Good Practices to Maximize Your Mobile SEO

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Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.

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Good Practices to Maximize Your Mobile SEO

  1. Good Practices to Maximize your Mobile SEO by Aleyda Solis, SEER Interactive, @aleyda Tweet with Mozinar attendees: #mozinar Technical problems or feedback: Please email team@seomoz.org Date: Author:
  2. Good Practices to Maximize your Mobile SEO Mobile Search has ExplodedAleyda Solis / @aleyda 2
  3. Good Practices to Maximize your Mobile SEO Take a Look http://www.themobileplaybook.com/ Mobile Search has ExplodedAleyda Solis / @aleyda 3
  4. Good Practices to Maximize your Mobile SEOGoogle even Introduced a Smartphone GoogleBotAleyda Solis / @aleyda 4
  5. Good Practices to Maximize your Mobile SEO Check it http://googlewebmastercentral.blogspot.com/2011/12 /introducing-smartphone-googlebot-mobile.htmlGoogle even Introduced a Smartphone GoogleBotAleyda Solis / @aleyda 5
  6. Good Practices to Maximize your Mobile SEO All the “Important” Sites are Going MobileAleyda Solis / @aleyda 6
  7. Good Practices to Maximize your Mobile SEO Mobile Optimization is a NeedAleyda Solis / @aleyda 7
  8. Good Practices to Maximize your Mobile SEO Users say it http://www.themobileplaybook.com/ Mobile Optimization is a NeedAleyda Solis / @aleyda 8
  9. Good Practices to Maximize your Mobile SEOGoogle Launched Guidelines to Optimize for MobileAleyda Solis / @aleyda 9
  10. Good Practices to Maximize your Mobile SEO Read Them https://developers.google.com/webmasters/smartphon e-sites/Google Launched Guidelines to Optimize for MobileAleyda Solis / @aleyda 10
  11. Good Practices to Maximize your Mobile SEO But You’re Not Sure How to Do itAleyda Solis / @aleyda 11
  12. Good Practices to Maximize your Mobile SEO It’s Like a HUGE WaveAleyda Solis / @aleyda 12
  13. Good Practices to Maximize your Mobile SEO That Everybody is Trying to RideAleyda Solis / @aleyda 13
  14. Good Practices to Maximize your Mobile SEO …but not Many Know How to Do it WellAleyda Solis / @aleyda 14
  15. Good Practices to Maximize your Mobile SEO Don’t Worry ThoughAleyda Solis / @aleyda 15
  16. Good Practices to Maximize your Mobile SEO I will Teach You How to Surf Mobile WebsAleyda Solis / @aleyda 16
  17. Good Practices to Maximize your Mobile SEO You need to Start with a Surf Mobile SEO AnalysisAleyda Solis / @aleyda 17
  18. Good Practices to Maximize your Mobile SEO 1. Learn from Your Current Mobile UsersAleyda Solis / @aleyda 18
  19. Good Practices to Maximize your Mobile SEO Use your Google AnalyticsAleyda Solis / @aleyda 19
  20. Good Practices to Maximize your Mobile SEO Go to http://www.google.com/analytics/ Use your Google AnalyticsAleyda Solis / @aleyda 20
  21. Good Practices to Maximize your Mobile SEO Choose the Mobile Advanced SegmentsAleyda Solis / @aleyda 21
  22. Good Practices to Maximize your Mobile SEO Verify Your Mobile Traffic Volume & TrendAleyda Solis / @aleyda 22
  23. Good Practices to Maximize your Mobile SEO Compare your (Volumes & Trends) of (Traffic & Conversions) from (Mobile, Mobile Organic, Desktop & Desktop Organic) Verify Your Mobile Traffic Volume & TrendAleyda Solis / @aleyda 23
  24. Good Practices to Maximize your Mobile SEO Go to Audience > Mobile > DevicesAleyda Solis / @aleyda 24
  25. Good Practices to Maximize your Mobile SEO Verify Your Visitors Mobile DevicesAleyda Solis / @aleyda 25
