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Good Practices to Maximize Your Mobile SEO

Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.

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Good Practices to Maximize your Mobile SEO
               by Aleyda Solis, SEER Interactive, @aleyda


                     Tweet with Mozinar attendees: #mozinar

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                     Please email team@seomoz.org
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Good Practices to Maximize your Mobile SEO




                         Mobile Search has Exploded

Aleyda Solis / @aleyda                                                2
Good Practices to Maximize your Mobile SEO




                              Take a Look
                  http://www.themobileplaybook.com/




                         Mobile Search has Exploded

Aleyda Solis / @aleyda                                                3
Good Practices to Maximize your Mobile SEO




Google even Introduced a Smartphone GoogleBot

Aleyda Solis / @aleyda                                          4
Good Practices to Maximize your Mobile SEO




                        Check it
 http://googlewebmastercentral.blogspot.com/2011/12
     /introducing-smartphone-googlebot-mobile.html




Google even Introduced a Smartphone GoogleBot

Aleyda Solis / @aleyda                                          5
Good Practices to Maximize your Mobile SEO




         All the “Important” Sites are Going Mobile

Aleyda Solis / @aleyda                                          6

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  • 1. Good Practices to Maximize your Mobile SEO by Aleyda Solis, SEER Interactive, @aleyda Tweet with Mozinar attendees: #mozinar Technical problems or feedback: Please email team@seomoz.org Date: Author:
  • 2. Good Practices to Maximize your Mobile SEO Mobile Search has Exploded Aleyda Solis / @aleyda 2
  • 3. Good Practices to Maximize your Mobile SEO Take a Look http://www.themobileplaybook.com/ Mobile Search has Exploded Aleyda Solis / @aleyda 3
  • 4. Good Practices to Maximize your Mobile SEO Google even Introduced a Smartphone GoogleBot Aleyda Solis / @aleyda 4
  • 5. Good Practices to Maximize your Mobile SEO Check it http://googlewebmastercentral.blogspot.com/2011/12 /introducing-smartphone-googlebot-mobile.html Google even Introduced a Smartphone GoogleBot Aleyda Solis / @aleyda 5
  • 6. Good Practices to Maximize your Mobile SEO All the “Important” Sites are Going Mobile Aleyda Solis / @aleyda 6
  • 7. Good Practices to Maximize your Mobile SEO Mobile Optimization is a Need Aleyda Solis / @aleyda 7
  • 8. Good Practices to Maximize your Mobile SEO Users say it http://www.themobileplaybook.com/ Mobile Optimization is a Need Aleyda Solis / @aleyda 8
  • 9. Good Practices to Maximize your Mobile SEO Google Launched Guidelines to Optimize for Mobile Aleyda Solis / @aleyda 9
  • 10. Good Practices to Maximize your Mobile SEO Read Them https://developers.google.com/webmasters/smartphon e-sites/ Google Launched Guidelines to Optimize for Mobile Aleyda Solis / @aleyda 10
  • 11. Good Practices to Maximize your Mobile SEO But You’re Not Sure How to Do it Aleyda Solis / @aleyda 11
  • 12. Good Practices to Maximize your Mobile SEO It’s Like a HUGE Wave Aleyda Solis / @aleyda 12
  • 13. Good Practices to Maximize your Mobile SEO That Everybody is Trying to Ride Aleyda Solis / @aleyda 13
  • 14. Good Practices to Maximize your Mobile SEO …but not Many Know How to Do it Well Aleyda Solis / @aleyda 14
  • 15. Good Practices to Maximize your Mobile SEO Don’t Worry Though Aleyda Solis / @aleyda 15
  • 16. Good Practices to Maximize your Mobile SEO I will Teach You How to Surf Mobile Webs Aleyda Solis / @aleyda 16
