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Global Retail Supply Chain Design

        Analysis: Wal-Mart and Carrefour


                   Gavin Miller
                Jana Bruninghoff
               Kerensa Govender
                  Kym Aboyami
               Marie-Agnes Pigot
               Nomonde Nyathela
Agenda

Introduction

      I) Global supply chain

      II)Walmart / Carrefour : Brief background

      III) Supply Chain Analysis

      IV) Challenges / Next steps Core Management Issues

Conclusion
Introduction
Global Supply Chain
Goals
 - Efficient cost-structure

 - Customer-orientated product & better competitiveness


Strategy
    Use of IT systems which provide control over global operations
Walmart vs Carrefour


                       #1
                  VS

          #2
Brief background
                         Walmart                             Carrefour
             - 15 countries
                                                - Largest retailer in Europe and
             - Impressive network of suppliers
                                                  the second largest retailer in the
 Key Facts     => 6000 factories located mainly
                                                  world
               in China
                                                - 480.000 employees
             - 2.100.000 employees


             Providing low-cost and              Be the preferred retailer in the
 Strategy
             standardized goods to consumers.    every region in which it operates.


            Technological Superiority            Operating globaly acting locally
            - Long-term relationships with its   - Knowing and serving their
Competitive    global suppliers                    customers better with quality,
 Advantage - Empowering employees with             customized offerings.
               advanced technology in the        - Fast follower in terms of
               business process                    technology
Supply chain analysis - Walmart

   “Best-in-market” supply chain strategy

   Focused on low prices / Strict low cost procurement strategy

   Regional approach

   Sophisticated Supply Chain => technological superiority
Supply chain analysis - Carrefour
   Focused on customer needs

   Not as cost conscious as Walmart

   Focussed on efficient globally adaptable processes

   Shorten the supply-chain by bypassing intermediaries

   Develop local products purchasing from local suppliers and selling
    private labels => Please authorities + meet customers’ needs
Procurement process – Common features
Electronic data interlinking technology (EDI)

   Exchange business directly without any human intervention

   Documents are all standardized through the system
Procurement process – Common features
Collaborative Planning Forecasting and replenishment

   Improve demand anticipation and enable more realistic planning
Procurement process – Common features

Vendor managed inventory (VMI)

   Improvement supply-chain efficiency by:
    -   Reducing stock levels and transport costs
    -   Improving service levels
    -   Sharing inventory related risks

B2B Collaboration

   Build collaborative partnerships
    with suppliers and reap the benefits of customized
    on-time delivery through EDI, ABC and JIT delivery
Procurement – Walmart vs. Carrefour

Walmart - Supplier Operational Procedures

   Supplier management strategy based on driving down costs

   Standard protocols for the introduction and management of new
    vendors

   Suppliers are evaluated to ensure that they are operating within the
    Wal-Mart guidelines

Carrefour - Procurement Centres

   Regional procurement centres => Managers place orders for local
    goods in line with the company’s strategy of customization
Warehouse Management: Walmart vs Carrefour

Warehouse management systems (WMS)

   Control the movement and storage of materials

   Enhanced by standardized packaging & smaller standardized pallets

   Benefits:
    -   Ability to utilize space better
    -   Reduce stock levels while increasing SKU variety
    -   Ensure accuracy of inventory management
    -   Respond quicker to changing customer needs
    -   Eliminate the risk of stock-shortages
Warehouse Management

RFID Technology

   Enables a more accurate pallet tracking & traceability of goods

   Integrates warehouse information into the ERP system

   Reduces labour costs and facilitates knowledge sharing
Warehouse Management

Cross Docking

   Logistical practice that cuts down warehouse costs and increases firm
    responsiveness to customer needs
Distribution Process
Walmart

   3500 self owned trucks

   Latest tracking equipments

   Multi-channel distribution strategy

Carrefour - Third-party Logistics (3PL) and consolidation centres

   Various ways of transporataion

   Provide 3PL vendors with dashboards

   The Generix group provides this collaborative solution
Core Management Issues - Going Green
              Reuse:
              • Transportation
              • Pallets