  26. Good Practices to Maximize your Mobile SEO Compare your (Volume & Trends) of (Devices) from (Mobile Organic & General Mobile Users). Verify Your Visitors Mobile DevicesAleyda Solis / @aleyda 26
  27. Good Practices to Maximize your Mobile SEO Go to Traffic Sources > Search > OrganicAleyda Solis / @aleyda 27
  28. Good Practices to Maximize your Mobile SEO Verify Your Organic Mobile Keywords & PagesAleyda Solis / @aleyda 28
  29. Good Practices to Maximize your Mobile SEO Compare your Organic (Keywords & Landing Pages) from (Mobile & Desktop). Verify Your Organic Mobile Keywords & PagesAleyda Solis / @aleyda 29
  30. Good Practices to Maximize your Mobile SEO 2. Check Your Current Mobile Site ExperienceAleyda Solis / @aleyda 30
  31. Good Practices to Maximize your Mobile SEO Go to a Mobile EmulatorAleyda Solis / @aleyda 31
  32. Good Practices to Maximize your Mobile SEO You can use http://www.opera.com/developer/tools/mobile/ or http://www.mobilephoneemulator.com Go to a Mobile EmulatorAleyda Solis / @aleyda 32
  33. Good Practices to Maximize your Mobile SEO Verify the Visibility & Usability of your ContentAleyda Solis / @aleyda 33
  34. Good Practices to Maximize your Mobile SEO Is all your content (Text, Menu, Images, Videos) correctly (Displayed & Working). Verify the Visibility & Usability of your ContentAleyda Solis / @aleyda 34
  35. Good Practices to Maximize your Mobile SEO 3. Verify your Mobile Search BehaviorAleyda Solis / @aleyda 35
  36. Good Practices to Maximize your Mobile SEO Use your Google Webmaster ToolsAleyda Solis / @aleyda 36
  37. Good Practices to Maximize your Mobile SEO Visit www.google.com/webmasters/tools/ Use your Google Webmaster ToolsAleyda Solis / @aleyda 37
  38. Good Practices to Maximize your Mobile SEO Go to Traffic > Search Queries > MobileAleyda Solis / @aleyda 38
  39. Good Practices to Maximize your Mobile SEO Verify Queries & Pages Mobile Search VisibilityAleyda Solis / @aleyda 39
  40. Good Practices to Maximize your Mobile SEO Compare your (Top Queries & Top Pages) from (Mobile & Web) search results. Verify Queries & Pages Mobile Search VisibilityAleyda Solis / @aleyda 40
  41. Good Practices to Maximize your Mobile SEO Go to Health > Crawl Errors > MobileAleyda Solis / @aleyda 41
  42. Good Practices to Maximize your Mobile SEO Identify Mobile Crawl IssuesAleyda Solis / @aleyda 42
  43. Good Practices to Maximize your Mobile SEO Go to Health > Fetch as Google > MobileAleyda Solis / @aleyda 43
  44. Good Practices to Maximize your Mobile SEOVerify how Googlebot Mobile Access to your PagesAleyda Solis / @aleyda 44
  45. Good Practices to Maximize your Mobile SEO Install ScreamingFrog SEO Spider ToolAleyda Solis / @aleyda 45
  46. Good Practices to Maximize your Mobile SEO Download it from http://www.screamingfrog.co.uk/seo-spider/ Install ScreamingFrog SEO Spider ToolAleyda Solis / @aleyda 46
  47. Good Practices to Maximize your Mobile SEO Configure it to Crawl as Googlebot MobileAleyda Solis / @aleyda 47
  48. Good Practices to Maximize your Mobile SEO Check the different Google Crawlers http://support.google.com/webmasters/bin/answer.py? hl=en&answer=1061943 Configure it to Crawl as Googlebot MobileAleyda Solis / @aleyda 48
  49. Good Practices to Maximize your Mobile SEO Check how Googlebot Mobile Crawls your SiteAleyda Solis / @aleyda 49
  50. Good Practices to Maximize your Mobile SEO Install the User Agent Switcher Firefox Add-OnAleyda Solis / @aleyda 50
  51. Good Practices to Maximize your Mobile SEO Download it from https://addons.mozilla.org/en-US/firefox/addon/user- agent-switcher/ Install the User Agent Switcher Firefox Add-OnAleyda Solis / @aleyda 51