  • 17. Good Practices to Maximize your Mobile SEO You need to Start with a Surf Mobile SEO Analysis Aleyda Solis / @aleyda 17
  • 18. Good Practices to Maximize your Mobile SEO 1. Learn from Your Current Mobile Users Aleyda Solis / @aleyda 18
  • 19. Good Practices to Maximize your Mobile SEO Use your Google Analytics Aleyda Solis / @aleyda 19
  • 20. Good Practices to Maximize your Mobile SEO Go to http://www.google.com/analytics/ Use your Google Analytics Aleyda Solis / @aleyda 20
  • 21. Good Practices to Maximize your Mobile SEO Choose the Mobile Advanced Segments Aleyda Solis / @aleyda 21
  • 22. Good Practices to Maximize your Mobile SEO Verify Your Mobile Traffic Volume & Trend Aleyda Solis / @aleyda 22
  • 23. Good Practices to Maximize your Mobile SEO Compare your (Volumes & Trends) of (Traffic & Conversions) from (Mobile, Mobile Organic, Desktop & Desktop Organic) Verify Your Mobile Traffic Volume & Trend Aleyda Solis / @aleyda 23
  • 24. Good Practices to Maximize your Mobile SEO Go to Audience > Mobile > Devices Aleyda Solis / @aleyda 24
  • 25. Good Practices to Maximize your Mobile SEO Verify Your Visitors Mobile Devices Aleyda Solis / @aleyda 25
  • 26. Good Practices to Maximize your Mobile SEO Compare your (Volume & Trends) of (Devices) from (Mobile Organic & General Mobile Users). Verify Your Visitors Mobile Devices Aleyda Solis / @aleyda 26
  • 27. Good Practices to Maximize your Mobile SEO Go to Traffic Sources > Search > Organic Aleyda Solis / @aleyda 27
  • 28. Good Practices to Maximize your Mobile SEO Verify Your Organic Mobile Keywords & Pages Aleyda Solis / @aleyda 28
  • 29. Good Practices to Maximize your Mobile SEO Compare your Organic (Keywords & Landing Pages) from (Mobile & Desktop). Verify Your Organic Mobile Keywords & Pages Aleyda Solis / @aleyda 29
  • 30. Good Practices to Maximize your Mobile SEO 2. Check Your Current Mobile Site Experience Aleyda Solis / @aleyda 30
  • 31. Good Practices to Maximize your Mobile SEO Go to a Mobile Emulator Aleyda Solis / @aleyda 31
  • 32. Good Practices to Maximize your Mobile SEO You can use http://www.opera.com/developer/tools/mobile/ or http://www.mobilephoneemulator.com Go to a Mobile Emulator Aleyda Solis / @aleyda 32
  • 33. Good Practices to Maximize your Mobile SEO Verify the Visibility & Usability of your Content Aleyda Solis / @aleyda 33
  • 34. Good Practices to Maximize your Mobile SEO Is all your content (Text, Menu, Images, Videos) correctly (Displayed & Working). Verify the Visibility & Usability of your Content Aleyda Solis / @aleyda 34
  • 35. Good Practices to Maximize your Mobile SEO 3. Verify your Mobile Search Behavior Aleyda Solis / @aleyda 35
  • 36. Good Practices to Maximize your Mobile SEO Use your Google Webmaster Tools Aleyda Solis / @aleyda 36
  • 37. Good Practices to Maximize your Mobile SEO Visit www.google.com/webmasters/tools/ Use your Google Webmaster Tools Aleyda Solis / @aleyda 37
  • 38. Good Practices to Maximize your Mobile SEO Go to Traffic > Search Queries > Mobile Aleyda Solis / @aleyda 38
  • 39. Good Practices to Maximize your Mobile SEO Verify Queries & Pages Mobile Search Visibility Aleyda Solis / @aleyda 39
  • 40. Good Practices to Maximize your Mobile SEO Compare your (Top Queries & Top Pages) from (Mobile & Web) search results. Verify Queries & Pages Mobile Search Visibility Aleyda Solis / @aleyda 40
  • 41. Good Practices to Maximize your Mobile SEO Go to Health > Crawl Errors > Mobile Aleyda Solis / @aleyda 41
  • 42. Good Practices to Maximize your Mobile SEO Identify Mobile Crawl Issues Aleyda Solis / @aleyda 42
  • 43. Good Practices to Maximize your Mobile SEO Go to Health > Fetch as Google > Mobile Aleyda Solis / @aleyda 43
  • 44. Good Practices to Maximize your Mobile SEO Verify how Googlebot Mobile Access to your Pages Aleyda Solis / @aleyda 44
  • 45. Good Practices to Maximize your Mobile SEO Install ScreamingFrog SEO Spider Tool Aleyda Solis / @aleyda 45
  • 46. Good Practices to Maximize your Mobile SEO Download it from http://www.screamingfrog.co.uk/seo-spider/ Install ScreamingFrog SEO Spider Tool Aleyda Solis / @aleyda 46
  • 47. Good Practices to Maximize your Mobile SEO Configure it to Crawl as Googlebot Mobile Aleyda Solis / @aleyda 47
  • 48. Good Practices to Maximize your Mobile SEO Check the different Google Crawlers http://support.google.com/webmasters/bin/answer.py? hl=en&answer=1061943 Configure it to Crawl as Googlebot Mobile Aleyda Solis / @aleyda 48
  • 49. Good Practices to Maximize your Mobile SEO Check how Googlebot Mobile Crawls your Site Aleyda Solis / @aleyda 49
  • 50. Good Practices to Maximize your Mobile SEO Install the User Agent Switcher Firefox Add-On Aleyda Solis / @aleyda 50
  • 51. Good Practices to Maximize your Mobile SEO Download it from https://addons.mozilla.org/en-US/firefox/addon/user- agent-switcher/ Install the User Agent Switcher Firefox Add-On Aleyda Solis / @aleyda 51
  • 52. Good Practices to Maximize your Mobile SEO Verify your Mobile & Desktop Search Results Aleyda Solis / @aleyda 52
  • 53. Good Practices to Maximize your Mobile SEO Compare your (Titles, Descriptions, URLs, Snippets, Competitors) from (Mobile, Tablet & Web) search results. Verify your Mobile & Desktop Search Results Aleyda Solis / @aleyda 53
  • 54. Good Practices to Maximize your Mobile SEO Install the SEOmoz SEO Toolbar Aleyda Solis / @aleyda 54
  • 55. Good Practices to Maximize your Mobile SEO Download it from http://www.seomoz.org/seo-toolbar Install the SEOmoz SEO Toolbar Aleyda Solis / @aleyda 55
  • 56. Good Practices to Maximize your Mobile SEO Identify the popularity of your Mobile Ranking Pages Aleyda Solis / @aleyda 56
  • 57. Good Practices to Maximize your Mobile SEO Compare your (Domain, Page Authority & External Links) With your Mobile Ranking Competitors Identify the popularity of your Mobile Ranking Pages Aleyda Solis / @aleyda 57
  • 58. Good Practices to Maximize your Mobile SEO Use Open Site Explorer Aleyda Solis / @aleyda 58
  • 59. Good Practices to Maximize your Mobile SEO Go to http://www.opensiteexplorer.org/ Use Open Site Explorer Aleyda Solis / @aleyda 59
  • 60. Good Practices to Maximize your Mobile SEO Verify your Popularity and Competitors Link Metrics Aleyda Solis / @aleyda 60
  • 61. Good Practices to Maximize your Mobile SEO If your Competitors already have a Mobile site version, Verify them here. Verify your Popularity and Competitors Link Metrics Aleyda Solis / @aleyda 61
  • 62. Good Practices to Maximize your Mobile SEO Not Much? These are just your current site results Aleyda Solis / @aleyda 62
  • 63. Good Practices to Maximize your Mobile SEO Now It’s time to see What’s out There! Aleyda Solis / @aleyda 63
  • 64. Good Practices to Maximize your Mobile SEO 4. Research your Mobile Industry Audience Aleyda Solis / @aleyda 64
  • 65. Good Practices to Maximize your Mobile SEO Use Google’s Keyword Tool Aleyda Solis / @aleyda 65
  • 66. Good Practices to Maximize your Mobile SEO Go to https://adwords.google.com/o/KeywordTool Use Google’s Keyword Tool Aleyda Solis / @aleyda 66
  • 67. Good Practices to Maximize your Mobile SEO Choose the Mobile Devices Filter Aleyda Solis / @aleyda 67
  • 68. Good Practices to Maximize your Mobile SEO Check Mobile Search Volume for Relevant Keywords Aleyda Solis / @aleyda 68
  • 69. Good Practices to Maximize your Mobile SEO Use the Keywords Identified in your Site Analysis to obtain more ideas Check Mobile Search Volume for Relevant Keywords Aleyda Solis / @aleyda 69
  • 70. Good Practices to Maximize your Mobile SEO Pretty cool right? Let’s go for more! Aleyda Solis / @aleyda 70