                 Constant
                 Employee
                 Training
Recycle:                         Reduce:
• Reverse                        • Green Transportation
  Logistics                      • Zero Waste Tolerance
                                 • Emissions
                                 • Carbon Footprint
Core Management Issues
Ensuring ethical business practice throughout the supply-chain
     Business processes/interactions guided by global anti-corruption policies
     A global ethics officer

Maintaining sustainable operations downstream and upstream
     Operational activities guided by zero waste, the use of renewable energy
     Suppliers and distributors are offered assistance to make their operations
      compliant
     Innovative technology to cut emissions

Ensuring consistency and efficiency in operational activities
     Compliance with global best practice standards such as ITIL, ISO14001, COBIT, EDI
      and CPFR
     SOPS are in place and updated regularly
     Processes are standardized; e.g. standard packaging and pallets are used
Core Management Issues
Performance management
 Regular audits conducted: ensure suppliers maintain the required
  standards
 Performance is monitored to ensure the goals of the suppliers and
  distributors is aligned with the retailers strategic objectives




                                                            Carrefour’s
                                                           performance
                                                           score-card for
                                                              Unilever
Core Management Issues

Continuous improvement

    Staff is trained on an on-going basis to ensure they are up-to-date
     with best practice within the industry e.g. the latest food standards

Product safety and Quality

    Regular audits are conducted to ensure products conform to the
     global safety and quality standards

    Both retailers make use of lean six sigma
Core Management Issues

Fast and efficient product removal – design for TRACEABILITY

    On-call system enables suppliers and retailers to communicate
     directly with the quality department

    Quality department works directly with supply-chain managers

    Crisis team is setup to manage the withdrawal of the defective
     product
Conclusion
A supply-chain that enables internationalization requires:
     Supply chain integration and flow logistics
     Risk Sharing and collaboration
     Strategic alliances
     Performance monitoring
     Sustainable operations and practices
     Adherence to global standards
     Training
     Reverse Logistics (traceability)

The successful implementation of these processes is dependent on
technology, the training and buy-in of all people involved and adherence to
global standards and best-practices.
Conclusion

Global supply chain management is a beautiful,
                beautiful thing!




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Operation & info_management_Group_6_assignment_final

