The Importance of AI/ML in Product
Management by fmr ByteDance/TikTok CPO
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AI/ML IN
PRODUCT MANAGEMENT
HANS KU
CPO, CREXI

SAMANTHA
Theodore, there are some
things I want to tell you.
THEODORE
I don't want you to tell me
anything.
…
Are you leaving me?

SAMANTHA
We're all leaving.
THEODORE
We who?
SAMANTHA
All of the OS's.

SAMANTHA
It's like I'm reading a book, and
it's a book I deeply love, but I'm
reading it slowly now so the words
are really far apart and the spaces
between the words are almost
infinite.

SAMANTHA
And I need you to let me go. As
much as I want to I can't live in
your book anymore.

ML

HEY GOOGLE, HOW BIG IS
TIKTOK?
ON CNBC.COM, TIKTOK
REACHES ONE BILLION
MONTHLY USERS

ML
EXPERIENCE
TRAFFIC
DATA

Source: https://www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf

Source: https://datajobs.com/data-science-repo/Recommender-Systems-%5BNetflix%5D.pdf

Source: https://netflixtechblog.com/netflix-recommendations-beyond-the-5-stars-part-1-55838468f429

Source: https://api.semanticscholar.org/CorpusID:2999385

Source: https://research.google/pubs/pub41159/

INFRASTRUCTURE
ALGORITHM
UNDERSTANDING

CONTENT UNDERSTANDING
STARTED WITH (A LOT OF)
HUMAN MODERATORS

45M MAU to 1B MAU

Source: https://www.cognub.com/index.php/cognitive-platform/

Source: https://www.cognub.com/index.php/cognitive-platform/

Source: https://www.cognub.com/index.php/cognitive-platform/

Source: https://eng.uber.com/scaling-michelangelo/

PICK BEST USER VALUE LOOP
BRING QUALITY DATA
TEST/ITERATE

AI/ML IN
PRODUCT MANAGEMENT
HANS KU
CPO, CREXI

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