  • 71. Good Practices to Maximize your Mobile SEO Use Keyword Tools Like SEMRush & SearchMetrics Aleyda Solis / @aleyda 71
  • 72. Good Practices to Maximize your Mobile SEO Go to http://www.semrush.com/ or http://suite.searchmetrics.com/en/essentials Use Keyword Tools Like SEMRush & SearchMetrics Aleyda Solis / @aleyda 72
  • 73. Good Practices to Maximize your Mobile SEO Identify More Keyword Ideas from your Competitors Aleyda Solis / @aleyda 73
  • 74. Good Practices to Maximize your Mobile SEO Verify the specific Mobile Search Volume for these potential Keywords with the Google Keyword Tool Identify More Keyword Ideas from your Competitors Aleyda Solis / @aleyda 74
  • 75. Good Practices to Maximize your Mobile SEO Now you see all the Potential Mobile Waves? Aleyda Solis / @aleyda 75
  • 76. Good Practices to Maximize your Mobile SEO It’s time to Choose how to Ride Them Aleyda Solis / @aleyda 76
  • 77. Good Practices to Maximize your Mobile SEO 5. Select the Best Mobile Site Architecture Aleyda Solis / @aleyda 77
  • 78. Good Practices to Maximize your Mobile SEO All of them have Pros, Cons & SEO Best Practices Aleyda Solis / @aleyda 78
  • 79. Good Practices to Maximize your Mobile SEO Select the Most Suitable for You Aleyda Solis / @aleyda 79
  • 80. Good Practices to Maximize your Mobile SEO Validate with the previously identified information, your content needs & technical capacity. Select the Most Suitable for You Aleyda Solis / @aleyda 80
  • 81. Good Practices to Maximize your Mobile SEO Let’s Learn How to Make the Most Out of Them Aleyda Solis / @aleyda 81
  • 82. Good Practices to Maximize your Mobile SEO 6. General Mobile SEO Recommendations Aleyda Solis / @aleyda 82
  • 83. Good Practices to Maximize your Mobile SEO Go to PageSpeed Insights Aleyda Solis / @aleyda 83
  • 84. Good Practices to Maximize your Mobile SEO Visit https://developers.google.com/speed/pagespeed/insig hts Go to PageSpeed Insights Aleyda Solis / @aleyda 84
  • 85. Good Practices to Maximize your Mobile SEO Optimize your Mobile Web Site Speed Aleyda Solis / @aleyda 85
  • 86. Good Practices to Maximize your Mobile SEO Make sure that your Mobile Pages load fast. Take into consideration Mobile limited CPU capabilities and Mobile Networks round-trip times. Optimize your Mobile Web Site Speed Aleyda Solis / @aleyda 86
  • 87. Good Practices to Maximize your Mobile SEO Follow the Speed Recommendations for Mobile Aleyda Solis / @aleyda 87
  • 88. Good Practices to Maximize your Mobile SEO Visit https://developers.google.com/speed/docs/best- practices/mobile Follow the Speed Recommendations for Mobile Aleyda Solis / @aleyda 88
  • 89. Good Practices to Maximize your Mobile SEO Make the Mobile Content Relevant for its Audience Aleyda Solis / @aleyda 89
  • 90. Good Practices to Maximize your Mobile SEO Use your Mobile Search Keywords to Optimize and Prioritize your Mobile Content. Make the Mobile Content Relevant for its Audience Aleyda Solis / @aleyda 90
  • 91. Good Practices to Maximize your Mobile SEO Optimize the Structural Mobile Page Elements Aleyda Solis / @aleyda 91
  • 92. Good Practices to Maximize your Mobile SEO Titles, URLs, Meta Descriptions Should be Highly Relevant & Concise Optimize the Structural Mobile Page Elements Aleyda Solis / @aleyda 92
  • 93. Good Practices to Maximize your Mobile SEO Validate how they’re shown in Mobile Results Aleyda Solis / @aleyda 93
  • 94. Good Practices to Maximize your Mobile SEO Remember to Keep Short Titles & Meta Descriptions. Verify them with Mobile Emulators. Validate how they’re shown in Mobile Results Aleyda Solis / @aleyda 94
  • 95. Good Practices to Maximize your Mobile SEO Give the Content a Meaning with Structured Data Aleyda Solis / @aleyda 95