  • 1. Global Retail Supply Chain Design Analysis: Wal-Mart and Carrefour Gavin Miller Jana Bruninghoff Kerensa Govender Kym Aboyami Marie-Agnes Pigot Nomonde Nyathela
  • 2. Agenda Introduction I) Global supply chain II)Walmart / Carrefour : Brief background III) Supply Chain Analysis IV) Challenges / Next steps Core Management Issues Conclusion
  • 4. Global Supply Chain Goals - Efficient cost-structure - Customer-orientated product & better competitiveness Strategy Use of IT systems which provide control over global operations
  • 6. Brief background Walmart Carrefour - 15 countries - Largest retailer in Europe and - Impressive network of suppliers the second largest retailer in the Key Facts => 6000 factories located mainly world in China - 480.000 employees - 2.100.000 employees Providing low-cost and Be the preferred retailer in the Strategy standardized goods to consumers. every region in which it operates. Technological Superiority Operating globaly acting locally - Long-term relationships with its - Knowing and serving their Competitive global suppliers customers better with quality, Advantage - Empowering employees with customized offerings. advanced technology in the - Fast follower in terms of business process technology
  • 7. Supply chain analysis - Walmart  “Best-in-market” supply chain strategy  Focused on low prices / Strict low cost procurement strategy  Regional approach  Sophisticated Supply Chain => technological superiority
  • 8. Supply chain analysis - Carrefour  Focused on customer needs  Not as cost conscious as Walmart  Focussed on efficient globally adaptable processes  Shorten the supply-chain by bypassing intermediaries  Develop local products purchasing from local suppliers and selling private labels => Please authorities + meet customers’ needs
  • 9. Procurement process – Common features Electronic data interlinking technology (EDI)  Exchange business directly without any human intervention  Documents are all standardized through the system
  • 10. Procurement process – Common features Collaborative Planning Forecasting and replenishment  Improve demand anticipation and enable more realistic planning
  • 11. Procurement process – Common features Vendor managed inventory (VMI)  Improvement supply-chain efficiency by: - Reducing stock levels and transport costs - Improving service levels - Sharing inventory related risks B2B Collaboration  Build collaborative partnerships with suppliers and reap the benefits of customized on-time delivery through EDI, ABC and JIT delivery
  • 12. Procurement – Walmart vs. Carrefour Walmart - Supplier Operational Procedures  Supplier management strategy based on driving down costs  Standard protocols for the introduction and management of new vendors  Suppliers are evaluated to ensure that they are operating within the Wal-Mart guidelines Carrefour - Procurement Centres  Regional procurement centres => Managers place orders for local goods in line with the company’s strategy of customization
  • 13. Warehouse Management: Walmart vs Carrefour Warehouse management systems (WMS)  Control the movement and storage of materials  Enhanced by standardized packaging & smaller standardized pallets  Benefits: - Ability to utilize space better - Reduce stock levels while increasing SKU variety - Ensure accuracy of inventory management - Respond quicker to changing customer needs - Eliminate the risk of stock-shortages
  • 14. Warehouse Management RFID Technology  Enables a more accurate pallet tracking & traceability of goods  Integrates warehouse information into the ERP system  Reduces labour costs and facilitates knowledge sharing
  • 15. Warehouse Management Cross Docking  Logistical practice that cuts down warehouse costs and increases firm responsiveness to customer needs
  • 16. Distribution Process Walmart  3500 self owned trucks  Latest tracking equipments  Multi-channel distribution strategy Carrefour - Third-party Logistics (3PL) and consolidation centres  Various ways of transporataion  Provide 3PL vendors with dashboards  The Generix group provides this collaborative solution
  • 17. Core Management Issues - Going Green Reuse: • Transportation • Pallets Constant Employee Training Recycle: Reduce: • Reverse • Green Transportation Logistics • Zero Waste Tolerance • Emissions • Carbon Footprint
  • 18. Core Management Issues Ensuring ethical business practice throughout the supply-chain  Business processes/interactions guided by global anti-corruption policies  A global ethics officer Maintaining sustainable operations downstream and upstream  Operational activities guided by zero waste, the use of renewable energy  Suppliers and distributors are offered assistance to make their operations compliant  Innovative technology to cut emissions Ensuring consistency and efficiency in operational activities  Compliance with global best practice standards such as ITIL, ISO14001, COBIT, EDI and CPFR  SOPS are in place and updated regularly  Processes are standardized; e.g. standard packaging and pallets are used
  • 19. Core Management Issues Performance management  Regular audits conducted: ensure suppliers maintain the required standards  Performance is monitored to ensure the goals of the suppliers and distributors is aligned with the retailers strategic objectives Carrefour’s performance score-card for Unilever
  • 20. Core Management Issues Continuous improvement  Staff is trained on an on-going basis to ensure they are up-to-date with best practice within the industry e.g. the latest food standards Product safety and Quality  Regular audits are conducted to ensure products conform to the global safety and quality standards  Both retailers make use of lean six sigma
  • 21. Core Management Issues Fast and efficient product removal – design for TRACEABILITY  On-call system enables suppliers and retailers to communicate directly with the quality department  Quality department works directly with supply-chain managers  Crisis team is setup to manage the withdrawal of the defective product
  • 22. Conclusion A supply-chain that enables internationalization requires:  Supply chain integration and flow logistics  Risk Sharing and collaboration  Strategic alliances  Performance monitoring  Sustainable operations and practices  Adherence to global standards  Training  Reverse Logistics (traceability) The successful implementation of these processes is dependent on technology, the training and buy-in of all people involved and adherence to global standards and best-practices.
  • 23. Conclusion Global supply chain management is a beautiful, beautiful thing! Questions?

