The document discusses using social media for marketing. It provides examples of how businesses and individuals have used social media successfully. Some key points covered include: - Social media allows for two-way interaction between brands and customers as opposed to traditional one-way broadcast media. - Major social media platforms like Facebook have grown rapidly, with 18 million UK users on Facebook alone last month. - Case studies are presented showing how a movie studio used social media to build an audience for a film and how artists have promoted and sold their work online. - Tips are provided on setting up social media profiles and engaging with audiences. The importance of listening to customers and giving credit to others is stressed.

1. Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] “ The Web Is Your Oyster” Making Online Marketing Work for You

2. A Little Bit About Me Why Social Media for Marketing Some Case Studies www.realfresh.tv We Will Cover

3. www.realfresh.tv A Little Bit About Me

4. Engineering background Created Europe’s first ad-supported live music video podcast Short listed for Channel 4's 4Talent 2008 Awards www.realfresh.tv A Brief History

5. Real Fresh TV www.realfresh.tv Social Media Strategy & Training Multi-Platform Marketing Facebook App Development Blog development

6. www.realfresh.tv … Multi Platform Content It’s all about

7. Clients www.realfresh.tv

8. A Little Bit About Me Why Social Media for Marketing Some Case Studies www.realfresh.tv We Will Cover

9. www.realfresh.tv Using Social Media for Marketing

10. Social Media....? www.realfresh.tv

11. “ Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”. www.realfresh.tv

12. What #%!$!...? www.realfresh.tv

13. “ I Want Me Mum!” www.realfresh.tv

14. Hang on, it’s actually... www.realfresh.tv

15. ...a lot simpler... www.realfresh.tv

16. ...a lot simpler... www.realfresh.tv

17. “ Social media supports the human need for social interaction , using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”. www.realfresh.tv

18. Social media... www.realfresh.tv

19. Social media is... www.realfresh.tv

20. ...is about... www.realfresh.tv

21. www.realfresh.tv

22. ...people! www.realfresh.tv

23. Why is it important? www.realfresh.tv

24. How many people were on Facebook in the UK last month? www.realfresh.tv

25. 18 million! This figure grows by 25% every three months. www.realfresh.tv

26. 80% of the UK online population visited an online social networking site in May. www.realfresh.tv

27. That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv

28. That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv

29. Only around half of the UK even regularly glance at a national newspaper. Stats from Arts Professional October 2009 Issue 200 www.realfresh.tv

30. www.realfresh.tv

31. ABCs of Social Media www.realfresh.tv

32. Follow these and you can’t go wrong... www.realfresh.tv

33. A: About You www.realfresh.tv

34. A: A bout You www.realfresh.tv Decide what you want to project Decide what you aim to achieve Make your bio/profile ‘ about you ’

35. B: Blog... later www.realfresh.tv

36. B: B log... later www.realfresh.tv Start by checking out other blogs Micro-blog first – try Twitter? Decide on a theme for first month

37. C: Communicate www.realfresh.tv

38. C: C ommunicate www.realfresh.tv Comments build community Regularly ask for comments Reward... appropriately

39. Starting a Facebook page for your work is...a good start. www.realfresh.tv

40. A Little Bit About Me Why Social Media for Marketing Some Case Studies www.realfresh.tv We Will Cover

41. Some Case Studies www.realfresh.tv

42. How Social Media was used: Audience for film built online Film shown in select US cinemas To see it you must ‘Demand It’ www.realfresh.tv 1: Paranormal Movie

43. Demand it! www.realfresh.tv 1: Paranormal Movie

44. Results: 1 million people will have seen it before national release in the US due to ‘social media’ marketing. www.realfresh.tv 1: Paranormal Movie

45. Other facts: Israeli filmmaker Oren Peli made Paranormal Activity for $15,000. www.realfresh.tv 1: Paranormal Movie

46. Huge profits: Through social media marketing it made $7 million from 144 cinemas over a weekend. www.realfresh.tv 1: Paranormal Movie

47. www.realfresh.tv http://movies.yahoo.com/movie/1809973209/video/16129711/20091016/61/16129711-300-flash-s.95204763-,16129711-100-flash-s.95204757-,16129711-700-flash-s.95204766-,16129711-1000-flash-s.95204767-,16129712-2700-qtv-s.95204768-,16129712-6800-qtv-s.95204769-,16129712-10300-qtv-s.95204770- 1: Paranormal Movie

48. Mixed media artist based in Nottingham Creates art to order for US gallery Also sells creations online www.realfresh.tv 2: Gill Lee Smith

49. www.realfresh.tv 2: Gill Lee Smith

50. How Social Media was used: Blogs about her work Shares pictures on Flickr Sells using Etsy, social shop www.realfresh.tv 2: Gill Lee Smith

51. www.realfresh.tv 2: Gill Lee Smith

52. www.realfresh.tv 2: Gill Lee Smith

53. Results: Now sells creations in UK Also paid to run creative workshops www.realfresh.tv 2: Gill Lee Smith

54. www.realfresh.tv 3: Platform58.com How Social Media was used: Ning Network for digital creatives Online magazine on MySpace Facebook page for competitions

55. www.realfresh.tv 3: Platform58.com

56. www.realfresh.tv 3: Platform58.com

57. www.realfresh.tv 3: Platform58.com

58. Founder now moving to profitability through Paid for events Paid for featured art book www.realfresh.tv 3: Platform58.com

59. Founder now moving to profitability through Paid for events Paid for featured art book www.realfresh.tv 3: Platform58.com

60. www.realfresh.tv 3: Platform58.com

61. www.realfresh.tv 3: Platform58.com Results: Founder sells ads in magazine Also sells a hard copy photo book Now planning paid-for events and subscriptions in 2010

62. www.realfresh.tv 4: 7 Wonders in 7 Days Results: Founder sells ads in magazine Also sells a hard copy photo book Now planning paid-for events and subscriptions in 2010

63. One last thing... www.realfresh.tv

64. ...here come... www.realfresh.tv

65. 3 Things You Must Do www.realfresh.tv

66. 1: 1 st Listen (then converse) www.realfresh.tv

67. 2: “2” Do List (Make one) www.realfresh.tv

68. 3: 3 Things You Must Avoid www.realfresh.tv Lying Do your research Stealing Give credit where credit is due Hair pulling Your blog/Twitter/FB profile is a weapon

69. A Quote from Twitter: www.realfresh.tv

70. “ The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv

71. The End. www.realfresh.tv

72. Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv

73. Credits www.realfresh.tv Wikipedia Logo http://ccrjustice.org/files/images/wikipedia-logo.png Social Media Hand Up http://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385

74. Credits www.realfresh.tv Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 "Are You Listening?" http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Social Media Bandwagon http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg Facebook images http://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif http://cw.nacva.com/promotionimages/facebook_logo.jpg Social networking sites http://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg I can haz cheezburger http://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg

75. Credits www.realfresh.tv Social networking http://forum.belmont.edu/business/Social%20Networking%20Image.jpg Internet connection http://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png Newspaper reader http://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg Twitter http://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png