  52. Good Practices to Maximize your Mobile SEO Verify your Mobile & Desktop Search ResultsAleyda Solis / @aleyda 52
  53. Good Practices to Maximize your Mobile SEO Compare your (Titles, Descriptions, URLs, Snippets, Competitors) from (Mobile, Tablet & Web) search results. Verify your Mobile & Desktop Search ResultsAleyda Solis / @aleyda 53
  54. Good Practices to Maximize your Mobile SEO Install the SEOmoz SEO ToolbarAleyda Solis / @aleyda 54
  55. Good Practices to Maximize your Mobile SEO Download it from http://www.seomoz.org/seo-toolbar Install the SEOmoz SEO ToolbarAleyda Solis / @aleyda 55
  56. Good Practices to Maximize your Mobile SEOIdentify the popularity of your Mobile Ranking Pages Aleyda Solis / @aleyda 56
  57. Good Practices to Maximize your Mobile SEO Compare your (Domain, Page Authority & External Links) With your Mobile Ranking CompetitorsIdentify the popularity of your Mobile Ranking Pages Aleyda Solis / @aleyda 57
  58. Good Practices to Maximize your Mobile SEO Use Open Site ExplorerAleyda Solis / @aleyda 58
  59. Good Practices to Maximize your Mobile SEO Go to http://www.opensiteexplorer.org/ Use Open Site ExplorerAleyda Solis / @aleyda 59
  60. Good Practices to Maximize your Mobile SEOVerify your Popularity and Competitors Link MetricsAleyda Solis / @aleyda 60
  61. Good Practices to Maximize your Mobile SEO If your Competitors already have a Mobile site version, Verify them here.Verify your Popularity and Competitors Link MetricsAleyda Solis / @aleyda 61
  62. Good Practices to Maximize your Mobile SEONot Much? These are just your current site resultsAleyda Solis / @aleyda 62
  63. Good Practices to Maximize your Mobile SEO Now It’s time to see What’s out There!Aleyda Solis / @aleyda 63
  64. Good Practices to Maximize your Mobile SEO 4. Research your Mobile Industry AudienceAleyda Solis / @aleyda 64
  65. Good Practices to Maximize your Mobile SEO Use Google’s Keyword ToolAleyda Solis / @aleyda 65
  66. Good Practices to Maximize your Mobile SEO Go to https://adwords.google.com/o/KeywordTool Use Google’s Keyword ToolAleyda Solis / @aleyda 66
  67. Good Practices to Maximize your Mobile SEO Choose the Mobile Devices FilterAleyda Solis / @aleyda 67
  68. Good Practices to Maximize your Mobile SEOCheck Mobile Search Volume for Relevant KeywordsAleyda Solis / @aleyda 68
  69. Good Practices to Maximize your Mobile SEO Use the Keywords Identified in your Site Analysis to obtain more ideasCheck Mobile Search Volume for Relevant KeywordsAleyda Solis / @aleyda 69
  70. Good Practices to Maximize your Mobile SEO Pretty cool right? Let’s go for more!Aleyda Solis / @aleyda 70
  71. Good Practices to Maximize your Mobile SEOUse Keyword Tools Like SEMRush & SearchMetricsAleyda Solis / @aleyda 71
  72. Good Practices to Maximize your Mobile SEO Go to http://www.semrush.com/ or http://suite.searchmetrics.com/en/essentialsUse Keyword Tools Like SEMRush & SearchMetricsAleyda Solis / @aleyda 72
  73. Good Practices to Maximize your Mobile SEOIdentify More Keyword Ideas from your CompetitorsAleyda Solis / @aleyda 73
  74. Good Practices to Maximize your Mobile SEO Verify the specific Mobile Search Volume for these potential Keywords with the Google Keyword ToolIdentify More Keyword Ideas from your CompetitorsAleyda Solis / @aleyda 74
  75. Good Practices to Maximize your Mobile SEO Now you see all the Potential Mobile Waves?Aleyda Solis / @aleyda 75
  76. Good Practices to Maximize your Mobile SEO It’s time to Choose how to Ride ThemAleyda Solis / @aleyda 76
