A conversation for product people on how to approach the big decisions in your career. Deeper than skills or strengths, we'll dig into questions to help you understand what makes you tick as a product person, build a rubric to guide your career decisions, and use that to help you evaluate companies and navigate career growth.

1. Your Product Career: Grow w Intention
by FullStory Head of Product
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Your Product Career
Growing with Intention
Evan Michner - Head of Product at FullStory
www.fullstory.com

6. 6
Evan Michner
Head of Product Management
FullStory

7. 7
01 Build Your Rubric
Taking stock to grow with intention
02 Big Career Questions
Navigating two of the decisions you’ll face as you grow

8. 8
01 Build Your Rubric
Taking stock to grow with intention
02 Big Career Questions
Navigating two of the decisions you’ll face as you grow

9. 9
Energy
What fills you
What costs you
Environment
Culture & team
Working style
Motivations
Driving forces & desires
Life & season
Business
Business model
Industry
PM Craft
PM DNA & voice
Superpowers & skills
General Manager
Scientist
Artist
https://www.linkedin.com/pulse/where-yo
u-love-triangle-joff-redfern/

10. 10
Energy
What fills you
What costs you
1. The last time I felt drained at work was ...
2. I feel the most energized at work when I’m ...
3. I wanted to quit my job when …

11. 11
1. I excel in a company / culture where ...
2. Org/team structure is important to me. Specifically ...
3. I need … and … from my leader.
Environment
Culture & team
Working style

12. 12
1. If I think about a new opportunity, the top focus is ….
2. Looking back, the one thing I’ve learned about myself is ...
3. For this life season, … is the most important thing.
Motivations
Driving forces & desires
Life & season

13. 13
1. I really enjoy … about … types of businesses.
2. If I could get some experience in … industry, I’d be a stronger PM.
3. I do my best work in a … stage company.
Business
Business model
Industry

14. 14
1. I’d love coaching/mentoring to deepen my … skills.
2. To me, a company who does Product well looks like ...
3. My favorite part of Product is ...
PM Craft
PM DNA & voice
Superpowers & skills

15. 15
General Manager
Scientist
Artist
The General Manager voice loves building a
business.
The Scientist voice loves discovering the
“truths” within the product.
The Artist voice loves creating the “soul” of the
product.
Deeper on PM: The PM Craft Triangle
https://www.linkedin.com/pulse/where-you-love-triangle-joff-redfern/
Joff Redfern, Chief Product Officer Atlassian

16. 16
Energy
What fills you
What costs you
Environment
Culture & team
Working style
Motivations
Driving forces & desires
Life & season
Business
Business model
Industry
PM Craft
PM DNA & voice
Superpowers & skills
General Manager
Scientist
Artist
https://www.linkedin.com/pulse/where-yo
u-love-triangle-joff-redfern/

17. 17
Energy
What fills you
What costs you
Environment
Culture & team
Working style
Motivations
Driving forces & desires
Life & season
Business
Business model
Industry
PM Craft
PM DNA & voice
Superpowers & skills
People - fill/cost
Applying my value
Need 20%
“headphones” work
Remote-first - Work in
bursts and aync =
Better for brain,
writing culture =
clarity of thought
Must be aggressively
transparent
Org - Product careers,
CEO
High bar
Engineering DNA
Insights / Tilt 365
Team-first, bottoms up
Probably Saas
Post prod mkt fit,
series C-ish
Lean into biz/product
tension more
40% Prod, 40%
Ppl, 20% Process
Product-led /
valued
General Manager
Scientist
Artist
https://www.linkedin.com/pulse/where-yo
u-love-triangle-joff-redfern/
Family

18. 18
01 Build Your Rubric
Taking stock to grow with intention
02 Big Career Questions
Navigating two of the decisions you’ll face as you grow

19. 19
Should I pursue people
management?

20. 20
Should I pursue people
management?

21. 21
Should I pursue people
management?
https://newsletter.bringthedonuts.com/p/dual-product-management-career-path

22. 22
How should I evaluate
companies and career
opportunities?

23. 23
How should I evaluate
companies and career
opportunities?

24. 24
How should I evaluate
companies and career
opportunities?
The interview process

25. 25
How should I evaluate
companies and career
opportunities?
Can you tell me about something
that would only happen here? What
is it about the culture that’s helped
you do your best work?
What is the one thing you’d like this
role to unlock for you? Pre-mortem:
It’s been 6 months and I’m failing.
Where did we go wrong?
For some of the work in flight, how
did those priorities get set?

26. 26
This is a weird career.

27. Thank you
@evanmichner

28. 28
What skills am I
missing?
Do I want to
manage people?
Do I even want to be
a PM anymore?
Stay for a promotion?
Or leave for a new
opportunity?
SaaS? Consumer?
Does it matter?
Will anyone hire
me as an IC? Am I
too senior to do
that now?
Maybe I want to
find a fully remote
job…?
My manager keeps
asking me what my
career goals are!
No one gives me
any feedback. Is
that good? Or bad?
What are my
strengths as a PM?
Should I specialize
in something?
What is my
superpower?
Should I join a
startup? Do I need
startup experience?
Have I been in this industry too
long to try something new?

29. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training