Social Networking: How Can Your Business Benefit?

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Presented at the Stockport Creative Industries Network event on Social Networking.

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Social Networking: How Can Your Business Benefit?

  1. 1. Social Networking: How Can Your Business Benefit? Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]
  2. 2. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>How Can It Be Applied To You? </li></ul>www.realfresh.tv We Will Cover
  3. 3. www.realfresh.tv A Little Bit About Me
  4. 4. <ul><li>Engineering background </li></ul><ul><li>Created Europe’s 1st live music </li></ul><ul><li>video podcast </li></ul><ul><li>Short listed for Channel 4's </li></ul><ul><li>4Talent 2008 Awards </li></ul>www.realfresh.tv A Brief History
  5. 5. Real Fresh TV www.realfresh.tv <ul><li>Social Media Strategy & Training </li></ul><ul><li>Multi-Platform Marketing </li></ul><ul><li>Online community management </li></ul>
  6. 6. www.realfresh.tv
  7. 7. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>How Can It Be Applied To You? </li></ul>www.realfresh.tv We Will Cover
  8. 8. www.realfresh.tv Once upon a time…
  9. 9. www.realfresh.tv There was only one way to market…
  10. 10. www.realfresh.tv
  11. 11. www.realfresh.tv
  12. 12. www.realfresh.tv Along came broadband Internet...
  13. 13. www.realfresh.tv
  14. 14. www.realfresh.tv And an incredible shift started to take place…
  15. 15. www.realfresh.tv Institutional Control Consumer Control
  16. 16. www.realfresh.tv The truth is…
  17. 17. www.realfresh.tv
  18. 18. www.realfresh.tv The future will only magnify this trend.
  19. 19. www.realfresh.tv
  20. 20. www.realfresh.tv
  21. 21. www.realfresh.tv The Lesson For Business Owners?
  22. 22. www.realfresh.tv Embrace the Web
  23. 23. www.realfresh.tv How many people visited a social network in January?
  24. 24. www.realfresh.tv 19.2 million (58% of active UK Internet population).
  25. 25. www.realfresh.tv Average visitor spent 2 hours 26 minutes
  26. 26. www.realfresh.tv Your most influential customers are online.
  27. 27. www.realfresh.tv
  28. 28. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>How Can It Be Applied To You? </li></ul>www.realfresh.tv We Will Cover
  29. 32. Examples: RealFresh.tv
  30. 33. www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15
  31. 34. Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts
  32. 35. Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts
  33. 36. Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts
  34. 37. Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts
  35. 38. www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart
  36. 39. Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts
  37. 40. Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts
  38. 41. Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts
  39. 42. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>How Can It Be Applied To You? </li></ul>www.realfresh.tv We Will Cover
  40. 43. <ul><li>Why? </li></ul><ul><li>Freely available tools </li></ul><ul><li>Make it easy for me to find </li></ul><ul><li>your business </li></ul>www.realfresh.tv Use Social Media
  41. 44. www.realfresh.tv
  42. 45. <ul><li>Getting Started: </li></ul><ul><li>Free blogging tools: </li></ul><ul><li>wordpress.com </li></ul><ul><li>blogger.com </li></ul><ul><li>typepad.com </li></ul>www.realfresh.tv Start Blogging
  43. 46. <ul><li>Embrace Web Video: </li></ul><ul><li>Free video platforms – </li></ul><ul><li>YouTube.com </li></ul><ul><li>Vimeo.com </li></ul><ul><li>blip.tv </li></ul>www.realfresh.tv Video Your Prices
  44. 47. www.realfresh.tv
  45. 48. www.realfresh.tv Engagement You Can Measure
  46. 49. www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
  47. 50. www.realfresh.tv Credits and References Man and Laptop - http://www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http://canucks.nhl.com/team/app/?service=page&page=NHLPage&id=20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg
  48. 51. www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http://www.popgadget.net/images/charlottetangye_footprint.jpg
  49. 52. www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http://www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg
  50. 53. www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v=pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937

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