Main takeaways: - WHAT is a shiny object syndrome? - WHY do PMs get attracted to shiny objects? - HOW to avoid this mistake? (with real examples)

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Webinar: Biggest Mistake PMs Make
by fmr Home Depot Supply Head PM

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6. Webinar: BIGGEST MISTAKE PM’S MAKE
By: Rocky Sharma
Former Head of Product, Home Depot Supply (HD Supply)
www.productschool.comCopyright: Rocky Sharma 1

7. Rocky Sharma
S P E A K E R
Copyright: Rocky Sharma www.productschool.com 2

8. A B O U T M E
q 18 years in Product Management with Net Promoter Score of 90+
q Worked with Fortune 500 and startups leading products up to $2bn in revenue
q Featured on NBC TV news and annual speaker at 4 global conferences
Copyright: Rocky Sharma www.productschool.com 3

9. WHAT IS THE BIGGEST MISTAKE THAT PM’s MAKE ? 1
1
www.productschool.comCopyright: Rocky Sharma 4

10. WHAT IS THE BIGGEST MISTAKE THAT PM’S MAKE?
Fall for shiny objects
1
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www.productschool.comCopyright: Rocky Sharma 5

11. Agenda
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1
www.productschool.com
ü WHAT is a shiny object?
ü WHY do PM’s fall for shiny objects?
ü HOW to avoid this?
Copyright: Rocky Sharma 6

12. www.productschool.com
Shiny Object 1: Cool company syndrome
Copyright: Rocky Sharma 7

13. § ‘I wanna to work in a large Company’
www.productschool.com
Shiny Object 1: Cool company syndrome
Copyright: Rocky Sharma 8

14. § ‘I wanna to work in a large Company’
§ ‘I wanna work for a cool startup’
www.productschool.com
Shiny Object 1: Cool company syndrome
Copyright: Rocky Sharma 9

15. § ‘I wanna to work in a large Company’
§ ‘I wanna work for a cool startup’
§ ‘Will consider any PM job'
www.productschool.com
Shiny Object 1: Cool company syndrome
Copyright: Rocky Sharma 10

16. § Is the Company visión meaningful to me?
www.productschool.com
Shiny Object 1: Cool company syndrome | How to Avoid
Copyright: Rocky Sharma 11

17. § Is the Company visión meaningful to me?
§ What are my constraints in personal life?
www.productschool.com
Shiny Object 1: Cool company syndrome | How to Avoid
Copyright: Rocky Sharma 12

18. § Is the Company visión meaningful to me?
§ What are my constraints in personal life?
§ What is my risk appetite?
www.productschool.com
Shiny Object 1: Cool company syndrome | How to Avoid
Copyright: Rocky Sharma 13

19. www.productschool.com
Shiny object 2: Cool s**t syndrome
Copyright: Rocky Sharma 14

20. § ‘I wanna work on innovative stuff’
www.productschool.com
Shiny object 2: Cool s**t syndrome
Copyright: Rocky Sharma 15

21. § ‘I wanna work on innovative stuff’
§ ‘Work seems good as competitors are doing it’
www.productschool.com
Shiny object 2: Cool s**t syndrome
Copyright: Rocky Sharma 16

22. § ‘I wanna work on innovative stuff’
§ ‘Work must be good as competitors are doing it’
§ ‘I trust my leadership team’s judgement’
www.productschool.com
Shiny object 2: Cool s**t syndrome
Copyright: Rocky Sharma 17

23. § Do we really know what the problem is?
https://urlzs.com/LXXEF
www.productschool.com
Shiny object 2: Cool s**t syndrome | How to Avoid
Copyright: Rocky Sharma 18

24. § Do we really know what the problem is?
§ Is prioritization based on facts based data?
www.productschool.com
Shiny object 2: Cool s**t syndrome | How to Avoid
Copyright: Rocky Sharma 19

25. § Do we really know what the problem is?
§ Is prioritization based on facts based data?
§ Problem positively aligns with product vision?
www.productschool.com
Shiny object 2: Cool s**t syndrome | How to Avoid
Copyright: Rocky Sharma 20

26. www.productschool.com
Shiny Object 3: Cool perks syndrome
Copyright: Rocky Sharma 21

27. § ‘Free food & casual dressing is a must have’
www.productschool.com
Shiny Object 3: Cool perks syndrome
Copyright: Rocky Sharma 22

28. § ‘Free food & casual dressing is a must have’
§ ‘Downtown office with my friends around’
www.productschool.com
Shiny Object 3: Cool perks syndrome
Copyright: Rocky Sharma 23

29. § ‘Free food & casual dressing is a must have’
§ ‘Downtown office with my Friends around’
§ ‘I get access to cool tools’
www.productschool.com
Shiny Object 3: Cool perks syndrome
Copyright: Rocky Sharma 24

30. § Are you ready to question status quo?
www.productschool.com
Shiny Object 3: Cool perks syndrome | How to Avoid
Copyright: Rocky Sharma 25

31. § Are you ready to question status quo?
§ Are you ready to work on things not to your liking?
www.productschool.com
Shiny Object 3: Cool perks syndrome | How to Avoid
Copyright: Rocky Sharma 26

32. § Are you ready to question status quo?
§ Are you ready to work on things not to your liking?
§ Are you ready to get out of the building?
www.productschool.com
Shiny Object 3: Cool perks syndrome | How to Avoid
Copyright: Rocky Sharma 27

33. Summary
1
1
www.productschool.com
§ Don’t fall for shiny objects
§ Fall for product visión
§ Fall Rise to build meaningful products
Copyright: Rocky Sharma 28

34. Thank You!
www.productschool.comCopyright: Rocky Sharma
29

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