2. FRONT COVER
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I done a focus group with Ella and Michaela; two representatives of my target
audience. They informed me that one way they were attracted to my front cover was
through the images. They said that the image stands out on the page and instantly
caught their eye. This is a necessary feature of any magazine to make it successful.
They identified that the main image would attract them to buying my magazine. They
were also drawn in by my models costume. They liked the fact that she was dressed in
a casual outfit, rather than a fancy dress but still looked stylish. This attracted my TA as
it is an outfit they like and would want to wear. This helps draw in the TA as they can
relate to Leanne’s style and would make them want to purchase my magazine.
In reference to the images on the page, I asked Ella and Michaela if they thought there
was a correct number of images on the cover and if they would be more enticed to buy
the magazine if they’re was more. The response was that there was just the right
amount of images. This is because they inform the TA of what’s inside without
revealing all the content. The images are enough to draw them in and make them want
to buy the magazine. Also, they would be drawn in by the range of artists feature on
the cover in the Feature Article Photographs so they would instantly want to buy the
magazine. This is just one of the ways that I attracted my TA.
The TA were also drawn in by colours used on the Front Cover. My TA representatives
stated that the colours were bright, vibrant and very eye-catching. They also said that it
was the perfect colour scheme for a pop mag. The pink against the black stands out so
would instantly catch their eye and make them want to buy the magazine. These
representatives informed me that they wouldn’t change anything about the colour
scheme. This reassured me that I chose the right colour scheme to make this magazine
effective in drawing in the TA and reflecting clearly the Brand Identity.
The TA were also further attracted to my magazine by the text. They said that the text
is bold and eye-catching. It is easy to read and even the black text would catch their
eye.

3. •“The image stands out on the
page but doesn’t take up the
whole front cover so you can
read the sell-lines”
•“[the images] tell you what’s
inside but doesn't reveal too
much so you have to buy it!”
•“I really like the colours because
it really stands out and catches
my eye.”
•“I wouldn’t change anything
about the colour scheme.”
•“The text is really bold and eyecatching. Even the black text
stands out.”

4. FRONT COVER
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Ella and Michaela said they were drawn in by the layout. They commented multiple times
on the fashion puff in the bottom right hand corner. This is because it it looks as if it fits
perfectly and is brightly coloured so would catch their eye. Also they liked how it was
based around fashion. This comforted me as I spent a long time trying to decide what
shape would be the most effective and how to position it on the frame. It reassured me
that I chose correctly as the TA commented on it specifically that it drew them in and
would make them want to buy the magazine.
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They also said that the layout is simple but effective. Michaela commented on how other
pop magazines present an overwhelming amount of information and it looks chaotic as
they don’t know where to look. They stated that it had just the right amount of
information and would entice them to buy the magazine and find out what else is inside.
With reference to sell-lines, the girls said that there was just the right amount of sell-lines
as the think the front cover should be more image dominated. This is because they are
drawn in more by images and would more likely to buy a magazine if the images catch
their eye than one that is overloaded with sell-lines . This is another feature of my
magazine that attracted them and would make them want to buy it.
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They were also drawn in by the font. They said that it is nice, unique and eye catching.
They liked how the pop is placed on the corner as if its just quickly been added. This is a
feature I chose to help maintain the brand identity. they thought the masthead was
unique and they would easily recognise it. They also commented on the fact that is clearly
represents pop and they would easily recognise it as a pop mag. This is because the
masthead uses bubble writing with the I dotted with a love heart. They said they like how
the Pop looks like someone's written it. They said how the masthead stands out so it
would instantly recognise it as my magazine rather than think its a different one. They also
commented on how they were drawn in by the name as it is enticing and portrays the idea
that my magazine has the Ultimate and freshest information on all things pop