Twitter And Its Tools By Robin


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Twitter And Its Tools By Robin Goel

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Twitter And Its Tools By Robin

  1. 1. Robin Goel May 1st, 2009
  2. 2. What is Twitter ? <ul><li>Twitter is a social networking and micro-blogging service that allows you answer the question, &quot;What are you doing?&quot; by sending short text messages 140 characters in length, called &quot;tweets&quot;, to your friends, or &quot;followers.&quot; </li></ul><ul><li>&quot;tweets&quot;, to your friends, or &quot;followers.&quot; </li></ul>
  3. 3. Our communication tools are shrinking… Big Tome Big Tome pdf My blog Welcome to Microblogging Revolution
  4. 4. Why do people use Twitter ? t keeps you connected with: i keeps you connected with : g Tome <ul><li>Your community </li></ul><ul><li>Your industry </li></ul><ul><li>Your friends </li></ul><ul><li>Your world </li></ul>
  5. 5. How do businesses use Twitter ?
  6. 6. Twitter helps businesses: <ul><li>Raise awareness </li></ul><ul><li>Offer proactive customer service </li></ul><ul><li>Answer questions </li></ul><ul><li>Promote events, products, services </li></ul><ul><li>Network and partner </li></ul><ul><li>Internal Pipe - Yammer </li></ul>
  7. 7. Businesses should NOT: <ul><li>Be sales-oriented robots </li></ul><ul><li>Be repetitive and dull </li></ul><ul><li>Follow too many people at once </li></ul><ul><li>Avoid negative feedbacks. </li></ul>
  8. 8. <ul><li>Be conversational </li></ul><ul><li>Jump in the discussion </li></ul><ul><li>Pay attention </li></ul><ul><li>Pace themselves </li></ul>Businesses should:
  9. 9. Business Example: Zappos <ul><li>Zappos (@zappos) </li></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Company transparency </li></ul></ul><ul><ul><li>Brand proliferation </li></ul></ul><ul><li>Other examples: </li></ul><ul><ul><li>Comcast (@comcastcares) </li></ul></ul><ul><ul><li> (@delloutlet) </li></ul></ul><ul><ul><li>Motore Coffee (@motore) </li></ul></ul>
  10. 10. Twitter Terminology <ul><li>Jargon: </li></ul><ul><ul><li>Tweets = 140-character updates on Twitter </li></ul></ul><ul><ul><li>Follower = A user interested in your updates </li></ul></ul><ul><li>Symbols: </li></ul><ul><ul><li>@ = Public conversations </li></ul></ul><ul><ul><li># = Adding a tag to a tweet </li></ul></ul><ul><ul><li>RT = Retweeting is sharing tweets with others </li></ul></ul><ul><ul><li>d = Direct messages are similar to e-mails </li></ul></ul>
  11. 11. TOOLS
  12. 12. 1. Twitterfeed <ul><li>- Integrates your RSS feeds with your Twitter account. </li></ul><ul><li>- Automatically share your tweet on Facebook </li></ul><ul><li>- New content posted on your Social Media site gets tweeted. </li></ul>2. Twiddeo - Update your Twitter via videos instead of words. - Upload your video and a short description about it.
  13. 13. 3. Twit Wall - Got frustrated with 140 limited characters. - Login with your existing Twitter account. - Now you can write Tweets that are over 140 characters. 4. Twhirl - A Messenger- like software, free to download and install. - Post Tweets like sending messages using instant messenger software. - Also see Tweets from those whom you're following on Tweeter.
  14. 14. 5. Group Tweet - Allows you to set up a Twitter group, get your friends, customers etc. - Broadcast your Tweets visible to your group members only. 6. Twellow - A Yellow Pages like service for Twitter. - A Search engine for Twitter. - one is able to add other social links like Facebook, Linkedin, Digg etc, which they belong to.
  15. 15. 7. Twitscoop - Find the hottest topic people are tweeting right now. - Allows allow you to either enter a keyword or a person's Twitter name to track a conversation, topic or conference. - Results refreshes every 20 seconds. 8. Twitterless - Tells you who stops following you and graphs your follower history overtime. - See all of your followers or friends on one page. Filter them by keywords in their description. - See where your followers are in the world on a Google map and find out where your follower base is strongest.
  16. 16. 9. Mr.Tweet - Get relevant followers by recommending you to them. - Discover great people relevant to your current needs. - Improve your Twitter usage via useful statistics. 10. Tweet Deck - Personal browser for staying in touch with happening around the world. - Update Facebook and follow your Facebook friends. - Columns to create personal dashboard.
  17. 17. Victor Keegan, The Guardian “ Those who criticise use of Twitter at work haven't seen the tectonic plates moving… … social networks such as these are the way businesses will be run in the future…”
  18. 18. How often do you tweet….? Join me at: