Resume

1. Salesforce certifiedbusinessadministrator,salescloudconsultantandservice cloudconsultant.
MALLADI
Sarma.malladi@gmail.com
BusinessAnalyst
PROFESSIONAL SUMMARY:
 Over7 yearsof experienceasa BusinessAnalystinInsurance,Healthcare,Telecommunicationand
technologysectors
 Salesforce certifiedbusinessadministrator,salescloudconsultant andservice cloudconsultant.
 Good experience asBusiness&Technical Analystinthe implementationandintegrationstrategies
utilizingquantitative &qualitative analytical skills.
 25+ yearsof rich industryexperience assumingseniorandstrategicpositionsenrichedfurtherby
acquiringIT skillsinbusinessanalysis,intelligence andautomation.
 WrittenUse cases and producedUse Case Models,creatingBehavioral diagrams(usecase diagram,
ActivitydiagramsandSequence diagrams) basedonUML Methodology&Businessprocessflow
diagrams.
 Utilizedacombinationof businessknowledge,technical skills,andstrategicanalysistoprovide
solutionsandcreative insightstocritical businessproblems.
 Comprehensiveknowledge andexperience inSoftwareDevelopmentLife Cycle (SDLC) withbusiness
processmodels:Waterfall,Scrummethodologies.
 ExperiencedinconductingJADsessions - participatedinvariedrolesrangingfromfacilitator,preparing
visual aids,settinggoalsandobjectives,providingread-aheadmaterialstoparticipants,etc.
 Identifiedanddocumentedall the TestCase scenariosandperformedUATtesting.Performedrigorous
testingwithQA teamto preventpotentialproductionissuesandensuringthatthe applicationis
functioningasperthe businessrequirements.
 Possessexcellentcommunicationandinterpersonal skillstoco-ordinate withoffshoreteams.
 Capable of formingandmaintainingpositiveandproductive workingrelationshipsininternal,external,
independentandteamenvironment.
 Experience inDataMapping,Data Warehousing,DataCleansing&DataMigration.
 Good understandingof Systems,dataandvendorinteractionsrelatedtoAccounts,Authorizations,
Transactionsand compliance requirements.
 PerformextensiveSWOTanalysis,Riskanalysis,andCost/Benefitanalysis.
 Proficientincreatingvariousdocumentslike BusinessRequirementsDocument(BRD),Functional
RequirementDocument(FRD) andFunctional SpecificationDocument(FSD).
 Expertat interactingwithstakeholders,SubjectMatterExperts(SMEs) andend-userstounderstand,
analyze,communicate andvalidaterequirementsusingJointApplicationDesign(JAD),Joint
ApplicationReview(JAR) sessions.
 Experience inExtracting,TransformingandLoading(ETL) data.
 Organizedweeklyproject statusmeetingsandtaskreview meetings,documentedanddisseminated
meetingminuteseffectively.
 Flexible,innovativeandable tothrive ina fastpaced,growth-orientedandtime-criticalenvironment.
 Excellentorganizational andinterpersonalskillswithastrongfacilityforacquiringnew knowledge very
rapidly.
SKILL MATRIX

