Chi-chi Ekweozor
Managing Director
RealFresh.TV Ltd
www.realfresh.tv
chichi@realfresh.tv
Social Media on a
Mobile Platform
• A Little Bit About Me
• Why Social Media likes Mobile
• Implications for Corp Comms
www.realfresh.tv
We Will Cover
www.realfresh.tv
A Little Bit About Me
• Engineering background, York
• Created Europe’s 1st live music
video podcast
• Short listed for Channel 4's
4Talent 2008...
Real Fresh TV
www.realfresh.tv
• Social Media Consultancy
• Social Media Training
• Social Media Implementation:
Blogs, Vi...
What We Do
www.realfresh.tv
We help organisations grow and
market themselves online using
social media: Twitter, Facebook,...
www.realfresh.tv
… Multi Platform Content
It’s all about
Clients
www.realfresh.tv
• A Little Bit About Me
• Why Social Media likes Mobile
• Implications for Corp Comms
www.realfresh.tv
We Will Cover
Why Social Media
likes Mobile?
www.realfresh.tv
www.realfresh.tv
“310% increase in Twitter traffic on
mobile broadband networks in the
first half of 2010 compared to the
second half of 20...
“200% increase in Facebook traffic
on mobile broadband networks in
the first half of 2010 compared to the
second half of 2...
“Video streaming applications like
YouTube constitute 35% of the
global mobile bandwidth usage.”
www.realfresh.tv
Usage st...
Facebook and Skype
deal to dial friends
and family - BBC News
www.realfresh.tv
www.realfresh.tv
The number of
smartphones in use
globally expected to hit
1.7 billion by 2014
www.realfresh.tv
www.realfresh.tv
Smartphones to overtake
feature phones in the US
by the end of 2011
www.realfresh.tv
What #%!$!...?
www.realfresh.tv
“I Want Me Mum!”
www.realfresh.tv
Hang on, it’s
actually...
www.realfresh.tv
...a lot simpler...
www.realfresh.tv
...a lot simpler...
www.realfresh.tv
Forget the tech!
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv
This....
www.realfresh.tv
Social media is...
www.realfresh.tv
...is about...
www.realfresh.tv
www.realfresh.tv
...communication!
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv
http://www.youtube.com/watch?v=MZZNK_5vI6I
• A Little Bit About Me
• Why Social Media likes Mobile
• Implications for Corp Comms
www.realfresh.tv
We Will Cover
What this means for
Corp Comms?
www.realfresh.tv
Why Is This Important?
www.realfresh.tv
It Impacts On Purchases
www.realfresh.tv
“79% of Twitter users and 51% of
Facebook users are more likely
to buy brands the...
It Impacts On Purchases
www.realfresh.tv
25% of consumers are friending
Brands for the possibility of
discounts. - eMarket...
www.realfresh.tv
www.realfresh.tv
It Impacts On Purchases
www.realfresh.tv
“For young car buyers under the
age of 35, nearly a quarter (24%)
used social net...
In the age of...
www.realfresh.tv
www.realfresh.tv
Your customers are..
www.realfresh.tv
...commenting in the
public toilets.
www.realfresh.tv
www.realfresh.tv
Straw poll:
How many ‘sent from my
iPhone emails’ have you
received in the last week?
www.realfresh.tv
Who is Your Monitor?
www.realfresh.tv
Social media monitoring now
an essential part of a corporate
commuicator’s skillset....
A Beginner’s Strategy
www.realfresh.tv
1: 1st
Listen (then converse)
www.realfresh.tv
2: “2” Do List (Make one)
www.realfresh.tv
3: 3 Things You
Must Avoid
www.realfresh.tv
• Lying
Do your research
• Stealing
Give credit where credit is due
• Hair pul...
4: 4 best results,
Monitor regularly
www.realfresh.tv
Use online tools to monitor
keywords relevant to your
industry. Take...
Lots of fun ahead..
www.realfresh.tv
www.realfresh.tv
Creativity Rules
www.realfresh.tv
Some ideas:
Offer point-of-sale vouchers
 Mayor of My Kitchen incentives
 Geo-tagged ...
www.realfresh.tv
http://www.youtube.com/watch?v=b5AWQ5aBjgE
Make An Impression
How We Can Help
www.realfresh.tv
Do you need?
• Social media monitoring training
• Social media strategy
• Social media im...
www.realfresh.tv
Questions?
www.realfresh.tv
Contact:
Chi-chi Ekweozor
Director, Real Fresh TV
Email: chichi@realfresh.tv
Tel: 0161 241 684...
www.realfresh.tv
Credits and References
Social Media Landscape -
http://www.fredcavazza.net/files/Q2-08/SocialMediaLandsca...
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Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real Fresh TV

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Social media on a mobile platform

The use of social media on smartphones, PDAs and handsets is growing at a furious pace. And research has shown that users' income and status is higher too, making it an advertiser's dream. But for organisations with diverse stakeholder groups, the corporate use of social media on a mobile platform is expected to rocket.