  77. Good Practices to Maximize your Mobile SEO 5. Select the Best Mobile Site ArchitectureAleyda Solis / @aleyda 77
  78. Good Practices to Maximize your Mobile SEOAll of them have Pros, Cons & SEO Best PracticesAleyda Solis / @aleyda 78
  79. Good Practices to Maximize your Mobile SEO Select the Most Suitable for YouAleyda Solis / @aleyda 79
  80. Good Practices to Maximize your Mobile SEO Validate with the previously identified information, your content needs & technical capacity. Select the Most Suitable for YouAleyda Solis / @aleyda 80
  81. Good Practices to Maximize your Mobile SEO Let’s Learn How to Make the Most Out of ThemAleyda Solis / @aleyda 81
  82. Good Practices to Maximize your Mobile SEO 6. General Mobile SEO RecommendationsAleyda Solis / @aleyda 82
  83. Good Practices to Maximize your Mobile SEO Go to PageSpeed InsightsAleyda Solis / @aleyda 83
  84. Good Practices to Maximize your Mobile SEO Visit https://developers.google.com/speed/pagespeed/insig hts Go to PageSpeed InsightsAleyda Solis / @aleyda 84
  85. Good Practices to Maximize your Mobile SEO Optimize your Mobile Web Site SpeedAleyda Solis / @aleyda 85
  86. Good Practices to Maximize your Mobile SEO Make sure that your Mobile Pages load fast. Take into consideration Mobile limited CPU capabilities and Mobile Networks round-trip times. Optimize your Mobile Web Site SpeedAleyda Solis / @aleyda 86
  87. Good Practices to Maximize your Mobile SEO Follow the Speed Recommendations for MobileAleyda Solis / @aleyda 87
  88. Good Practices to Maximize your Mobile SEO Visit https://developers.google.com/speed/docs/best- practices/mobile Follow the Speed Recommendations for MobileAleyda Solis / @aleyda 88
  89. Good Practices to Maximize your Mobile SEOMake the Mobile Content Relevant for its AudienceAleyda Solis / @aleyda 89
  90. Good Practices to Maximize your Mobile SEO Use your Mobile Search Keywords to Optimize and Prioritize your Mobile Content.Make the Mobile Content Relevant for its AudienceAleyda Solis / @aleyda 90
  91. Good Practices to Maximize your Mobile SEO Optimize the Structural Mobile Page ElementsAleyda Solis / @aleyda 91
  92. Good Practices to Maximize your Mobile SEO Titles, URLs, Meta Descriptions Should be Highly Relevant & Concise Optimize the Structural Mobile Page ElementsAleyda Solis / @aleyda 92
  93. Good Practices to Maximize your Mobile SEO Validate how they’re shown in Mobile ResultsAleyda Solis / @aleyda 93
  94. Good Practices to Maximize your Mobile SEO Remember to Keep Short Titles & Meta Descriptions. Verify them with Mobile Emulators. Validate how they’re shown in Mobile ResultsAleyda Solis / @aleyda 94
  95. Good Practices to Maximize your Mobile SEO Give the Content a Meaning with Structured DataAleyda Solis / @aleyda 95
  96. Good Practices to Maximize your Mobile SEO Read http://support.google.com/webmasters/bin/answer.py? hl=en&answer=99170 and Use http://www.google.com/webmasters/tools/richsnippets Give the Content a Meaning with Structured DataAleyda Solis / @aleyda 96
  97. Good Practices to Maximize your Mobile SEO If Local, create a Google+ for Business presenceAleyda Solis / @aleyda 97
  98. Good Practices to Maximize your Mobile SEO Visit http://www.google.com/+/business/ If Local, create a Google+ for Business presenceAleyda Solis / @aleyda 98
  99. Good Practices to Maximize your Mobile SEO Optimize your Mobile Interface with ConsistencyAleyda Solis / @aleyda 99