2. Salesforce certifiedbusinessadministrator,salescloudconsultantandservice cloudconsultant.
Salesforce.comTechnologies Apex DataLoader, Dashboards,Reports,ReportingSnapshots,
CustomObjects,Workflow rules,Approvals,Case Management
Automation
ProgrammingLanguages PL/SQL
BusinessProcessing Service RequestsandActivities,Opportunities,QuotesandProposals,
OrderManagement,CampaignManagement,Case Management,
Contract Management,Pricing,Approval,PartnerDeal Registration,
Data Cleansing,AgreementsandEntitlements.
Packages MS Word,MS Excel,MS PowerPoint,MSOffice,MSVisio
EDUCATION
 Master of EngineeringinMechanical EngineeringfromIndianInstitute of Science,India
 Bachelorof EngineeringinMechanical EngineeringfromAndhraUniversity,India.
CERTIFICATION
 Salesforce Certified Administrator
 Salesforce Certified Service Cloud Consultant
 Salesforce Certified Sales Cloud Consultant
http://certification.salesforce.com/certification-detail-print?conId=003G000002e1uM7IAI
PROFESSIONAL EXPERIENCE
IT RELATED
Source ConsultingLLC, Hopkinton,MA March 2014- Current
Clients:TowersWatson, Philadelphia, PA
Salesforce BusinessAnalyst
SUMMARY:
SalesCloudandService CloudDeployment.
Implementedaccounts,contacts,opportunities,products,price booksandquotes forbothcustomers.The
systemenablesmanage the opportunitieseffectivelyandprovidequickquotesforthe servicesoffered.
ImplementedCases,Knowledge andcommunitiesforbothcustomers.The solutionputsall the information
representativesneedattheirfingertips.Agentscanmanage casesfaster,trackcustomerhistoryandview
dashboards
RESPONSIBILITIES
 ModifiedBusinessRequirementDocument,identifiedprocessrepetitions,bottlenecks
 Performedthe detailedanalysisof functional andtechnical requirements;designedanddeployedthe
customobjects;identifiedthe lookupandmaster-detail relationships;andcreatedthe junction
objects.
 Implementedsecurityandsharingrulesatobject,field,andrecordlevel fordifferentusers.Also,
createdvariousprofilesandconfiguredthe permissionsbasedonthe organizational hierarchy.
 Creatednewcustomobjects,assignedfields,designedpage layouts,customtabs,components,
customreports.
 Implementedpicklists,dependentpicklists,validationandformulafieldstothe customobjects.
 Implementedthe validationrulesonthe objectsandtabs, Page layouts,Customtabs,and
Componentstosuitthe needsof the application.

3. Salesforce certifiedbusinessadministrator,salescloudconsultantandservice cloudconsultant.
 Implementedthe workflowsandapprovalsforvariousfunctional requirements.
 Configuredoutof the box reportsanddashboardsas well ascustomreports
Gentle Dental,Waltham,MA Feb2012- Jan 2014
Salesforce BusinessAnalyst
SUMMARY:
Gentle Dental isa chainof DentistryClinics.The companyhasa customerrelationshipmanagementsoftware
inplace.Thistakescare of patientmanagement; onthe otherside,ithelpsinmaintainingthe infrastructure
like equipment,manpowerandinout-sourcingsome services.
ApplicationsonSalesforce platformwere implementedformarketing,salesandbusinessanalytics.While
integratingwithexistingsoftware,the applicationresultedinsystematicmanagementof leads,
opportunities,salesprocessesandcampaigns.Reportsanddashboardswere builttoobtainbusiness
intelligence andperformance onterritorymanagement,effectivenessof campaignsandchannels.
Performance reportswere designedtoformulate growthstrategies,costsavingavenues,employee training
methodsandoptimumresource allocation.
RESPONSIBILITIES
 Responsible foranalyzinganddocumentingbusinessrequirements,businessworkflow,developingfile
mappingandtechnical specificationandworkingwithbusinesspartners/stakeholderstodetermine
detailsandpriorityof requirements
 Servedasliaisonbetweencustomersandteamdeveloperstoovercome applicationsissuesand
maintainestablishedbusinessrelationships
 Workedon varioussalesforce.comstandardobjectslike Campaigns,Leads,Accounts,Contacts,
Opportunity.
 Createddifferentworkflow rulesandApprovals,Email Templatestorunthe TerritoryAssignment
rules.
 Partnerportal,customerportal Implementation.
 Designed,anddevelopedthe Customobjects,Formulafields,validationrules,Page layouts,
Components,Visualforce Pagestosuitthe needsof the application.
 Designedthe CustomVisualforce pagesforLeadconversion,merging duplicates.
 DevelopedandconfiguredvariousReportsfordifferentuserprofiles.
 Prepare trainingmaterial andprovide training
Environment:Force.comIDE,Apex Classes,Apex Triggers,Visualforcepages,Validation Rules,Formula Fields,
DataLoader, Reportsand Dashboards,Workflow&Approvals,Web Services,Force.comEclipse Plug-in.
Medica,Minneapolis,MN Jan 2010- Dec 2011
Salesforce BusinessAnalyst
SUMMARY
Analyzedstandardindustrypracticesof backoffice applicationsof insurance companyincluding
underwriting,billing,policy,andclaimsadministrationwiththe helpof Subjectmatterexpert.
RESPONSIBILITIES:
 Prioritize andmanage initiativesinaccordance withthe requirementsof businessneeds.
 Collaborate withBusinessSponsortodefine scope of projectsandtimelinesassociatedwith
completionof project.