  • 96. Good Practices to Maximize your Mobile SEO Read http://support.google.com/webmasters/bin/answer.py? hl=en&answer=99170 and Use http://www.google.com/webmasters/tools/richsnippets Give the Content a Meaning with Structured Data Aleyda Solis / @aleyda 96
  • 97. Good Practices to Maximize your Mobile SEO If Local, create a Google+ for Business presence Aleyda Solis / @aleyda 97
  • 98. Good Practices to Maximize your Mobile SEO Visit http://www.google.com/+/business/ If Local, create a Google+ for Business presence Aleyda Solis / @aleyda 98
  • 99. Good Practices to Maximize your Mobile SEO Optimize your Mobile Interface with Consistency Aleyda Solis / @aleyda 99
  • 100. Good Practices to Maximize your Mobile SEO Beware of Flash & Non-Mobile Friendly Elements. Follow These Usability Guidelines: http://www.nngroup.com/articles/optimizing-a-screen- for-mobile-use/ Optimize your Mobile Interface with Consistency Aleyda Solis / @aleyda 100
  • 101. Good Practices to Maximize your Mobile SEO Easy Right? Now Let’s Learn about each Approach Aleyda Solis / @aleyda 101
  • 102. Good Practices to Maximize your Mobile SEO 7. Responsive Web Design SEO Guidelines Aleyda Solis / @aleyda 102
  • 103. Good Practices to Maximize your Mobile SEO Responsive Web Design Concept Aleyda Solis / @aleyda 103
  • 104. Good Practices to Maximize your Mobile SEO Is a Web Design approach that uses CSS3 Media Queries and a fluid grid to display a flexible design that automatically adapts to the device. Responsive Web Design Concept Aleyda Solis / @aleyda 104
  • 105. Good Practices to Maximize your Mobile SEO Responsive Web Design Concept Aleyda Solis / @aleyda 105
  • 106. Good Practices to Maximize your Mobile SEO Use http://mattkersley.com/responsive/ or http://responsive.victorcoulon.fr/ To Verify a Page Responsiveness Responsive Web Design Concept Aleyda Solis / @aleyda 106
  • 107. Good Practices to Maximize your Mobile SEO Google Recommends Responsive for Smartphones Aleyda Solis / @aleyda 107
  • 108. Good Practices to Maximize your Mobile SEO Read it http://googlewebmastercentral.blogspot.com.es/2012/ 06/recommendations-for-building-smartphone.html Google Recommends Responsive for Smartphones Aleyda Solis / @aleyda 108
  • 109. Good Practices to Maximize your Mobile SEO Google Provides Recommendations for Responsive Aleyda Solis / @aleyda 109
  • 110. Good Practices to Maximize your Mobile SEO Check them http://googlewebmastercentral.blogspot.com.es/2012/ 04/responsive-design-harnessing-power-of.html Google Provides Recommendations for Responsive Aleyda Solis / @aleyda 110
  • 111. Good Practices to Maximize your Mobile SEO Responsive Web Design has Pros & Cons Aleyda Solis / @aleyda 111
  • 112. Good Practices to Maximize your Mobile SEO If you have the technical capacity and your content, offering & keywords for Mobile and Desktop are very similar, this would be the best alternative for you. Responsive Web Design has Pros & Cons Aleyda Solis / @aleyda 112
  • 113. Good Practices to Maximize your Mobile SEO You can use Responsive Web Frameworks Aleyda Solis / @aleyda 113
  • 114. Good Practices to Maximize your Mobile SEO Go to http://twitter.github.com/bootstrap/ You can use Responsive Web Frameworks Aleyda Solis / @aleyda 114
  • 115. Good Practices to Maximize your Mobile SEO Or Responsive Web Templates for your CMS Aleyda Solis / @aleyda 115
  • 116. Good Practices to Maximize your Mobile SEO Go to http://wordpress.org/extend/themes/ or your CMS Themes Gallery Or Responsive Web Templates for your CMS Aleyda Solis / @aleyda 116
  • 117. Good Practices to Maximize your Mobile SEO SEO Tip: Allow the Crawling of your Site Assets Aleyda Solis / @aleyda 117
  • 118. Good Practices to Maximize your Mobile SEO Don’t Block CSS, Images, JS to Search Engines. SEO Tip: Allow the Crawling of your Site Assets Aleyda Solis / @aleyda 118