  100. Good Practices to Maximize your Mobile SEO Beware of Flash & Non-Mobile Friendly Elements. Follow These Usability Guidelines: http://www.nngroup.com/articles/optimizing-a-screen- for-mobile-use/ Optimize your Mobile Interface with ConsistencyAleyda Solis / @aleyda 100
  101. Good Practices to Maximize your Mobile SEOEasy Right? Now Let’s Learn about each ApproachAleyda Solis / @aleyda 101
  102. Good Practices to Maximize your Mobile SEO 7. Responsive Web Design SEO GuidelinesAleyda Solis / @aleyda 102
  103. Good Practices to Maximize your Mobile SEO Responsive Web Design ConceptAleyda Solis / @aleyda 103
  104. Good Practices to Maximize your Mobile SEO Is a Web Design approach that uses CSS3 Media Queries and a fluid grid to display a flexible design that automatically adapts to the device. Responsive Web Design ConceptAleyda Solis / @aleyda 104
  105. Good Practices to Maximize your Mobile SEO Responsive Web Design ConceptAleyda Solis / @aleyda 105
  106. Good Practices to Maximize your Mobile SEO Use http://mattkersley.com/responsive/ or http://responsive.victorcoulon.fr/ To Verify a Page Responsiveness Responsive Web Design ConceptAleyda Solis / @aleyda 106
  107. Good Practices to Maximize your Mobile SEOGoogle Recommends Responsive for SmartphonesAleyda Solis / @aleyda 107
  108. Good Practices to Maximize your Mobile SEO Read it http://googlewebmastercentral.blogspot.com.es/2012/ 06/recommendations-for-building-smartphone.htmlGoogle Recommends Responsive for SmartphonesAleyda Solis / @aleyda 108
  109. Good Practices to Maximize your Mobile SEOGoogle Provides Recommendations for ResponsiveAleyda Solis / @aleyda 109
  110. Good Practices to Maximize your Mobile SEO Check them http://googlewebmastercentral.blogspot.com.es/2012/ 04/responsive-design-harnessing-power-of.htmlGoogle Provides Recommendations for ResponsiveAleyda Solis / @aleyda 110
  111. Good Practices to Maximize your Mobile SEO Responsive Web Design has Pros & ConsAleyda Solis / @aleyda 111
  112. Good Practices to Maximize your Mobile SEO If you have the technical capacity and your content, offering & keywords for Mobile and Desktop are very similar, this would be the best alternative for you. Responsive Web Design has Pros & ConsAleyda Solis / @aleyda 112
  113. Good Practices to Maximize your Mobile SEO You can use Responsive Web FrameworksAleyda Solis / @aleyda 113
  114. Good Practices to Maximize your Mobile SEO Go to http://twitter.github.com/bootstrap/ You can use Responsive Web FrameworksAleyda Solis / @aleyda 114
  115. Good Practices to Maximize your Mobile SEO Or Responsive Web Templates for your CMSAleyda Solis / @aleyda 115
  116. Good Practices to Maximize your Mobile SEO Go to http://wordpress.org/extend/themes/ or your CMS Themes Gallery Or Responsive Web Templates for your CMSAleyda Solis / @aleyda 116
  117. Good Practices to Maximize your Mobile SEO SEO Tip: Allow the Crawling of your Site AssetsAleyda Solis / @aleyda 117
  118. Good Practices to Maximize your Mobile SEO Don’t Block CSS, Images, JS to Search Engines. SEO Tip: Allow the Crawling of your Site AssetsAleyda Solis / @aleyda 118
  119. Good Practices to Maximize your Mobile SEO SEO Tip: Effectively Use Javascript for RenderingAleyda Solis / @aleyda 119
  120. Good Practices to Maximize your Mobile SEO Check Google’s Recommendation https://developers.google.com/webmasters/sma rtphone-sites/javascript SEO Tip: Effectively Use Javascript for RenderingAleyda Solis / @aleyda 120
  121. Good Practices to Maximize your Mobile SEOSEO Tip: Verify More the Web Speed & VisualizationAleyda Solis / @aleyda 121
