DO YOU
SUCK
AT DIGITAL
MARKETING?
5 WAYS TO BE A SUPERHERO
& DOMINATE ONLINE
image source: https://flic.kr/p/bw7ufC
JAY FEITLINGER
StringCan Interactive
We build digital roadmaps that win!
@stringcanagency
@jayfeitlinger
linkedin.com/comp...
Headquarters
Scottsdale, Arizona
International
Paris, France
HAVE YOU SEEN THE EIFFEL TOWER?
O U R
ENTREPRENEURIAL
SPIRIT FUELS OUR
PASSIONSTO ENSURE OUR CLIENTS
SUCCEED.
BUILDING A WEBSITE IS EASY!
MULTIPLE BUYING INFLUENCERS,
UNKNOWN VARIABLES AFFECTING SALES,
BOTH OFFLINE AND ONLINE TRANSA...
WHY ARE
WE HERE TODAY?
image source: https://flic.kr/p/2r3iwp
NOT ABOUT
GOING FAST OR 
GETTING RICH QUICK
image source: https://flic.kr/p/czbUEs
OR ABOUT BEING
ABLE TO
SET IT & FORGET IT
image source: https://flic.kr/p/5VngA2
TODAY IS ABOUT
GETTING SMART
&
TRYING JUST
ONE BITE!
image source: https://flic.kr/p/76HS8W
COMPLEX MADE SIMPLE IN FIVE EASY(ISH) STEPS
INTERNET MARKETING LIKE A SUPERHERO
USE THE
BAT PHONE
OWN YOUR
SUPERPOWERS
WAT...
image source: https://flic.kr/p/jCw17u
USE THE BAT PHONE

ARE YOU 
LISTENING?
1
Deliver the RIGHT INFORMATION at
the RIGHT TIME to the RIGHT PEOPLE!
image source: https://flic.kr/p/dZdXNp
Paradigm Shift

The key to maintain
correct paradigms is to
keep an open mind and
realize that however
much we see, there ...
image source: http://www.stockvault.net/photo/147804/school-test
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?
image source: https://flic.kr/p/7Lq7yf
Q1
 Do you know what
specific STEPS they
take to search for
solutions?
YES
 NO
image source: https://flic.kr/p/8DjY5j
Q2
 Do you know what they
use to SCORE options
& what criteria are most
important to...
image source: https://flic.kr/p/ght8m7
Q3
 Do you know what your
clients expect to
CHANGE once they
hire you?
YES
 NO
If you’re like most of our clients,
you probably answered YES to
only 1 of 3 questions.
image source: https://flic.kr/p/638...
image source: https://flic.kr/p/bhyT8B
TALK WITH CLIENTS &
LEARN ABOUT THEIR NEEDS!
•  Struggling to keep up with other
companies who undercut them in price
•  Wants to create high quality products that
cut...
image source: https://flic.kr/p/cf5q3m
OWN YOUR
SUPERPOWERS

ARE YOU POSITIONING
YOURSELF TO 
STAND OUT?
2
image source: https://flic.kr/p/9cn6gY
HOW DO YOU RESEARCH?

YOUR CLIENTS DO THE SAME!
image source: https://flic.kr/p/82L7jr
PEOPLE LOOK FOR
AUTHORITY!
image source: https://flic.kr/p/e3CC8F
COMPLETE A S.W.O.T.WITH YOUR TEAM!
image source: https://flic.kr/p/bX1Jqk
FOCUS ON YOUR
STRENGTHS 
TO STAND OUT!
What Your
Customer 
Wants
What Your
Competition
Does Well
What Your
Company
Does Well
X
✔	
  
Win
Lose
Be Careful
Ignore
!...
Our cards are made with recycled paper and are very creative

OR

When you care enough to send the very best!
Winner:
Lose...
image source: https://flic.kr/p/56q2x2
WATCH OUT FOR JOKERS

ARE YOU MONITORING YOUR 
COMPETITION?
3
If you are ignorant of both your enemy and
yourself,

then you are a fool and certain to be defeated in
every battle.

If ...
image source: https://flic.kr/p/56q2x2
BOTH DIRECT AND INDIRECT COMPETITORS

1.  Offering the same product or service now
2...
Content
Website
Search
Social
Newsletters
COULD TAKE A LOT
OF TIME SO…

HAVE
GOOGLE DO
THE WORK
FOR YOU!
AND USE SOCIAL MONITORING 
TOOLS AS WELL!
image source: https://flic.kr/p/5wA41m
FISH WHERE THE FISH ARE AT

ARE YOU
ENGAGING WITH YOUR 
AUDIENCE
WHERE THEY ARE?
4
THE WEB IS A HUGE SHINY OBJECT. 
CONSTANTLY EVOLVING!
OFTEN CAN FEEL OVERWHELMING
image source: https://www.facebook.com/business/power-of-advertising
TONS OF
RESEARCH
AVAILABLE
image source: http://goo.gl/glSwWZ
WITH STATS TO HELP YOU
MAKE SMART & FOCUSED
DECISIONS!
image source: https://flic.kr/p/4s9mqe
TALK WITH YOUR
CLIENTS & REVIEW
MARKET TRENDS &
STATS & THEN
FOCUS ON THE TOP
OPPORT...
image source: https://flic.kr/p/9mUyKd
WASH, RINSE & REPEAT

