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1 Million Pageviews On a Small Budget Will Chen – Wise Bread.com
2   Wisebread.com/fincon11 Download Presentatio Transcript Action Pla
4 Cs of Blog Marketing 3
4 Cs of Blog Marketing 4 Clock Management ,[object Object],Community Building ,[object Object],Content ,[object Object],Confidence ,[object Object],[object Object]
6   Sit back and relax…   50% of your time on marketing
7   Are you f*@%ing serious?
Who are you competing with? ,[object Object]
Big Corp. & MSM — Spending millionsto acquire and market blogs.
Journalists — Unemployed ones are becoming great bloggers.
Other bloggers — barriers of entry are lower than ever before.
Other platforms — Twitter, Facebook, Tumblr.8
9   How do you start your day?
Templates = Time Machines Let’s look at a simple weekly email ,[object Object]
In 5 years = 1,300 minutes (21 hours)What if you developed a template? ,[object Object]
30 minutes saving you 1,300 minutes a 43x return
If shared with 2 other people in the company = 64.5 days saved, 130x return10
Templates = Time Machines If you don’t have a template ,[object Object]
Cannot train new staff.
Cannot sell company.Action steps! ,[object Object]
Develop a template every day. Make it your top priority.
Keep track of your template ROI.11
4 Cs of Marketing 12 Clock Management ,[object Object],Community Building ,[object Object],Content ,[object Object],Confidence ,[object Object],[object Object]
14 Higher ROI targeting future stars
Where the puck are they? 15
How we find rising stars No time to do the analysis yourself?  Subscribe to Wise1000 Newsletter for weekly list of top 30 fastest growingand falling blogs. Go to: Wisebread.com/wise1000subscribe 16
17
4 Cs of Blog Marketing 18 Community Building ,[object Object],Content ,[object Object],    the pros. ,[object Object]
Catching brilliant ideasConfidence
19  On Super Bowl Sunday  search for “seven    layer dip”  went up 1,360%
20   6 inches rule

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How to Market Your Blog on a Small Budget

  • 1. 1 Million Pageviews On a Small Budget Will Chen – Wise Bread.com
  • 2. 2 Wisebread.com/fincon11 Download Presentatio Transcript Action Pla
  • 3. 4 Cs of Blog Marketing 3
  • 4.
  • 5. 6 Sit back and relax… 50% of your time on marketing
  • 6. 7 Are you f*@%ing serious?
  • 7.
  • 8. Big Corp. & MSM — Spending millionsto acquire and market blogs.
  • 9. Journalists — Unemployed ones are becoming great bloggers.
  • 10. Other bloggers — barriers of entry are lower than ever before.
  • 11. Other platforms — Twitter, Facebook, Tumblr.8
  • 12. 9 How do you start your day?
  • 13.
  • 14.
  • 15. 30 minutes saving you 1,300 minutes a 43x return
  • 16. If shared with 2 other people in the company = 64.5 days saved, 130x return10
  • 17.
  • 19.
  • 20. Develop a template every day. Make it your top priority.
  • 21. Keep track of your template ROI.11
  • 22.
  • 23. 14 Higher ROI targeting future stars
  • 24. Where the puck are they? 15
  • 25. How we find rising stars No time to do the analysis yourself? Subscribe to Wise1000 Newsletter for weekly list of top 30 fastest growingand falling blogs. Go to: Wisebread.com/wise1000subscribe 16
  • 26. 17
  • 27.
  • 29. 19 On Super Bowl Sunday search for “seven layer dip” went up 1,360%
  • 30. 20 6 inches rule
  • 31.
  • 32.
  • 33. Sales people are grease balls.
  • 34.
  • 36. Is it going to eat you?23
  • 37.
  • 38. 26 Wisebread.com/fincon11 Download Presentatio Transcript Action Pla
  • 39. 27 Thank you for your questions! Afford Anything Bargain Babe Credit Card Forum Financial Mentor Free Money Finance Invest it Wisely Laid Trades Lazy Man and Money Leave Debt Behind Maximizing Money Millionaire Man Money Smart Life Moolanomy Retire by 40 Smart On Money The Financial Blogger The Financial Lite The Wisdom Journal
  • 40. Q&A 28 “What's been the best way to turn first time visitors to repeat visitors?” — Ben, MoneySmartLife.com “What is the best way to keep visitors on your blog once they discover it?” — Mike, TheFinancialBlogger.com
  • 41. 5 Formatting Tips From the Pros Formatting tips we learned from About.com Link to best related article in first paragraph. Write short sentences that are easy to scan. Use bullets, bold text, and highlighting to make your point. Limit to one idea per paragraph. Strong call to action at the end that identifies clear benefits. For example: Increase pageviews by 20% Click on wisebread.com/fincon11and download your marketing action plan! 29
  • 42.
  • 43. Where the Puck is Going by Clydeorama.
  • 44. Warm Coffee = Warm Feelings by Zavarykin Sergey.
  • 45. Socal Meetup by Scott Huber of Adaptu.
  • 46. Judo Flip by Jose A Dianes.
  • 47. Cake is a Lie by Maako Tazawa.
  • 48. Girl and the Sea by Manel Gutierrez.
  • 50.
  • 51. Legal advice — Dewey, Cheetham & Howe.
  • 52. Dessert Chef — Tyra Meesu.
  • 53. Animal Control Officer —Turner Luce.