  122. Good Practices to Maximize your Mobile SEO Since you will use the same pages for Mobile & Desktop it’s a must to validate their loading times and visualization issues. SEO Tip: Verify More the Speed & VisualizationAleyda Solis / @aleyda 122
  123. Good Practices to Maximize your Mobile SEO vs Some Responsive Mobile Web ExamplesAleyda Solis / @aleyda 123
  124. Good Practices to Maximize your Mobile SEO Other Responsive Sites are http://www.starbucks.com/, http://mashable.com/ and vs http://thenextweb.com/ Some Responsive Mobile Web ExamplesAleyda Solis / @aleyda 124
  125. Good Practices to Maximize your Mobile SEO Not for you? Let’s see with Dynamic ServingAleyda Solis / @aleyda 125
  126. Good Practices to Maximize your Mobile SEO 8. Dynamic Serving SEO GuidelinesAleyda Solis / @aleyda 126
  127. Good Practices to Maximize your Mobile SEO Dynamic Serving ConceptAleyda Solis / @aleyda 127
  128. Good Practices to Maximize your Mobile SEO Your Web server responds with a different HTML in the same URL depending on the user agent requesting the page: Mobile or Desktop Dynamic Serving ConceptAleyda Solis / @aleyda 128
  129. Good Practices to Maximize your Mobile SEO Dynamic Serving ConceptAleyda Solis / @aleyda 129
  130. Good Practices to Maximize your Mobile SEO It’s the same URL but the HTML shown to Mobile users & Bots it’s different than the one shown to Desktop users & Bots Dynamic Serving ConceptAleyda Solis / @aleyda 130
  131. Good Practices to Maximize your Mobile SEO Dynamic Serving Pros & ConsAleyda Solis / @aleyda 131
  132. Good Practices to Maximize your Mobile SEO If you cannot go Responsive due to the need of a highly differentiated offering for Mobile users or Responsive technical restrictions, Dynamic Serving is the alternative. Dynamic Serving Pros & ConsAleyda Solis / @aleyda 132
  133. Good Practices to Maximize your Mobile SEO SEO Tip: Use the Vary HTTP header “User Agent”Aleyda Solis / @aleyda 133
  134. Good Practices to Maximize your Mobile SEO Follow Google’s User-Agent Detection Recommendationhttps://developers.google.com/webmasters/smartphone- sites/redirects SEO Tip: Use the Vary HTTP header “User Agent”Aleyda Solis / @aleyda 134
  135. Good Practices to Maximize your Mobile SEOSEO Tip: Effectively Detect and Serve User AgentsAleyda Solis / @aleyda 135
  136. Good Practices to Maximize your Mobile SEO Serve the same HTML to Users & Bots.https://developers.google.com/webmasters/smartphone- sites/detecting-user-agentsSEO Tip: Effectively Detect and Serve User AgentsAleyda Solis / @aleyda 136
  137. Good Practices to Maximize your Mobile SEO vs Dynamic Serving Mobile Site ExamplesAleyda Solis / @aleyda 137
  138. Good Practices to Maximize your Mobile SEO Other Dynamic Serving Sites are vs http://www.zillow.com/, https://www.tumblr.com/ and http://edition.cnn.com/ Dynamic Serving Mobile Site ExamplesAleyda Solis / @aleyda 138
  139. Good Practices to Maximize your Mobile SEOStill can’t see it? Check the Parallel Mobile OptionAleyda Solis / @aleyda 139
  140. Good Practices to Maximize your Mobile SEO 9. Parallel Mobile Site SEO GuidelinesAleyda Solis / @aleyda 140
  141. Good Practices to Maximize your Mobile SEO Parallel Mobile Site ConceptAleyda Solis / @aleyda 141
  142. Good Practices to Maximize your Mobile SEO You create a specific mobile site structure with its own URLs, under an “m” subdomain, targeting mobile users, redirecting users to their correct site version if necessary. Parallel Mobile Site ConceptAleyda Solis / @aleyda 142
  143. Good Practices to Maximize your Mobile SEO Parallel Mobile Site ConceptAleyda Solis / @aleyda 143