4. Salesforce certifiedbusinessadministrator,salescloudconsultantandservice cloudconsultant.
 InvolvedingatheringCustomerrequirementsfrombusinessuserteamsspreadoverSales,Marketing
and Customerservice.
 InvolvedinCreatingGapanalysisdocument,clearlyidentifyingthe data,businessprocessand
Workflowsof the organizationwithrespecttoSalesforce.comimplementation.
 DevelopedandCustomizedSFDCapplicationbasedonthe userneeds.
 Maintainedandgave permissionsto communicationtemplatesbasedonprofiles&roles.
 CreatedReportsanddashboardsas perthe customerrequirements.
 Workedon RecordTypes,ValidationRules,TriggersandPage Layouts.
 Createdandmanagedtechnical andbusinessprocessdocuments.
 Workedwithseniorteammemberstoanalyze eachproductanditscompetitortointegrate new
productand optimize existingproducts.
 ExperiencedinworkingwithcustomizeddataintegrationtoolsforCleansingandDe-duplicatingbulk
loadsusingdifferentETLtools.
 Maintainedsystemmetricsandlogstotrack trendsinusage & adoption,dataquality,integrityand
applicationfailures.
 Developandexecute trainingmaterialsandtrainingactivitiestohigh-level operators.
Environment:
Salesforce,Force.comIDE,Apex,Visualforce,Apex DataLoader,Force.complatform, data.com, Quality
Center,Gapanalysis.
MANUFACTURING INDUSTRYRELATED
Vice president, Comsat Systems PVT, LTD, Hyderabad, India. 2005-2009
Designed and manufactured antenna products for communications and space configurations.
Developed new business through prospecting and persuasive presentation. Led project teams to
maximize operational efficiency.
Delivered major government contract ahead of schedule. Prime Minister Indira Gandhi launched a
major public initiative for Satellite Instructional Television Education (SITE) programs across rural
India. Received purchase order for 2500 remote terminals to be delivered within nine months.
Produced components with the longest cycle lead time, three weeks prior to mandated delivery
date.
Astra Microwave Products, LTD, Hyderabad, India.
Designed, developed and manufactured RF components, sub-systems and systems for
telecommunications, defense and space applications.
Head – Business Unit (HBU), 1995-2004.
Assumed responsibility for meeting production targets, budgets, profitability targets and time
schedules for individual projects. Ensured planning for adequate production resources. Internal lead
for ERP implementation, conforming to ISO standards.
Introduced new Quality Management and awareness program.
Directed middle-management to upgrade production environment. Established well-defined career
paths and encouraged motivation to accept and resolve non-standard tasks and challenges.
Project Manager for Battle Field Surveillance Radar (BFSR) project, developed jointly with
Electronics & Radar Development Establishment – division of the Indian Defense Organization.

5. Salesforce certifiedbusinessadministrator,salescloudconsultantandservice cloudconsultant.
Implemented streamlined process to address customer complaints, enforce company policies and
set marketing guidelines. Collaborated with marketing to modify product mix, meeting market
demands.
Steered company towards ISO 9001 certification. Implemented periodic quality.
Saved 17%, outsourcing microwave component development. Looked to streamline practice,
purging constant review of build. Senior managers benefited from enhanced efficiencies, generating
a 38% increase in profits.
President, Speck Systems, Hyderabad, 1991-1995.
Established cradle-to-sell manufacturing cycle for photo-write systems. Devised the company’s
organizational structure and oversaw departmental key personnel hires. Implemented internal
controls / audit checks, achieving high operational efficiency and cost reductions
Led successful transformation of company. converting the company from software distributor to
high-tech manufacturer. Recorded $600K first-year sales with 30% profit margin.
Senior Manager, Technical, Gestetner India, Hyderabad, 1985-1991.
Responsible for all phases of project execution. Approved engineering/design changes, troubleshot
and resolved complex technical issues. Recognized for consistently meeting project deadlines with
the highest possible quality standards. Negotiated subcontract agreements, purchase orders and
general contracts.