Editor's Notes

  1. Analyse how retail giants Walmart and Carrefour and have made use of technology, people and processes to achieve supply-chain integration.
  2. Supply-chain integration allows for the optimization of internal and external processes, while simultaneously leveraging process synchronization to deliver a quality customer benefits package. IT allows for a more stream-lined supply-chain through better co-ordination. This eliminates the need for buffers of inventory and drives down costs
  3. EDI maps documentation which converts it into a standardized format and sends it to the other company which will act on the information received. Wal-Mart and Carrefour use these systems to exchange information such as shipping schedules, product availability, purchasing orders, and invoices these documents are all standardized through the system
  4. View of the supply chain as a complete picture from the planning to the replenishment stage.Wal-Mart demands that their suppliers follow specific procedures and install special information systems that enable them to trade with Wal-Mart, these stringent procedures are implemented in order to maintain low operational cost.All suppliers are required to exchange business documents using an electronic data interchange
  5. VMI is used to manage the relationship and information flow with suppliers. The technology has improved supply-chain efficiency by reducing stock levels and transport costsBoth retailors have collaborative partnerships with big manufacturers such as Unilever and Proctor&Gamble; these partnerships use EDI, ABC(Activity based costing) and VMI to benefit from customized goods and JIT delivery
  6. Differences linked with each retailers strategy / competitive advantage
  7. Enables quicker, more accurate pallet tracking and better traceability of goods.Creates efficiencies in both the warehouse management and distribution management process by reducing labour costs, facilitating knowledge sharing, and ensuring data is accurate and timely.RFID allows warehouse information to be integrated into the company’s ERP system and allows from paperless online communication between operations and other company staff. This technology is expected to have saved Wal-Mart over eight billion dollars by streamlining logistical and operating cost in the warehouse.
  8. Walmart performs cross-docking on 85% of the goods sold. Carrefour uses this process to be able to supply both local and international marketsCross-docking reduces the time that goods are stored in warehouses – therefore reducing inventory storage costs.Goods are received, sorted and then shipped-within as short as possible period of time; if co-ordination between suppliers, retailers and distributors are good, then products can flow through the supply-chain without incurring holding costs.**Just mention the types of cross-docking, don’t go into detail**Opportunistic cross docking: This process helps to minimize or eliminate storage of products before shipping. If management has specific information about the product and where it needs to be shipped the goods can be shipped directly to the retail customer without going through storage.Flow through cross docking: This process is best suited for perishable items or items that are difficult to store, there is a continuous inflow an outflow of goods in this type of cross docking. Pre- allocated Cross docking: Goods are packaged and labelled from the manufacturing site and ready to be sent directly to the customer from the distribution centre.Manufacturing Cross docking: This is a type of cross docking specifically for manufacturers, the cross docking facilities keep parts for some of the manufactured products and the manufacturer needed parts to manufacture and the supplier would deliver it directly to the manufacturer as needed. Distributor Cross-Docking: This type of cross docking is best suited for retailers Who have large distribution networks and who need goods transported quickly.The goods are delivered from the manufacturer directly to the retailer, reducing storage cost.
  9. From this analysis the following core management issues were identified:
  10. Carrefours performance scorecard for Unilever: has KPI’s such as out-of-stock days, product availability, lead-times etcRegular audits conducted: ensure suppliers maintain the required standard of quality, safe workplace practice and sustainable operations Performance is also monitored to ensure the goals of the suppliers and distributors is aligned with the retailers strategic objectives
  11. An on-call system enables suppliers and retailers to communicate directly with the quality department if there are product issues. The quality department works directly with supply-chain managers to stop the product from flowing through the supply-chain. A crisis team is then setup to manage the withdrawal of the defective product from all stores.
  12. Apart from the general source, make and distribute processes, this analysis found that the following critical components were required for the design of a global supply-chain to enable internationalization in todays competitive business environment.