  144. Good Practices to Maximize your Mobile SEO Show each Page Content through Two Different URLs, one for Mobile and another for Desktop. Parallel Mobile Site ConceptAleyda Solis / @aleyda 144
  145. Good Practices to Maximize your Mobile SEO Parallel Mobile Site ConceptAleyda Solis / @aleyda 145
  146. Good Practices to Maximize your Mobile SEO If the Mobile URLs end-up ranking in the Desktop Results and viceversa, users & bots should be 301- redirected to their correct page version Parallel Mobile Site ConceptAleyda Solis / @aleyda 146
  147. Good Practices to Maximize your Mobile SEO Parallel Mobile Site Pros & ConsAleyda Solis / @aleyda 147
  148. Good Practices to Maximize your Mobile SEO If you cannot Implement a Dynamic Serving Mobile Version due technical restrictions, then your alternative is a Parallel Mobile Site. Parallel Mobile Site Pros & ConsAleyda Solis / @aleyda 148
  149. Good Practices to Maximize your Mobile SEOSEO Tip: Use Consistent URLs in an “m” SubdomainAleyda Solis / @aleyda 149
  150. Good Practices to Maximize your Mobile SEO Keep the Mobile URL structure as clean and relevant as possible, without adding any unnecessary directories.SEO Tip: Use Consistent URLs in an “m” SubdomainAleyda Solis / @aleyda 150
  151. Good Practices to Maximize your Mobile SEO Unlike this URLSEO Tip: Use Consistent URLs in an “m” SubdomainAleyda Solis / @aleyda 151
  152. Good Practices to Maximize your Mobile SEOSEO Tip: Redirect Users to the correct URL versionsAleyda Solis / @aleyda 152
  153. Good Practices to Maximize your Mobile SEO Detect & Redirect User Agent as specified inhttps://developers.google.com/webmasters/smartphon e-sites/redirectsSEO Tip: Redirect Users to the correct URL versionsAleyda Solis / @aleyda 153
  154. Good Practices to Maximize your Mobile SEOSEO Tip: Add the alternate & canonical AnnotationsAleyda Solis / @aleyda 154
  155. Good Practices to Maximize your Mobile SEO Refer each mobile URL to its desktop alternative andviceversa with the rel alternate & canonical annotationshttps://developers.google.com/webmasters/smartphon e-sites/detailsSEO Tip: Add the alternate & canonical annotationsAleyda Solis / @aleyda 155
  156. Good Practices to Maximize your Mobile SEOSEO Tip: Add rel=“alternate” in Desktop SitemapsAleyda Solis / @aleyda 156
  157. Good Practices to Maximize your Mobile SEO Check Sitemaps Recommendations for Smartphoneshttps://developers.google.com/webmasters/smartphon e-sites/detailsSEO Tip: Add rel=“alternate” in Desktop SitemapsAleyda Solis / @aleyda 157
  158. Good Practices to Maximize your Mobile SEO SEO Tip: Always link between your URL versionsAleyda Solis / @aleyda 158
  159. Good Practices to Maximize your Mobile SEOSEO Tip: Set Analytics to show your full hostnameAleyda Solis / @aleyda 159
  160. Good Practices to Maximize your Mobile SEO To specifically see your mobile subdomain activity http://cutroni.com/blog/2007/11/19/tracking-sub- domains-with-google-analytics/SEO Tip: Set Analytics to show your full hostnameAleyda Solis / @aleyda 160
  161. Good Practices to Maximize your Mobile SEO vs Parallel Mobile Site ExamplesAleyda Solis / @aleyda 161
  162. Good Practices to Maximize your Mobile SEO Other Parallel Mobile Sites are vshttp://www.ebay.com/, http://www.huffingtonpost.com/ and http://www.flickr.com/ Parallel Mobile Site ExamplesAleyda Solis / @aleyda 162
  163. Good Practices to Maximize your Mobile SEOCan you feel the Waves now? How can you evolve?Aleyda Solis / @aleyda 163
