4. Global Supply Chain
Goals
- Efficient cost-structure
- Customer-orientated product & better competitiveness
Strategy
Use of IT systems which provide control over global operations
6. Brief background
Walmart Carrefour
- 15 countries
- Largest retailer in Europe and
- Impressive network of suppliers
the second largest retailer in the
Key Facts => 6000 factories located mainly
world
in China
- 480.000 employees
- 2.100.000 employees
Providing low-cost and Be the preferred retailer in the
Strategy
standardized goods to consumers. every region in which it operates.
Technological Superiority Operating globaly acting locally
- Long-term relationships with its - Knowing and serving their
Competitive global suppliers customers better with quality,
Advantage - Empowering employees with customized offerings.
advanced technology in the - Fast follower in terms of
business process technology
8. Supply chain analysis - Carrefour
Focused on customer needs
Not as cost conscious as Walmart
Focussed on efficient globally adaptable processes
Shorten the supply-chain by bypassing intermediaries
Develop local products purchasing from local suppliers and selling
private labels => Please authorities + meet customers’ needs
9. Procurement process – Common features
Electronic data interlinking technology (EDI)
Exchange business directly without any human intervention
Documents are all standardized through the system
10. Procurement process – Common features
Collaborative Planning Forecasting and replenishment
Improve demand anticipation and enable more realistic planning
11. Procurement process – Common features
Vendor managed inventory (VMI)
Improvement supply-chain efficiency by:
- Reducing stock levels and transport costs
- Improving service levels
- Sharing inventory related risks
B2B Collaboration
Build collaborative partnerships
with suppliers and reap the benefits of customized
on-time delivery through EDI, ABC and JIT delivery
12. Procurement – Walmart vs. Carrefour
Walmart - Supplier Operational Procedures
Supplier management strategy based on driving down costs
Standard protocols for the introduction and management of new
vendors
Suppliers are evaluated to ensure that they are operating within the
Wal-Mart guidelines
Carrefour - Procurement Centres
Regional procurement centres => Managers place orders for local
goods in line with the company’s strategy of customization
13. Warehouse Management: Walmart vs Carrefour
Warehouse management systems (WMS)
Control the movement and storage of materials
Enhanced by standardized packaging & smaller standardized pallets
Benefits:
- Ability to utilize space better
- Reduce stock levels while increasing SKU variety
- Ensure accuracy of inventory management
- Respond quicker to changing customer needs
- Eliminate the risk of stock-shortages
14. Warehouse Management
RFID Technology
Enables a more accurate pallet tracking & traceability of goods
Integrates warehouse information into the ERP system
Reduces labour costs and facilitates knowledge sharing
16. Distribution Process
Walmart
3500 self owned trucks
Latest tracking equipments
Multi-channel distribution strategy
Carrefour - Third-party Logistics (3PL) and consolidation centres
Various ways of transporataion
Provide 3PL vendors with dashboards
The Generix group provides this collaborative solution
17. Core Management Issues - Going Green
Reuse:
• Transportation
• Pallets
Constant
Employee
Training
Recycle: Reduce:
• Reverse • Green Transportation
Logistics • Zero Waste Tolerance
• Emissions
• Carbon Footprint
18. Core Management Issues
Ensuring ethical business practice throughout the supply-chain
Business processes/interactions guided by global anti-corruption policies
A global ethics officer
Maintaining sustainable operations downstream and upstream
Operational activities guided by zero waste, the use of renewable energy
Suppliers and distributors are offered assistance to make their operations
compliant
Innovative technology to cut emissions
Ensuring consistency and efficiency in operational activities
Compliance with global best practice standards such as ITIL, ISO14001, COBIT, EDI
and CPFR
SOPS are in place and updated regularly
Processes are standardized; e.g. standard packaging and pallets are used
19. Core Management Issues
Performance management
Regular audits conducted: ensure suppliers maintain the required
standards
Performance is monitored to ensure the goals of the suppliers and
distributors is aligned with the retailers strategic objectives
Carrefour’s
performance
score-card for
Unilever
20. Core Management Issues
Continuous improvement
Staff is trained on an on-going basis to ensure they are up-to-date
with best practice within the industry e.g. the latest food standards
Product safety and Quality
Regular audits are conducted to ensure products conform to the
global safety and quality standards
Both retailers make use of lean six sigma
21. Core Management Issues
Fast and efficient product removal – design for TRACEABILITY
On-call system enables suppliers and retailers to communicate
directly with the quality department
Quality department works directly with supply-chain managers
Crisis team is setup to manage the withdrawal of the defective
product
22. Conclusion
A supply-chain that enables internationalization requires:
Supply chain integration and flow logistics
Risk Sharing and collaboration
Strategic alliances
Performance monitoring
Sustainable operations and practices
Adherence to global standards
Training
Reverse Logistics (traceability)
The successful implementation of these processes is dependent on
technology, the training and buy-in of all people involved and adherence to
global standards and best-practices.
