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Bert Van Wassenhove Chief Digital Officer at Square Melon Digital Marketing & Communication professional Founder Spreadid ...
How can you measure your social media activities?
3-step modelListenEngageAct
Why Listen/Measure?
Danger = Alert the tribe
Two Eyes Two EarsTwo NostrilsONE MOUTH
How to Listen?
Do some searchingDetermine where conversations are happeningMake sure you cover all relevant channelsLearn the languageMee...
Tools
The Market                 LaunchMonitor                       Manage Presence               Conversation
Listening Tools                                                         Launch                   Monitor                  ...
The Market                                                         Launch                   Monitor                       ...
Listening Tools                                                        Launch                      Monitor                ...
The Market                                                       Launch                      Monitor                      ...
Listening Tools                                                        Launch                      Monitor                ...
Listening Tools                                                             Launch                      Monitor           ...
Listening Tools                                                             Launch                      Monitor           ...
The Market                                                             Launch                      Monitor                ...
More tools ...                                                         Launch                      Monitor                ...
to me ...
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Social media tools

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How can you measure your social media activities?

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Social media tools

  1. 1. Bert Van Wassenhove Chief Digital Officer at Square Melon Digital Marketing & Communication professional Founder Spreadid Twitter: @iBert
  2. 2. How can you measure your social media activities?
  3. 3. 3-step modelListenEngageAct
  4. 4. Why Listen/Measure?
  5. 5. Danger = Alert the tribe
  6. 6. Two Eyes Two EarsTwo NostrilsONE MOUTH
  7. 7. How to Listen?
  8. 8. Do some searchingDetermine where conversations are happeningMake sure you cover all relevant channelsLearn the languageMeet the influencersMove to real-time monitoring
  9. 9. Tools
  10. 10. The Market LaunchMonitor Manage Presence Conversation
  11. 11. Listening Tools Launch Monitor Manage Presence Conversation Search: Google Post-facts search and analyse what happened. TopsySocial MentionTwitter, FB, ... •Google: the best search engine (also real-time) •Topsy: add limited analytics •Social Mention: adds more interpretation, but often gets it wrong
  12. 12. The Market Launch Monitor Manage Presence Conversation Search: Google Post-facts search and analyse what happened. TopsySocial MentionTwitter, FB, ... •Google: the best search engine (also real-time) •Topsy: add limited analytics •Social Mention: adds more interpretation, but often gets it wrong
  13. 13. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy TrackurSocial Mention •Google Alerts: Sends messages when newTwitter, FB, ... Attentio search results are found. Engagor Viral Heat •Advanced tools: Engagor (Belgian startup Radian6 •query building Hubspot •interpretation of sentiment •trends •etc.
  14. 14. The Market Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy TrackurSocial MentionTwitter, FB, ... Attentio •Google Alerts: Sends messages when new Engagor search results are found. Viral Heat •Trackur: Free simple tracking (save searches) Radian6 •Advanced tools: Add intelligence such as query Hubspot building, interpretation of sentiment, trends, etc.
  15. 15. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy TrackurSocial MentionTwitter, FB, ... Attentio •Google Alerts: Sends messages when new Engagor search results are found. Viral Heat •Trackur: Free simple tracking (save searches) Radian6 •Advanced tools: Add intelligence such as query Hubspot building, interpretation of sentiment, trends, etc.
  16. 16. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Analyze the influence of social on your Topsy Trackur Your site:Social Mention presence Google analyticsTwitter, FB, ... Attentio Postrank Engagor Strutta •Google Analytics: Origin of traffic, popular Viral Heat content in social, ... Radian6 •Postrank: How your content is spread online. Hubspot •Strutta: Organize contests and track social success
  17. 17. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Topsy Trackur Your site: Keep an eye on your social meadia performanceSocial Mention Google analyticsTwitter, FB, ... Attentio Postrank Engagor Strutta •Swix: A social media dashboard Viral Heat •Klout, Peerindex, : Your position in social media Radian6 Your profile (use as KPI) Hubspot Swix Klout Peerindex Grader
  18. 18. The Market Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Topsy Trackur Your site: Keep an eye on your social meadia performanceSocial Mention Google analyticsTwitter, FB, ... Attentio Postrank Engagor Strutta •Swix: A social media dashboard Viral Heat •Klout, Peerindex, : Your position in social media Radian6 Your profile (use as KPI) Hubspot Swix Klout Peerindex Grader
  19. 19. More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy Trackur Google analytics SeesmicSocial Mention Postrank Spout socialTwitter, FB, ... Attentio Strutta Engagor Strongmail Viral Heat Your profile Radian6 Swix Hubspot Klout Peerindex Grader
  20. 20. to me ...

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