Marketing mix

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Marketing mix

  1. 1. The Importance of Marketing subtitle
  2. 2. Agenda Introduction Why is Marketing Important Simple marketing Process Marketing Mix (4p”s) Marketing Mix (4c’s) Simple strategy Exercise on the Marketing Mix Share my experience in Africa with TNT and BAT
  3. 3. Why is marketing important? Ensures we get our goods and services to our customers effectively and efficiently Builds and maintains brand value and awareness Delivers profitable growth Builds customer value Enhances shareholder value Companies that focus on customers needs and deliver great customer experience are more successful than those that do not.
  4. 4. What is Marketing? Company/ products Customer/ Buyer/ Consumer Goods Money Communication Information
  5. 5. Marketing Mix Marketing Mix Product Product: Variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns Price List price Discounts Allowances Payment period Credit terms Promotion Sales promotion Advertising Sales force Public relations Direct marketing Place Channels Coverage Assortments Locations Inventory Transport Target Market
  6. 6. Marketing Mix (4c’s) Communication All interactions between your organization and clients Customers 4c’s Customer solutions Find what the customer wants and needs. Then create the product, service, or solution. Customer cost Consider all costs involved in satisfying your clients, including costs that clients themselves will have to incur to satisfy their needs Convenience How and where does the customer want to purchase?
  7. 7. Marketing Mix Strategy Company Products Services Prices Sales promotion Advertising Sales force Public relations Direct Marketing Distribution channels Target Consumers
  8. 8. Marketing mix
  9. 9. My Experience BAT TNT
  10. 10. Any Questions? Thank You

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