ARE YOU MEASURING &
MONITORING RESULTS & THEN
ADJUSTING?
5
DISCOVER HIDDEN OPPORTUNITIES
CONTENT IS KING, QUEEN
& THE WHOLE CASTLE
image source: https://flic.kr/p/n5a734
ANALYZE TRENDS & FIND OPPORTUNITY
image source: https://flic.kr/p/7vBoW6
TEST
TEST
TEST MORE
1
Persona for
Purpose for
Keyword Phrase for
Page that provides
Solution
YES, VISUAL CONTENT IS AWESOME!!!
So sweet, holding hands! & Is it really that fun working? 
Avoid super lame stock photog...
STREAMLINE DATA OVERLOAD. FOCUS ON ROI!
DOMINATE ONLINE LIKE A
SUPERHERO WITH 5 EASYISH TIPS
•  Listen to your customers: Ask your current &
prospective clients q...
Q&A
THANK YOU!
Five Digital Marketing Steps to Dominate Online Like A Superhero
Five Digital Marketing Steps to Dominate Online Like A Superhero
Five Digital Marketing Steps to Dominate Online Like A Superhero
Upcoming SlideShare
Loading in …5
×

Five Digital Marketing Steps to Dominate Online Like A Superhero

18,627 views

Published on

Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!

Published in: Marketing, Business
4 Comments
132 Likes
Statistics
Notes
No Downloads
Views
Total views
18,627
On SlideShare
0
From Embeds
0
Number of Embeds
493
Actions
Shares
0
Downloads
0
Comments
4
Likes
132
Embeds 0
No embeds