  • 119. Good Practices to Maximize your Mobile SEO SEO Tip: Effectively Use Javascript for Rendering Aleyda Solis / @aleyda 119
  • 120. Good Practices to Maximize your Mobile SEO Check Google’s Recommendation https://developers.google.com/webmasters/sma rtphone-sites/javascript SEO Tip: Effectively Use Javascript for Rendering Aleyda Solis / @aleyda 120
  • 121. Good Practices to Maximize your Mobile SEO SEO Tip: Verify More the Web Speed & Visualization Aleyda Solis / @aleyda 121
  • 122. Good Practices to Maximize your Mobile SEO Since you will use the same pages for Mobile & Desktop it’s a must to validate their loading times and visualization issues. SEO Tip: Verify More the Speed & Visualization Aleyda Solis / @aleyda 122
  • 123. Good Practices to Maximize your Mobile SEO vs Some Responsive Mobile Web Examples Aleyda Solis / @aleyda 123
  • 124. Good Practices to Maximize your Mobile SEO Other Responsive Sites are http://www.starbucks.com/, http://mashable.com/ and vs http://thenextweb.com/ Some Responsive Mobile Web Examples Aleyda Solis / @aleyda 124
  • 125. Good Practices to Maximize your Mobile SEO Not for you? Let’s see with Dynamic Serving Aleyda Solis / @aleyda 125
  • 126. Good Practices to Maximize your Mobile SEO 8. Dynamic Serving SEO Guidelines Aleyda Solis / @aleyda 126
  • 127. Good Practices to Maximize your Mobile SEO Dynamic Serving Concept Aleyda Solis / @aleyda 127
  • 128. Good Practices to Maximize your Mobile SEO Your Web server responds with a different HTML in the same URL depending on the user agent requesting the page: Mobile or Desktop Dynamic Serving Concept Aleyda Solis / @aleyda 128
  • 129. Good Practices to Maximize your Mobile SEO Dynamic Serving Concept Aleyda Solis / @aleyda 129
  • 130. Good Practices to Maximize your Mobile SEO It’s the same URL but the HTML shown to Mobile users & Bots it’s different than the one shown to Desktop users & Bots Dynamic Serving Concept Aleyda Solis / @aleyda 130
  • 131. Good Practices to Maximize your Mobile SEO Dynamic Serving Pros & Cons Aleyda Solis / @aleyda 131
  • 132. Good Practices to Maximize your Mobile SEO If you cannot go Responsive due to the need of a highly differentiated offering for Mobile users or Responsive technical restrictions, Dynamic Serving is the alternative. Dynamic Serving Pros & Cons Aleyda Solis / @aleyda 132
  • 133. Good Practices to Maximize your Mobile SEO SEO Tip: Use the Vary HTTP header “User Agent” Aleyda Solis / @aleyda 133
  • 134. Good Practices to Maximize your Mobile SEO Follow Google’s User-Agent Detection Recommendation https://developers.google.com/webmasters/smartphone- sites/redirects SEO Tip: Use the Vary HTTP header “User Agent” Aleyda Solis / @aleyda 134
  • 135. Good Practices to Maximize your Mobile SEO SEO Tip: Effectively Detect and Serve User Agents Aleyda Solis / @aleyda 135
  • 136. Good Practices to Maximize your Mobile SEO Serve the same HTML to Users & Bots. https://developers.google.com/webmasters/smartphone- sites/detecting-user-agents SEO Tip: Effectively Detect and Serve User Agents Aleyda Solis / @aleyda 136
  • 137. Good Practices to Maximize your Mobile SEO vs Dynamic Serving Mobile Site Examples Aleyda Solis / @aleyda 137
  • 138. Good Practices to Maximize your Mobile SEO Other Dynamic Serving Sites are vs http://www.zillow.com/, https://www.tumblr.com/ and http://edition.cnn.com/ Dynamic Serving Mobile Site Examples Aleyda Solis / @aleyda 138
  • 139. Good Practices to Maximize your Mobile SEO Still can’t see it? Check the Parallel Mobile Option Aleyda Solis / @aleyda 139
  • 140. Good Practices to Maximize your Mobile SEO 9. Parallel Mobile Site SEO Guidelines Aleyda Solis / @aleyda 140
