The document advertises courses from Product School to help people succeed as product managers. It provides an overview of various part-time courses covering topics like product management, coding, data analytics, digital marketing, UX design, and product leadership. Additionally, it offers corporate training to level up entire teams. The courses are designed to teach practical skills for landing and excelling in product manager roles.
32. If you want to build a ship, don't drum
up people to collect wood and don't
assign them tasks and work, but
rather teach them to long for the
endless immensity of the sea.
- Antoine de Saint-Exupery
37. Passion
1. Do you want it?
a. Not all fun and games
b. But it’s worth it
2. Find a passion
a. Prove yourself
b. Do something relevant
Empathy
1. Cover Breadth
a. People over everything
b. Try someone else’s job
2. Talk to people
a. Users first
Cheat Sheet
Vision
1. Stay current
a. Tech is always changing
b. Outside tech influences yours
c. Role is changing
d. Do you buy the hype?
e. Educate yourself
2. Develop Vision
a. Define why
b. Think horizontally and vertically
c. Use a framework
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0:30
Work at Disney
Ad tech - servers and exchanges
My personal site is listed, and you can find more detailed contact information there
Take questions throughout the talk
Loosely applied, lots of these ideas also apply to interviewing
Show of hands, who is a product manager already?
1:30
2:00
Everyone thinks we do different things
Understand that perceptions about the role are diverse, and are changing
Depending on where we are, the role is very different
Honestly, I didn’t know what a product manager was when I was in high school
My parents actually think I’m a project manager, when I wish they thought of me as steve jobs
But the idea at the end of the day remains the same
I didn’t understand this until my first internship at a tech company
2:30
Bad sell
No authority
Uncertainty
Meetings all day
Good sell
Lead strategy
Collaborate endlessly
Change the world
1:15
Nevertheless, important to understand that the job isn't all fun
Have to be comfortable with lots of uncertainty
Compromising all the time
Really need to listen to others
Depend on other people all the time, and constantly working with others
Caveat: PM roles come from all shapes and sizes. Make sure you read the description of the jobs, I've seen companies that hire PMs as project managers or even designers. Companies need less PM's, not more
1:30
In the end it’s all worth it though
I love when I see the impact of my work
Anytime I see the impact it reminds me of why I’m doing something. To me, it’s important to keep that feedback loop, so that even if you’re doing poorly you understand what the impact is.
Story: Started working on reporting for Account Management. They had never worked with product before and did not have their voice heard. It was awesome to see improvements being made and start connecting with them more.
You really do get to see things in the aggregate, see what the industry and company is doing
1:00
Show you can do something
Start from somewhere
Behavioral skills
1:00
Can be anything: entrepreneurship, design, analytics, communication
This should be somewhat relevant to the job, and will help prove you can do something
You don't need to be the best at this, but should be competent
For me, I fell into this role from engineering
There are lots of options for where people come from
0:30
3:00
Empathize with co-workers
Similar to the previous principle, this is with the goal of empathizing
Helps lead through influence as opposed to power
It’s important to be able to relate to those you work with
As with the coach metaphor earlier, you can't coach just one part of the team. As with any sport, you typically have coaches for different parts of the team. Except as a product manager, it’s just you.
This shouldn't be taken to mean that you should spend a year in every role surrounding a PM. I just mean that you should take time to understand why people do what they do. Spend a day trying to design something. Or a day trying to analyze some data. Or a day trying to code.
2:00 Empathize with company and leadership
Company mission first
Understand the goal of your specific role
Some companies see the role a bit different
Check who the product person ladders up to
Eg. Product & Engineering
Product works heavily with engineering, so this is super important
Google only hires technical Associate Product Managers
2:00 Empathize with customers
Empathy is the theme, with the customers being the most important
You can't build products in a vacuum.
Difference between anyone else and a product manager - product managers solve other people’s problems, not just their own
Not saying you have to be super outgoing or extraverted
My favorite part
1:00
Technology is always changing
Job requires you always to be learning
The moment you stop adapting, you become obsolete
Touch on this throughout the section
3:30
Technology: Important for vision & day to day job
Outside technology influences yours
Competitors
Always do research
Directly influence your products and the market
Other people have great ideas
Understanding build vs buy
Chances are, if it’s not too niche, someone already built it
Not being the technical lead here, you just want to understand what’s out there
Eg react native
Why do people want to use it?
Trade Offs?
This affects planning
Why to build
1:30
Role: Product Management in tech is always changing
Time: Google vs IBM product managers are different
Industry: Enterprise to Consumer
Waterfall vs. Agile
1:00
Hype: Hype goes up and down, and its important to understand where we are
Eg. Blockchain for photos?
Eg. AI for everything
Don’t always but the hype
2:30
It’s important to do something to stay up to date - educate yourself post college
Gotta pick something, and write it into your goals
Options:
Talk to people
Take classes
Read the news
Eg. Regulation of tech
Personally love reading the news
1:30
Important for buy in from all parties
Always define why
Practices everything I have talked about today
1:00
Sharing why
1:20
Horizontal
Other departments
Company
Industry
You
Vertical
Time
How to build it
Give example
1:00
Steps
Understand the problem
Define the product principles
Build personas
Craft a statement
Measure
6:00
What to build?
Analytics?
A/B tests?
Build vs. Buy:
Do you want to build something in house?
Do you want to buy it?
Look at competitors
What are the requirements for your product?
Educate on uses and prioritize
Who’s needs come first?
Look at competitor’s for design influence
Understand technical tradeoffs
A/B test needed for that?