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Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real Fresh TV

  1. 1. Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv chichi@realfresh.tv Social Media on a Mobile Platform
  2. 2. • A Little Bit About Me • Why Social Media likes Mobile • Implications for Corp Comms www.realfresh.tv We Will Cover
  3. 3. www.realfresh.tv A Little Bit About Me
  4. 4. • Engineering background, York • Created Europe’s 1st live music video podcast • Short listed for Channel 4's 4Talent 2008 Awards www.realfresh.tv A Brief History
  5. 5. Real Fresh TV www.realfresh.tv • Social Media Consultancy • Social Media Training • Social Media Implementation: Blogs, Video, Facebook Apps
  6. 6. What We Do www.realfresh.tv We help organisations grow and market themselves online using social media: Twitter, Facebook, LinkedIn, blogs etc.
  7. 7. www.realfresh.tv … Multi Platform Content It’s all about
  8. 8. Clients www.realfresh.tv
  9. 9. • A Little Bit About Me • Why Social Media likes Mobile • Implications for Corp Comms www.realfresh.tv We Will Cover
  10. 10. Why Social Media likes Mobile? www.realfresh.tv
  11. 11. www.realfresh.tv
  12. 12. “310% increase in Twitter traffic on mobile broadband networks in the first half of 2010 compared to the second half of 2009.” www.realfresh.tv Usage stats
  13. 13. “200% increase in Facebook traffic on mobile broadband networks in the first half of 2010 compared to the second half of 2009.” www.realfresh.tv Usage stats
  14. 14. “Video streaming applications like YouTube constitute 35% of the global mobile bandwidth usage.” www.realfresh.tv Usage stats
  15. 15. Facebook and Skype deal to dial friends and family - BBC News www.realfresh.tv
  16. 16. www.realfresh.tv
  17. 17. The number of smartphones in use globally expected to hit 1.7 billion by 2014 www.realfresh.tv
  18. 18. www.realfresh.tv
  19. 19. Smartphones to overtake feature phones in the US by the end of 2011 www.realfresh.tv
  20. 20. What #%!$!...? www.realfresh.tv
  21. 21. “I Want Me Mum!” www.realfresh.tv
  22. 22. Hang on, it’s actually... www.realfresh.tv
  23. 23. ...a lot simpler... www.realfresh.tv
  24. 24. ...a lot simpler... www.realfresh.tv
  25. 25. Forget the tech! www.realfresh.tv
  26. 26. www.realfresh.tv
  27. 27. www.realfresh.tv
  28. 28. This.... www.realfresh.tv
  29. 29. Social media is... www.realfresh.tv
  30. 30. ...is about... www.realfresh.tv
  31. 31. www.realfresh.tv
  32. 32. ...communication! www.realfresh.tv
  33. 33. www.realfresh.tv
  34. 34. www.realfresh.tv http://www.youtube.com/watch?v=MZZNK_5vI6I
  35. 35. • A Little Bit About Me • Why Social Media likes Mobile • Implications for Corp Comms www.realfresh.tv We Will Cover
  36. 36. What this means for Corp Comms? www.realfresh.tv
  37. 37. Why Is This Important? www.realfresh.tv
  38. 38. It Impacts On Purchases www.realfresh.tv “79% of Twitter users and 51% of Facebook users are more likely to buy brands they follow.” - Chadwick Martin Bailey, Feb 2010
  39. 39. It Impacts On Purchases www.realfresh.tv 25% of consumers are friending Brands for the possibility of discounts. - eMarketer, August 2010
  40. 40. www.realfresh.tv
  41. 41. www.realfresh.tv
  42. 42. It Impacts On Purchases www.realfresh.tv “For young car buyers under the age of 35, nearly a quarter (24%) used social networking to share their decision.” - Foresight Research, June 2010
  43. 43. In the age of... www.realfresh.tv
  44. 44. www.realfresh.tv
  45. 45. Your customers are.. www.realfresh.tv
  46. 46. ...commenting in the public toilets. www.realfresh.tv
  47. 47. www.realfresh.tv
  48. 48. Straw poll: How many ‘sent from my iPhone emails’ have you received in the last week? www.realfresh.tv
  49. 49. Who is Your Monitor? www.realfresh.tv Social media monitoring now an essential part of a corporate commuicator’s skillset. Are you doing it?
  50. 50. A Beginner’s Strategy www.realfresh.tv
  51. 51. 1: 1st Listen (then converse) www.realfresh.tv
  52. 52. 2: “2” Do List (Make one) www.realfresh.tv
  53. 53. 3: 3 Things You Must Avoid www.realfresh.tv • Lying Do your research • Stealing Give credit where credit is due • Hair pulling Your blog/Twitter profile is a weapon
  54. 54. 4: 4 best results, Monitor regularly www.realfresh.tv Use online tools to monitor keywords relevant to your industry. Take action.
  55. 55. Lots of fun ahead.. www.realfresh.tv
  56. 56. www.realfresh.tv
  57. 57. Creativity Rules www.realfresh.tv Some ideas: Offer point-of-sale vouchers  Mayor of My Kitchen incentives  Geo-tagged content contests
  58. 58. www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
  59. 59. How We Can Help www.realfresh.tv Do you need? • Social media monitoring training • Social media strategy • Social media implementation
  60. 60. www.realfresh.tv
  61. 61. Questions? www.realfresh.tv Contact: Chi-chi Ekweozor Director, Real Fresh TV Email: chichi@realfresh.tv Tel: 0161 241 6846 Twitter: @realfreshtv http://twitter.com/realfreshtv
  62. 62. www.realfresh.tv Credits and References Social Media Landscape - http://www.fredcavazza.net/files/Q2-08/SocialMediaLandscape.jpg Allot Comms mobile data survey http://mobility.cbronline.com/news/global-mobile-data-bandwidth-usage-grew-68-in-h1-2010-allot- communications_280910 http://gigaom.com/2010/09/27/on-phones-social-is-the-killer-app-it-will-cost-you/ Facebook http://lifeinthenhs.files.wordpress.com/2009/02/facebook.jpg Facebook and Skype http://www.bbc.co.uk/news/technology-11547799 http://techcrunch.com/2010/06/15/facebook-skype/ Friending Brands http://www.flickr.com/photos/kullin/4837144468/sizes/l/ Everything Everywhere http://www.flickr.com/photos/26677283@N02/3814766905/# Fun Ahead with Foursquare http://www.flowtown.com/blog/the-worst-places-to-be-the-foursquare-mayor

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