &
Solution Selling :
Workshops
 Product/Service
Positioning :
Approach Workshops
 Knowledge
Management
Framework
Preparation
 Proof of
Concept/Product
DEMO approach
Strategy Workshop
 Sales Portal/Intranet
Approach Strategy
 Content
Management Strategy
 Messaging & Mailing
Templates
 Website Content
Building
 E Mail Marketing :
Content Building
 Customer Referrals and
Testimonials : Template
 Image Library
Maintenance
 Customer Facing
Skills
 Value Chain Mapping
: Domain Template
 Company Service
Offering: Workshops
 Cross selling
opportunities :
Workshop
Sales Pre Sales Inside Sales Delivery
BusinessChallengesVen-ProServicesOfferings
 Articulating the Value
Proposition
 Target Customer Profiling
 Bid & Proposal
Management
 Key Account
Management
 Corporate Presentation
Pitch
 Sales Kit : Maintaining a
current one
 Consultative & Solution
Selling Approach
 Product/Service
Positioning : Function-
Process Mapping
 Knowledge Management
Framework
 Proof of Concept/Product
DEMO approach
 Sales Portal/Intranet
Approach
 Content Management
 Messaging & Mailing
Templates
 Website Content Build
Up
 E Mail Marketing &
Automation
 Campaign Management
 Customer Referrals and
Testimonials Library
 Image Library
Maintenance
 Customer Facing Skills
 Value Chain Mapping :
Domain
 Company Service
Offering: Awareness &
Mapping to client needs
 Sales-Pre-Sales-Delivery
: Sweet Spots for cross
selling opportunities
 Value Proposition
Workshops
 Customer Profiling
Templates
 Bid & Proposal
Management Workshop
 Key Account Management
: Templates
 Corporate Presentation
Pitch : Preparation
 Sales Kit : Preparation
 Consultative & Solution
Selling : Workshops
 Product/Service
Positioning : Approach
Workshops
 Knowledge Management
Framework Preparation
 Proof of Concept/Product
DEMO approach Strategy
Workshop
 Sales Portal/Intranet
Approach Strategy
 Content
Management Strategy
 Messaging & Mailing
Templates
 Website Content Building
 E Mail Marketing : Content
Building
 Customer Referrals and
Testimonials : Template
 Image Library Maintenance
 Customer Facing Skills
 Value Chain Mapping :
Domain Template
 Company Service
Offering: Workshops
 Cross selling
opportunities : Workshop
Deliverables
 Workshops : One /Two Days
 Presentation Decks
 Flyers
 Word Documents/PDF
 Handbooks
ValueProposition
 Complete end to end services: Entire chain
from sales to delivery
 Depth & breadth of experience at every stage
of the value chain – sales to delivery
 Customized to your needs
 Flexible Engagement Models
Sales Pre Sales Inside Sales Delivery
Ven-ProServicesOfferings
 Value Proposition
Workshops
 Customer Profiling
Templates
 Bid & Proposal
Management Workshop
 Key Account
Management :
Templates
 Corporate Presentation
Pitch : Preparation
 Sales Kit : Preparation
 Consultative &
Solution Selling :
Workshops
 Product/Service
Positioning :
Approach Workshops
 Knowledge
Management
Framework
Preparation
 Proof of
Concept/Product
DEMO approach
Strategy Workshop
 Sales Portal/Intranet
Approach Strategy
 Content
Management Strategy
 Messaging & Mailing
Templates
 Website Content
Building
 E Mail Marketing :
Content Building
 Customer Referrals and
Testimonials : Template
 Image Library
Maintenance
 Customer Facing
Skills
 Value Chain Mapping
: Domain Template
 Company Service
Offering: Workshops
 Cross selling
opportunities :
Workshop
Deliverables
 Workshops : One /Two Days
 Presentation Decks
 Flyers
 Word Documents/PDF
 Handbooks
Value
Proposition
 Complete end to end services: Entire chain from sales to
delivery
 Depth & breadth of experience at every stage of the value
chain – sales to delivery
 Customized to your needs
 Flexible Engagement Models
ClientBase
 Sales Enablement for an IIT Bombay start up in Data Analytics and Business Intelligence Services based out of Mumbai.
Won TWO marquee customers for them. Helped formed alliance with a leading European ETL company.
 Program Management and ERP Consulting including sales enablement for a IT Services company based out of Chennai.