No notes for slide

Five Digital Marketing Steps to Dominate Online Like A Superhero

  1. DO YOU SUCK AT DIGITAL MARKETING? 5 WAYS TO BE A SUPERHERO & DOMINATE ONLINE image source: https://flic.kr/p/bw7ufC
  2. JAY FEITLINGER StringCan Interactive We build digital roadmaps that win! @stringcanagency @jayfeitlinger linkedin.com/company/stringcan-interactive linkedin.com/in/jayfeitlinger stringcaninteractive.com stringcaninteractive.fr My Passion: Helping Businesses Grow! My Superpower: Finding Opportunity & Solving Gaps StringCan Mission: Making Complex Simple!
  3. Headquarters Scottsdale, Arizona International Paris, France HAVE YOU SEEN THE EIFFEL TOWER?
  4. O U R ENTREPRENEURIAL SPIRIT FUELS OUR PASSIONSTO ENSURE OUR CLIENTS SUCCEED.
  5. BUILDING A WEBSITE IS EASY! MULTIPLE BUYING INFLUENCERS, UNKNOWN VARIABLES AFFECTING SALES, BOTH OFFLINE AND ONLINE TRANSACTIONS, CONSTANTLY EVOLVING SEARCH CHANGES, SIGNIFICANT NOISE FROM COMPETITION, OVERWHELMED ONLINE AUDIENCE, UNIQUE CONTENT NEEDS BY SEGMENT, AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE! image source: https://flic.kr/p/dxaJg2
  6. WHY ARE WE HERE TODAY? image source: https://flic.kr/p/2r3iwp
  7. NOT ABOUT GOING FAST OR GETTING RICH QUICK image source: https://flic.kr/p/czbUEs
  8. OR ABOUT BEING ABLE TO SET IT & FORGET IT image source: https://flic.kr/p/5VngA2
  9. TODAY IS ABOUT GETTING SMART & TRYING JUST ONE BITE! image source: https://flic.kr/p/76HS8W
  10. COMPLEX MADE SIMPLE IN FIVE EASY(ISH) STEPS INTERNET MARKETING LIKE A SUPERHERO USE THE BAT PHONE OWN YOUR SUPERPOWERS WATCH OUT FOR JOKERS FISH WHERE THE FISH ARE AT WASH, RINSE & REPEAT image sources: https://flic.kr/p/jCw17u, https://flic.kr/p/cf5q3m, https://flic.kr/p/56q2x2, https://flic.kr/p/5wA41m, https://flic.kr/p/9mUyKd 1 2 3 4 5
  11. image source: https://flic.kr/p/jCw17u USE THE BAT PHONE ARE YOU LISTENING? 1
  12. Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE! image source: https://flic.kr/p/dZdXNp
  13. Paradigm Shift The key to maintain correct paradigms is to keep an open mind and realize that however much we see, there is always more to the picture. image source: https://www.facebook.com/stephenrcovey
  14. image source: http://www.stockvault.net/photo/147804/school-test LET’S DO A QUICK TEST… HOW WELL DO YOU KNOW YOUR AUDIENCE?
  15. image source: https://flic.kr/p/7Lq7yf Q1 Do you know what specific STEPS they take to search for solutions? YES NO
  16. image source: https://flic.kr/p/8DjY5j Q2 Do you know what they use to SCORE options & what criteria are most important to decide? YES NO
  17. image source: https://flic.kr/p/ght8m7 Q3 Do you know what your clients expect to CHANGE once they hire you? YES NO
  18. If you’re like most of our clients, you probably answered YES to only 1 of 3 questions. image source: https://flic.kr/p/638wPy
  19. image source: https://flic.kr/p/bhyT8B TALK WITH CLIENTS & LEARN ABOUT THEIR NEEDS!
  20. •  Struggling to keep up with other companies who undercut them in price •  Wants to create high quality products that cut costs and also make them stand out •  Can’t afford to make a mistake because their products protect lives •  Uses Google to find companies and LinkedIn to engage with Peers •  Looking to learn from companies that have experience in his industry Kamal | 37 | Married Sr. Design Engineer $100K income Washington D.C. THEN DEVELOP YOUR PERSONAS Familiarity With Your Industry Meet Kamal
  21. image source: https://flic.kr/p/cf5q3m OWN YOUR SUPERPOWERS ARE YOU POSITIONING YOURSELF TO STAND OUT? 2
  22. image source: https://flic.kr/p/9cn6gY HOW DO YOU RESEARCH? YOUR CLIENTS DO THE SAME!
  23. image source: https://flic.kr/p/82L7jr PEOPLE LOOK FOR AUTHORITY!
  24. image source: https://flic.kr/p/e3CC8F COMPLETE A S.W.O.T.WITH YOUR TEAM!
  25. image source: https://flic.kr/p/bX1Jqk FOCUS ON YOUR STRENGTHS TO STAND OUT!
  26. What Your Customer Wants What Your Competition Does Well What Your Company Does Well X ✔   Win Lose Be Careful Ignore ! ! X ✔  
  27. Our cards are made with recycled paper and are very creative OR When you care enough to send the very best! Winner: Loser:
  28. image source: https://flic.kr/p/56q2x2 WATCH OUT FOR JOKERS ARE YOU MONITORING YOUR COMPETITION? 3
  29. If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle. If you know yourself, but not your enemy, for every battle won, you will suffer a loss. If you know your enemy and yourself, you will win every battle.. Sun Tzu The Art of War KNOW YOUR ENEMY! “   ”! image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/
  30. image source: https://flic.kr/p/56q2x2 BOTH DIRECT AND INDIRECT COMPETITORS 1.  Offering the same product or service now 2.  Offering similar products or services now 3.  Could offer the same or similar products or services in the future 4.  Could remove the need for a product or service
  31. Content Website Search Social Newsletters
  32. COULD TAKE A LOT OF TIME SO… HAVE GOOGLE DO THE WORK FOR YOU!
  33. AND USE SOCIAL MONITORING TOOLS AS WELL!
  34. image source: https://flic.kr/p/5wA41m FISH WHERE THE FISH ARE AT ARE YOU ENGAGING WITH YOUR AUDIENCE WHERE THEY ARE? 4
  35. THE WEB IS A HUGE SHINY OBJECT. CONSTANTLY EVOLVING!
  36. OFTEN CAN FEEL OVERWHELMING
  37. image source: https://www.facebook.com/business/power-of-advertising TONS OF RESEARCH AVAILABLE
  38. image source: http://goo.gl/glSwWZ WITH STATS TO HELP YOU MAKE SMART & FOCUSED DECISIONS!
  39. image source: https://flic.kr/p/4s9mqe TALK WITH YOUR CLIENTS & REVIEW MARKET TRENDS & STATS & THEN FOCUS ON THE TOP OPPORTUNITIES!
  40. image source: https://flic.kr/p/9mUyKd WASH, RINSE & REPEAT ARE YOU MEASURING & MONITORING RESULTS & THEN ADJUSTING? 5
  41. DISCOVER HIDDEN OPPORTUNITIES
  42. CONTENT IS KING, QUEEN & THE WHOLE CASTLE image source: https://flic.kr/p/n5a734
  43. ANALYZE TRENDS & FIND OPPORTUNITY
  44. image source: https://flic.kr/p/7vBoW6 TEST TEST TEST MORE
  45. 1 Persona for Purpose for Keyword Phrase for Page that provides Solution
  46. YES, VISUAL CONTENT IS AWESOME!!! So sweet, holding hands! & Is it really that fun working? Avoid super lame stock photography image source: http://pixabay.com
  47. STREAMLINE DATA OVERLOAD. FOCUS ON ROI!
  48. DOMINATE ONLINE LIKE A SUPERHERO WITH 5 EASYISH TIPS •  Listen to your customers: Ask your current & prospective clients questions •  Own a position to stand out: Focus on strengths that solve your clients needs •  Monitor your competition: Put tools in place to see what they are up to &how to get ahead •  Fish where the fish are at: Engage with your audience where they are already at •  Measure & monitor results: Leverage your data to constantly optimize your approach
  49. Q&A THANK YOU!

×