The document discusses the design elements of a magazine cover featuring the Joker from The Dark Knight Rises. It summarizes that the masthead is in red and capital letters to stop viewers and encourage buying. The main image features the Joker in the center giving direct address to draw connection. Text and colors used throughout the cover, including a green "Joker" and white sell lines, reflect characteristics of the Joker and Batman to inform the target audience. The layout emphasizes the main image and additional design features to highlight information about the film's characters and plot.

1. Rhianna Easlick

2. Skyline Masthead
Anchorage
Text
Website
Sell
lines
Main
image
Bar code
Direct
address

3.  The Masthead is the title of the magazine and is
denoted in a bold font in an attempt to be eye
catching for the target audience.
 As the title is shown to be in capital letters it
emphasizes the effect this has on the target
audience; It further stands out and makes more
of a statement.
 The masthead is also communicated in red. Red
contains connotations of warning and stopping.
This could encourage the target audience to stop
and buy the magazine and could also be seen as
a warning and thus further lure in the target
audience.

4.  The main image of the magazine cover delineates the
Joker from ‘The Dark Knight Rises’ . He is presented
in the centre of the magazine to further enhance his
importance for the issue. As he is also give direct
address to the camera this increases the intimacy
between him and the target audience and results with
a further connection and therefore further lures them
into buying the magazine.
 Behind the Joker a prison door is exposed. This
delineates information on the film itself as the
batman symbol is demonstrated above. This could
symbolize that Batman is always lurking and is
somewhat responsible for his current situation.

5.  The anchorage text if ‘Joker’ is denoted in
green which is associated with ambition,
greed, and jealousy which could reflect the
characterisation of the Joker himself. It is also
communicated in a stalker like font, where
each letter is cut from a newspaper or
magazine, which reflects the idea of the
character being very mysterious and lurking
in the shadows.

6.  The sell lines are used as a way of
communicating other features within the
magazine. This is portrayed in a smaller size
font as the significance is with the main
image. However as there is a spray painted ‘X’
near the sell lines this somewhat illuminates
them further too the target audience. As they
are mainly denoted in white this connotes the
idea of innocence which contrasts the Joker
and reflects the skyline that echoes the
goodness of Batman.

7.  On magazine front covers the colour scheme
usually consists of three main colours. Within
this magazine the colours are purple, green
and white. All these colours reflect the Joker
or the film itself and delineates information
on the characters or plot to the target
audience. For example White has
connotations of innocence which reflects
batman whereas green has connotations of
ambition and jealousy which reflects the
Joker.

8.  The layout of the magazine is situated around
the main image to further enhance its
importance.
 The font and colours used for the cover
reflects the joker and his face paints as part
of the anchorage text is highlighted and the
sell lines are emphasized through a painted
X.