Analyse how retail giants Walmart and Carrefour and have made use of technology, people and processes to achieve supply-chain integration.
Supply-chain integration allows for the optimization of internal and external processes, while simultaneously leveraging process synchronization to deliver a quality customer benefits package. IT allows for a more stream-lined supply-chain through better co-ordination. This eliminates the need for buffers of inventory and drives down costs
EDI maps documentation which converts it into a standardized format and sends it to the other company which will act on the information received. Wal-Mart and Carrefour use these systems to exchange information such as shipping schedules, product availability, purchasing orders, and invoices these documents are all standardized through the system
View of the supply chain as a complete picture from the planning to the replenishment stage.Wal-Mart demands that their suppliers follow specific procedures and install special information systems that enable them to trade with Wal-Mart, these stringent procedures are implemented in order to maintain low operational cost.All suppliers are required to exchange business documents using an electronic data interchange
VMI is used to manage the relationship and information flow with suppliers. The technology has improved supply-chain efficiency by reducing stock levels and transport costsBoth retailors have collaborative partnerships with big manufacturers such as Unilever and Proctor&Gamble; these partnerships use EDI, ABC(Activity based costing) and VMI to benefit from customized goods and JIT delivery
Differences linked with each retailers strategy / competitive advantage
Enables quicker, more accurate pallet tracking and better traceability of goods.Creates efficiencies in both the warehouse management and distribution management process by reducing labour costs, facilitating knowledge sharing, and ensuring data is accurate and timely.RFID allows warehouse information to be integrated into the company’s ERP system and allows from paperless online communication between operations and other company staff. This technology is expected to have saved Wal-Mart over eight billion dollars by streamlining logistical and operating cost in the warehouse.
Walmart performs cross-docking on 85% of the goods sold. Carrefour uses this process to be able to supply both local and international marketsCross-docking reduces the time that goods are stored in warehouses – therefore reducing inventory storage costs.Goods are received, sorted and then shipped-within as short as possible period of time; if co-ordination between suppliers, retailers and distributors are good, then products can flow through the supply-chain without incurring holding costs.**Just mention the types of cross-docking, don’t go into detail**Opportunistic cross docking: This process helps to minimize or eliminate storage of products before shipping. If management has specific information about the product and where it needs to be shipped the goods can be shipped directly to the retail customer without going through storage.Flow through cross docking: This process is best suited for perishable items or items that are difficult to store, there is a continuous inflow an outflow of goods in this type of cross docking. Pre- allocated Cross docking: Goods are packaged and labelled from the manufacturing site and ready to be sent directly to the customer from the distribution centre.Manufacturing Cross docking: This is a type of cross docking specifically for manufacturers, the cross docking facilities keep parts for some of the manufactured products and the manufacturer needed parts to manufacture and the supplier would deliver it directly to the manufacturer as needed. Distributor Cross-Docking: This type of cross docking is best suited for retailers Who have large distribution networks and who need goods transported quickly.The goods are delivered from the manufacturer directly to the retailer, reducing storage cost.
From this analysis the following core management issues were identified:
Carrefours performance scorecard for Unilever: has KPI’s such as out-of-stock days, product availability, lead-times etcRegular audits conducted: ensure suppliers maintain the required standard of quality, safe workplace practice and sustainable operations Performance is also monitored to ensure the goals of the suppliers and distributors is aligned with the retailers strategic objectives
An on-call system enables suppliers and retailers to communicate directly with the quality department if there are product issues. The quality department works directly with supply-chain managers to stop the product from flowing through the supply-chain. A crisis team is then setup to manage the withdrawal of the defective product from all stores.
Apart from the general source, make and distribute processes, this analysis found that the following critical components were required for the design of a global supply-chain to enable internationalization in todays competitive business environment.