  164. Good Practices to Maximize your Mobile SEO 10. Measure and Evolve your Mobile PresenceAleyda Solis / @aleyda 164
  165. Good Practices to Maximize your Mobile SEOBeware of Safari Search Referrer issues with iOS 6Aleyda Solis / @aleyda 165
  166. Good Practices to Maximize your Mobile SEOThe referrer isn’t passed as iOS 6 Safari Search moved to SSL and search traffic is counted as Direct. A workaround is http://www.blindfiveyearold.com/reclaiming-lost-ios- search-trafficBeware of Safari Search Referrer issues with iOS 6Aleyda Solis / @aleyda 166
  167. Good Practices to Maximize your Mobile SEOVerify if the Mobile Organic (visibility, traffic & conversions) have been as expected with your optimized (Pages & Keywords).Track your Mobile Site Organic Traffic & ConversionsAleyda Solis / @aleyda 167
  168. Good Practices to Maximize your Mobile SEO Is the Mobile Organic Search ROI positive? Optimize or Expand the Mobile SEO Process accordingly. Continously Improve the Mobile SEO ProcessAleyda Solis / @aleyda 168
  169. Good Practices to Maximize your Mobile SEO Is the time to go for a Mobile App?Aleyda Solis / @aleyda 169
  170. Good Practices to Maximize your Mobile SEO You need to analyze … Is the time to go for a Mobile App?Aleyda Solis / @aleyda 170
  171. Good Practices to Maximize your Mobile SEO Are a high volume of your traffic & conversions coming from a specific mobile platform? Is the time to go for a Mobile App?Aleyda Solis / @aleyda 171
  172. Good Practices to Maximize your Mobile SEO Do you need to provide higher user experience and functionalities that need more mobile integration? Is the time to go for a Mobile App?Aleyda Solis / @aleyda 172
  173. Good Practices to Maximize your Mobile SEOAre the Mobile app development costs going to be covered by the expected conversions growth? Is the time to go for a Mobile App?Aleyda Solis / @aleyda 173
  174. Good Practices to Maximize your Mobile SEO If so, then It’s time to evolve again. Is the time to go for a Mobile App?Aleyda Solis / @aleyda 174
  175. Good Practices to Maximize your Mobile SEO Now You’re Ready for Bigger Mobile Waves. Go!Aleyda Solis / @aleyda 175
  176. Thanks! It’s Mobile SEO Q&A Time @aleyda www.seerinteractive.com aleydas@seerinteractive.com http://seomoz.org/webinars
  177. Good Practices to Maximize your Mobile SEO Flickr Photos under Creative Commons http://www.flickr.com/photos/23024164@N06/4146025578/ http://www.flickr.com/photos/jeffrowley/6675142613/ http://www.flickr.com/photos/jeffrowley/7359536102/ http://www.flickr.com/photos/mikebaird/2058765024/ http://www.flickr.com/photos/jeffrowley/6675138821/ http://www.flickr.com/photos/denisdore/5843321172/ http://www.flickr.com/photos/k38shawn/3039691067/ http://www.flickr.com/photos/miguelnavaza/5896656148/ http://www.flickr.com/photos/sometimes_sam/5139378515/ http://www.flickr.com/photos/dansays/9944519/ http://www.flickr.com/photos/idlphoto/8000769447/ http://www.flickr.com/photos/petercraig/2088084658/ http://www.flickr.com/photos/miguelnavaza/2508671290/ http://www.flickr.com/photos/glennharper/1109457889/ http://www.flickr.com/photos/miguelnavaza/2781461967/ http://www.flickr.com/photos/gregoryjordan/4279196294/ http://www.flickr.com/photos/sleepflower18/2626245934/ http://www.flickr.com/photos/madlyinlovewithlife/6036480258/ http://www.flickr.com/photos/localsurfer/43336189/ http://www.flickr.com/photos/anthony_goto/4073980049/ http://www.flickr.com/photos/laurent_guerin/2304612153/Aleyda Solis / @aleyda 177

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