A Beginner's Guide to Social Media


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Presented at the Social Media Cafe, Manchester, UK on Wednesday 14th January

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A Beginner's Guide to Social Media

  1. 1. Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] A Beginner’s Guide to Social Media
  2. 2. <ul><li>A Little Bit About Me </li></ul><ul><li>Beginner’ s Guide to Social Media </li></ul><ul><li>3 Things You Must Do </li></ul>www.realfresh.tv We Will Cover
  3. 3. www.realfresh.tv A Little Bit About Me
  4. 4. <ul><li>Engineering background </li></ul><ul><li>Created Europe’s 1st live music </li></ul><ul><li>video podcast </li></ul><ul><li>Short listed for Channel 4's </li></ul><ul><li>4Talent 2008 Awards </li></ul>www.realfresh.tv A Brief History
  5. 5. Real Fresh TV www.realfresh.tv <ul><li>Social Media Strategy & Training </li></ul><ul><li>Multi-Platform Marketing </li></ul><ul><li>Facebook App Development </li></ul>
  6. 6. <ul><li>A Little Bit About Me </li></ul><ul><li>Beginner’s Guide to Social Media </li></ul><ul><li>3 Things You Must Do </li></ul>www.realfresh.tv We Will Cover
  7. 7. A Beginner’s Guide to Social Media www.realfresh.tv
  8. 8. Social Media....? www.realfresh.tv
  9. 9. www.realfresh.tv
  10. 10. This is...a beginner’s guide to... all that? www.realfresh.tv
  11. 11. “ I Want Me Mum!” www.realfresh.tv
  12. 12. Hang on, it’s actually... simple www.realfresh.tv
  13. 13. Simple as... www.realfresh.tv
  14. 14. That’s right, A... B... C... www.realfresh.tv
  15. 15. A: About You www.realfresh.tv
  16. 16. A: A bout You www.realfresh.tv <ul><li>Decide what you want to project </li></ul><ul><li>Decide what you aim to achieve </li></ul><ul><li>Make your bio/profile ‘ about you ’ </li></ul>
  17. 17. B: Blog... later www.realfresh.tv
  18. 18. B: B log... later www.realfresh.tv <ul><li>Start by checking out other blogs </li></ul><ul><li>Micro-blog first – try Twitter? </li></ul><ul><li>Decide on a theme for first month </li></ul>
  19. 19. C: Communicate www.realfresh.tv
  20. 20. C: C ommunicate www.realfresh.tv <ul><li>Comments build community </li></ul><ul><li>Regularly ask for comments </li></ul><ul><li>Reward... appropriately </li></ul>
  21. 21. <ul><li>A Little Bit About Me </li></ul><ul><li>Beginner’s Guide to Social Media </li></ul><ul><li>3 Things You Must Do </li></ul>www.realfresh.tv We Will Cover
  22. 22. Now for the numbers... www.realfresh.tv
  23. 23. 1: 1 st Listen (then converse) www.realfresh.tv
  24. 24. 2: “2” Do List (Make one) www.realfresh.tv
  25. 25. 3: 3 Things You Must Avoid www.realfresh.tv <ul><li>Lying </li></ul><ul><ul><li>Do your research </li></ul></ul><ul><li>Stealing </li></ul><ul><ul><li>Give credit where credit is due </li></ul></ul><ul><li>Hair pulling </li></ul><ul><li>Your blog/Twitter profile is </li></ul><ul><li>a weapon </li></ul>
  26. 26. A Quote from Twitter: “The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv
  27. 27. The End. www.realfresh.tv
  28. 28. Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv
  29. 29. Credits www.realfresh.tv Beginner http://www.flickr.com/photos/tphoangviet/1028692511/ Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385 Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid
  30. 30. Credits www.realfresh.tv Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 &quot;Are You Listening?&quot; http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/