Main takeaways: - What is Platform business model - present and future of digital products - Characteristics and key to success of Platforms - not sales but effective matching - Metrics to measure performance of Platforms - accumulation, connection and interaction

1. Match Is the New Sell in The Digital World
by Amazon Product Leader
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5. Match is the new sell in
current digital world

6. Current digital disruptors
● Uber, AirBnB, DoorDash - Introduced new suppliers
● Yelp, Tripadvisor - Created new demand
● Facebook, Twitter, LinkedIn – Created new supply and demand
One thing in common….
Not selling, creating or manufacturing anything but enabling others
Platform Business Model

7. What is platform business model?
Platform business model creates value by connecting producers and consumers or
demand and supply side of the business.
The aim of platform business is to effectively match and connect producers and
consumers.

8. Characteristics of platform business model
● Multidimensional
● Plug and play mechanism
● Network effect

9. Characteristics to value creation
● Plug and play mechanism – Accumulation
● Multidimensional – Connection
● Network Effect – Interaction

10. Value creation and success

11. Tracking success
● Accumulation
○ Proportion of producers and consumers
● Connection
○ Time to find a producer (product/service)
○ Idle time for producers
● Interaction
○ End to end transaction completion
○ Content generation
○ Content engagement

12. Conclusion
Platform business model is the new revolution in current digital world.
Platform is something that can easily accumulate producers and
consumers, effectively connect them and enable their seamless
interaction.
Platform's success does not depend on how well it can sell but how well
it can match and connect.

13. To learn more about Platform Product Management
Check out my book

14. Connect with me
LinkedIn: https://www.linkedin.com/in/tabassummemon/
Twitter: @tabs_m

15. Thank You !!!!!

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