Won a SAP Upgrade project for them in Mumbai
 Sales Enablement Consultancy Services for
 Software Testing Company based out of Gujarat,India
 IT products company dealing with Ground Handling facility for Airports based out of Mumbai,India
 Environmental consultancy services company based out of Mumbai, India
 Solid liquid separation company based out of Mumbai, India
 Data Center based out of Maharashtra, India

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Ven-Pro Consultancy Write Up March 2015

  • 1. About Ven-Pro Ven-Pro (www.ven-pro.com ) is a business consultancy services company catering to the sales enablement needs of technologic centric enterprises – startups, mid-tier, tier-2, tier 3 and new age product & services companies Founder Profile Bala Iyer is an IT industry veteran with over 29 years experience in pre sales, sales, inside sales and business development in companies like Patni(now Igate), Baan (now Infor), L&T Infotech, NIIT Technologies and CMC Ltd. He has led many pre sales campaigns and won marquee customers in ERP(SAP, Baan& Oracle) , a track record of accomplishment in end to end implementations, program management and key account management in APAC, USA & EMEA geographies We cater to this Business Need •Technology Centric Enterprises Needs  An End To End Solutioning Approach Combining Technical Expertise With Business Solving Know How  Articulation Of The Technical Solution-Solving Business Challenges - Easy To Implement Framework
  • 2. Sales Pre Sales Inside Sales Delivery BusinessChallengesVen-ProServicesOfferings  Articulating the Value Proposition  Target Customer Profiling  Bid & Proposal Management  Key Account Management  Corporate Presentation Pitch  Sales Kit : Maintaining a current one  Consultative & Solution Selling Approach  Product/Service Positioning : Function-Process Mapping  Knowledge Management Framework  Proof of Concept/Product DEMO approach  Sales Portal/Intranet Approach  Content Management  Messaging & Mailing Templates  Website Content Build Up  E Mail Marketing & Automation  Campaign Management  Customer Referrals and Testimonials Library  Image Library Maintenance  Customer Facing Skills  Value Chain Mapping : Domain  Company Service Offering: Awareness & Mapping to client needs  Sales-Pre-Sales- Delivery : Sweet Spots for cross selling opportunities  Value Proposition Workshops  Customer Profiling Templates  Bid & Proposal Management Workshop  Key Account Management : Templates  Corporate Presentation Pitch : Preparation  Sales Kit : Preparation  Consultative & Solution Selling : Workshops  Product/Service Positioning : Approach Workshops  Knowledge Management Framework Preparation  Proof of Concept/Product DEMO approach Strategy Workshop  Sales Portal/Intranet Approach Strategy  Content Management Strategy  Messaging & Mailing Templates  Website Content Building  E Mail Marketing : Content Building  Customer Referrals and Testimonials : Template  Image Library Maintenance  Customer Facing Skills  Value Chain Mapping : Domain Template  Company Service Offering: Workshops  Cross selling opportunities : Workshop
  • 3. Sales Pre Sales Inside Sales Delivery BusinessChallengesVen-ProServicesOfferings  Articulating the Value Proposition  Target Customer Profiling  Bid & Proposal Management  Key Account Management  Corporate Presentation Pitch  Sales Kit : Maintaining a current one  Consultative & Solution Selling Approach  Product/Service Positioning : Function- Process Mapping  Knowledge Management Framework  Proof of Concept/Product DEMO approach  Sales Portal/Intranet Approach  Content Management  Messaging & Mailing Templates  Website Content Build Up  E Mail Marketing & Automation  Campaign Management  Customer Referrals and Testimonials Library  Image Library Maintenance  Customer Facing Skills  Value Chain Mapping : Domain  Company Service Offering: Awareness & Mapping to client needs  Sales-Pre-Sales-Delivery : Sweet Spots for cross selling opportunities  Value Proposition Workshops  Customer Profiling Templates  Bid & Proposal Management Workshop  Key Account Management : Templates  Corporate Presentation Pitch : Preparation  Sales Kit : Preparation  Consultative & Solution Selling : Workshops  Product/Service Positioning : Approach Workshops  Knowledge Management Framework Preparation  Proof of Concept/Product DEMO approach Strategy Workshop  Sales Portal/Intranet Approach Strategy  Content Management Strategy  Messaging & Mailing Templates  Website Content Building  E Mail Marketing : Content Building  Customer Referrals and Testimonials : Template  Image Library Maintenance  Customer Facing Skills  Value Chain Mapping : Domain Template  Company Service Offering: Workshops  Cross selling opportunities : Workshop Deliverables  Workshops : One /Two Days  Presentation Decks  Flyers  Word Documents/PDF  Handbooks ValueProposition  Complete end to end services: Entire chain from sales to delivery  Depth & breadth of experience at every stage of the value chain – sales to delivery  Customized to your needs  Flexible Engagement Models
  • 4. Sales Pre Sales Inside Sales Delivery Ven-ProServicesOfferings  Value Proposition Workshops  Customer Profiling Templates  Bid & Proposal Management Workshop  Key Account Management : Templates  Corporate Presentation Pitch : Preparation  Sales Kit : Preparation  Consultative & Solution Selling : Workshops  Product/Service Positioning : Approach Workshops  Knowledge Management Framework Preparation  Proof of Concept/Product DEMO approach Strategy Workshop  Sales Portal/Intranet Approach Strategy  Content Management Strategy  Messaging & Mailing Templates  Website Content Building  E Mail Marketing : Content Building  Customer Referrals and Testimonials : Template  Image Library Maintenance  Customer Facing Skills  Value Chain Mapping : Domain Template  Company Service Offering: Workshops  Cross selling opportunities : Workshop Deliverables  Workshops : One /Two Days  Presentation Decks  Flyers  Word Documents/PDF  Handbooks Value Proposition  Complete end to end services: Entire chain from sales to delivery  Depth & breadth of experience at every stage of the value chain – sales to delivery  Customized to your needs  Flexible Engagement Models ClientBase  Sales Enablement for an IIT Bombay start up in Data Analytics and Business Intelligence Services based out of Mumbai. Won TWO marquee customers for them. Helped formed alliance with a leading European ETL company.  Program Management and ERP Consulting including sales enablement for a IT Services company based out of Chennai. Won a SAP Upgrade project for them in Mumbai  Sales Enablement Consultancy Services for  Software Testing Company based out of Gujarat,India  IT products company dealing with Ground Handling facility for Airports based out of Mumbai,India  Environmental consultancy services company based out of Mumbai, India  Solid liquid separation company based out of Mumbai, India  Data Center based out of Maharashtra, India