Startups face certain challenges like; Newness of the company Newness of the Product Lack of resources such as finances These challenges make it difficult for them to attract customers and sell their solutions easily. Startups, therefore, need to be creative to promote and sell their solutions. Some of the Entrepreneurial marketing techniques are: Guerrilla Marketing Ambush Marketing Viral Marekting Growth Hacking Examples of the different techniques been given to make it easy for students to learn the concepts. Video Lecture for the slides can be found at: https://youtu.be/SkXuLgEA4AQ

1. Entrepreneurial Marketing

2. PART B
Marketing as a strategy to create
demand:
-Develop a unique VP
-Develop Marketing Objectives
-Build Go-To-Market strategies i.e;
Pricing, Promotion, Distribution etc
PART A
Opportunity Recognition & Market
Analysis:
-Identify a market need
-Examine competitive dynamics
-Determine size and growth
potential of market

3. Why Someone should buy your
solution?
Unique VP

4. Getting first 1,000 customers?
Getting first 1,000 awareness?
Getting first partner for supply
chain?
Marketing Objectives

5. Objectives should be S.M.A.R.T.
S - Specific (simple, significant)
M - Measurable (meaningful)
A - Attaianable (agreed)
R - Relevant (realistic, result-based)
T - Time Bound (time limited)
Marketing Objectives

6. Linking Strategy with
Action

7. – Newness of the company
– Newness of the products and
services
– Low level of familiarity, zero brand
awareness
– Scarcity of resource, especially,
financial
Challenges for a young
company’s marekting

8. How can new startups do good with
marketing function?

9. Entrepreneurial (Creative) Marketing

10. •Guerilla Marketing, Also called, Low
Budget Marketing
•Ambush Marketing
•Viral Marketing
•Growth Hacking
Concepts of
Entrepreneurial
Marketing

11. Guerilla Marketing

12. Ambush Marketing

13. Viral Marekting

14. Growth Hacking

15. Lessons from loss of 105 startups and
US $256.554 millions
http://shutups.in/Shutupsreg/Shutdowns.aspx