  • 141. Good Practices to Maximize your Mobile SEO Parallel Mobile Site Concept Aleyda Solis / @aleyda 141
  • 142. Good Practices to Maximize your Mobile SEO You create a specific mobile site structure with its own URLs, under an “m” subdomain, targeting mobile users, redirecting users to their correct site version if necessary. Parallel Mobile Site Concept Aleyda Solis / @aleyda 142
  • 143. Good Practices to Maximize your Mobile SEO Parallel Mobile Site Concept Aleyda Solis / @aleyda 143
  • 144. Good Practices to Maximize your Mobile SEO Show each Page Content through Two Different URLs, one for Mobile and another for Desktop. Parallel Mobile Site Concept Aleyda Solis / @aleyda 144
  • 145. Good Practices to Maximize your Mobile SEO Parallel Mobile Site Concept Aleyda Solis / @aleyda 145
  • 146. Good Practices to Maximize your Mobile SEO If the Mobile URLs end-up ranking in the Desktop Results and viceversa, users & bots should be 301- redirected to their correct page version Parallel Mobile Site Concept Aleyda Solis / @aleyda 146
  • 147. Good Practices to Maximize your Mobile SEO Parallel Mobile Site Pros & Cons Aleyda Solis / @aleyda 147
  • 148. Good Practices to Maximize your Mobile SEO If you cannot Implement a Dynamic Serving Mobile Version due technical restrictions, then your alternative is a Parallel Mobile Site. Parallel Mobile Site Pros & Cons Aleyda Solis / @aleyda 148
  • 149. Good Practices to Maximize your Mobile SEO SEO Tip: Use Consistent URLs in an “m” Subdomain Aleyda Solis / @aleyda 149
  • 150. Good Practices to Maximize your Mobile SEO Keep the Mobile URL structure as clean and relevant as possible, without adding any unnecessary directories. SEO Tip: Use Consistent URLs in an “m” Subdomain Aleyda Solis / @aleyda 150
  • 151. Good Practices to Maximize your Mobile SEO Unlike this URL SEO Tip: Use Consistent URLs in an “m” Subdomain Aleyda Solis / @aleyda 151
  • 152. Good Practices to Maximize your Mobile SEO SEO Tip: Redirect Users to the correct URL versions Aleyda Solis / @aleyda 152
  • 153. Good Practices to Maximize your Mobile SEO Detect & Redirect User Agent as specified in https://developers.google.com/webmasters/smartphon e-sites/redirects SEO Tip: Redirect Users to the correct URL versions Aleyda Solis / @aleyda 153
  • 154. Good Practices to Maximize your Mobile SEO SEO Tip: Add the alternate & canonical Annotations Aleyda Solis / @aleyda 154
  • 155. Good Practices to Maximize your Mobile SEO Refer each mobile URL to its desktop alternative and viceversa with the rel alternate & canonical annotations https://developers.google.com/webmasters/smartphon e-sites/details SEO Tip: Add the alternate & canonical annotations Aleyda Solis / @aleyda 155
  • 156. Good Practices to Maximize your Mobile SEO SEO Tip: Add rel=“alternate” in Desktop Sitemaps Aleyda Solis / @aleyda 156
  • 157. Good Practices to Maximize your Mobile SEO Check Sitemaps Recommendations for Smartphones https://developers.google.com/webmasters/smartphon e-sites/details SEO Tip: Add rel=“alternate” in Desktop Sitemaps Aleyda Solis / @aleyda 157
  • 158. Good Practices to Maximize your Mobile SEO SEO Tip: Always link between your URL versions Aleyda Solis / @aleyda 158
  • 159. Good Practices to Maximize your Mobile SEO SEO Tip: Set Analytics to show your full hostname Aleyda Solis / @aleyda 159
  • 160. Good Practices to Maximize your Mobile SEO To specifically see your mobile subdomain activity http://cutroni.com/blog/2007/11/19/tracking-sub- domains-with-google-analytics/ SEO Tip: Set Analytics to show your full hostname Aleyda Solis / @aleyda 160
  • 161. Good Practices to Maximize your Mobile SEO vs Parallel Mobile Site Examples Aleyda Solis / @aleyda 161
  • 162. Good Practices to Maximize your Mobile SEO Other Parallel Mobile Sites are vs http://www.ebay.com/, http://www.huffingtonpost.com/ and http://www.flickr.com/ Parallel Mobile Site Examples Aleyda Solis / @aleyda 162
  • 163. Good Practices to Maximize your Mobile SEO Can you feel the Waves now? How can you evolve? Aleyda Solis / @aleyda 163
  • 164. Good Practices to Maximize your Mobile SEO 10. Measure and Evolve your Mobile Presence Aleyda Solis / @aleyda 164
  • 165. Good Practices to Maximize your Mobile SEO Beware of Safari Search Referrer issues with iOS 6 Aleyda Solis / @aleyda 165
  • 166. Good Practices to Maximize your Mobile SEO The referrer isn’t passed as iOS 6 Safari Search moved to SSL and search traffic is counted as Direct. A workaround is http://www.blindfiveyearold.com/reclaiming-lost-ios- search-traffic Beware of Safari Search Referrer issues with iOS 6 Aleyda Solis / @aleyda 166
  • 167. Good Practices to Maximize your Mobile SEO Verify if the Mobile Organic (visibility, traffic & conversions) have been as expected with your optimized (Pages & Keywords). Track your Mobile Site Organic Traffic & Conversions Aleyda Solis / @aleyda 167
  • 168. Good Practices to Maximize your Mobile SEO Is the Mobile Organic Search ROI positive? Optimize or Expand the Mobile SEO Process accordingly. Continously Improve the Mobile SEO Process Aleyda Solis / @aleyda 168
  • 169. Good Practices to Maximize your Mobile SEO Is the time to go for a Mobile App? Aleyda Solis / @aleyda 169
  • 170. Good Practices to Maximize your Mobile SEO You need to analyze … Is the time to go for a Mobile App? Aleyda Solis / @aleyda 170
  • 171. Good Practices to Maximize your Mobile SEO Are a high volume of your traffic & conversions coming from a specific mobile platform? Is the time to go for a Mobile App? Aleyda Solis / @aleyda 171
  • 172. Good Practices to Maximize your Mobile SEO Do you need to provide higher user experience and functionalities that need more mobile integration? Is the time to go for a Mobile App? Aleyda Solis / @aleyda 172
  • 173. Good Practices to Maximize your Mobile SEO Are the Mobile app development costs going to be covered by the expected conversions growth? Is the time to go for a Mobile App? Aleyda Solis / @aleyda 173
  • 174. Good Practices to Maximize your Mobile SEO If so, then It’s time to evolve again. Is the time to go for a Mobile App? Aleyda Solis / @aleyda 174
  • 175. Good Practices to Maximize your Mobile SEO Now You’re Ready for Bigger Mobile Waves. Go! Aleyda Solis / @aleyda 175
  • 176. Thanks! It’s Mobile SEO Q&A Time @aleyda www.seerinteractive.com aleydas@seerinteractive.com http://seomoz.org/webinars
  • 177. Good Practices to Maximize your Mobile SEO Flickr Photos under Creative Commons http://www.flickr.com/photos/23024164@N06/4146025578/ http://www.flickr.com/photos/jeffrowley/6675142613/ http://www.flickr.com/photos/jeffrowley/7359536102/ http://www.flickr.com/photos/mikebaird/2058765024/ http://www.flickr.com/photos/jeffrowley/6675138821/ http://www.flickr.com/photos/denisdore/5843321172/ http://www.flickr.com/photos/k38shawn/3039691067/ http://www.flickr.com/photos/miguelnavaza/5896656148/ http://www.flickr.com/photos/sometimes_sam/5139378515/ http://www.flickr.com/photos/dansays/9944519/ http://www.flickr.com/photos/idlphoto/8000769447/ http://www.flickr.com/photos/petercraig/2088084658/ http://www.flickr.com/photos/miguelnavaza/2508671290/ http://www.flickr.com/photos/glennharper/1109457889/ http://www.flickr.com/photos/miguelnavaza/2781461967/ http://www.flickr.com/photos/gregoryjordan/4279196294/ http://www.flickr.com/photos/sleepflower18/2626245934/ http://www.flickr.com/photos/madlyinlovewithlife/6036480258/ http://www.flickr.com/photos/localsurfer/43336189/ http://www.flickr.com/photos/anthony_goto/4073980049/ http://www.flickr.com/photos/laurent_guerin/2304612153/ Aleyda Solis / @aleyda 177